Psychiatry has to move in tandem with industry for its next level of development. Closer association with Pharmaceutical, Biomedical and Digital industries will be important in the road map of Social Psychiatry in 21st century.
Human Care Systems provides comprehensive patient and HCP support programs for biopharm and medtech companies and provider and payer organizations in the rare disease market. We help organizations reach patient and HCP initiation, adherence and retention goals by integrating a proprietary intelligent stakeholder algorithm. The result is Real World Outcomes: optimized patient quality of life, HCP brand preference and brand ROI
A step by step guide on how to holistically improve patient experience, adaptable for any healthcare setting. This training is presented by Dr Avnesh Ratnanesan, who is a thought-leader and expert on practical methods for improving patient experience and consumer engagement in the health setting.
Before we change actions or activities within the healthcare, the first point is to understand how staff and consumers think about the system we are in now.
Patient Engagement Strategies for Post COVID Success - Chris Nicholson | mPul...VSee
For more info: visit https://bit.ly/2TijLrV
Google gets over one billion health-related searches a day. Now is the time to leverage patients’ growing expectations for telehealth options to engage more deeply with them. Join our guest CEO of mPulse Mobile, Chris Nicholson and learn about effective patient engagement strategies you can put in place to create highly personalized healthcare experiences that drive patient outcomes--especially for the elderly and underserved populations.
Provided to you by: https://vsee.com
Creating value through patient support programsSKIM
How do we become more patient-centered as an organization? How do we ensure the patient/caregiver experience is as optimal as possible?
These are the questions that are being poised to healthcare market researchers in today’s healthcare landscape. And typically healthcare market researchers are turning to methods like “patient journeys” and “patient personas” to help bring that patient-centered understanding to the organization. Problem is … in order to be truly patient-centered, you need to take this charge on from the inside out.
Experience, Design and Innovation departments are springing up in all kinds of healthcare organizations intent on facilitating the organizational shift towards patient-centricity. And, unfortunately, market researchers are intentionally not being invited to the table. If history repeats itself, that will soon change though. These Experience, Design and Innovation departments will need the rigor and breadth of method knowledge that market researchers have in order to succeed in the strategic agendas of their work.
This presentation will give market researcher pointers on which skills, methods and mindsets they’ll likely need to adopt if they are hoping to be perceived as a valued contributor to an Experience, Design or Innovation team. In essence, give attendees a blueprint for how to open up a whole new professional opportunity for themselves, with a simple reframe on whom they are and what they do.
In October 2020, IPPOSI published a membership engagement survey on its draft 4-year strategy. This slide deck captures the summary results of the survey.
Human Care Systems provides comprehensive patient and HCP support programs for biopharm and medtech companies and provider and payer organizations in the rare disease market. We help organizations reach patient and HCP initiation, adherence and retention goals by integrating a proprietary intelligent stakeholder algorithm. The result is Real World Outcomes: optimized patient quality of life, HCP brand preference and brand ROI
A step by step guide on how to holistically improve patient experience, adaptable for any healthcare setting. This training is presented by Dr Avnesh Ratnanesan, who is a thought-leader and expert on practical methods for improving patient experience and consumer engagement in the health setting.
Before we change actions or activities within the healthcare, the first point is to understand how staff and consumers think about the system we are in now.
Patient Engagement Strategies for Post COVID Success - Chris Nicholson | mPul...VSee
For more info: visit https://bit.ly/2TijLrV
Google gets over one billion health-related searches a day. Now is the time to leverage patients’ growing expectations for telehealth options to engage more deeply with them. Join our guest CEO of mPulse Mobile, Chris Nicholson and learn about effective patient engagement strategies you can put in place to create highly personalized healthcare experiences that drive patient outcomes--especially for the elderly and underserved populations.
Provided to you by: https://vsee.com
Creating value through patient support programsSKIM
How do we become more patient-centered as an organization? How do we ensure the patient/caregiver experience is as optimal as possible?
