SlideShare a Scribd company logo
1 of 11
Download to read offline
Top trends likely to have an impact
on the industry
December 2015 | @OgilvyLFH
• As an agency specialising in healthcare communications, Ogilvy Healthworld
sits at the intersection between the healthcare ecosystem, the
pharmaceutical industry and the education sector – all of which are in the
midst of unprecedented change
• In an environment in constant flux, we wanted to establish a clear line of
sight, equip ourselves to manage unforeseen challenges, while at the same
time remaining future-focused and proactively seeking out new
opportunities in medical education
• As curiosity and courage encompass our core values, we jumped in
feet first and convened a panel of experts from the healthcare
environment, the pharmaceutical industry and the education sector
to imagine the future of medical education, and explore how the
learning needs of medical professionals could change over the next
decade
1. To share expertise relating to specialisms in medical education,
behavioural sciences, clinical education, learning technology and
organisational learning
1. To build a clear picture of the current healthcare environment
and work together to predict how this might change in the next
10 years
Charles Jennings
Director,
T he Internet Time Alliance
Maria Toro-Troconis
eLearning Strategy and
Development Manager,
Imperial College London
David Davenport-Firth
EVP, Health Behaviour Strategy &
Intervention,
Ogilvy CommonHealth Worldwide
Dominic King
Clinical Lecturer in Surgery,
Imperial College London
Guy Dickinson
Global Head, Learning and Technology
Innovation,
Novartis
Tracey Wood
Managing Director,
Ogilvy Healthworld
Steve Wheeler
Associate Professor of
Learning Technologies,
Plymouth University
1. Accountability
2. T he digitally enabled patient
1. Pedagogy X.0
Increased availability of big data will mean pharmaceutical companies
may be held fully accountable for the efficacy of their products
• Greater accountability = improved patient outcomes
• T he first step towards accountability is closer tracking of
adherence supported by technology - partnerships between
pharmaceutical companies and tech start-ups will become more
common
• Product innovation may be affected with a logical shift away from
randomised controlled trials towards real-world evidence
T he ability for wearable technology and personal devices to capture
data will mean doctors and patients will have access to large amounts
of very specific medical information, removing the need for a ‘wait
and see’ approach
• It will become easier and easier for patients to access disease
information online, learn more about their own conditions,
self-monitor and test
• Better informed patients will spend less time with their doctor
and more time consulting with virtual practitioners
• T he digitally enabled patient could function as a catalyst for
change, including facilitating the use of big data to drive research
and innovation
A key area of interest was the impact that the hyper-connected
learner (whether a medical professional or patient) would have on how
medical content is designed, developed and delivered
Two areas of opportunity were identified:
1. Personalisation: Learners will be able to learn at their own pace, in
their own space, in their own time and according to their own
preferences
2. Increased connectivity: Learners will be able to build networks
faster, opening them up to more information and richer social
experiences than they currently experience today
Looking at the world of medical education through the lens of the
pharmaceutical industry, the healthcare environment and the
education sector has opened our minds to a future full of promise
and opportunity. In the words of Albert Einstein…
“Life is like riding a bicycle, in order to keep
your balance you must keep moving”
For the full report please contact Leigh van Wyk at
leigh.vanwyk@ogilvy.com or the LFH team OgilvyLFH@ogilvy.com
@OgilvyLFH
http://ogilvylearnedthoughts.tumblr.com/

More Related Content

What's hot

New Pharma approach: from (e-)detailing to customer & patients excellence: a ...
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...New Pharma approach: from (e-)detailing to customer & patients excellence: a ...
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...A.R.J. (Rob) Halkes
 
Contraception and its ethical considerations
Contraception and its ethical considerationsContraception and its ethical considerations
Contraception and its ethical considerationsDr Tarique Ahmed Maka
 
PediaSure Competitor Analysis Report
PediaSure Competitor Analysis Report PediaSure Competitor Analysis Report
PediaSure Competitor Analysis Report Muhammad Ali Jehangir
 
The 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasureThe 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasureDeborah Davis
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryLen Starnes
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the PresentationJeffrey Stevens
 
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICE
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICEMODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICE
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICEDr Ghaiath Hussein
 
