This presentation was presented at the OECD's Conference on Business, Finance and Gender on 8 March 2017. More information: http://oe.cd/wmn

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H E A L T H W E A L T H C A R E E R
E N G A G I N G M E N
A C H I E V I N G P R O G R E S S
O R R E S P O N D I N G T O
B A C K L A S H ?
Robert Baker
Senior Partner, Mercer
PWN Global – VP Engaging Men
@robertbkr
#WhenWomenThrive
@OECD_BizFin
#BeBoldForChange

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E N G A G I N G M E N
W H Y I T M AT T E R S
117
50/50
80%

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B U T, G E T T I N G M E N E N G A G E D I S
D I F F I C U LT !
SOCIALISATION,
UNCONSCIOUS BIAS
LOW AWARENESS,
RELEVANCE,
INTEREST
NO BURNING
PLATFORM
PEER PRESSURE
BACKLASH AT FOCUS
ON WOMEN?
LACK OF ROLE
MODELS
DON’T KNOW
WHAT TO DO
IMPACT OF TARGETS /
QUOTAS

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T H E B A C K L A S H ?

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M A S C U L I N I T Y I N C R I S I S ?

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E N G A G I N G M E N
S O W H AT D O E S I T TA K E ?
UNDERSTAND THE BUSINESS VALUE1
FOLLOW MALE ROLE MODELS
2
3
MAKE THE EMOTIONAL CONNECTION

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B U S I N E S S VA L U E O F G E N D E R B A L A N C E
PERFORMANCE
TALENT
CUSTOMERS
LEADERSHIP

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W O M E N B R I N G C O M P L E M E N TA R Y S K I L L S
0%
10%
20%
30%
40%
50%
60%
% Orgs Selecting for Female Managers % Orgs Selecting for Male Managers
Source: When Women Thrive , Mercer 2015

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B U T, W O M E N A R E U N D E R - R E P R E S E N T E D
AT T H E T O P !
EXECUTIVES
SENIOR
MANAGERS
MANAGERS
PROFESSIONALS
SUPPORT STAFF 51%
40%
32%
24%
21%
49%
60%
68%
76%
79%
T H E AV E R AG E E U R O P E AN O R G AN I S AT I O N
F: 13%
M: 14%
F: 9%
M: 9%
F: 8%
M: 8%
F: 8%
M: 5%
F: 11%
M: 6%
HIRES
F: 14%
M: 14%
F: 9%
M: 9%
F: 8%
M: 8%
F: 7%
M: 8%
F: 10%
M: 8%
EXITS
F E M A L E M A L E
2015 MERCER SURVEY OUTCOMES: EUROPE ILM MAP

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T H E E M O T I O N A L C O N N E C T I O N

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I F W E H AV E G E N D E R B A L A N C E …
“… Sodexo is stronger, more innovative, and
better at serving its 75 million consumers
worldwide.”
Michel Landel CEO Sodexo
“… you often get a higher return.”
Paul Polman CEO Unilever
“… an attractive place for women to work.”
Thomas Donato President EMEA Rockwell Automation

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R O A D B L O C K S ?
Source: Marc Timmerman, Axiom, 2016
Middle Managers
82% passive
supporters or resisters

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S O W H AT D O M E N N E E D T O D O ?
QUESTION
YOUR
APPROACH
ASK, LISTEN,
LEARN AND
RESPECT
UNDERSTAND
WOMEN’S
CHALLENGES
IDENTIFY WHERE
YOU CAN TAKE
ACTION

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A N D W H AT A B O U T
O R G A N I S AT I O N S ?
PA S S I O N AT E
L E A D E R ?
I N D I V I D U A L O R G A N I S AT I O N A L
PERSONAL GOAL?
PROOF?
QUESTIONS
ORGANISATIONS
MUST ASK
THEMSELVES
PERSEVERENCE?
PROCESSES TO
SUPPORT?
RIGHT PROGRAM S?

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T H E F U T U R E – B U I L D I N G E M PAT H Y ?

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K E Y S U C C E S S FA C T O R S
FOSTER EMPATHY
TACKLE UNCONSCIOUS BIAS BUSINESS VALUE FOCUS
GENDER NEUTRALITY
EXECUTIVE SPONSORSHIP
SAFE ENVIRONMENT
PUBLICISE DATA
MENTOR AND STRETCH

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THANK YOU
Be part of the conversation
@robertbkr
#WhenWomenThrive
@OECD_BizFin
#BeBoldForChange