These are the questions that are being poised to healthcare market researchers in today’s healthcare landscape. And typically healthcare market researchers are turning to methods like “patient journeys” and “patient personas” to help bring that patient-centered understanding to the organization. Problem is … in order to be truly patient-centered, you need to take this charge on from the inside out.
Experience, Design and Innovation departments are springing up in all kinds of healthcare organizations intent on facilitating the organizational shift towards patient-centricity. And, unfortunately, market researchers are intentionally not being invited to the table. If history repeats itself, that will soon change though. These Experience, Design and Innovation departments will need the rigor and breadth of method knowledge that market researchers have in order to succeed in the strategic agendas of their work.
This presentation will give market researcher pointers on which skills, methods and mindsets they’ll likely need to adopt if they are hoping to be perceived as a valued contributor to an Experience, Design or Innovation team. In essence, give attendees a blueprint for how to open up a whole new professional opportunity for themselves, with a simple reframe on whom they are and what they do.
In October 2020, IPPOSI published a membership engagement survey on its draft 4-year strategy. This slide deck captures the summary results of the survey.
The HIMSS mHealth Physician Task Force's How-to-Guide will help both clinicians and C-suite executives identify which mobile tools are needed and worth investing in.
We shared with you our pilot study on "The Patient Journey Evolution" at the 3-day PMRG CONNECT 2017 event.
Traditional patient journey research often falls short on actions and serves primarily as a descriptive framework used to generally understand how patients progress from symptoms to treatment. But what if we want to get more from the research?
Can patient journey research answer key business questions and ultimately, what do we hope to get out of patient journey research? Can we borrow from work we’re doing in consumer research to inform us?
Find out more https://goo.gl/JZpCUH
Although highly arguable, and patients being central to healthcare systems, patient engagement is one the most underutilized aspect of the healthcare industry. Patient engagement is a promise of better health outcomes as well as the increasing knowledge and skill of people to manage their and their family members’ health.
IPPOSI CEO Derick Mitchell delivered a presentation on Dec 6th 2019 at the Digital health Conference, organised as part of the Royal College of Physicians, Ireland
When the Human Genome Project was declared complete back in 2003, there were high expectations set for genomic medicine. However, it has taken over a decade to begin moving from vision to reality. Today, the number of success stories remains relatively small, but they do stretch across the healthcare ecosystem, incorporating the prediction of drug responses, the diagnosis of diseases and the identification of targeted therapies. Stakeholders ranging from patients, healthcare providers and payers, researchers, diagnostic companies, policy-makers, life sciences businesses and governments now believe genomic medicine to be a potential game-changer
AHRQ pbrn webinar electronic health record functionality needed to better sup...Vince Pereira, MHA
Feb 28, 2014 presentation by AHRQ - "Electronic health record functionality needed to better support primary care: Joint Statement AAFP, AAP, ABFM, and NAPCRG"
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
Join HRG coding expert Vanessa Brumfield as she reviews the coding & documentation requirements for behavioral health. We will Review CPT and documentation guidelines for outpatient behavioral health encounters. We will discuss common behavioral health diagnoses & CMS telemedicine reporting requirements for behavioral health.
Digital is transforming healthcare. In this omnichannel age, patients expect better experience while expectations are often not met. This gap calls for an evolution in patient journey and experience research.
Maxime Lê is a graduate of health sciences from the University of Ottawa that has worn many hats for many roles. Chief among them is being a patient advisor for The Ottawa Hospital. Having frequently been a patient and having a passion for health and healthcare, he decided to get involved at The Ottawa Hospital to help improve care, research and advocate for patients. Maxime, while sharing his hands-on experience and insights, answered the questions that healthcare providers, researchers, or prospective patient advisors may have, such as: ''What does it mean to be a patient advisor?'', ''Why is it important?'', and ''What impact does it have?''.
The webinar was followed by an interactive question and answer session.
