How does social influence work in the current world of social media?
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The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
How does social influence work in the current world of social media?
This presentation delves into the idea of what is social influence and how we can see influence at work online. It explores what an influencer is, and the different kinds of influence they can exert.
The 2015 Edelman Media Forecast: Storytelling in the Age of Social News Consumption took a deep dive into what ingredients made news stories social in 2014 across general news and five key industry sectors to better understand how our media strategies must adapt, in partnership with NewsWhip and Muck Rack.
For more information, visit: http://www.edelman.com/2015-edelman-media-forecast/
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
Jeffrey A Stewart, Trekk Cross-Media, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
Social Media Evolution - Jeffrey Stewart - 2009 Marketing Innovation & Discov...QuantumDigital
Jeffrey A Stewart, Trekk Cross-Media, At the Marketing Innovation Discovery Summit 2009. Blogging event at thedirectmarketingvoice.com, twitter: @quantumdigital
Reimagining Journalism in the Age of Social MediaJD Lasica
A presentation about how journalism might be reimagined in an age when more people are embracing the precepts of social media.
Given by JD Lasica on Aug. 25, 2011, at El Mercurio in Santiago, Chile, during a 2-day symposium attended by news executives and managers from major publications in South America.
Waking up in the Post Social Media EraNick Decrock
Social Media has put the marketing world upside down. It changed the way consumers think, act and buy. Now it's time to get social outside social media, because people expect us to. Be aware of the social consumer ...
Slideshare summary of my presentation at the Click Asia Summit 2012 in Mumbai, India.
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
Presentation I gave at the end of February 2011 at The Olin School of Business @ Washington University in St Louis. Part of a new marketing seminar series they've started with the goal of bringing different types of industry folks into their classrooms to give lessons of both success and failure to future brand managers and CMOs. My session specifically was around what role digital platforms can play for brands, and to discuss some broad ideas about how it works and doesn't work.
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This year is shaping up to be a significant one for tourism, challenging business leaders to think differently about the emotional and human truths that are driving people to travel.
As the world forges ahead through 2018, we looked at the various cultural forces that are impacting how consumers are thinking about and planning travel this year.
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2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
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UI automation Introduction,
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Desktop automation flow
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Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
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3. • “Public Relations is the
number one driver of
revenue for Adobe, as
articles prompt searches,
which lead to visits to our
website. PR is the most
efficient and best way to
immediate awareness.”
Ann Lewes - CMO, Adobe
4. Government Business
François Hollande becomes the Jamie Dimon testifies before
24th President of France Congress about JPMorgan’s $2
billion+ loss on risky trades
Scott Thompson resigns as CEO of
Antonis Samaras, head of the New
Yahoo Inc. after exposure of botched
Democracy party, wins election in Greece
academic records on resume
Distrust in Institutions
23. 4 Communications “Musts”:
• Social Engagement
• Understanding data
• Emotional Intelligence
• Visual Storytelling
24. Photo by El
Struthio
"Our remedies oft in ourselves do lie, which we ascribe to
heaven; The fated sky gives us free scope, only doth
backward pull our slow designs when we ourselves are
dull…Impossible be strange attempts to those that weigh their
pains in sense, and do suppose what hath been cannot be."
William Shakespeare