Assignment on Swot Analysis of a Private University

1. Principles of Management
Tropic: Assignment on Swot Analysis of NUB
Supervised By
Mrs Mahbuba Sultana
Course instructor,
Principles of Management
Northern University Bangladesh
Submitted To:
Departmentof Business Administration
Northern University Bangladesh
Submitted By:
Section- A
Submission Date: 30-10-2013
Sl No Name ID
01 S.M. Al-Shahriar BBA 120304790

2. SWOT analysis of Northern University Bangladesh is represented below:
NUB’s Strengths:
 Northern University of Bangladesh is very popular to students
 affordable
 Location in state capital
 The optimum size of each class is 40 students only
 Full-time faculty teach most classes, and there is a strong bond and a high level of interaction
between faculty and students
 Expertise in teaching non-traditional students
 accessibility – day, night formats
 Interdisciplinary and experiential education at both the undergraduate and graduate levels
 Faculty service to the university and the larger community.
 Efficient management
NUB’s Weaknesses:
 Underfunding in many departments and programs
 Lack of financial support for faculty Scholarship
 Insufficient book in library and most of them are out dated
 Lack of understanding at many facts
 Inadequate resources for recruitment, retention, advising, and marketing – all the things needed
to recruit and retain students
 Lack of infrastructure – including physical, financial, and human resources; inadequate capital
funds to support all that we want to do
 Underdeveloped campus life and facilities
NUB’s Opportunities:
 Continuing education for intellectual enrichment and for students of all section
 Online result and information opportunities
 Outdoor campus facility
 Tap into the health care industry, which is growing in Springfield with medical hospital,
 More conversations and partnerships with local employers – those in the private, nonprofit, and
public sectors – so that students are more appealing to them
 Educational opportunities related to Science, Arts and Commerce
 International and off-campus study and exchange programs
 Tuition fees is affordable for students
Threats to NUB:
 Reduced public funding of higher education in Bangladesh
 Risk of losing prominent faculty and staff for genuinely better opportunities at other universities
or locally
 Growing competition from nearby public universities and small privates in central Dhaka
 Establishment of new private university