Ethical dilemmas powerpoint3
Ethical dilemmas powerpoint3Ethical dilemmas powerpoint3
Ethical dilemmas powerpoint3Iris Wilkins
 
Artificial Intelligence in Pharma - Where it Matters
Artificial Intelligence in Pharma - Where it MattersArtificial Intelligence in Pharma - Where it Matters
Artificial Intelligence in Pharma - Where it MattersDaniel Faggella
 
Digital Healthcare Trends: Transformation Towards Better Care Relationship
Digital Healthcare Trends: Transformation Towards Better Care RelationshipDigital Healthcare Trends: Transformation Towards Better Care Relationship
Digital Healthcare Trends: Transformation Towards Better Care RelationshipKumaraguru Veerasamy
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful CreationPiktochart
 
The Science of Behavior Change
The Science of Behavior ChangeThe Science of Behavior Change
The Science of Behavior ChangeJulie Dirksen
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your PresentationStinson
 
Medical ethical dilemma
Medical ethical dilemmaMedical ethical dilemma
Medical ethical dilemmaModupe Sarratt
 
Good Guide to a Great Podcast
Good Guide to a Great PodcastGood Guide to a Great Podcast
Good Guide to a Great PodcastSeth Price
 
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...Nick Brown
 
Importance of Evidence-Based Medicine on Research and Practice
Importance of Evidence-Based Medicine on Research and PracticeImportance of Evidence-Based Medicine on Research and Practice
Importance of Evidence-Based Medicine on Research and PracticeCognibrain Healthcare
 

What's hot (20)

New Pharma approach: from (e-)detailing to customer & patients excellence: a ...
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...New Pharma approach: from (e-)detailing to customer & patients excellence: a ...
New Pharma approach: from (e-)detailing to customer & patients excellence: a ...
 
Medical Ethics
Medical EthicsMedical Ethics
Medical Ethics
 
Contraception and its ethical considerations
Contraception and its ethical considerationsContraception and its ethical considerations
Contraception and its ethical considerations
 
PediaSure Competitor Analysis Report
PediaSure Competitor Analysis Report PediaSure Competitor Analysis Report
PediaSure Competitor Analysis Report
 
The 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasureThe 4 degrees of separation between pain and pleasure
The 4 degrees of separation between pain and pleasure
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma Industry
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICE
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICEMODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICE
MODULE 15 - HOW TO RESOLVE ETHICAL ISSUES IN CLINICAL PRACTICE
 
Ethical dilemmas powerpoint3
Ethical dilemmas powerpoint3Ethical dilemmas powerpoint3
Ethical dilemmas powerpoint3
 
Artificial Intelligence in Pharma - Where it Matters
Artificial Intelligence in Pharma - Where it MattersArtificial Intelligence in Pharma - Where it Matters
Artificial Intelligence in Pharma - Where it Matters
 
Digital Healthcare Trends: Transformation Towards Better Care Relationship
Digital Healthcare Trends: Transformation Towards Better Care RelationshipDigital Healthcare Trends: Transformation Towards Better Care Relationship
Digital Healthcare Trends: Transformation Towards Better Care Relationship
 
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
24 Awesome Infographic Ideas to Inspire Your Next Beautiful Creation
 
Growing Up Gen Z
Growing Up Gen ZGrowing Up Gen Z
Growing Up Gen Z
 
The Science of Behavior Change
The Science of Behavior ChangeThe Science of Behavior Change
The Science of Behavior Change
 
10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation10 Things your Audience Hates About your Presentation
10 Things your Audience Hates About your Presentation
 
Medical ethical dilemma
Medical ethical dilemmaMedical ethical dilemma
Medical ethical dilemma
 
Health Services India
Health Services IndiaHealth Services India
Health Services India
 
Good Guide to a Great Podcast
Good Guide to a Great PodcastGood Guide to a Great Podcast
Good Guide to a Great Podcast
 
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...
How AstraZeneca is Applying AI, Imaging & Data Analytics (AI-Driven Drug Deve...
 
