Bold City: A Bold Vision for the Fan Walk

1. P r e s e n t e d b y C a p e To w n To u r i s m , M o D I L A a n d C a p e To w n P towards a Creative Cape Town... E n

2. Cape Town Tourism is the City of Cape Town's official regional tourism organisation, responsible for destination marketing, visitor and industry services. Successful tourism doesn’t just boost economies – it builds pride too. Cape Town Tourism believes in close encounters, people as the focus point of tourism, responsible living and immersion in the destinations and cultures we visit – this is what gives tourism in Cape Town its unique energy and appeal. MoDILA is the first large-scale institution and iconic museum of African contemporary visual art and design in South Africa that engages local and international audiences. MoDILA is established in response to the need for an international scale, continuous flagship cultural event space with an African focus and to locate Cape Town as a global hub for design and innovation and societal leadership studies... It is committed to cultural exchange; and incorporates existing public spaces and locates new and site-specific spaces to create a unique visitor experience centred on discovery and encounter Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

3. Presentation Content 1.  What is Freedom Walk? 2.  Routes/Roots principles 3.  Mapping and Application 4.  Urban analysis 5.  Freedom Walk concept 6.  Kit of Parts 7.  Precedent Presentation prepared by

4. All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope. Winston Churchill For to be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others. Nelson Mandela I dream of an Africa which is in peace with itself. Nelson Mandela Freedom Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

5. Routes/ Roots Policy “Our regional position makes us well-laced as a gateway to African markets. Our unique strengths, including smaller size, better infrastructure, excellent service provision and other benefits like a sophisticated higher education network make us ideally suited to build up a competitive advantage in certain sectors. Such advantages bring with them economic growth. Economic growth creates jobs and provides resources. These things in turn create an inclusive society. The strategic framework for building a city based on five pillars: the opportunity city; the safe city; the caring city; the inclusive city; and the well-run city.” Patricia de Lille on the Cape Town 5 Year IDP 2012 -2017 Executive Mayor of Cape Town “The new vision of arts and culture goes beyond social cohesion and nourishing the soul of the nation. We believe that arts, culture and heritage play a pivotal role in the economic empowerment and skills development of a people” Paul Mashatile on Social Cohesion and Mzanzi Golden Economy Minister of Arts and Culture Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

6. What is Freedom Walk? The Freedom Walk initiative is an economic, social and spatial program, using culture to activate urban regeneration in the central city in order to build an inclusive civic identity and a vibrant economy for Cape Town. This presentation relates specifically to the establishment of the first route between Cape Town Station and the Cape Town Stadium. However, several routes throughout the city can be identified as potential movement routes along which the Freedom Walk concept can be positioned, and we hope the success of the first route will transform it into a pilot project for at least three more major routes and multiple subsidiary routes. These routes will fall under over-arching categories, such as Heritage, Design, Attractions, etc. The new routes will be part of a larger phased rollout which will depend on timing of sponsorships and various state endorsement processes. Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

7. Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

8. Pilot Project Site 1: Central City Site 2: Gugulethu Freedom Walk Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

9. Central City Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

10. Gugulethu Freedom Walk Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

11. FREEDOM WALK IS GUIDED BY THE FOLLOWING PRINCIPLES: EQUITY JOY DIGNITY LEGIBILITY FREEDOM WALK ADRESSES THE FOLLOWING ISSUES: ECONOMIC CATALYST CULTURAL SHOWCASE DIVERSIFYING TOURISM OFFERING SOCIAL COHESION 24HOUR CITY Principles and Issues Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

12. Routes/ Roots International Precedent London South Bank New York Time Square Barcelona Las Ramblas Singapore Waterfront (below) Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

13. Urban Analysis Planning Influencers Cultural Industries Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

14. Concept Freedom Walk? Through a series of urban interventions, the Freedom Walk initiative (phase 1) is aimed at creating an innovative and vibrant corridor of activity between Cape Town Station and the Cape Town Stadium. A combination of permanent, semi-permanent and temporal interventions will generate an unique and identifiable space which can constantly regenerate itself according to the season, occasion or time of day. Cross-programming of work, play and life orientated activities will create a rich urban fabric along the route. The concept is that the route in itself will begin to attract tourist and local interest, and become a showcase for local talent and entrepreneurs. Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