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
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The HIMSS mHealth Physician Task Force's How-to-Guide will help both clinicians and C-suite executives identify which mobile tools are needed and worth investing in.
We shared with you our pilot study on "The Patient Journey Evolution" at the 3-day PMRG CONNECT 2017 event.
Traditional patient journey research often falls short on actions and serves primarily as a descriptive framework used to generally understand how patients progress from symptoms to treatment. But what if we want to get more from the research?
Can patient journey research answer key business questions and ultimately, what do we hope to get out of patient journey research? Can we borrow from work we’re doing in consumer research to inform us?
Find out more https://goo.gl/JZpCUH
Although highly arguable, and patients being central to healthcare systems, patient engagement is one the most underutilized aspect of the healthcare industry. Patient engagement is a promise of better health outcomes as well as the increasing knowledge and skill of people to manage their and their family members’ health.
IPPOSI CEO Derick Mitchell delivered a presentation on Dec 6th 2019 at the Digital health Conference, organised as part of the Royal College of Physicians, Ireland
When the Human Genome Project was declared complete back in 2003, there were high expectations set for genomic medicine. However, it has taken over a decade to begin moving from vision to reality. Today, the number of success stories remains relatively small, but they do stretch across the healthcare ecosystem, incorporating the prediction of drug responses, the diagnosis of diseases and the identification of targeted therapies. Stakeholders ranging from patients, healthcare providers and payers, researchers, diagnostic companies, policy-makers, life sciences businesses and governments now believe genomic medicine to be a potential game-changer
AHRQ pbrn webinar electronic health record functionality needed to better sup...Vince Pereira, MHA
Feb 28, 2014 presentation by AHRQ - "Electronic health record functionality needed to better support primary care: Joint Statement AAFP, AAP, ABFM, and NAPCRG"
What do MDs think about patient engagement? What's the gap between today's healthcare marketplace and the marketplace of the future? What is pathway to patient engagement?
Join us for our 4-part webinar series with the latest real time market intelligence on patient engagement.
Join HRG coding expert Vanessa Brumfield as she reviews the coding & documentation requirements for behavioral health. We will Review CPT and documentation guidelines for outpatient behavioral health encounters. We will discuss common behavioral health diagnoses & CMS telemedicine reporting requirements for behavioral health.
Digital is transforming healthcare. In this omnichannel age, patients expect better experience while expectations are often not met. This gap calls for an evolution in patient journey and experience research.
Maxime Lê is a graduate of health sciences from the University of Ottawa that has worn many hats for many roles. Chief among them is being a patient advisor for The Ottawa Hospital. Having frequently been a patient and having a passion for health and healthcare, he decided to get involved at The Ottawa Hospital to help improve care, research and advocate for patients. Maxime, while sharing his hands-on experience and insights, answered the questions that healthcare providers, researchers, or prospective patient advisors may have, such as: ''What does it mean to be a patient advisor?'', ''Why is it important?'', and ''What impact does it have?''.
The webinar was followed by an interactive question and answer session.
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & ...Mahmoud Bahgat
14th Cairo Marketing Club (Digital World for Pharma) by Dr. Fayza Elshatby & Dr.Mahmoud Hamdy
*#Mahmoud_Bahgat*
*#Marketing_Club*
للاشتراك في نادي التسويق بالشرق الاوسط
*If you are a Marketer now*
To Join our whatsapp &Monthly Meeting in Middle East Cities
Send me ur data on Whatsap
00966569654916
*Fill ur data here as speaker or member*
https://lnkd.in/efkTE7T
Join now
*Marketing Club Facebook Page*
https://lnkd.in/gm4c4hD
*Marketing Club Facebook Group*
https://lnkd.in/gX-5au5
*Egyptian Pharmacists Society Facebook Page*
https://lnkd.in/fucnv_5
•••••••••••••••••••••••••••••
*#Mahmoud_Bahgat*
00966568654916
لخدمات التسويق والدعاية والاعلان
*#Legendary_ADLAND*
Complete Marketing Solutions
*www.LegendaryADLAND.com*
•••••••••••••••••••••••••••••
للحصول على اقامة او شركة في اوروبا
*#Legendary_Europe*
Europe Companies & Residency
*www.LegendaryEurope.info*
•••••••••••••••••••••••••••••
*Contact Bahgat*
M.Bahgat@TheLegendary.Info
Deep Dive Into Telehealth Adoption Covid 19 and Beyond | Doreen Amatelli ClarkVSee
For more info: visit https://bit.ly/3pt6hp2
How has telehealth adoption changed following the pandemic and what are the implications for the future of telehealth? Join market research expert and owner of Way to Goal, Doreen Amatelli-Clark to talk about her latest findings from her COVID-19 study, covering surveys and in-depth interviews with doctors and healthcare practitioners from around the world.
