2. Richard Dyer was born in 1945 in Leeds ,he is
an English academic professor for film
studies at Kings College London. He mostly
specializes in Italian cinema . As of 2006 he
has joined Kings college London.
3. Richard dyers star theory can be split into three
areas:
the star as construction meaning that the star is
a construction and not a real person e.g. Miley
Cyrus
the star as a commodity means that stars are
produced to create a profit of their merchandise
e.g. One direction
the star being an ideology states that the star
will represent a certain social group and views
and then thus create ideologies.
4. Richard dyers star theory is the idea that states that
icons and celebrities are manufactured by institutions
for financial profit. He states that music stars or film
stars are constructed to represent “the realism in
people” experiencing realistic emotions and feelings so
that they can fit in with the audience, as this allows the
target audience to relate to themselves and how they
can feel the star. Stars are portrayed by the music
industry to serve a purpose in the industry as it is to
make money using audiences, who respond to
elements of a stars personality by buying albums and
cds and becoming a fan base.
5. Stars are created for the beneficial of money purposes mostly.
Increasing the brand and trend identity benefits the music
institutions as they will become the mark for the company and
will have increasing sales in all of the media institutions and any
platform they can be capable of.
The music industry then models the artist and justify their
emotions around the target audience they choose. For example
Lady Gaga, according to Richard dyer, he said lady gaga was
modelled around fashion forward people so the audience can
relate to her as a person and also her music. The way she
dresses is very obscure and weird this draws attention to her
due to her non-normality ,this way it makes her easy o
remember and recall from memory, Unlike rock bands e.g.
Green day continue to wear dark dresses and have long messy
hair as this fits in the genre of rock stereotypes.
6. The constitutions side of his theory states
that the star is built for an audience, and is
not an individual person. The star is built with
someone signature to them that tell apart
them from other stars knowingly, for example
Lady Gage's obscure fashion. Actor Daniel
Craig is now stereotyped because of the way
he has been constructed, he has now typecast
as a ‘hard man’ with a British accent mainly
because of his previous roles in the James
bond Trilogies.
7. I am going to make my character a bold and dynamic person for my
magazine cover as he should be presented and filled with machoism
and dominant person to be portrayed around his target audience and
fan base so that the kids 13+ and above can be encouraged by him as
to what he does for example ,he wouldn’t be your typical rapper that
loves to talk about the violence and grotesque elements of life but he
will talk about inspirations and encouragements through the festivals
and press conferences.im going to apply Richard dyers theory by
making the star being an ideology meaning that the star will represent
a certain social group and views and then thus create ideologies. A
good example would be dr.dre as there are certain people who have or
are following him as a social group and dr dre features in most of the
songs due to the friendship or relation he has with people and has no
competition with them since he just admires to make good music.
Likewise I would like to make my star persona to be alike him.
