2 most significant trends in mobile business for 2010 in the world and in Russa and the development forecast for 2011.

1. THE MOST SIGNIFICANT TRENDS IN 2010
IN MOBILE BUSINESS
IN THE W ORLD AND IN R USSIA
AND THE DEVELOPMENT FORECAST FOR 2011
Kirill A. Shikhanov

2. MOST SIGNIFICANT TRENDS IN 2010
IN THE WORLD IN RUSSIA
ANDROID BOOM MOBILE
Successful versions OPERATORS
Android 2.1, 2.2 and 2.3 PHONES were released by Big 3
IPAD RELEASE “BABUSHKA-PHONES”
Breakthrough in the Big Buttons or easy-to-use
market of computers mobile phones
Agenda
2010 WORLD 2010 RUSSIA 2010 2011

3. MOST SIGNIFICANT TRENDS IN 2010 IN THE WORLD
Open Source and multitask OS as a main
ANDROID BOOM advantage over iOS.
Successful versions Smartphones’ avalanche
Android 2.1, 2.2 and 2.3 (Nexus, HTC, Samsung, LG, Motorola, Acer, Dell).
Every day 160k Android devices were activated.
New round of smartphones’ development has started.
IPAD RELEASE iPad, an Internet Tablet
(also Web tablet, Pad tablet, Web-pad, Surfpad),
Breakthrough in the felt in a range between smarphones and PCs.
market of computers Mobile producers opened the tablet market.
Rapid growth of tablet market.
The difference between tablets and smartphones has begun to blur.
Especially in form-factor.
Agenda
2010 WORLD 2010 RUSSIA 2010 2011

4. MOST SIGNIFICANT TRENDS IN 2010 IN RUSSIA
First Beeline launched A100 under 1k RUB.
MOBILE
Megafon and MTS started selling self-brand
OPERATORS phones as well.
PHONES were released by Big 3
Mobile operators’ tablets are presented
In Russia main mobile trends are coming with a time lag.
Main market players are trying to catch up and implement best practices.
Practices of Japan (TT DoCoMo, Toshiba, Kyocera
“BABUSHKA-PHONES” from 2005) and Europe (Emporia from 2003).
Big Buttons or easy-to-use Successful product line from Just5
mobile phones (Orbita Telecom).
At the beginning of 2010 the mobile penetration rate
Market expansion to people with 2 phones.
was 147% meaning even the elderly have phones.
Split of the Russian mobile market into 2 poles:
high-price multifunctional smartphones and low-price simple but ergonomic phones.
Agenda
2010 WORLD 2010 RUSSIA 2010 2011

5. DEVELOPMENT FORECAST FOR 2011
With the rapid growth of Android OS in the world
NFC the usage of Near Field Communication will develop.
NFC began to be available with Android 2.3 Gingerbread. Google’s Nexus S was the first NFC Android smartphone.
NFC was developed The first NFC-using mobile NFC is firmly settled down in rumors.
by Philips and Sony in 2002. was launched by Nokia in 2005. iPhone 5 is heard to have NFC.
Russian market continues to catch up world trends.
M2M While the power of mobile operators is still strong.
Mobile operators move further from voice connectivity running deeper within the mobile industry’s DNA.
As traditional cellular market is oversaturated they will go on developing M2M (Machine-to-Machine) services.
M2M or Internet of Things (networked interconnection of everyday objects) has been around for several years.
All Russian mobile operators have announced to enter this market.
World M2M market counts 100 mln units Annual Russian Motorola in 2006
remotely transmitting data M2M market growth launched G24 EDGE,
to information processing centers. is expecting to be 45-55%. multifunctional wireless module.
This direction is a new sphere to develop for mobile manufacturers.
Different solutions could be found beyond M2M chipset for 4G and LTE networks.
Agenda
2010 WORLD 2010 RUSSIA 2010 2011