Provided to you by: https://vsee.com
Personalized Medicine Opportunity Analysis - Team Neuropeptide - Stanford Ven...neuropeptide
Opportunity analysis project report by Team Neuropeptide, Stanford VentureLab class 2012. Our team is exploring business opportunities in the area of overlap of the fields of neurocomputation, genomics, and medicine. We are looking for successful ways to use neuromorphic algorithms for mining genomic databases and create opportunities for modern agile business models in more accessible and personalized healthcare.
Research on the best practices for healthcare social media. Presentation for #Newhouseprsm. Track with #hcsmbp. Interviewed @hjluks, @berci, @nicolaziady, @johnnostra
Benefits of Neuro-Psychiatry Pharma PCDSanityPharma
We offer you an open chance as a PCD pharma franchise for neuro ranges. Here we have some benefits considering these factors you can find the best Neuro-Psychiatry Pharma PCD company.
The best 7 innovation in mental healthSanityPharma
Here is proof of this every which way you look. The framework for product goodness in psychiatric PCD outcomes. They have a high-tech production facility that produces quality-oriented medications and other healthcare items.
Think Tank VI Overview & Best PracticesJustin Barnes
We started the Health Innovation Think Tank 3 years ago to form a highly collaborative environment that creates and shares best practices as well as strategies to successfully navigate the future of healthcare
We cover 3 primary themes in this session: Care Strategy, Innovation and Leadership. Today is about education, collaboration as well as best practice & strategy sharing. Everyone here is unscripted and on the frontlines of healthcare.
Smart Patient Engagement Solutions for Physical Therapists and Rehabilitation...David Dansereau
My presentation will look at the benefits of harnessing new health technology and mobile health data to improve therapy services, promote wellness and awareness through better patient engagement and help improve medical research. I'll also cover what I believe the future holds for the mHealth industry with respect to rehabilitation and prevention, and what challenges lie ahead for providers that consider adopting these new methods of care delivery.
Note: This is based on my personal experience,interviews and research. Please keep and open mind as this is new territory for all of us!
The ten predictions for 2020
1. Health consumers in 2020
Informed and demanding patients are now partners in their own healthcare
2. Health care delivery systems in 2020
The era of digitised medicine - new business models drive new ideas
3. Wearables and mHealth applications in 2020
Measuring quality of life not just clinical indicators
4. Big Data in 2020
Health data is pervasive – requiring new tools and provider models
5. Regulation in 2020
Regulations reflect the convergence of technology and science
6. Research and Development in 2020
The networked laboratory - partnerships and big data amidst new scrutiny
7. The pharmaceutical commercial model in 2020
Local is important but with a shift from volume to value
8. The pharmaceutical enterprise configuration - the back office in 2020
Single, global and responsible for insight enablement
9. New business models in emerging markets in 2020
Still emerging, but full of creativity for the world
10. Impact of behaviours on corporate reputation in 2020
A new dawn of trust
This report has been developed by Medicus AI, a leading technology company supporting the diagnostic testing partners with an innovative digital health solution.
