This is a powerpoint I created for my media studies work for A2 Level. It explains how a 'Star' is portrayed and the theory behind it.

1. Star Theory
Richard Dyer thought up the concept of 'Star', he thought of a variety of
sub genres but particularly 'Pop Stars', which linked to the actual
concept of creating and adapting what we know as a 'Star'.

2. Stars are constructed, artificial images even though they
are being represented as "real people" that experience real
emotions and life experiences etc. The star depends on the
type of qualities and talents that the star brings to it's
audiences in which helps to progress their career.
Nowadays, there are lots of types of communication
through the use of Web 2.0 which help the star's audience
to interact, socialise and 'follow' the artist that makes the
audience know the star intimately. For example, the use of
Twitter has enabled fans and audiences to follow the
artists lives and become updated on personal statuses
which they can be involved with. Therefore the stars could
potentially become a part of our lives and to an extent
when the star dies, we feel the loss as well as though it
was a close person dying that we thought we knew
personally. (E.g. the loss of Michael Jackson)
Stars as Constructions

3. Throughout a star’s career, they will have to make a
role for themselves to become unique to other similar
artists who are in the same genre. It is their job to
perform and entertain their audiences not only with
music but with their style, views etc. A star is plays the
roles they have such as the showing of their
bodies, their characteristic features such as
voice, look, gesture. For example when looking at an
artist such as Lady Gaga, she tends to make an
entrance in her performing and her audience are
always intrigued as to what she will come out with
next. Her clothing choices support this as she came out
at the MTV 2010 Music Video Awards in a dress made
out of raw meat.
A Star is a Public
Performer of Roles

4. The merging of a real person and the roles they play in life, particularly where the
star takes on the type of role regularly. The creation of this role is built up through
the publicists, fans, managers, media etc as they construct the image for the star
and that is what gets the profit to them. Marketing of the star always helps the
artist to become big and create a persona for them, this helps their audiences to
relate to them personally.
A Star is a Persona

5. Stars can become a significant cultural, sign or figure in
life, they create popular concentration of qualities
admired by the mass audience, but most often these link
to the gender, sexuality and genre taste. The star may
represent a particular image that they can be identified
by; these stars may turn into objects of desire or
embody values and respect which are fashionable or
personal. This image can shift over time, but it can
portray different things and meanings in different roles
of society. Two examples of this is Lady Gaga and
Miley Cyrus. –Miley portrays a sex appeal to her
audiences which draw not only the possible envious
females in but obviously the males as well. Whereas
Lady Gaga brings her USP across with her unexpected
and ambitious choices of clothing at her performances
and appearances.
A Star is an Image