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Revitalizing The Rockaways
• A Regional/Urban Design Assistance
Team (R/UDAT) Project
Community Process
Margot Jacobs
mobility
connectivity
Beach116thSt.
Wayne Feiden
Ferry
Beach116thSt.
A train
Boardwalk
Beach Channel
Dr.
Rockaway Beach Blvd .
Newport
Ave
Everyone is a pedestrian
Beach Channel Dr.
Newport Ave
B116th
St.Beach Channel
Dr./Newport Ave./B 116th
•crashes & conflicts
•delays
Beach Channel Dr.
Newport Ave
B116th
St.
options
roundabouts
conceptual solution
Beach Channel Dr./Newport Ave./Beach 116th
St.
Rockaway Beach Blvd/B 116th
St.
arrival?
where next?
Boardwalk/B 116th
St.
subway stop/police parking
ferry: Beach 116th
St.
• geographic center
• highest pedestrian option
• downtown synergy
• bicycle linkages
ferry: Riis Landing
• Best park-and-ride option
• Shortest ferry journey
• Land ownership challenges
• Bicycle linkages
transit
• Additional ferry service further east IF ferry to JFK
• Beach Channel Dr. HOV/busway (<19,000 AADT)
• Transit signal priority
• Express bus (future bus rapid transit, BRT)
bicycle facilities
• Bicycle trail and lane connections
• Future citibike station Beach 116th
• Bicycle lane markings and wayfinding
overall focus
• Strong network– multiple travel options
• Tolls reasonable
• Transit priority for journey to work
• Bicycle & pedestrian priority
– Shrink distances
– Support economic development
– Quality of life
Cheryl Morgan
44
REALIZING BEACH 116
Abe Farkas
PATH TO GETTING THERE
• COMMUNITY AGREEMENT ON VISION
• ALIGN PLANS, POLICIES, CODES
• FIND POTENTIAL PUBLIC/PRIVATE
PARTNERS
• IDENTIFY STRATEGIC SITES/PHASING
• NAIL FUNDING TOOL KIT
• SECURE SITES/DEVELOPERS
46
WTF
TAX INCREMENT DISTRICT
• CREATE A TIF DISTRICT
• CAPTURE NORMAL PROPERTY TAX
FROM NEW DEVELOPMENT
• EXISTING TAX BODIES GET BASE
TAXES
• TIF USED TO SUPPORT CAPITAL
DEVELOPMENT WITHIN DISTRICT
POSSIBLE TIF DISTRICT
MORE TOOLS IN THE KIT
• CDBG AND HUD SECTION 108
• EB5
• TAX CREDITS
• GAME CHANGER GRANT
50
THREE TRANSFORMERS
SOUTHEAST BEACH – GAME
CHANGER
• WHY HERE? WHY NOW?
• USES: HOTEL, RETAIL,
RESTAURANTS, HOUSING,
COMMUNITY THEATRE, PARKING
STRUCTURE
GAME CHANGER CONTINUED
• RELOCATION OF SRO AND SPECIAL
NEEDS HOUSING
• POTENTIAL COSTS AND FUND
SOURCES
BAY SIDE
• ENTRY WAY AND BOOKEND
• USES: BOUTIQUE HOTEL, RETAIL,
RESTAURANT,FERRY LANDING
BAY SIDE II
• RELOCATE PHARMACY
• POTENTIAL COSTS AND FUND
SOURCES
PARKING LOT CONVERSIONS
• MIXED USE INFILL CATALYST
• USES: STRUCTRED PARKING/RETAIL,
APARTMENTS/RETAIL, NEW STREETS
• POTENTIAL COSTS AND FUND
SOURCES
Jane Jenkins
Recommendations
(to be completed before December 2013)
• Complete the “Steps to Create a Strong
Organization” checklist.
• Focus on:
– Volunteers
– Action plan
– membership
• dues structure
• membership chairman
• recruit members.