We embarked on this study to better assess and understand the challenges facing medical biologists and the healthcare industry, and to identify solutions to support a new era of healthcare.
The research included over 2,200 survey participants, and almost 20 expert interviews, and was completed in December 2020.
Similar to Road map for social psychiatry in 21 st centrury role of industry - (20)
Biopsychosocial Model in Psychiatry- Revisited.pptxDevashish Konar
Over time our understanding of Psychiatric illnesses has undergone sea changes but yet the age old Bio-psycho-social model of etiology remains relevant. This presentation is an effort to explore the model in context of the newer developments.
Preventive psychiatry in india: Preventing on Child Psychiatric FrontDevashish Konar
Parenting training of would-be-parents, early detection of vulnerable children and timely intervention are some of the efforts that will give large dividend. We have very limited number of child psychiatrists. So including general psychiatrists, pediatricians, family physicians, health workers and teachers would be the most suited public health strategy for India. They need to be trained to work within their limits and need to learn to refer at the right time without wasting precious time of the growing children and adolescents.
Iacapap workshop on PRESCRIBING FOR CHILDREN AND ADOLESCENTS: PERSPECTIVE FR...Devashish Konar
Discusses the best way to reach the minimum important information to professionals who deal with mental health of children and adolescents and prescribe psychotropic medicines to them.
Regeneration of Brain with new understanding gives us good ground to be optimistic in matters of research and also day to day clinics. This presentation at the most introduces you to the potential stride of the field.
ADHD is no more understood as a behavior disorder characterized by hyperactivity in children and excessive restlessness or impulsivity in adults.
We need to re-conceptualize ADHD as essentially a cognitive disorder, a developmental impairment of executive functions (EFs), the self management system of the brain.
STRIKE THE RIGHT BALANCE WHILE PRESCRIBING PSYCHOTROPICS TO CHILDREN IN DEVEL...Devashish Konar
In case of children you need to be doubly cautious while prescribing psychotropic medicine. This presentation should help those who work in developing countries like India.
POSITIVE PARENTING : PERSPECTIVES AND PRINCIPLES OF PARENTING WITH INDIAN EMP...Devashish Konar
This presentation should help in providing a cultural perspectives in parenting. Indian parents may find some stimulating thoughts and students of cross cultural parenting should find Indian perspective as observed by a child psychiatrist.
Children's cause needs to be taken up urgently by the society. Understand their needs and be their advocate. Give them a happy childhood and great future to look forward to.
Psychiatrist practicing for 25 years shares his views and experiences to help new parents and would be parents to sensitize them to the issues of child rearing.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
Explore our infographic on 'Essential Metrics for Palliative Care Management' which highlights key performance indicators crucial for enhancing the quality and efficiency of palliative care services.
This visual guide breaks down important metrics across four categories: Patient-Centered Metrics, Care Efficiency Metrics, Quality of Life Metrics, and Staff Metrics. Each section is designed to help healthcare professionals monitor and improve care delivery for patients facing serious illnesses. Understand how to implement these metrics in your palliative care practices for better outcomes and higher satisfaction levels.
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Deep Leg Vein Thrombosis (DVT): Meaning, Causes, Symptoms, Treatment, and Mor...The Lifesciences Magazine
Deep Leg Vein Thrombosis occurs when a blood clot forms in one or more of the deep veins in the legs. These clots can impede blood flow, leading to severe complications.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
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Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
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R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptx
Road map for social psychiatry in 21 st centrury role of industry -
1. ROAD MAP FOR SOCIAL PSYCHIATRY IN
21ST CENTRURY IN SOUTH ASIA
ROLE OF INDUSTRY
Dr. Devashish Konar
Director & Consultant Psychiatrist Mental Health Care Centre
Kolkata & Burdwan
PRESENTED IN WASP 2016: 22nd WORLD CONGRESS OF SOCIAL PSYCHIATRY, NEW DELHI
2. ROLE OF INDUSTRY : AN OVERVIEW
• Expanding horizon of Psychiatry demands greater
inclusion of industry for next level of growth.