Importance of Evidence-Based Medicine on Research and Practice
Importance of Evidence-Based Medicine on Research and PracticeImportance of Evidence-Based Medicine on Research and Practice
Importance of Evidence-Based Medicine on Research and Practice
 

Viewers also liked

Science of Achievement & Art of Fulfillment | Tony Robbins
Science of Achievement & Art of Fulfillment | Tony Robbins Science of Achievement & Art of Fulfillment | Tony Robbins
Science of Achievement & Art of Fulfillment | Tony Robbins Tony Robbins
 
Chinese new year: the spring festival
Chinese new year: the spring festival Chinese new year: the spring festival
Chinese new year: the spring festival Pengyuan Zhao
 
10 Easy Ways to Unleash Your Kid's Brain Power
10 Easy Ways to Unleash Your Kid's Brain Power10 Easy Ways to Unleash Your Kid's Brain Power
10 Easy Ways to Unleash Your Kid's Brain PowerSage HR
 
My Life #OutsideWork (Intuit Employees)
My Life #OutsideWork (Intuit Employees)My Life #OutsideWork (Intuit Employees)
My Life #OutsideWork (Intuit Employees)Intuit Inc.
 
Men's Health Facts
Men's Health FactsMen's Health Facts
Men's Health FactsEason Chan
 
Overheard at TEDMED 2015: Let's Dance
Overheard at TEDMED 2015: Let's DanceOverheard at TEDMED 2015: Let's Dance
Overheard at TEDMED 2015: Let's DanceTEDMEDHealth
 
The Facts About Christmas Calories
The Facts About Christmas CaloriesThe Facts About Christmas Calories
The Facts About Christmas CaloriesEason Chan
 
16 Hollywood Faces Who are Killed by Drugs
16 Hollywood Faces Who are Killed by Drugs16 Hollywood Faces Who are Killed by Drugs
16 Hollywood Faces Who are Killed by DrugsDr. Omer Hameed
 
Most interesting of 2015
Most interesting of 2015Most interesting of 2015
Most interesting of 2015Andrew Brown
 
Valentine's Day Traditions
Valentine's Day TraditionsValentine's Day Traditions
Valentine's Day TraditionsRudolph Kirkland
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Amy Cueva
 
Healthy and Frugal Holiday Eats
Healthy and Frugal Holiday EatsHealthy and Frugal Holiday Eats
Healthy and Frugal Holiday EatsExperian_US
 
Good Health is Real Wealth at Workplace
Good Health is Real Wealth at WorkplaceGood Health is Real Wealth at Workplace
Good Health is Real Wealth at WorkplaceAnkur Tandon
 

Viewers also liked (18)

Top 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's SleepTop 10 Tips for Getting a Good Night's Sleep
Top 10 Tips for Getting a Good Night's Sleep
 
Science of Achievement & Art of Fulfillment | Tony Robbins
Science of Achievement & Art of Fulfillment | Tony Robbins Science of Achievement & Art of Fulfillment | Tony Robbins
Science of Achievement & Art of Fulfillment | Tony Robbins
 
Chinese new year: the spring festival
Chinese new year: the spring festival Chinese new year: the spring festival
Chinese new year: the spring festival
 
How to embrace those inevitable
How to embrace those inevitable How to embrace those inevitable
How to embrace those inevitable
 
10 Easy Ways to Unleash Your Kid's Brain Power
10 Easy Ways to Unleash Your Kid's Brain Power10 Easy Ways to Unleash Your Kid's Brain Power
10 Easy Ways to Unleash Your Kid's Brain Power
 
My Life #OutsideWork (Intuit Employees)
My Life #OutsideWork (Intuit Employees)My Life #OutsideWork (Intuit Employees)
My Life #OutsideWork (Intuit Employees)
 
Men's Health Facts
Men's Health FactsMen's Health Facts
Men's Health Facts
 
Overheard at TEDMED 2015: Let's Dance
Overheard at TEDMED 2015: Let's DanceOverheard at TEDMED 2015: Let's Dance
Overheard at TEDMED 2015: Let's Dance
 
The Facts About Christmas Calories
The Facts About Christmas CaloriesThe Facts About Christmas Calories
The Facts About Christmas Calories
 
16 Hollywood Faces Who are Killed by Drugs
16 Hollywood Faces Who are Killed by Drugs16 Hollywood Faces Who are Killed by Drugs
16 Hollywood Faces Who are Killed by Drugs
 
Most interesting of 2015
Most interesting of 2015Most interesting of 2015
Most interesting of 2015
 
Valentine's Day Traditions
Valentine's Day TraditionsValentine's Day Traditions
Valentine's Day Traditions
 
Yoga for glowing skin
Yoga for glowing skinYoga for glowing skin
Yoga for glowing skin
 
Tips for Managing Chemobrain
Tips for Managing ChemobrainTips for Managing Chemobrain
Tips for Managing Chemobrain
 
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
Design for Change: Empathy as our Guide: Amy Cueva Keynote at Partners Center...
 