Recommendations
(to be completed before December 2013)
Main Street Approach™
– Organization
– Design
– Promotion
– Economic Restructuring
Recommendations
(to be completed before December 2013)
• Set up an office
– Hire and train an
Executive Director
• Research and determine the viability of a BID.
2013 Action Plan
• Webpage
– Content
– Updates
• Social media
strategy
2013 Action Plan
• Launch a “support
local business”
campaign.
2013 Action Plan
• Throw a party! Make money!
– Evaluate event
2013 Action Plan
• Organize a clean-up day – or days.
The district needs a good scrubbing
on a regular basis.
2013 Action Plan
• Develop sign guidelines for Beach 116.
2013 Action Plan
• Leverage your disaster relief dollars.
2013 Action Plan
• Property inventory
• Baseline Data
Collection:
– Number of jobs in the
district
– Number of businesses in
the district
– Property values
– Current property
ownership
– Current public
investment
2013 Action Plan
Seasona
l
calendar
2014 Plan
• Marketing
Plan
– Traditional
media
– Online
strategy
– Funding
sources
2014 Plan
• Create real estate
flyers.
• Work with local
brokers
2014 Plan
Outdoor Market
2014 Plan
• Determine target demographics
2014 Plan
2014 Plan
Dollars Reinvested:
- Total reinvestment in physical
improvements (pub/pri)
$55.7
billion
Net gain in businesses: 109,664
Net gain in jobs: 473,439
Number of building rehabilitations: 236,201
Reinvestment Ratio (i): $18:$1
• Track your reinvestment
2012 Main Street™ Reinvestment
Have Fun!
Rock-Solid Revitalization
• Community and Neighborhood
Joel Mills
Community Characteristics
• “A series of neighborhoods”
• “A microcosm of NYC”
• “Isolated”
• “where the projects got dumped”
• “A place with strong attachment”
Civic Schizophrenia
• Series of neighborhoods
• Vast disparities in
income/wealth
• neighborhood enclaves
• oppositional ‘territories’
• “a community with an
identity crisis”
Lots of great (but disparate) activity
Rock-Solid Revitalization
is community-led and
broadly shared
Community Principles for Success
• Greater than the sum of its parts
• Emphasis on civic, rather than political
leadership
• Transcend traditional roles, and reliance on
the public sector
• inclusive, participatory, collaborative
• Emphasis on not just what get’s done, but
more importantly, how it gets done
• engage & involve the entire community
Cities have the capability of providing something for
everybody, only because, and only when, they are
created by everybody.
-- Jane Jacobs
“We have no public
resources to do
anything”
•National Statistics:
•Volunteerism = $171 billion (only 64 mill people)
•Total Charitable Giving = $298.42 billion.
•Non-profits = $300 billion in investment into local
communities
•Over half of all states have enacted legislation to enable
private-sector participation in infrastructure projects, where
there is an estimated $180 billion to be leveraged
•Crowdfunding - $1.5 billion in 2011 alone
•*billions in federal support
Simple, but Transformational
• From each organization, to an umbrella of
groups collaborating on everything
• an army of volunteers
• an array of resources
• from a cacophony of voices to a giant
megaphone for one community message
• from disparate investments/activities to aligned
activities that build collective momentum
• working from strengths
• labor intensive start-up, but exponential return
Organizational Models
• Form a New Organization
• Use an Existing Organization
• Community Coalition/Partnership
Use Existing Organization
• Broadmoor, New
Orleans
• Revitalization Plan
• Formed CDC
• Charter School
• Education Corridor
• Formed
Improvement District
Multi-faceted approach
• Community powered: 13,000 volunteers have
contributed 300,000 hours
• Inclusive: "When you have solidarity of people of
different economic groups, there's a power to that and
that can make a big difference"
• Outside help (Harvard, MIT, etc), grants, etc
• Attractive partner: "We knew there was money
available. We said, 'We're ready, we'll take your
money, and we'll show you results.'" (Leveraged $40
million initially)
• In 7 years, 85% of the 2,400 homes were rebuilt and
occupied, vs. other neighborhoods that languished
Once you are organized....