• We need to identify the areas that will really benefit
from more interaction with pharmaceutical,
biomedical and digital industry.
• These interactions have to be mutually enriching.
• They would necessitate us to acquire new skills to
understand others’ work, purpose and design.
• Psychiatrist should be in the driver’s seat because
they understand the patients’ interest best.
2
3. LET’S COME TO THE INDIVIDUAL INDUSTRIES
•Pharmaceutical Industry
•Biomedical Industry
•Digital and Information
Technology Industry
3
5. THE INHERENT AMBIVALANCE IN RELATIONSHIP WITH PHARMA
• Pharmaceuticals try to manipulate the
boundaries of normality and expand market
for drugs.
• Social and personal problems should not be
medicalised unnecessarily.
• Mental health being our common target, not
collaborating will be counterproductive.
• So Psychiatrists will have to work in tandem
without getting swayed by them.
5
6. THE POSSIBLE AVENUES OF CO-OPERATION
• You need to collaborate specially in the field of
research
• For fighting stigma and for reaching the unreached
you may need them to have bigger impact.
• Academic activities of doctors if under their own
control and sponsored by industry can be a good
boost for the profession.
• It is not right to presume that industry is only profit
driven.
6
7. INFLUENCE OF THE PHARMACEUTICAL INDUSTRY
• The Medical Profession
• Medical Research
• The Public and Patient Groups
• Political Institutions
7
9. GOOD SIDE OF BIOMEDICAL INDUSTRY
•The major research of last 50 years in the
field of Psychiatry have been driven with
the help of biomedical industry.
•They have found some important place in
day to day clinical practice too.
•From diagnosis to treatment to follow up
assessment they have secured a definite
place.
9
10. BIOMEDICAL INDUSTRY
• In Psychiatry, biomedical advancement in the field of investigation
like PET and treatment facilities like rTMS, still need to be confirmed
by research to be useful clinically.
• Before that the companies will try to popularize them with their own
marketing strategies and Psychiatrist may fall prey to their trap
causing extra expenses and harassment to patients.
10
11. PHARMACOGENETIC TESTING IN CLINICAL PSYCHIATRY
• “Personalized Medicine” : treatments can be designed
specifically for a patient, based on his or her own biological
characteristics.
• “Pharmaco-genetics,” : the selection of medications based on
genetic factors associated with drug response and tolerability.
• Could your patient’s genetic code predict which medications
you prescribe?
• It’s a promising technology, but the marketing has leap-
frogged ahead of the science.
• Pharmaco-genetic testing is intriguing, but expensive, and
unlikely to be clinically useful at present, until we see better
evidence.
11
12. NEUROSTIMULATION DEVICES FOR DEPRESSION: AN OVERVIEW
• Status still remains dubious.
• Started with some promise.
• More sizzle than beef ?
• But, of late, is there more beef? Maybe.
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14. EMERGING DIMENSIONS
• Digital revolution in mental health has already begun.
• Appointment, file keeping, data maintenance are all being taken care of
digitally and transformation is pretty fast.
• They will ultimately facilitate research and connect it with big data in a
huge manner.
• Educated patients will be able to self-screen for many illnesses. We are
at the edge of the revolution when it comes to web-based assessment.
• Tele mental health will gain importance and we need to develop skills
for that.
• With expanding use of E-mental health new issues of data security and
privacy need to be mastered.
• You need new kinds of professionals, someone specializing in one may
not fit into the other.
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15. CONNECTING WITH CLIENTS DIGITALLY
• Utility of voice and short messaging service (SMS)
• Skype
• Social Media & Chats
• E-mail
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16. COMPUTER AS A THERAPIST
• The use of computer aided cognitive behavioural therapy
(CCBT) in therapeutic settings.
