IUBAT is a private university established in 1991 in Bangladesh with the mission of developing human resources through teaching, training, and research. It offers various degree programs to over 10,000 students across multiple departments, and has strengths such as transportation facilities, scholarships, and a permanent campus, but also faces weaknesses in areas like laboratory facilities, library space, and limited research opportunities. The presentation analyzes IUBAT's internal and external factors, competitive position, recommendations to improve weaknesses and opportunities, and concludes that increased marketing focus and management of strengths can help strengthen the university's positioning.

1. 1
Presentation Topic
IUBAT-International University of Business Agriculture and Technology
(An Environment Designed for Learning)

2. 2Group Name
Information of Group Members
NAME ID
MD. AMZAD HOSSAIN 15102225
RIFAT AHMED 15102183
MD. TARIKUL ISLAM 15102220
MEHEDI HASAN TUSHAR 15102255
FAKID ISRAK SHAD 15102202
AZIZUR ROHMAN SHAWON 15102164

3. 3
Pioneer of Non-Government University in Bangladesh &
Founder Vice-Chancellor of IUBAT University
Prof Dr M Alimullah Miyan

4. IUBAT Overview
4
Established 1991
Type Private University
Motto An Environment Designed for Learning
Chancellor President Abdul Hamid
Vice-Chancellor Professor Dr. Abdur Rab
Academic staff 500
Administrative staff 195
Students 100000+
Undergraduates 9,993
Postgraduates 200
Language English
Website iubat.edu

5. 5Mission:
The overall mission of IUBAT is human resources development through appropriate
teaching, training and guidance as well as creation of knowledge conducive to socio-
agro-economic development of developing societies in general and that of
Bangladesh in particular. This overall mission is being attained through offering
courses and curricula relating to various aspects of knowledge as well as providing
opportunities for individuals to acquire skill and relevant experience in the chosen
field of specialization.
Vision:
IUBAT has set out the long-term vision of producing one technical graduate from
each village.

6. Key Strategies of IUBAT 6
Waiver for its
students based on
SSC and HSC result
35% waiver for the
female students to
encourage them in
higher study
Permanent Campus
Transportation
Loan Payment
system

7. Porter's Five Forces Model 7
Threat of new entrants Low
Threat of substitute Low
Rivalry among existing firms High
Bargaining power of buyer High
Bargaining power of supplier Low/ Moderate

8. SWOT Analysis 8
Strengths of IUBAT (Internal): Weakness of IUBAT( Internal):
Transportation facility
Permanent Campus
Students Insurance policy
Loan Payment system
Agriculture Department
English Speaking Environment
Dress and Behavior code
Politics Free Environment
Every faculties of CBA department have at
least one foreign degree ( Qualified Faculties)
Three Playgrounds in one campus .
Good management system
Insufficient Lab Facilities
Complicated Payment system
Service quality of university staffs
Lack of research opportunities
Lack of advertising
No credit transfer system
Lack of specialized faculties
Lack of extra-curricular activities
No admission test
Not having IEB membership
Under developed Website
Limited library space
Poor internet (WIFI) access

9. 9
Internal Factors Evaluation (IFE) Matrix

10. Key Internal Factors Weights Rating Weighted Score
Internal strengths:
Transportation facility 0.09 4 0.36
Low tuition fee 0.05 4 0.2
Student Insurance policy 0.1 3 0.3
Scholarship Facility 0.03 4 0.12
35% waiver for female Students 0.05 4 0.2
Agricultural Department 0.05 3 0.15
Loan Payment 0.05 4 0.2
Highly Qualified Faculties 0.04 3 0.12
Permanent Campus 0.03 4 0.12
Politics Free Environment 0.02 3 0.06
Internal weakness:
Poor internet (WIFI) access 0.05 2 0.1
Complicated Payment system 0.1 2 0.2
Lack of research opportunities 0.06 2 0.12
Lack of advertising 0.08 2 0.16
No credit transfer system 0.1 1 0.1
Lack of extra-curricular activities 0.08 2 0.16
Under developed website 0.07 2 0.14
Limited library space 0.03 2 0.06
Insufficient indoor instruments 0.02 1 0.02
No admission test 0.03 1 0.03
Irrelevant faculties in some courses 0.02 2 0.04
Not having IEB membership 0.03 1 0.03
Total 1.00 ------ 3.11

11. 11SWOT Analysis
Opportunities Threats
More student wants to take higher education
Economic condition of our country is getting better
Advanced Technology
Lack of seats in the Public Universities
Demand for higher education is increasing
Job market require higher education
Impression of private universities in Bangladesh are
getting better
Student have the opportunity to do part time job
Government supports are increasing
Many foreign students are coming to our country for
higher education
Developing communication system
Government (UGC) approved new Private Universities
Increasing number of competitors
Strict rules and regulation imposed by the
government
Lack of experienced faculties
Increasing tuition fees
Other private universities are shifting in their
permanent campus
Accommodation problem for
private university students
People are not technically sound
Foreign university offer different courses by online-
ACCA, Ca etc.