Community action becomes possible
What can a community do?
• Articulate a Collective Vision
• Set the table for partnerships
• Position place as an attractive investment
• Mobilize volunteers
• Leverage collective capacity & Resources
• Build Civic Momentum through community
projects, events & activities
Articulate a Vision
Articulate a vision
And create momentum for action
...mobilize volunteers
Today: $75 Million in New Investments
Mobilize volunteers
Create Community spaces
“The Pallet Pavilion is a transitional
architecture project that functions as a
community space and venue for events. It was
built by volunteer power over 6 weeks in late
2012.” (Christchurch, NZ)
Pallet Pavilion is built from over 3000 wooden pallets
Create civic focal points
Fifth Ward Community Jam (Houston,
TX)
Think Creatively
The Fremont Troll, Seattle
Civic/Place Branding
• Creating a Civic
Tidal Wave
• Internal audience
vs. external
audience
• Welcome to the Rock...A community where you can
travel from sunrise to sunset in 3 short blocks...Home
to the greatest urban beach experience in the
world...A place where small town values still count,
where deep attachment to community is still
meaningful, and where neighbors work together for a
better future...It’s OUR community.
Rock Solid.
Rock On.
Rock Steady.
Rock Candy.
Rock Out.
Rock Out.
Rock. Paper. Scissors.
Rock With Us.
This is your moment
• This can be a brief moment
in time, or it can be the
beginning of a sustained and
enduring community spirit
that transforms the
Rockaways. Take ownership
of this opportunity.
• “We are all faced with a
series of historic
opportunities, brilliantly
disguised as insoluble
problems.”-John W. Gardner
Don’t pass this up.
• During the last month...
• Massive CA Fires
• OKC Tornadoes
• Midwest Floods
• Andrea
• NOAA’s Atlantic Hurricane Season Outlook says
there is a 70 percent likelihood of 13 to 20 named
storms (winds of 39 mph or higher), of which 7 to 11
could become hurricanes (winds of 74 mph or
higher), including 3 to 6 major hurricanes (Category
3, 4 or 5; winds of 111 mph or higher).
THANK YOU!

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Rockaways final presentation

  • 1. Revitalizing The Rockaways • A Regional/Urban Design Assistance Team (R/UDAT) Project
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  • 17. Ferry Beach116thSt. A train Boardwalk Beach Channel Dr. Rockaway Beach Blvd . Newport Ave Everyone is a pedestrian
  • 18. Beach Channel Dr. Newport Ave B116th St.Beach Channel Dr./Newport Ave./B 116th •crashes & conflicts •delays
  • 19. Beach Channel Dr. Newport Ave B116th St. options
  • 21. conceptual solution Beach Channel Dr./Newport Ave./Beach 116th St.
  • 22. Rockaway Beach Blvd/B 116th St. arrival? where next? Boardwalk/B 116th St.