15. Diagram Fan Mile Activities Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

16. Kit of Parts Live Work Play Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

17. Permanent Urban Interventions / Furniture National and Provincial Government (Western Cape): •  Transport and Public Works Directorate •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Transport Roads and Stormwater Directorate •  Economic and Social Development Department •  Electricity Services Department •  Parks Sport and Recreation •  Cleansing Services •  Cape Town Partnership •  Formula D •  Design Indaba •  Levi’s Commuter •  Rockgirl •  Benches •  Bins •  Streetlights •  Trading •  Public toilets •  Signage and way finding/ Information kiosks •  Water features and drinking fountains •  Permanent Freedom elements •  Street performance platforms •  Cycle lanes and bicycle stands •  Permanent art installations Temporary Installations/ Events National and Provincial Government (Western Cape): •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Economic and Social Development Department •  Events Permit Office and Cleansing Services •  Safety and Security Directorate • Cape Town Partnership • Central City Improvement District Team •  Design Indaba •  Artscape •  Infecting the City •  Public Sculpture •  Events (mega – stadium) •  Street Performance •  Carnivals Permanent Installations/ Events National and Provincial Government (Western Cape): •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Economic and Social Development Department •  Parks Sport and Recreation • Adidas •  Virgin Active •  UCT Michaelis •  Billabong •  Public Sculpture •  Skateboarding •  Outdoor gym Route Planning Influencers Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

18. Permanent Urban Interventio ns/ Furniture Public Partners Private Partners Interventions National and Provincial Government (Western Cape): •  Transport and Public Works Directorate •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Transport Roads and Stormwater Directorate •  Economic and Social Development Department •  Electricity Services Department •  Parks Sport and Recreation •  Cleansing Services •  Cape Town Partnership •  Formula D •  Design Indaba •  Levi’s Commuter •  Rockgirl •  Benches •  Bins •  Streetlights •  Trading •  Public toilets •  Signage and way finding/ Information kiosks •  Water features and drinking fountains •  Permanent Freedom elements •  Street performance platforms •  Cycle lanes and bicycle stands •  Permanent art installations Route Planning Influencers

19. Temporary Installation s/ Events Public Partners Private Partners Interventions National and Provincial Government (Western Cape): •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Economic and Social Development Department •  Events Permit Office •  Safety and Security Directorate •  Cleansing Services •  Cape Town Partnership • Central City Improvement District Team •  Design Indaba •  Artscape •  Infecting the City •  Temporary Art Installations •  Events (mega – stadium) •  Street Performance •  Carnivals Route Planning Influencers

20. Permanent Installation s/ Events Public Partners Private Partners Interventions National and Provincial Government (Western Cape): •  Arts and Culture Directorate •  Economic Development and Tourism Directorate City of Cape Town: •  Cape Town Tourism •  Economic and Social Development Department •  Parks Sport and Recreation •  Adidas •  Virgin Active •  UCT Michaelis •  Billabong •  Public Sculpture •  Skateboarding •  Outdoor gym Route Planning Influencers

21. Route Project Process

22. Route Project Process Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

23. Freedom Walk Precedent Permanent Activating Spaces Urban Green Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

24. Freedom Walk Precedent Permanent Activating Spaces Events Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

25. Freedom Walk Precedent Sons and Daughters of Cape Town The sons & daughters of Cape Town is an initiative intended to highlight the importance of individuals connected to Cape Town who have made our world a better place in one way or another. The Freedom Walk Fan Mile serves as the perfect vehicle for us to show our appreciation of their efforts by immortalising them and making them into something the world is lacking; hero’s and role models. In the vein of the iconic Hollywood Walk of Fame, the route will be transformed into a canvas for the sons & daughters of Cape Town to leave their mark. As patrons walk down the Fan Mile they will walk and see the greatness of giants such as Nelson Mandela, Trevor Manuel, Mark Shuttleworth etched in the stones they walk on. This will become a national and international tourist attraction that will increase the usage of this public space and afford surrounding businesses the opportunity to capitalise on this influx. Each year a new son or daughter of Cape Town will be inducted ceremoniously, affording ample opportunities for marketing and promotion. Permanent Activating Spaces Sons and Daughters Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

26. Freedom Walk Precedent Permanent Activating Spaces Traders Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

27. Freedom Walk Precedent Permanent Activating Spaces Interactive Information Displays Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

28. Freedom Walk Precedent Permanent Activating Spaces Skateboarding and Cycling Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

29. Freedom Walk Precedent Permanent Activating Spaces Permanent Installations Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

30. Freedom Walk Representation Activating Spaces Imagining the Fan Mile Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

33. Potential Partners Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

34. Thank you Presentation prepared by Please visit our website at www.makekadesigns.com or www.modilatrust.co.za l Twitter: @MakekaDesignLab l

Bold City: A Bold Vision for the Fan Walk

futurecapetown

Bold City: A Bold Vision for the Fan Walk