6. Architrash:
Buildings of absolutely no merit.
Big-bang architecture:
Buildings that look as if they have
appeared from nowhere, seemingly
designed with no account for their
surroundings. Example: ‘The dynamic of
lottery funding creates big-bang
architecture, buildings beamed down
from nowhere’ (2004).
Plop art:
A pejorative term for a work of public art
placed with little consideration of its
setting. The term recalls the more familiar
‘pop art’.
7. “I can see the
Wirral like a
spatulate
tongue licking
the Irish Sea”
8. “Planning is not Rabies”
“We have a tradition of
large scale planned
development”
“We seem to have
swallowed Rogers UTF
for density, but
forgotten to create the
spaces we need
between developments”
9. “… a hugely
ambitious vision
that Liverpool could
be dragged up from
its miserable
position at the
bottom of the
league of major
European cities …
that it might be
possible to change
the fortunes of the
City by reactivating
its centre”
Rod Holmes,
Grosvenor Estates
15. • Economically Distinctive
• Build on Success
• Capitalise on distinctive brand and quality of place
CORE PRINCIPLES
16. • 6 Major Transformational Actions
• Expanding the population – Distinctive Neighbourhoods
• Infrastructure
• Strategic Initiatives
STRATEGIC ACTIONS
17. WATERFRONT
Filling in the gaps
Connecting the attractions and connecting
the Waterfront with the City Centre
Enlivening the river, the water spaces
and spaces around buildings
18. ST GEORGE’S
A new heart
Parades, celebrations, street carnivals
trophy-raising
20. KNOWLEDGE QUARTER
Ensure that Liverpool retains and attracts students,
Research and high growth businesses
Development of key sites
such as Copperas Hill and the
Royal Liverpool Hospital
Improve gateways, routes
and spaces
21. COMMERCIAL DISTRICT
Expanding east towards Pall Mall, west towards
the Waterfront into Princes Dock, the first phases
of Liverpool Waters
Investing in public realm and connecting
routes
Provide new Grade A office space
38. A NEW RELATIONSHIP
THE CITY CITY NORTH SUBURBS
A statement of ambition and intent, a framework for co-ordinating
investment and actions…….. not a Masterplan
58. It all starts with
a park, Everton Park
..... a park which will
use beauty as a
competitive
advantage to attract
wealth, talent and
investment.
from Bruce Mau, 2010
59. Image by Mark Loudon
www.markloudon.com
Everton Park – 800 years of
history in one view
61. The 1:100 scale model of the Sky Pier
by Broadway Malyan, Liverpool 2013
£2,050,000
62.
63. • A landmark steel building
of 1745m2
• 270o panorama of the City
and Mersey Estuary
• Unique ‘Sky-Walk’ open
roof deck experience
• Mersey Observatory /
exhibition space
• 150,000 none paying
viewing gallery visitors per
annum
• 85 catered for events &
conferences per annum
• Operational surplus for the
Park after 3 years
64. • Up to 30 direct jobs
• 174 gross additional jobs
for Liverpool City Region
• £13.3M gross additional
GVA over 3 years
• GVA to return on public
investment 1:6.5
• BREEAM ‘Outstanding’
environmental standard
• 100 year maintenance free
Corten 10 steel ‘hull’
• Constructed as a
monocoque hull to reflect
maritime heritage
• Designed by Liverpool
based Broadway Malyan
65.
66. 1.. Up, not out
Sustainability as well as success in
the modern knowledge economy
requires density, the clustering of
people. Clearly, we need to reduce
urban sprawl, but supply and
demand has made living downtown
in major cities unaffordable. We
have to build more housing, a lot
more, and the only way to go is up.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Bigger cities in the north
• More families in the cities
67. 2. The right density
Of course, too much density can be as
bad as too little. Like suburban sprawl,
the skyscraper canyons isolate people
and suppress the spontaneous social
interaction that powers innovation and
growth. Creativity thrives in .. a
downtown mix. As Jane Jacobs famously
said, density should stimulate diversity,
not repress it.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Baltic Quarter 2 – in North
Liverpool?
• Green Print for Growth BID
68. 3. Transit is the ticket
Just as investment in rail and
roads once spurred growth,
a new round of spending on
urban transit can spark
denser development and
greater human connectivity.
Richard
Florida’s 10
rules for a
city’s ‘quality
of place’
TRANSLATE:
• Start HS2 in Liverpool
• Open new / old stations on
Merseyrail lines
69. 4. No free rides
We buy tickets to travel by train, bus
and plane, so why give car drivers a free
pass, when it amounts to a giant
subsidy for suburban development? It’s
time for people to pay for the roads
they use. This will reduce congestion
and encourage development that goes
up rather than out.
Richard
Florida’s 10
rules for a
city’s ‘quality
of place’
TRANSLATE:
• Congestion charging for all cities
• More carriageway for bikes and
people
70. 5. Share the wealth
To make cities more affordable and
equitable, urban growth must be more
inclusive, and of benefit to all economic
classes. This requires upgrading millions
of jobs in the service sector. Higher pay
makes employees more engaged and
innovative, which improves customer
service and promotes prosperity.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Living Wage (not Minimum)
• More education – skills for talent
attraction
71. 6. Diversity = creativity
Diversity can make a city a cauldron
of creativity, but as musical
innovators David Byrne and Moby
have lamented, great cities are
becoming so expensive that
creative people are being edged
out. To remain fertile, they must be
affordable to all – artists as well as
techies and professionals.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Change of use
• Blur the boundaries
72. 7. Keep it green
Long at war with nature,
many cities have improved
their environmental records,
but they can do better. They
also must be more resilient,
a requirement illustrated
dramatically by recent
natural disasters from ice
storms to hurricanes.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Atlantic Gateway Parklands for
Prosperity
• Wildflowers & trees & country
gardens
73. 8. Safety for all
Canadians assume our cities to be
safe, but elsewhere there remains
great danger. From the slums of
the global south to the “sacrifice
zones” of such places as Newark,
Detroit, Chicago’s South Side and
Oakland, there are still killing
fields, and not nearly enough is
being done to halt the violence.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• Stay where you are!
• Community empowerment
74. 9. Design for health
Cities are said to be the only organisms
whose metabolic rate increases with
size: They prosper because they speed
goods, people and ideas around. But
favouring the automobile also promotes
obesity, high blood pressure, heart
disease and diabetes. We can design
cities for better health, lowering the
cost of care in the process.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• 2020 City of Health and Wellbeing
• Natural Choices + ‘Boris’ bikes
75. 10. Be family friendly
The resurgence of cities is driven in part by
their attractiveness to young singles as well
as empty-nesters. But too many places are
on their way to becoming childless. Great
cities have decent schools, safe streets,
good jobs and affordable housing, all of
which should make them friendly to
families, be they gay or straight, rich or
poor, or from any ethnic or racial group.
Richard Florida’s
10 rules for a
city’s ‘quality of
place’
TRANSLATE:
• GreenPrint – city garden suburbs
• Larger – affordable apartments