Healthy and Frugal Holiday Eats
Healthy and Frugal Holiday EatsHealthy and Frugal Holiday Eats
Healthy and Frugal Holiday Eats
 
Good Health is Real Wealth at Workplace
Good Health is Real Wealth at WorkplaceGood Health is Real Wealth at Workplace
Good Health is Real Wealth at Workplace
 
State of Obesity 2015
State of Obesity 2015State of Obesity 2015
State of Obesity 2015
 

Similar to The Future of Medical Education - Top Trends Likely to Have an Impact on the Industry

Day 1: Challenges and opportunities for better detection, diagnosis and clini...
Day 1: Challenges and opportunities for better detection, diagnosis and clini...Day 1: Challenges and opportunities for better detection, diagnosis and clini...
Day 1: Challenges and opportunities for better detection, diagnosis and clini...KTN
 
Future of Health
Future of HealthFuture of Health
Future of HealthS A Tabish
 
Future of Health
Future of HealthFuture of Health
Future of HealthS A Tabish
 
Will the next generation of doctors be ready for telehealth?
 Will the next generation of doctors be ready for telehealth? Will the next generation of doctors be ready for telehealth?
Will the next generation of doctors be ready for telehealth?VSee
 
xPatient_Eurecat_20160921_EN
xPatient_Eurecat_20160921_ENxPatient_Eurecat_20160921_EN
xPatient_Eurecat_20160921_ENFelip Miralles
 
20231108 Access and prospective access - FINAL.pptx
20231108 Access and prospective access - FINAL.pptx20231108 Access and prospective access - FINAL.pptx
20231108 Access and prospective access - FINAL.pptxamirhannan
 
Person-generated health data: How can it help us to feel better?
Person-generated health data: How can it help us to feel better?Person-generated health data: How can it help us to feel better?
Person-generated health data: How can it help us to feel better?Kathleen Gray
 
FINAL APPROVED Digital transformation of the health sector - summary record o...
FINAL APPROVED Digital transformation of the health sector - summary record o...FINAL APPROVED Digital transformation of the health sector - summary record o...
FINAL APPROVED Digital transformation of the health sector - summary record o...SochaBlue
 
Ehealth education for clinical health professionals
Ehealth education for clinical health professionalsEhealth education for clinical health professionals
Ehealth education for clinical health professionalsKathleen Gray
 
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...Health-Tech Innovation LABS
 
The Health and Biomedical Informatics Centre (HaBIC@UoM)
The Health and Biomedical Informatics Centre (HaBIC@UoM)The Health and Biomedical Informatics Centre (HaBIC@UoM)
The Health and Biomedical Informatics Centre (HaBIC@UoM)Fernando Martin-Sanchez
 
Kevin Conlon ehealth Strategy, Department of Health
Kevin Conlon ehealth Strategy, Department of HealthKevin Conlon ehealth Strategy, Department of Health
Kevin Conlon ehealth Strategy, Department of HealthInvestnet
 
Emerging into E-Health Information Management
Emerging into E-Health Information ManagementEmerging into E-Health Information Management
Emerging into E-Health Information Managementkatnick56
 
technology in health education.pptxtechn
technology in health education.pptxtechntechnology in health education.pptxtechn
technology in health education.pptxtechnNameNoordahsh
 
technology in health education.pptx technology
technology in health education.pptx technologytechnology in health education.pptx technology
technology in health education.pptx technologyNameNoordahsh
 
Trends influencing nursing practice and education
Trends influencing nursing practice and educationTrends influencing nursing practice and education
Trends influencing nursing practice and educationMahmoud Shaqria
 
Making our practice open and transparent: the potential of electronic data ca...
Making our practice open and transparent: the potential of electronic data ca...Making our practice open and transparent: the potential of electronic data ca...
Making our practice open and transparent: the potential of electronic data ca...Health Informatics New Zealand
 

Similar to The Future of Medical Education - Top Trends Likely to Have an Impact on the Industry (20)

Day 1: Challenges and opportunities for better detection, diagnosis and clini...
Day 1: Challenges and opportunities for better detection, diagnosis and clini...Day 1: Challenges and opportunities for better detection, diagnosis and clini...
Day 1: Challenges and opportunities for better detection, diagnosis and clini...
 
