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Rockaways final presentation
The document discusses revitalization plans for The Rockaways in Queens, New York after Hurricane Sandy. It proposes focusing development around Beach 116th Street, including a potential ferry terminal there. Other recommendations include improving multi-modal transportation connectivity in the area, creating a tax increment financing district, and transforming key sites like a parking lot into mixed-use developments. The overall goal is to strengthen the community and local economy through new infrastructure, housing and businesses while maintaining affordable options for current residents.
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Rockaways final presentation
- 1. Revitalizing The Rockaways •A Regional/Urban Design Assistance Team (R/UDAT) Project
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- 17. Ferry Beach116thSt. A train Boardwalk Beach Channel Dr. RockawayBeach Blvd . Newport Ave Everyone is a pedestrian
- 18. Beach Channel Dr. NewportAve B116th St.Beach Channel Dr./Newport Ave./B 116th •crashes & conflicts •delays
- 19. Beach Channel Dr. NewportAve B116th St. options
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- 21. conceptual solution Beach ChannelDr./Newport Ave./Beach 116th St.
- 22. Rockaway Beach Blvd/B116th St. arrival? where next? Boardwalk/B 116th St.
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- 24. ferry: Beach 116th St. •geographic center • highest pedestrian option • downtown synergy • bicycle linkages
- 25. ferry: Riis Landing •Best park-and-ride option • Shortest ferry journey • Land ownership challenges • Bicycle linkages
- 26. transit • Additional ferryservice further east IF ferry to JFK • Beach Channel Dr. HOV/busway (<19,000 AADT) • Transit signal priority • Express bus (future bus rapid transit, BRT)
- 27. bicycle facilities • Bicycletrail and lane connections • Future citibike station Beach 116th • Bicycle lane markings and wayfinding
- 28. overall focus • Strongnetwork– multiple travel options • Tolls reasonable • Transit priority for journey to work • Bicycle & pedestrian priority – Shrink distances – Support economic development – Quality of life
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- 45. PATH TO GETTINGTHERE • COMMUNITY AGREEMENT ON VISION • ALIGN PLANS, POLICIES, CODES • FIND POTENTIAL PUBLIC/PRIVATE PARTNERS • IDENTIFY STRATEGIC SITES/PHASING • NAIL FUNDING TOOL KIT • SECURE SITES/DEVELOPERS
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- 47. TAX INCREMENT DISTRICT •CREATE A TIF DISTRICT • CAPTURE NORMAL PROPERTY TAX FROM NEW DEVELOPMENT • EXISTING TAX BODIES GET BASE TAXES • TIF USED TO SUPPORT CAPITAL DEVELOPMENT WITHIN DISTRICT
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- 49. MORE TOOLS INTHE KIT • CDBG AND HUD SECTION 108 • EB5 • TAX CREDITS • GAME CHANGER GRANT
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- 51. SOUTHEAST BEACH –GAME CHANGER • WHY HERE? WHY NOW? • USES: HOTEL, RETAIL, RESTAURANTS, HOUSING, COMMUNITY THEATRE, PARKING STRUCTURE
- 52. GAME CHANGER CONTINUED •RELOCATION OF SRO AND SPECIAL NEEDS HOUSING • POTENTIAL COSTS AND FUND SOURCES
- 53. BAY SIDE • ENTRYWAY AND BOOKEND • USES: BOUTIQUE HOTEL, RETAIL, RESTAURANT,FERRY LANDING
- 54. BAY SIDE II •RELOCATE PHARMACY • POTENTIAL COSTS AND FUND SOURCES
- 55. PARKING LOT CONVERSIONS •MIXED USE INFILL CATALYST • USES: STRUCTRED PARKING/RETAIL, APARTMENTS/RETAIL, NEW STREETS • POTENTIAL COSTS AND FUND SOURCES
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- 57. Recommendations (to be completedbefore December 2013) • Complete the “Steps to Create a Strong Organization” checklist. • Focus on: – Volunteers – Action plan – membership • dues structure • membership chairman • recruit members.
- 58. Recommendations (to be completedbefore December 2013) Main Street Approach™ – Organization – Design – Promotion – Economic Restructuring
- 59. Recommendations (to be completedbefore December 2013) • Set up an office – Hire and train an Executive Director • Research and determine the viability of a BID.
- 60. 2013 Action Plan •Webpage – Content – Updates • Social media strategy
- 61. 2013 Action Plan •Launch a “support local business” campaign.
- 62. 2013 Action Plan •Throw a party! Make money! – Evaluate event
- 63. 2013 Action Plan •Organize a clean-up day – or days. The district needs a good scrubbing on a regular basis.
- 64. 2013 Action Plan •Develop sign guidelines for Beach 116.
- 66. 2013 Action Plan •Leverage your disaster relief dollars.
