This document provides tips and strategies for building a strong professional profile and brand on LinkedIn. It recommends including a professional photo, compelling headline and summary, detailed work experience, skills, endorsements, volunteer experience, and examples of work in photos, presentations and videos. It also suggests ways to stay informed on LinkedIn such as following influencers and groups, participating in discussions, and discovering content in your industry. The document promotes using LinkedIn to share knowledge, strengthen your reputation and grow your professional reach through status updates and publishing posts. It highlights how publishing content on LinkedIn can become part of your profile and get shared more widely than just jobs.

2. ​Frederic Algarin
​Relationship Manager
LinkedIn
Build a great LinkedIn profile
and build your professional brand

3. 3
Connect to opportunity

4. 4
Members
347M
Members per second
>2 New
Monthly unique visitors
93M
Growing global network

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LinkedIn helps its members
STAY CONNECTED STAY INFORMED GET HIRED

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CONNECT
with your professional world

7. Build a great profile
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8. Add a
professional photo
1
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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9. Write an attention-
grabbing headline
2
Explain what it is you do
Show your passion and value
9

10. Draft a
compelling summary
3
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
10

11. Detail your past
work experience
4
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
12

13. Add skills and get endorsed
for them
6
Include a mix of high level
and niche skills
13

14. Include Volunteer
Experiences & Causes
7
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
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15. 15
STAY INFORMED
Build your professional brand

16. The most relevant professional
news and knowledge
Pulse Influencers &
Publishing
GroupsSlideShare
16

17. 17
Tell visual stories
with SlideShare
Increase search findability

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Find and
join Groups
Participate in discussions related
to your industry

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Build your knowledge
Discover content that
matters to you

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Gain insights from top industry leaders

21. Helping you grow and engage your network
21
Sharing updates vs. publishing posts
Share links, articles,
images, quotes or anything
else your followers might
be interested in
Deeply explore topics that
matter to you, then watch
the comments to see your
impact
UPDATES PUBLISHING

22. Share your knowledge,
perspective, or what you
care about with a status
update
Grow your reach
22

23. Publishing on LinkedIn
Becomes part
of your profile
Gets shared
with your network
Reaches the largest
group of professionals
ever assembled
23

24. More engagement
with content vs. jobs
7x
Content
Jobs
24

25. Be known for
what you know
Strengthen your reputation and
grow your reach
25

26. Inspiring member profiles

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Lyndsay Petruny
TV Host & Sideline Reporter for the
Chicago Bears

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Paul Maloney
Executive Chef, King Dominion
Theme Park

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Oliver McGee
CEO-Founder, Partnership Possibilities for
America | UCLA-NASDAQ Certified in
Corporate Governance

30. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.