Road Show Campaign Marketing

1. MC/Sound & Lighting
Full Road Show management
Branding management
Entertainment & Staffing
Target market research areas
Concept to reality

2. Built in Sound
System
Fully Branded
Inside and out
Simple and easy set
up and access
Elevated Stage area
LCD Screens
Please note the
Separation wall
allowing for
extensive storage
facilities and for
fitment of
“unsightly” but
necessary tools
that are often
difficult to
disguise
FROM
CONCEPT
TO
REALITY

3. INTERACTIVE TRUCKS
OR STANDS
DURING ROADSHOW

5. Some of our responsibilities that will be included (but not limited to)
• Identification of major Shopping Centers or areas nationally where the primary target
market is in line with the target customer
• Provisional budget drawn up
• Design and construction of stand/truck/container to be used and in doing so taking into
account event guidelines so the design meets all requirements/restrictions of areas
chosen as well as Brand Guidelines
• All venue dealings – including signing of liability contracts
• All insurance related matters for e.g. Public Liability
• Site meetings where necessary
• Payments of third party suppliers up front (indication of financial stability)
• Co-ordination, training and management of staff
• Giveaway production and or management
• Set up management (stand/layout briefs etc)
• Branding management
• Campaign management
• Conceptualization – competitions etc
• Day event management
• Full proposal drawn up and provided to each venue for approval
• Develop reporting structure and implement
• Printing management – upon received guidelines
• Developing graphic creatives based on brand guidelines when there was no original
artwork provided (but with brand consent)
• Roll out management
• Roll out plans and reports
• Warehousing and Courier management
• All outside supplier meetings and co-ordination such as Security, electricians, stand
builders, municipality liaison
• Photography and Video management
• Monthly stock takes and maintenance on all equipment being used
• Promoting actual events – within Trade (through our extensive databases) or through
websites
• Management of all Brand equipment – servicing these items and returning to client on
completion of the Road Show
• Full Post Promotion/Event Feedback reporting based on requirements
set out by client.
Predominant languages by province:
Eastern Cape - isiXhosa (83%), Afrikaans (9%)
Free State - Sesotho (64%), Afrikaans (12%)
Gauteng - isiZulu (21%), Afrikaans (14%), Sesotho (13%), English (12%)
KwaZulu-Natal - isiZulu (81%), English (13%)
Limpopo - Sepedi (52%), Xitsonga (22%), Tshivenda (16%)
Mpumalanga - siSwati (31%), isiZulu (26%), isiNdebele (12%)
Northern Cape - Afrikaans (68%), Setswana (21%)
North West - Setswana (65%), Afrikaans (7%)
Western Cape - Afrikaans (55%), English (19%), isiXhosa (23%)
And now for the
reading part..
We look forward to getting this rolling with you..