- 67. 2013 Action Plan •Property inventory • Baseline Data Collection: – Number of jobs in the district – Number of businesses in the district – Property values – Current property ownership – Current public investment
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- 69. 2014 Plan • Marketing Plan –Traditional media – Online strategy – Funding sources
- 70. 2014 Plan • Createreal estate flyers. • Work with local brokers
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- 72. 2014 Plan • Determinetarget demographics
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- 74. 2014 Plan Dollars Reinvested: -Total reinvestment in physical improvements (pub/pri) $55.7 billion Net gain in businesses: 109,664 Net gain in jobs: 473,439 Number of building rehabilitations: 236,201 Reinvestment Ratio (i): $18:$1 • Track your reinvestment 2012 Main Street™ Reinvestment
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- 76. Rock-Solid Revitalization • Communityand Neighborhood Joel Mills
- 77. Community Characteristics • “Aseries of neighborhoods” • “A microcosm of NYC” • “Isolated” • “where the projects got dumped” • “A place with strong attachment”
- 78. Civic Schizophrenia • Seriesof neighborhoods • Vast disparities in income/wealth • neighborhood enclaves • oppositional ‘territories’ • “a community with an identity crisis”
- 79. Lots of great(but disparate) activity
- 80. Rock-Solid Revitalization is community-ledand broadly shared
- 81. Community Principles forSuccess • Greater than the sum of its parts • Emphasis on civic, rather than political leadership • Transcend traditional roles, and reliance on the public sector • inclusive, participatory, collaborative • Emphasis on not just what get’s done, but more importantly, how it gets done • engage & involve the entire community
- 82. Cities have thecapability of providing something for everybody, only because, and only when, they are created by everybody. -- Jane Jacobs
- 83. “We have nopublic resources to do anything” •National Statistics: •Volunteerism = $171 billion (only 64 mill people) •Total Charitable Giving = $298.42 billion. •Non-profits = $300 billion in investment into local communities •Over half of all states have enacted legislation to enable private-sector participation in infrastructure projects, where there is an estimated $180 billion to be leveraged •Crowdfunding - $1.5 billion in 2011 alone •*billions in federal support
- 84. Simple, but Transformational •From each organization, to an umbrella of groups collaborating on everything • an army of volunteers • an array of resources • from a cacophony of voices to a giant megaphone for one community message • from disparate investments/activities to aligned activities that build collective momentum • working from strengths • labor intensive start-up, but exponential return
- 85. Organizational Models • Forma New Organization • Use an Existing Organization • Community Coalition/Partnership
- 86. Use Existing Organization •Broadmoor, New Orleans • Revitalization Plan • Formed CDC • Charter School • Education Corridor • Formed Improvement District
- 87. Multi-faceted approach • Communitypowered: 13,000 volunteers have contributed 300,000 hours • Inclusive: "When you have solidarity of people of different economic groups, there's a power to that and that can make a big difference" • Outside help (Harvard, MIT, etc), grants, etc • Attractive partner: "We knew there was money available. We said, 'We're ready, we'll take your money, and we'll show you results.'" (Leveraged $40 million initially) • In 7 years, 85% of the 2,400 homes were rebuilt and occupied, vs. other neighborhoods that languished
- 88. Once you areorganized.... Community action becomes possible
- 89. What can acommunity do? • Articulate a Collective Vision • Set the table for partnerships • Position place as an attractive investment • Mobilize volunteers • Leverage collective capacity & Resources • Build Civic Momentum through community projects, events & activities
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- 92. And create momentumfor action
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- 94. Today: $75 Millionin New Investments
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- 96. Create Community spaces “ThePallet Pavilion is a transitional architecture project that functions as a community space and venue for events. It was built by volunteer power over 6 weeks in late 2012.” (Christchurch, NZ) Pallet Pavilion is built from over 3000 wooden pallets
- 97. Create civic focalpoints Fifth Ward Community Jam (Houston, TX)
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- 99. The Fremont Troll,Seattle
- 100. Civic/Place Branding • Creatinga Civic Tidal Wave • Internal audience vs. external audience
- 101. • Welcome tothe Rock...A community where you can travel from sunrise to sunset in 3 short blocks...Home to the greatest urban beach experience in the world...A place where small town values still count, where deep attachment to community is still meaningful, and where neighbors work together for a better future...It’s OUR community.
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- 110. This is yourmoment • This can be a brief moment in time, or it can be the beginning of a sustained and enduring community spirit that transforms the Rockaways. Take ownership of this opportunity. • “We are all faced with a series of historic opportunities, brilliantly disguised as insoluble problems.”-John W. Gardner
- 111. Don’t pass thisup. • During the last month... • Massive CA Fires • OKC Tornadoes • Midwest Floods • Andrea • NOAA’s Atlantic Hurricane Season Outlook says there is a 70 percent likelihood of 13 to 20 named storms (winds of 39 mph or higher), of which 7 to 11 could become hurricanes (winds of 74 mph or higher), including 3 to 6 major hurricanes (Category 3, 4 or 5; winds of 111 mph or higher).
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