Future of Health
Future of HealthFuture of Health
Future of Health
 
Future of Health
Future of HealthFuture of Health
Future of Health
 
Will the next generation of doctors be ready for telehealth?
 Will the next generation of doctors be ready for telehealth? Will the next generation of doctors be ready for telehealth?
Will the next generation of doctors be ready for telehealth?
 
xPatient_Eurecat_20160921_EN
xPatient_Eurecat_20160921_ENxPatient_Eurecat_20160921_EN
xPatient_Eurecat_20160921_EN
 
Futuristic Nursing ppt.pptx
Futuristic Nursing ppt.pptxFuturistic Nursing ppt.pptx
Futuristic Nursing ppt.pptx
 
Aacn 10.28 no movies
Aacn 10.28 no moviesAacn 10.28 no movies
Aacn 10.28 no movies
 
20231108 Access and prospective access - FINAL.pptx
20231108 Access and prospective access - FINAL.pptx20231108 Access and prospective access - FINAL.pptx
20231108 Access and prospective access - FINAL.pptx
 
Person-generated health data: How can it help us to feel better?
Person-generated health data: How can it help us to feel better?Person-generated health data: How can it help us to feel better?
Person-generated health data: How can it help us to feel better?
 
FINAL APPROVED Digital transformation of the health sector - summary record o...
FINAL APPROVED Digital transformation of the health sector - summary record o...FINAL APPROVED Digital transformation of the health sector - summary record o...
FINAL APPROVED Digital transformation of the health sector - summary record o...
 
Ehealth education for clinical health professionals
Ehealth education for clinical health professionalsEhealth education for clinical health professionals
Ehealth education for clinical health professionals
 
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...
Karen Taylor, Deloitte. Presentation at Health-Tech Innovation LAB Connected ...
 
Health and Biomedical Informatics Centre @ The University of Melbourne
Health and Biomedical Informatics Centre @ The University of MelbourneHealth and Biomedical Informatics Centre @ The University of Melbourne
Health and Biomedical Informatics Centre @ The University of Melbourne
 
The Health and Biomedical Informatics Centre (HaBIC@UoM)
The Health and Biomedical Informatics Centre (HaBIC@UoM)The Health and Biomedical Informatics Centre (HaBIC@UoM)
The Health and Biomedical Informatics Centre (HaBIC@UoM)
 
Kevin Conlon ehealth Strategy, Department of Health
Kevin Conlon ehealth Strategy, Department of HealthKevin Conlon ehealth Strategy, Department of Health
Kevin Conlon ehealth Strategy, Department of Health
 
Emerging into E-Health Information Management
Emerging into E-Health Information ManagementEmerging into E-Health Information Management
Emerging into E-Health Information Management
 
technology in health education.pptxtechn
technology in health education.pptxtechntechnology in health education.pptxtechn
technology in health education.pptxtechn
 
technology in health education.pptx technology
technology in health education.pptx technologytechnology in health education.pptx technology
technology in health education.pptx technology
 
Trends influencing nursing practice and education
Trends influencing nursing practice and educationTrends influencing nursing practice and education
Trends influencing nursing practice and education
 
Making our practice open and transparent: the potential of electronic data ca...
Making our practice open and transparent: the potential of electronic data ca...Making our practice open and transparent: the potential of electronic data ca...
Making our practice open and transparent: the potential of electronic data ca...
 

