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JP Luchetti, Mubaloo - How data defines mobile strategy

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JP Luchetti, Consultancy Director of Mubaloo, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. JP describes how analytics should be at the core of an enterprise mobile strategy, defining and measuring the usability and commercial success of your app.

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JP Luchetti, Mubaloo - How data defines mobile strategy

  1. 1. Copyright Mubaloo Ltd 2015 Hello We are Mubaloo We are the UK’s leading mobile consultancy & app development company
  2. 2. Copyright Mubaloo Ltd 2014 Mubaloo Mubaloo is the UK’s leading Mobile Consultancy and App Development Company • Founded in 2009, profitable from year 1, stable growth • 57 people, 100% in-house capabilities • 100% custom built apps, IP and source code owned by clients • Platform agnostic - iOS, Android, Windows, BB and HTML wrapped capabilities • Full HTML responsive website capabilities through sister company, TRW digital • Location technology through miBeacons, a division of Mubaloo • End to end capabilities including mobile strategy, consultancy, UX, design and development • Multi-award winning, enterprise developer of the year 2012/2013 (Appsters) • 200+ bespoke applications delivered Improve Transform Disrupt The Innovation Iceberg
  3. 3. Copyright Mubaloo Ltd 2014 Improve Transform Disrupt Define SupportBuild Traditional linear Non linear strategy Ideate Prioritise Review Impleme nt Focus on process rather than an end-point Focus on process rather than an end-poi nt
  4. 4. Copyright Mubaloo Ltd 2015 There is no success without adoption
  5. 5. Copyright Mubaloo Ltd 2015 Making life easier for the user
  6. 6. Copyright Mubaloo Ltd 2015 Making life easier for the user
  7. 7. Copyright Mubaloo Ltd 2015 Build to CHANGE Treat your live App as a prototype
  8. 8. Copyright Mubaloo Ltd 2015 It’s about listening and reacting
  9. 9. Copyright Mubaloo Ltd 2015 It’s about listening and reacting Analytics Prototyping User testing APIs Security
  10. 10. Copyright Mubaloo Ltd 2015 Top 10 in the app store for first 7 months 10% of all trades last Christmas
  11. 11. Copyright Mubaloo Ltd 2015 Thank you www.mubaloo.com JP Luchetti Consultancy Director 01287 384648 Darren Ball Mobile Strategy Analyst 01287 384648

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