  • 24. ferry: Beach 116th St. • geographic center • highest pedestrian option • downtown synergy • bicycle linkages
  • 25. ferry: Riis Landing • Best park-and-ride option • Shortest ferry journey • Land ownership challenges • Bicycle linkages
  • 26. transit • Additional ferry service further east IF ferry to JFK • Beach Channel Dr. HOV/busway (<19,000 AADT) • Transit signal priority • Express bus (future bus rapid transit, BRT)
  • 27. bicycle facilities • Bicycle trail and lane connections • Future citibike station Beach 116th • Bicycle lane markings and wayfinding
  • 28. overall focus • Strong network– multiple travel options • Tolls reasonable • Transit priority for journey to work • Bicycle & pedestrian priority – Shrink distances – Support economic development – Quality of life
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  • 45. PATH TO GETTING THERE • COMMUNITY AGREEMENT ON VISION • ALIGN PLANS, POLICIES, CODES • FIND POTENTIAL PUBLIC/PRIVATE PARTNERS • IDENTIFY STRATEGIC SITES/PHASING • NAIL FUNDING TOOL KIT • SECURE SITES/DEVELOPERS
  • 47. TAX INCREMENT DISTRICT • CREATE A TIF DISTRICT • CAPTURE NORMAL PROPERTY TAX FROM NEW DEVELOPMENT • EXISTING TAX BODIES GET BASE TAXES • TIF USED TO SUPPORT CAPITAL DEVELOPMENT WITHIN DISTRICT
  • 49. MORE TOOLS IN THE KIT • CDBG AND HUD SECTION 108 • EB5 • TAX CREDITS • GAME CHANGER GRANT
  • 51. SOUTHEAST BEACH – GAME CHANGER • WHY HERE? WHY NOW? • USES: HOTEL, RETAIL, RESTAURANTS, HOUSING, COMMUNITY THEATRE, PARKING STRUCTURE
  • 52. GAME CHANGER CONTINUED • RELOCATION OF SRO AND SPECIAL NEEDS HOUSING • POTENTIAL COSTS AND FUND SOURCES
  • 53. BAY SIDE • ENTRY WAY AND BOOKEND • USES: BOUTIQUE HOTEL, RETAIL, RESTAURANT,FERRY LANDING
  • 54. BAY SIDE II • RELOCATE PHARMACY • POTENTIAL COSTS AND FUND SOURCES
  • 55. PARKING LOT CONVERSIONS • MIXED USE INFILL CATALYST • USES: STRUCTRED PARKING/RETAIL, APARTMENTS/RETAIL, NEW STREETS • POTENTIAL COSTS AND FUND SOURCES
  • 57. Recommendations (to be completed before December 2013) • Complete the “Steps to Create a Strong Organization” checklist. • Focus on: – Volunteers – Action plan – membership • dues structure • membership chairman • recruit members.
  • 58. Recommendations (to be completed before December 2013) Main Street Approach™ – Organization – Design – Promotion – Economic Restructuring
  • 59. Recommendations (to be completed before December 2013) • Set up an office – Hire and train an Executive Director • Research and determine the viability of a BID.
  • 60. 2013 Action Plan • Webpage – Content – Updates • Social media strategy
  • 61. 2013 Action Plan • Launch a “support local business” campaign.
  • 62. 2013 Action Plan • Throw a party! Make money! – Evaluate event
  • 63. 2013 Action Plan • Organize a clean-up day – or days. The district needs a good scrubbing on a regular basis.
  • 64. 2013 Action Plan • Develop sign guidelines for Beach 116.
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  • 66. 2013 Action Plan • Leverage your disaster relief dollars.