• Using forum to enhance client peer support in crisis and
also otherwise
• Using websites, blogs, podcasts and wikis in mental health
for psycho-education
• The role of blogging and podcasting in mental health
• Meditate your way to better health through YouTube or
audio visual training programmes.
• Using virtual reality immersion therapeutically, though
with caution.
16
Research about reality immersion shows the important role of
therapist supervision otherwise it could be disruptive or destructive
17. LAYMEN NEED TO BE CAUTIOUS IN USING NET
• Instead of looking up for diagnoses, people can use the Internet
as a positive resource for ways to stay healthy and should look for
research sites that provide credible health content.
• People should ask, “Who funds it? Who’s writing that
information? Are there any commercial relationships? Is there an
agenda?”
• As a rule of thumb, health information from ‘.gov’ website, such
as medline plus, or ‘.org’ websites that belong to hospitals or
medical centers, like the Mayo Clinic.
• So even the internet need to be taken with a grain of salt, and in
the case of healthcare, it’s in everyone’s interest to proceed with
caution and skepticism.
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18. ONLY SCIENTIFICALLY TESTED APPS TO BE ADVOCATED BY
PROFESSIONALS
• The four NHS apps found to be clinically effective are
- Big white wall, a peer support network guided by trained professionals
- Moodscope, a self-tracking and peer support network
- Happyhealthy, a mindfulness App
- WorkGuru, an occupational stress-management programme
• Outside of NHS endorsed apps, other mental health apps have also proved
clinically effective
- Sleepio, a cognitive behavioural therapy (CBT) based App for sleep
management, has been shown in several trials to help long term
insomnia – one trial put efficacy at 75%.
- Wizard, a brain training app developed at the University of Cambridge,
was found to improve the memory of patients with schizophrenia.
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19. TELEPSYCHIATRY
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• The appeal of telemedicine is clear, especially for psychiatrists.
• We are in great demand, and there aren’t enough of us to meet the demand—
especially for far away places.
• Since our diagnosis and treatment usually don’t necessarily require physical
contact, we should be able to be quite effective via tele-psychiatry.
• And patients are increasingly realizing that tele-health can save them the
expense and time.
20. INFORMATION AND COMMUNICATION TECHNOLOGY
AS TOOL FOR TRAINING
• The use of video conferencing to enrich counselor
training and supervision
• Online training for mental health
• The role of film and media in mental health
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21. INSIGHT ABOUT SCIENCE AND TECHNOLOGY
• The phrase “science and technology” presumes an inseparability
that may not be as secure as we think.
• There can be science without technology, and there can be
technology without science.
• That science has brought us technology does not mean that
technology will always bring us science.
• For advancement and proper use of science, technology needs
to be judiciously used and restrained at times. Otherwise,
science could go into retirement at any time.
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EPILOGUE:
Patient access to care-a need for mental health leadership, and a role for industry, Editorial, African journal of psychiatry september 2013.16.31-313 http://dx.doi.org/10.4314/ajpsy.v16i5.39
IS PSYCHIATRY FOR SALE? An examination of the influence of the pharmaceutical industry on academic and practical psychiatry. By Joanna Moncrieff, Published june 2003
Pharmacogenetic Testing in Clinical Psychiatry By Robert H. Howland, MD, Psych Central Professional
The Carlat Report Psychiatry, October 2015, The Boston Globe
The Use of Technology in Mental Health [applications, ethics and practice] by Kate Anthony, DeeAnna Merz Nagel, Stephen Goss, 2010, Charles C Thomas Publisher Ltd. (Contents)
The doctor will see you now: How the Internet and social media are changing healthcare, by Jam Kotenko. April 18, 2013
How effective are mental health apps? By Emily Reynolds, Friday 30 Oct. 2015, Simon Leigh, University of Liverpool
Telepsychiatry: What You Need to Know, By Daniel Carlat, MD Publisher: The Carlat Report
This Idea Must Die, Edited by John Brockman, Science and Technology by George Dyson, Page -162, Harper perennial Publications