business plan for a self-service machine

1. BUSINESS PLAN
2012
SELF SERVICES MACHINES (CASH
COLLECTIONS MACHINES)

2. Professional Profile
Mr. Magdy Abdel Sattar Omar,
Location: Cairo-Egypt
Experience: 18 years of experience managing business unit and
commercial divisions, supported with Solid academic foundation
(EMBA).
Educational background: B.SC degree in telecommunication coupled with
Executive MBA, major Marketing strategy’s formulation and
implementation
Business Specialties: Sales, Marketing, Business Development, Product
/Brand Management, Customer service, and Operation.
Business industry: telecommunications, household appliances, and
FMCG business in the Egyptian marketProfile:
l Proven experience and knowledge of telecommunications, household appliances, and
FMCG business in the Egyptian market.
l 15 years of experience as professional Management at multinational environment .
l Fully awareness and skilled with planning, organizing, controlling, and leading skills.
l Proven experience in building new business from scratch in the Egyptian market.
l Reliable awareness of the Gulf area market "customers culture and habits" acquired
during his 12 years living in Kuwait,
Dr. Magdy Abdelsattar 2

3. Contents
• Services & Products
• Market Analysis
• Strategy & Implementations
• Management Summary
• Financial Plan
Dr. Magdy Abdelsattar 3

4. Concepts & Value added
§ It accepts cash for mobile e-topup & bill Payments
§ Flexible to install, has small footprint
Easily fits to existing branded shops, stores (In-door & Out-door)
§ Interface is flexible and customized to service provider
SSM interface operates through fun-to-use and easy touch-screen
§ Have functions for multiple purposes
Education, advertising, data inquiry , satisfaction survey and others
§ Elegant and with possibility to brand
According to corporate identity of service provider

5. Concepts & Value added
§ Extra channel of payment collection that do not human intervention
§ Ability to easily penetrate into high-traffic areas that traditionally have
strict regulations for point of sale set up, i.e. mall entrances and
hallways, food courts, underground, stations and airports
§ 24/7 operation and customer support
§ Channel for audio and visual media (ads, tutorials, guidelines,
promotions, etc.)
§ User friendly interface, touch screen, elegant physical appearance
and branding

6. Descriptions & Main Parts
1. Touch Screen – Anti-Vandal,
Customized Payment Interface
2. Bill Acceptor – to Accept
Egyptian Notes
3. Printer – Arabic and English
Fonts, 80mm. width Thermal
Paper
4. PC and modems (management
system & connection)
Dr. Magdy Abdelsattar 6

7. Operating Animation
Dr. Magdy Abdelsattar 7

8. Business Model
Turnkey Solution Including Following:
§ Supply of standard outdoor or indoor self service Machine
model with required components
§ Fully automised software interface to control kiosk
functions that are totally tailor-made to service provider
requirements (interface design, functionalities, physical
appearance and branding)
§ Encashment and cash collection process
§ 24/7 Customer Support
§ Technical Maintenance of all Terminals
§ Financial agreements are to be tailored to customer
requirements (CAPEX/OPEX)

9. Mobile Payments in Middle East and Africa to rise
to $75.7 billion in 2014
•We expect that the number of mobile payment users in Middle
East and Africa will increase from 53.3 million in 2009 to 171.2
million in 2014. The average transaction size will rise rapidly over
the next five years, and we forecast that gross transaction value in
the region will reach $75.7 billion in 2014.
•prepaid top-ups will continue to be the largest mobile payment
segment in Middle East and Africa. Transaction value of prepaid
top-ups will rise to $19.8 billion in 2014.
•Gross transaction value of mobile payments in Egypt to rise to $5
billion in 2014

10. MENA Market NA
Region Country
Total
population
Rating
Country
Risk
Busines
s
climate
rating
Gross national
income per capita
(PPP
international $)
GDP K
Number
s of
SSM
ARPU
NA
1 Egypt
74,166K
B B
4,940
366,380,040
4,064 6.2
2
Libyan Arab
Jamahiriya 6,039K
C D
11,630
70,233,570
331 14.5
3 Algeria
33,351K
A4 B
5,940
198,104,940
1,827 7.4
4 Tunisia
10,215K
A4 A4
6,490
66,295,350
560 8.1
5 Morocco
30,853K
A4 A4
3,860
119,092,580
1,691 4.8
6 Mauritania
3,044K
C C
1,970
5,996,680
167 2.5
7 Sudan
37,707K
D D
1,780
67,118,460
2,066 2.2
8 Somalia
8,445K 900
7,600,500
8
203,820K 4,420 900,822,120 10,705
Dr. Magdy Abdelsattar 10

11. MENA Market GCC
Region Country
Total
population
Rating
Country
Risk
Busines
s
climate
rating
Gross national
income per
capita (PPP
international $)
GDP K
Number
s of
SSM
ARPU
GCC
1 Iraq
28,506K
D D
4,133
117,824,800
1,562 5.2
2 Kuwait
2,779K
A2 A3
48,310
134,253,490
152 60.4
3 Saudi Arabia
24,175K
A4 B
22,300
539,102,500
1,325 27.9
4 Qatar
821K
A2 A3
35,650
29,268,650
45 44.6
5 Bahrain
739K
A3 A3
34,310
25,355,090
40 42.9
6
United Arab
Emirates 4,248K
A2 A3
31,190
132,495,120
233 39.0
7 Oman
2,546K
A3 A4
19,740
50,258,040
140 24.7
8 Yemen
21,732K
C D
2,090
45,419,880 1,190.7
9
2.6
8
85,546K 12,554 1,073,977,570 4,687Dr. Magdy Abdelsattar 11

12. MENA Market Elsham
Region Country
Total
population
Rating
Country
Risk
Busines
s
climate
rating
Gross national
income per capita
(PPP
international $)
GDP K
Number
s of
SSM
ARPU
Elsham
1 Jordan 5,729 B A4
4,820
27,613,780
314 6.0
2 Lebanon 4,055 C B
9,600
38,928,000
222 12.0
3
Syrian Arab
Republic
19,408 C C
4,110
79,766,880
1,063 5.1
4 Palastain 5,000 D D
274 -
4
34,192 4,279 146,308,660 1,874
MENA 20
323,558 6,556 2,121,108,350 17,266 8
Dr. Magdy Abdelsattar 12

13. MENA Market
MENA Market Indicators Figures
Total Population 323,558 K
Total GDP 2,120,000,000 K$
Penetration Rate 80%
Total Mobile Users 260,000 k
Monthly ARPU $ 8.2 $
Targeted Market share 20 %
Projected monthly turnover $ 2,125,000 K$
Projected monthly profit margin 1%
Projected monthly profit $ 4,250 K $