More from Ogilvy Health

Ogilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy Health
 
The Social Check-up 2020
The Social Check-up 2020The Social Check-up 2020
The Social Check-up 2020Ogilvy Health
 
California Consumer Privacy Act: What your brand needs to know
California Consumer Privacy Act: What your brand needs to knowCalifornia Consumer Privacy Act: What your brand needs to know
California Consumer Privacy Act: What your brand needs to knowOgilvy Health
 
World Mental Health Day 2018: Finding Her Balance
World Mental Health Day 2018: Finding Her BalanceWorld Mental Health Day 2018: Finding Her Balance
World Mental Health Day 2018: Finding Her BalanceOgilvy Health
 
Social media at EASD 2018
Social media at EASD 2018Social media at EASD 2018
Social media at EASD 2018Ogilvy Health
 
Market Access 101: Connecting Access Challenges to Brand Opportunities
Market Access 101: Connecting Access Challenges to Brand OpportunitiesMarket Access 101: Connecting Access Challenges to Brand Opportunities
Market Access 101: Connecting Access Challenges to Brand OpportunitiesOgilvy Health
 
Social media at ASCO 2018
Social media at ASCO 2018Social media at ASCO 2018
Social media at ASCO 2018Ogilvy Health
 
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive ChangeOCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive ChangeOgilvy Health
 
The 2018 Marketing Playbook
The 2018 Marketing PlaybookThe 2018 Marketing Playbook
The 2018 Marketing PlaybookOgilvy Health
 
Virtual Reality Data Visualizer
Virtual Reality Data VisualizerVirtual Reality Data Visualizer
Virtual Reality Data VisualizerOgilvy Health
 
SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness
SXSW 2017 Takeaways: How One Visual Campaign is Fighting HomelessnessSXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness
SXSW 2017 Takeaways: How One Visual Campaign is Fighting HomelessnessOgilvy Health
 
Brexit? And the future of business
Brexit? And the future of businessBrexit? And the future of business
Brexit? And the future of businessOgilvy Health
 
Top 7 Insights from Years of Observing Real-world Healthcare Communication
Top 7 Insights from Years of Observing Real-world Healthcare Communication Top 7 Insights from Years of Observing Real-world Healthcare Communication
Top 7 Insights from Years of Observing Real-world Healthcare Communication Ogilvy Health
 
The Inaugural Apex E.H.R.
The Inaugural Apex E.H.R. The Inaugural Apex E.H.R.
The Inaugural Apex E.H.R. Ogilvy Health
 
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHR
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHROCHWW @ BIO: The Bio Pharma Forum on ERx and EHR
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHROgilvy Health
 
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare Marketer
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare Marketer
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOgilvy Health
 
Digiday Content Marketing Summit 2016
Digiday Content Marketing Summit 2016Digiday Content Marketing Summit 2016
Digiday Content Marketing Summit 2016Ogilvy Health
 
10 Trends Shaping the Future of Healthcare
10 Trends Shaping the Future of Healthcare10 Trends Shaping the Future of Healthcare
10 Trends Shaping the Future of HealthcareOgilvy Health
 
OCHWW@SXSW Interesting Technologies
OCHWW@SXSW Interesting TechnologiesOCHWW@SXSW Interesting Technologies
OCHWW@SXSW Interesting TechnologiesOgilvy Health
 
OCHWW@SXSW Trends and Takeaways
OCHWW@SXSW Trends and TakeawaysOCHWW@SXSW Trends and Takeaways
OCHWW@SXSW Trends and TakeawaysOgilvy Health
 

More from Ogilvy Health (20)

Ogilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPsOgilvy On: Burnout — A Mental Health Burden on HCPs
Ogilvy On: Burnout — A Mental Health Burden on HCPs
 
The Social Check-up 2020
The Social Check-up 2020The Social Check-up 2020
The Social Check-up 2020
 
California Consumer Privacy Act: What your brand needs to know
California Consumer Privacy Act: What your brand needs to knowCalifornia Consumer Privacy Act: What your brand needs to know
California Consumer Privacy Act: What your brand needs to know
 
World Mental Health Day 2018: Finding Her Balance
World Mental Health Day 2018: Finding Her BalanceWorld Mental Health Day 2018: Finding Her Balance
World Mental Health Day 2018: Finding Her Balance
 
Social media at EASD 2018
Social media at EASD 2018Social media at EASD 2018
Social media at EASD 2018
 
Market Access 101: Connecting Access Challenges to Brand Opportunities
Market Access 101: Connecting Access Challenges to Brand OpportunitiesMarket Access 101: Connecting Access Challenges to Brand Opportunities
Market Access 101: Connecting Access Challenges to Brand Opportunities
 
