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Brandon Montney Profile2010


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Brandon Montney Profile2010

  1. 1. Event Marketing Specialist <ul><li>Trade/Technology Show and Customer Focused Event Management </li></ul><ul><li>Design/Build/Execute Innovative Global Marketing Campaigns </li></ul><ul><li>Technical Sell Sheet, Brochure Design/Development and Management </li></ul><ul><li>Marketing Project Management </li></ul><ul><li>Sales Training Development and Material Management </li></ul><ul><li>Market/Business Development </li></ul><ul><li>Media Relations Marketing Support </li></ul><ul><li>Manage/Mentor Marketing Associates </li></ul><ul><li>MarComm Team Management </li></ul><ul><li>Multiple skill sets and tools focused on bringing technology and services to multiple customers simultaneously in a proficient and successful manner </li></ul><ul><li>Value added approach to marketing through team work and diverse collaboration </li></ul><ul><li>Lean marketing practices </li></ul><ul><li>Technical expertise for service and product demonstration support </li></ul><ul><li>Quick response to internal/external customer needs </li></ul><ul><li>Unified marketing initiatives based on corporate objectives </li></ul>Differentiating Feature Benefits Functionality Passionate, experienced Event Marketing Specialist trained to translate product and services into results oriented customer excitement
  2. 2. Background <ul><li>Print /Advertising Industry </li></ul><ul><ul><li>Late 1980’s </li></ul></ul><ul><ul><ul><li>Press Operator, Customer Service Representative, Shop Foreman and Shop Manager </li></ul></ul></ul><ul><ul><ul><li>Companies: Speedy Print, First Impression Printing, PDQ Printing, Econo-Print </li></ul></ul></ul><ul><li>Exhibit Industry </li></ul><ul><ul><li>Early 1990’s </li></ul></ul><ul><ul><ul><li>Created a technical service department for Skyline Displays of Michigan and began providing trade show services for multiple customers. </li></ul></ul></ul><ul><ul><ul><li>Opened Display Management Systems to provide traveling trade show services such as installation and dismantle of exhibition materials at trade shows and events for various clients. </li></ul></ul></ul><ul><li>Automotive Industry </li></ul><ul><ul><li>Mid 1990’s </li></ul></ul><ul><ul><ul><li>Sold Display Management Systems to the Automotive Components Group of General Motors and became an in-house resource for shows and events. </li></ul></ul></ul><ul><li>Body and Service Industry </li></ul><ul><ul><li>Mid 2000’s </li></ul></ul><ul><ul><ul><li>Recruited by Oshkosh Truck Corporation to manage all trade show activities for five business units of the service body group. </li></ul></ul></ul><ul><li>Marketing Industry </li></ul><ul><ul><li>2008 </li></ul></ul><ul><ul><ul><li>Opened Immediate Marketing Collateral to provide marketing services to various customers within the south east Michigan area. </li></ul></ul></ul>
  3. 3. Event Management Skills Market Planning Budget Planning Event Planning Display Design & Build Coordination and Logistics Vendor Management Event Execution Pre/Post Event Follow Up Booth Design & Build Project Management Experiential hyperlinks on this page have been removed due to file size but can be provided upon request.
  4. 4. Marketing Management Team Members Include : Sales, Engineering, Marketing, Manufacturing, Finance, and Executive Management Direct multi-faceted events from conception to completion on a global basis to generate customer excitement, increase brand awareness and produce revenue.
  5. 5. Customer Presentation Management Responsibilities include: Marketing intelligence Presentation Design Event Coordination and Logistics Event Design and Layout Catering Audio/Video Production Sales Training Display Design and Build Support sales team efforts before, during and after customer meetings to procure customer business.
  6. 6. Trade Show Marketing Responsible for the management and support of all corporate sponsored trade shows and events.
  7. 7. Channel Marketing Utilized outside resources and events to promote corporate image and brand awareness. For Inspiration of Science and Technology (F.I.R.S.T) F.I.R.S.T. Hall of Fame Sponsored by Delphi
  8. 8. Project Management Managed the design, development and build of a 5000 square foot customer center capable of hosting various types of events. Equipment Includes: 2- Projection Systems 1- 3D Projection System 5.1 Audio Surround Sound 24 channel PA System Unigraphics Work Station Wireless Controls Bank Lighting Central HVAC System 2- Drop Down Screens Satellite Communications Video Production Capabilities
  9. 9. Project Management <ul><li>Vehicle Content: </li></ul><ul><li>STAR PAB (Dynamic) </li></ul><ul><li>STAR DAB (Dynamic) </li></ul><ul><li>Adaptive E.A. Column (Dynamic) </li></ul><ul><li>Fabric Knee Bolster (Dynamic) </li></ul><ul><li>Dual Level Multi Profile Seat Belt Retractor (Static) </li></ul><ul><li>Motorized Seat Belt Retractor (Dynamic) </li></ul><ul><li>Buckle Pretensioner (Static) </li></ul><ul><li>OPRS- Vision (not yet installed) </li></ul><ul><li>PODS/BTS (Dynamic) </li></ul><ul><li>Active Knee Bolster (Dynamic) </li></ul><ul><li>Seat Position Sensors (Dynamic) </li></ul><ul><li>Seat Belt Buckle Usage Switches (Dynamic) </li></ul>Project Initiation Responsible for the design, development, and execution of an advanced vehicle safety system marketing campaign designed to meet new FMVSS 208 government regulations. Project Completion WIP
  10. 10. Engineering Sales and Marketing Respected for my capabilities as a presenter/demonstrator of products and services typically demonstrated by engineering experts only.
  11. 11. Marketing Collateral Development Capable of design, creation, execution of marketing collateral materials. White Paper Product Profile Sheet Product Profile Sheet
  12. 12. Marketing Collateral Development Additional Examples Brochures Insert
  13. 13. Marketing Collateral Management Capable of data mining to extracting vital information from customers, sales, engineering, marketing and other avenues to design and develop technical value propositions for customer focused events.
  14. 14. Graphic Design and Development Graphic Panel Examples
  15. 15. Process Development Work Flow Diagrams RASI Charts Annual Budgets Product Customer Matrices Business Unit Marketing Plans Capable of designing, following and implementing process oriented tasks. Completely familiar with value stream mapping and lean initiatives.
  16. 16. Marketing Tool Box/Software Event Management Strategic Planning Market/Trend Analysis Budgeting Policy Development Forecasting Staff Development Business Development Inventory Management Vendor Sourcing & Management MarComm Benchmarking Market Research VOC Documentation SWOT Analysis Clinical Research Cost Reduction Customer Service Value Stream Mapping