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1. PERSONAL BRAND
EXPLORATION
VICTOR X. RIVERA
PROJECT 1: PERSONAL BRANDING
BUSINESS MANAGEMENT IN ENTERTAINMENT AND MEDIA ONLINE PROGRAM
01/19/2024

2. Career Category: Starting Career
Short Term Career Goal:
After Graduation, March 2024:
• Seek out and be hired for a
temporary Management
position at any company.
Long Term Career Goal (2044):
• Establish an Entertainment
Studio that produces,
distributes, and directs
entertainment media such as
Movies, Music, Video Games,
and more.

3. Profession
OCCUPATION
Manager
Potential Job Titles:
• Director
• General Manager
• Head of Production

4. Target Audience

5. Competition
KRISTEN F.
HTTPS://WWW.LINKEDIN.COM/IN/KRISTENFRIIS/
MYSELF
HTTPS://WWW.LINKEDIN.COM/IN/VICTORXRIVERA/
Experience:
• Brand Manager
• Creative Development Coordinator
• Project Coordinator, Spotify Live & Formats
• 15 more experiences
Education:
• University of Oregon
• Universidad de Oviedo
• Carlmont High School
Skillset:
• 50+ skills like Creative Campaign
Development and so much more
Overall Online Presence:
100/100
Experience:
• Warehouse Worker
• Factory Worker
Education:
• Full Sail University
• Holberton School for Software Engineering
• East Haven High School
Skillset:
• Adaptive, Multitasking, Problem Solving,
20+ more skills
Overall Online Presence:
10/100

6. Identity
Vision:
Create iconic and successful franchises, tabletops and
characters that are memorized by the world.
Passion:
Fiction and Entertainment.
Guiding Principle:
Defy the norm and unleash your creativity. Tell the
story and the message you want the world to know or
be entertained by.
Super Power:
Being an objective person and
capturing people’s attention
through charisma, strong voice,
and confidence.
Core Values:
1. Originality
2. Honesty
3. Creativity
4. Boldness
5. Open-Mindedness
Why?
Because the Gaming and Comic Industries
have become uninspired, stale, and failing all audiences.
How?
By establishing a Entertainment Studio that produces
quality Video Games, Comic Books,
Merchandise, Movies, and Music
based on our original characters and fictional worlds.
What?
Entertainment Studio for
Artists, Producers, Directors, Game Developers and more.
GOLDEN
CIRCLE

7. Promise & Position
Position:
Manager
I promise to deliver quality media and experiences by
producing, distributing, and publishing original works with my
entertainment studio.

8. Networking
Event:
Tokyo Game Show, September 26-September 29 2024
Location: Makuhari Messe, Chiba, Japan
Primary Objective:
Network with developers and learn about
their personal experiences working on major projects. Also learn
about what video games are releasing in 2025 to follow their
marketing tactics and learn how they engage with consumers.
Professional Organization:
Sony Entertainment Inc., 2025
Location: Texas (Remote)
Primary Objective:
Work as a Senior Manager at Sony Entertainment Inc. to gain
management experience, understand how a entertainment
studio functions, and network with fellow coworkers who show
interest in starting a studio with me.
Elevator Pitch:
You know how Video Games are scamming
people with high prices, deceptive marketing and
a low quality product?
Well what I do in my studio is create high quality
video games with appropriate pricing and provide
content that can be memorized and enjoyed for
years. In fact, my team and I have created a
single player adventure game that sold over one
million copies in the first week of release and
earned our studio over $60,000,000.
Mentorship:
Seeking a senior-level manager with
over 10+ years of experience
In the Game Industry who shares a
passion for Creative Freedom.

9. Digital Marketing
Online ID Calc. Scores:
• Volume: Average
• Relevance: High
• Purity: Low
• Diversity: Low
• Validation: Average
Brand Archetype:
The Creator
Definition:
“To express themselves through
doing, making, or curating. To be
imaginative, creative, and bring their
vision to life.”
Digital Marketing Strategy to Improve ID Scores and Exude
Archetype
Focus Variables: Diversity, Purity, and Validation.
Types of Content: Live broadcasts chatting with people interested on upcoming releases, teaser trailers,
gameplay trailers, TedTalks.
Primary Social Media: TedTalk, YouTube, Twitch, YouTube Live, X, Facebook, Instagram, Snapchat.

10. Professional Development
TECHNICAL SKILLS TO IMPROVE:
Project Management
Organization:
• Google Career Certificates
Date:
• Jan. 2025
Leadership
Organization:
• Linkedin Learning
Date:
• April 2024
TRANSFERABLE SKILLS TO IMPRO
Critical Thinking
Organization:
• RITx
Date:
• July 2024
Time Management
Organization:
• Linkedin Learning
Date:
• June 2024

11. References
National Jobs: 11-9199.00 - Managers, All
Other. (n.d.). Www.onetonline.org. Retrieved
January 21, 2024, from
https://www.onetonline.org/link/localjobs/11-
9199.00?st=
Chapter 2: Why People Buy What You’re Selling -
Book Yourself Solid Illustrated: The Fastest, Easiest,
and Most Reliable System for Getting More Clients
Than You Can Handle Even if You Hate Marketing
and Selling [Book]. (n.d.). Www.oreilly.com.
Retrieved January 21, 2024, from
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_
level1_1
Sinek, S. (2009). The Golden Circle. Simon Sinek. https://simonsinek.com/golden-circle/
Chapter 3: Develop a Personal Brand - Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable
System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Book]. (n.d.).
Www.oreilly.com. Retrieved January 21, 2024, from https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c3.xhtml#c03_level1_1
Part I: Why Is Personal Branding Important? - Personal Branding For Dummies [Book]. (n.d.). Www.oreilly.com. Retrieved January 21, 2024, from https://learning.oreilly.
Hurych, A. (2023, December 11). Video Game Industry Conventions And
Events In 2024. TheGamer. https://www.thegamer.com/upcoming-video-
game-conventions/#september-2024-events
https://sonyglobal.wd1.myworkdayjobs.com/en-
US/SonyGlobalCareers/job/Remote---Texas/Senior-Manager--Market-
Operations_JR-115798. (n.d.). Sonyglobal.wd1.Myworkdayjobs.com.
Retrieved January 21, 2024, from
https://sonyglobal.wd1.myworkdayjobs.com/en-
US/SonyGlobalCareers/job/Remote---Texas/Senior-Manager--Market-
Operations_JR-115798