Social media at ASCO 2018
Social media at ASCO 2018Social media at ASCO 2018
Social media at ASCO 2018
 
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive ChangeOCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
OCHWW @ SXSW: Bruce Mau's 24 Principles for Massive Change
 
The 2018 Marketing Playbook
The 2018 Marketing PlaybookThe 2018 Marketing Playbook
The 2018 Marketing Playbook
 
Virtual Reality Data Visualizer
Virtual Reality Data VisualizerVirtual Reality Data Visualizer
Virtual Reality Data Visualizer
 
SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness
SXSW 2017 Takeaways: How One Visual Campaign is Fighting HomelessnessSXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness
SXSW 2017 Takeaways: How One Visual Campaign is Fighting Homelessness
 
Brexit? And the future of business
Brexit? And the future of businessBrexit? And the future of business
Brexit? And the future of business
 
Top 7 Insights from Years of Observing Real-world Healthcare Communication
Top 7 Insights from Years of Observing Real-world Healthcare Communication Top 7 Insights from Years of Observing Real-world Healthcare Communication
Top 7 Insights from Years of Observing Real-world Healthcare Communication
 
The Inaugural Apex E.H.R.
The Inaugural Apex E.H.R. The Inaugural Apex E.H.R.
The Inaugural Apex E.H.R.
 
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHR
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHROCHWW @ BIO: The Bio Pharma Forum on ERx and EHR
OCHWW @ BIO: The Bio Pharma Forum on ERx and EHR
 
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare Marketer
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare MarketerOCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare Marketer
OCHWW @ SXSW 2016: Trends and Takeaways for the Healthcare Marketer
 
Digiday Content Marketing Summit 2016
Digiday Content Marketing Summit 2016Digiday Content Marketing Summit 2016
Digiday Content Marketing Summit 2016
 
10 Trends Shaping the Future of Healthcare
10 Trends Shaping the Future of Healthcare10 Trends Shaping the Future of Healthcare
10 Trends Shaping the Future of Healthcare
 
OCHWW@SXSW Interesting Technologies
OCHWW@SXSW Interesting TechnologiesOCHWW@SXSW Interesting Technologies
OCHWW@SXSW Interesting Technologies
 
OCHWW@SXSW Trends and Takeaways
OCHWW@SXSW Trends and TakeawaysOCHWW@SXSW Trends and Takeaways
OCHWW@SXSW Trends and Takeaways
 

Recently uploaded

Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Celine George
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdfMr Bounab Samir
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17Celine George
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Osopher
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxMadhavi Dharankar
 
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEPART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEMISSRITIMABIOLOGYEXP
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineCeline George
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...Nguyen Thanh Tu Collection
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxryandux83rd
 
6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroomSamsung Business USA
 
DBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfDBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfChristalin Nelson
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxAnupam32727
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfChristalin Nelson
 

Recently uploaded (20)

Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17Tree View Decoration Attribute in the Odoo 17
Tree View Decoration Attribute in the Odoo 17
 
MS4 level being good citizen -imperative- (1) (1).pdf
MS4 level   being good citizen -imperative- (1) (1).pdfMS4 level   being good citizen -imperative- (1) (1).pdf
MS4 level being good citizen -imperative- (1) (1).pdf
 
How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17How to Manage Buy 3 Get 1 Free in Odoo 17
How to Manage Buy 3 Get 1 Free in Odoo 17
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
Healthy Minds, Flourishing Lives: A Philosophical Approach to Mental Health a...
 
Chi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical VariableChi-Square Test Non Parametric Test Categorical Variable
Chi-Square Test Non Parametric Test Categorical Variable
 
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
Mattingly "AI & Prompt Design" - Introduction to Machine Learning"
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Objectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptxObjectives n learning outcoms - MD 20240404.pptx
Objectives n learning outcoms - MD 20240404.pptx
 
Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...Introduction to Research ,Need for research, Need for design of Experiments, ...
Introduction to Research ,Need for research, Need for design of Experiments, ...
 