12. 12
External Factors Evaluation (EFE) Matrix

13. Factors Weight Rating Weighted Score
Opportunities
More student wants to take higher education 0.04 4 0.16
Economic condition of our country is improving 0.02 1 0.02
Lack of seats in the Public Universities 0.08 4 0.32
Demand for higher education is increasing 0.06 3 0.18
Present job market requires higher education 0.03 1 0.03
Increasing number of extra circular activities 0.05 2 0.10
Impression of private universities in Bangladesh are getting better 0.05 2 0.10
Government supports are increasing 0.03 2 0.06
Foreign students are coming in our country for higher education 0.06 3 0.18
Threats
Government (UGC) approved new Private Universities 0.05 2 0.10
Increasing number of competitors 0.03 3 0.09
Strict rules and regulation imposed by the government 0.03 1 0.03
Lack of experienced teacher 0.06 4 0.24
Increasing tuition fees 0.07 4 0.28
Other private universities with better facilities 0.04 1 0.04
Accommodation problem for private university students 0.06 2 0.12
Other Private Universities are shifting in their permanent campus 0.06 2 0.12
Foreign universities are offer different courses by online- ACCA, CA etc. 0.04 3 0.12

14. 14
Comparative Profile Matrix (CPM)

15. IUBAT NSU Daffodil Uttara University
Critical
Success Factors
Weight Rating Score Rating Score Rating Score Weight Score
No. of enrollment 0.1 4 0.4 4 0.4 3 0.3 2 0.2
Faculty 0.07 3 0.21 4 0.28 3 0.21 2 0.14
Research
Opportunities
0.2 2 0.4 4 0.8 3 0.6 3 0.6
Promotional
Activities
0.15 2 0.30 3 0.45 3 0.45 2 0.30
Transportation
facilities
0.09 4 0.36 1 0.09 2 0.18 1 0.09
Labs and Library 0.06 3 0.18 4 0.24 4 0.24 2 0.12
Scholarship programs 0.08 3 0.34 2 0.16 4 0.32 3 0.24
No. of departments 0.07 4 0.28 3 0.28 3 0.21 1 0.07
Administration 0.08 2 0.16 3 0.34 3 0.24 2 0.16
Tuition fees 0.05 4 0.20 2 0.10 2 0.10 3 0.15
International
collaboration
0.05 2 0.10 4 0.20 3 0.15 2 0.10
Total 1.0 2.93 3.34 3.0 2.17

16. Findings 16
Our dress & behavior code is a special foundation of our brand.
Transportation system with a highlighted color is a good medium of our advertising.
Our campus being using as shooting spot which talks about our green environment.
We are on the process of IEB membership which is important for our engineering
department students.
Behavior of some of university stuffs is not professional.
There is not enough holidays for security guards and staffs besides sometime they have
to work more than what is descried in the job description.
Cafeteria facility is not enough for serving a large number of students.
We have shortage of some essential facilities like: indoor instruments, library space, lifts
etc.
Marketing of IUBAT is less active that's why we are lacking behind compare to other
private universities.

17. Recommendations 17
Our grading system should be updated for the favor of student because grade is the first impression in job
interview.
Specialized faculties should be chosen for all subjects.
Other major courses and department can be added like International Business, Management, Law to
attract more students.
Research opportunities for the faculties and students should be enhanced.
More qualified and experienced faculties should be appointed for overall betterment of the university.
Behavior and service quality of administration and staffs should be improved.
University should contact with reputed company so they will interest to come in job fair or give internship
facility.
Major courses should be designed in a practical way that will help the students in the long run.
We should keep maintain our transportation facility closely because it’s of the biggest medium of
advertising.
Number of lifts, labs, cafeteria, library space, indoor facilities need to be enhanced.

18. Conclusion 18
Our previous report shows as mirror. So, we must always make this report after an
interval to know our factors positions which will help to solve our problems and
strengthen our benefits. We have some special strengths and attractive key strategies
beside this what we actually need to do at this moment is making our management
team focus on our marketing sector. We have made some positioning but that message
should be reach our target customer and student satisfaction will ensure our brand
loyalty in long term.

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