The document discusses the rise of mobile technology and the emergence of Mobile 2.0 and Mobile Adult 2.0. It notes that nearly everyone owns a mobile phone, which they use for various purposes. Mobile 2.0 involves users generating and sharing content from their phones. While the iPhone created hype, mobile is still a niche market for developers. The document predicts that the Mobile 2.0 landscape will be competitive as various players enter the market. It also suggests that mobile will increase amateur adult content production through easier capturing of moments, though proper mobile adult business models have yet to emerge.