  • 67. 2013 Action Plan • Property inventory • Baseline Data Collection: – Number of jobs in the district – Number of businesses in the district – Property values – Current property ownership – Current public investment
  • 69. 2014 Plan • Marketing Plan – Traditional media – Online strategy – Funding sources
  • 70. 2014 Plan • Create real estate flyers. • Work with local brokers
  • 72. 2014 Plan • Determine target demographics
  • 74. 2014 Plan Dollars Reinvested: - Total reinvestment in physical improvements (pub/pri) $55.7 billion Net gain in businesses: 109,664 Net gain in jobs: 473,439 Number of building rehabilitations: 236,201 Reinvestment Ratio (i): $18:$1 • Track your reinvestment 2012 Main Street™ Reinvestment
  • 76. Rock-Solid Revitalization • Community and Neighborhood Joel Mills
  • 77. Community Characteristics • “A series of neighborhoods” • “A microcosm of NYC” • “Isolated” • “where the projects got dumped” • “A place with strong attachment”
  • 78. Civic Schizophrenia • Series of neighborhoods • Vast disparities in income/wealth • neighborhood enclaves • oppositional ‘territories’ • “a community with an identity crisis”
  • 79. Lots of great (but disparate) activity
  • 81. Community Principles for Success • Greater than the sum of its parts • Emphasis on civic, rather than political leadership • Transcend traditional roles, and reliance on the public sector • inclusive, participatory, collaborative • Emphasis on not just what get’s done, but more importantly, how it gets done • engage & involve the entire community
  • 82. Cities have the capability of providing something for everybody, only because, and only when, they are created by everybody. -- Jane Jacobs
  • 83. “We have no public resources to do anything” •National Statistics: •Volunteerism = $171 billion (only 64 mill people) •Total Charitable Giving = $298.42 billion. •Non-profits = $300 billion in investment into local communities •Over half of all states have enacted legislation to enable private-sector participation in infrastructure projects, where there is an estimated $180 billion to be leveraged •Crowdfunding - $1.5 billion in 2011 alone •*billions in federal support
  • 84. Simple, but Transformational • From each organization, to an umbrella of groups collaborating on everything • an army of volunteers • an array of resources • from a cacophony of voices to a giant megaphone for one community message • from disparate investments/activities to aligned activities that build collective momentum • working from strengths • labor intensive start-up, but exponential return
  • 85. Organizational Models • Form a New Organization • Use an Existing Organization • Community Coalition/Partnership
  • 86. Use Existing Organization • Broadmoor, New Orleans • Revitalization Plan • Formed CDC • Charter School • Education Corridor • Formed Improvement District
  • 87. Multi-faceted approach • Community powered: 13,000 volunteers have contributed 300,000 hours • Inclusive: "When you have solidarity of people of different economic groups, there's a power to that and that can make a big difference" • Outside help (Harvard, MIT, etc), grants, etc • Attractive partner: "We knew there was money available. We said, 'We're ready, we'll take your money, and we'll show you results.'" (Leveraged $40 million initially) • In 7 years, 85% of the 2,400 homes were rebuilt and occupied, vs. other neighborhoods that languished
  • 88. Once you are organized.... Community action becomes possible
  • 89. What can a community do? • Articulate a Collective Vision • Set the table for partnerships • Position place as an attractive investment • Mobilize volunteers • Leverage collective capacity & Resources • Build Civic Momentum through community projects, events & activities
  • 92. And create momentum for action
  • 94. Today: $75 Million in New Investments
  • 96. Create Community spaces “The Pallet Pavilion is a transitional architecture project that functions as a community space and venue for events. It was built by volunteer power over 6 weeks in late 2012.” (Christchurch, NZ) Pallet Pavilion is built from over 3000 wooden pallets
  • 97. Create civic focal points Fifth Ward Community Jam (Houston, TX)
  • 100. Civic/Place Branding • Creating a Civic Tidal Wave • Internal audience vs. external audience
  • 101. • Welcome to the Rock...A community where you can travel from sunrise to sunset in 3 short blocks...Home to the greatest urban beach experience in the world...A place where small town values still count, where deep attachment to community is still meaningful, and where neighbors work together for a better future...It’s OUR community.
  • 110. This is your moment • This can be a brief moment in time, or it can be the beginning of a sustained and enduring community spirit that transforms the Rockaways. Take ownership of this opportunity. • “We are all faced with a series of historic opportunities, brilliantly disguised as insoluble problems.”-John W. Gardner
  • 111. Don’t pass this up. • During the last month... • Massive CA Fires • OKC Tornadoes • Midwest Floods • Andrea • NOAA’s Atlantic Hurricane Season Outlook says there is a 70 percent likelihood of 13 to 20 named storms (winds of 39 mph or higher), of which 7 to 11 could become hurricanes (winds of 74 mph or higher), including 3 to 6 major hurricanes (Category 3, 4 or 5; winds of 111 mph or higher).