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFEPART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
PART 1 - CHAPTER 1 - CELL THE FUNDAMENTAL UNIT OF LIFE
 
How to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command LineHow to Uninstall a Module in Odoo 17 Using Command Line
How to Uninstall a Module in Odoo 17 Using Command Line
 
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
BÀI TẬP BỔ TRỢ TIẾNG ANH 11 THEO ĐƠN VỊ BÀI HỌC - CẢ NĂM - CÓ FILE NGHE (GLOB...
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
Employablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptxEmployablity presentation and Future Career Plan.pptx
Employablity presentation and Future Career Plan.pptx
 
6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom6 ways Samsung’s Interactive Display powered by Android changes the classroom
6 ways Samsung’s Interactive Display powered by Android changes the classroom
 
DBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdfDBMSArchitecture_QueryProcessingandOptimization.pdf
DBMSArchitecture_QueryProcessingandOptimization.pdf
 
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptxCLASSIFICATION OF ANTI - CANCER DRUGS.pptx
CLASSIFICATION OF ANTI - CANCER DRUGS.pptx
 
DiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdfDiskStorage_BasicFileStructuresandHashing.pdf
DiskStorage_BasicFileStructuresandHashing.pdf
 

The Future of Medical Education - Top Trends Likely to Have an Impact on the Industry

  • 1. Top trends likely to have an impact on the industry December 2015 | @OgilvyLFH
  • 2. • As an agency specialising in healthcare communications, Ogilvy Healthworld sits at the intersection between the healthcare ecosystem, the pharmaceutical industry and the education sector – all of which are in the midst of unprecedented change • In an environment in constant flux, we wanted to establish a clear line of sight, equip ourselves to manage unforeseen challenges, while at the same time remaining future-focused and proactively seeking out new opportunities in medical education
  • 3. • As curiosity and courage encompass our core values, we jumped in feet first and convened a panel of experts from the healthcare environment, the pharmaceutical industry and the education sector to imagine the future of medical education, and explore how the learning needs of medical professionals could change over the next decade 1. To share expertise relating to specialisms in medical education, behavioural sciences, clinical education, learning technology and organisational learning 1. To build a clear picture of the current healthcare environment and work together to predict how this might change in the next 10 years
  • 4. Charles Jennings Director, T he Internet Time Alliance Maria Toro-Troconis eLearning Strategy and Development Manager, Imperial College London David Davenport-Firth EVP, Health Behaviour Strategy & Intervention, Ogilvy CommonHealth Worldwide Dominic King Clinical Lecturer in Surgery, Imperial College London Guy Dickinson Global Head, Learning and Technology Innovation, Novartis Tracey Wood Managing Director, Ogilvy Healthworld Steve Wheeler Associate Professor of Learning Technologies, Plymouth University
  • 5.
  • 6. 1. Accountability 2. T he digitally enabled patient 1. Pedagogy X.0
  • 7. Increased availability of big data will mean pharmaceutical companies may be held fully accountable for the efficacy of their products • Greater accountability = improved patient outcomes • T he first step towards accountability is closer tracking of adherence supported by technology - partnerships between pharmaceutical companies and tech start-ups will become more common • Product innovation may be affected with a logical shift away from randomised controlled trials towards real-world evidence
  • 8. T he ability for wearable technology and personal devices to capture data will mean doctors and patients will have access to large amounts of very specific medical information, removing the need for a ‘wait and see’ approach • It will become easier and easier for patients to access disease information online, learn more about their own conditions, self-monitor and test • Better informed patients will spend less time with their doctor and more time consulting with virtual practitioners • T he digitally enabled patient could function as a catalyst for change, including facilitating the use of big data to drive research and innovation
  • 9. A key area of interest was the impact that the hyper-connected learner (whether a medical professional or patient) would have on how medical content is designed, developed and delivered Two areas of opportunity were identified: 1. Personalisation: Learners will be able to learn at their own pace, in their own space, in their own time and according to their own preferences 2. Increased connectivity: Learners will be able to build networks faster, opening them up to more information and richer social experiences than they currently experience today
  • 10. Looking at the world of medical education through the lens of the pharmaceutical industry, the healthcare environment and the education sector has opened our minds to a future full of promise and opportunity. In the words of Albert Einstein… “Life is like riding a bicycle, in order to keep your balance you must keep moving”
  • 11. For the full report please contact Leigh van Wyk at leigh.vanwyk@ogilvy.com or the LFH team OgilvyLFH@ogilvy.com @OgilvyLFH http://ogilvylearnedthoughts.tumblr.com/