David Dixon FAIA   Goody Clancy   October 23, 2012
Agenda• Master Plan• Forces shaping  innovation   – Where are the     workers?   – “Demographics     are destiny”   – Risi...
Diversify New Orleans’ economy• Support the new economic  development partnership’s ability  to retain, nurture, and attra...
Support economic engines• Nurture New Orleans strong  tradition of small businesses,  neighborhood-based  entrepreneurship...
Insure that everyone participates… andcontributes… to growth• A skilled and educated  workforce is essential to  growth• …...
Economic developmentleadership can create jobs
… and “refill” New Orleans             Population projection chart
WHERE ARE THE WORKERS?Transition to a talent-based economy% of total US JOBS 2000-2020 (millions)                         ...
Education
Walk to win…scarce knowledge workers      pursue lifestyles, not jobsResidential Architecture   Reinvention in the age of ...
Preferred lifestyles are    increasingly urbanResidential Architecture   Reinvention in the age of walk score   David Dixo...
…and they are voting     with their feetResidential Architecture   Reinvention in the age of walk score   David Dixon FAIA...
“DEMOGRAPHICS ARE DESTINY”  US population growth 1960-2030                                $25M                            ...
Who is the housing marketto 2030?• Married couple with children–less  than 25% of households.• Traditional (one-worker) fa...
Household size
What will the housing market      look like to 2030?2008                               52%             2008-2030Existing h...
How does it look today…?• Diverse housing stock• Arterial corridors• New Downtowns
THE RISING COST OF ENERGYCompeting in a global market                  4%       19%
The cost of auto-dependency    is becoming unsustainable            Total US household expenditures on food and gas 2003-2...
Auto-dependence is becoming    too expensiveResidential Architecture   Reinvention in the age of walk score   David Dixon ...
If you are young, driving isnot cool…                               -20%
CHANGING FACE OF                               Research Triangle (NC)                                               projec...
Innovation centers need morediverse, flexible buildingsSmaller floors for start-   Larger floors for        Mix of floors ...
Proximity matters…mature companies seek40-80k SF floorplates…and proximity toother innovators         Alexandria REITdevel...
CASE STUDY: Kendall Square
1980s-2000s: a more mixed-use district   replace
2012–2030: a thrivinginnovation community                replace
2012–2030: a thrivinginnovation community               replace
Core ingredients for aninnovation community
Kendall Square vision: shapedaround people• An enhanced commitment to  community, livability, and  sustainability will def...
Better physical and socialconnections• Parks/public spaces  (maintenance and  programming)• Workforce-readiness  programs ...
18MBalanced growth: 2012-2025                            73%                                  13.5M                       ...
…a green bridge from EastCambridge to Kendall “Square”
Key tasks:1. Create a square for Kendall Square• Double “retail” SF• New generation of cafés, music, arts• 1,500 to 2,000 ...
Focus growth within a 5-10 minute walk
…and density within a 5-minute walk
Concentrate retail, music, arts…
2. Create a hierarchy of public spaces thatsupport interaction…and reflection     Higher resolution
Integrate “green” and “red” networks
3. Accommodate growingdiversity of innovation• Life sciences likely to represent half or    Research Triangle (NC)        ...
Including more flexiblebuildingsSmaller floors for start-   Larger floors for        Mix of floors maximizesups, legal, fi...
4. Resolve potential contradictions…e.g.large floorplates and lively characterUpper levelconnections:• Distinguish from  b...
An innovation community
Alignment of the New Orleans Citywide Master Plan and the BioDistrict
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Alignment of the New Orleans Citywide Master Plan and the BioDistrict

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Dave Dixon, Principal at Goody Clancy speaks about the connection between BioDistrict Master Plan and the Citywide

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Alignment of the New Orleans Citywide Master Plan and the BioDistrict

  1. 1. David Dixon FAIA Goody Clancy October 23, 2012
  2. 2. Agenda• Master Plan• Forces shaping innovation – Where are the workers? – “Demographics are destiny” – Rising cost of energy – Changing face of innovation• Case study: Kendall Square Kendall Square, 1964
  3. 3. Diversify New Orleans’ economy• Support the new economic development partnership’s ability to retain, nurture, and attract jobs and investment• Focus on maintaining base industries (port, tourism)• …fostering emerging industries (film, digital media, life science)• …and growing new industries (green, entrepreneurial)• Increase support for culturally- based industries
  4. 4. Support economic engines• Nurture New Orleans strong tradition of small businesses, neighborhood-based entrepreneurship, and creative skills• Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment• Provide city leadership for the medical district and other emerging development corridors
  5. 5. Insure that everyone participates… andcontributes… to growth• A skilled and educated workforce is essential to growth• …everyone needs to share the benefits to make the tough decisions that unlock growth• Equity is about… • Jobs • Small businesses • Neighborhoods • Rebuilding • The environment
  6. 6. Economic developmentleadership can create jobs
  7. 7. … and “refill” New Orleans Population projection chart
  8. 8. WHERE ARE THE WORKERS?Transition to a talent-based economy% of total US JOBS 2000-2020 (millions) 60% 40% % of jobs requiring a college degree % workforce with a 20 % college degree 2000 2010 2020
  9. 9. Education
  10. 10. Walk to win…scarce knowledge workers pursue lifestyles, not jobsResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  11. 11. Preferred lifestyles are increasingly urbanResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  12. 12. …and they are voting with their feetResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  13. 13. “DEMOGRAPHICS ARE DESTINY” US population growth 1960-2030 $25M 20M Age >64 Net SELLERS of 15M single family houses 10M 5M Age 25-64 Net BUYERS of single family houses1960 70 80 90 2000 10 20 30
  14. 14. Who is the housing marketto 2030?• Married couple with children–less than 25% of households.• Traditional (one-worker) family–less than 20% of households.• Singles and couples make up 62%+ of households.• Non-family households outnumber traditional families in the suburbs.
  15. 15. Household size
  16. 16. What will the housing market look like to 2030?2008 52% 2008-2030Existing housing Multifamily Housing demandsupply 42% Single family 27% Multifamily 18% Single family
  17. 17. How does it look today…?• Diverse housing stock• Arterial corridors• New Downtowns
  18. 18. THE RISING COST OF ENERGYCompeting in a global market 4% 19%
  19. 19. The cost of auto-dependency is becoming unsustainable Total US household expenditures on food and gas 2003-2012 $80B +375% 70B 60B +100% 50B Spent on food 40B 30B 20B Spent on gas 10B 2003 2012Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  20. 20. Auto-dependence is becoming too expensiveResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  21. 21. If you are young, driving isnot cool… -20%
  22. 22. CHANGING FACE OF Research Triangle (NC) projections:INNOVATION• Life sciences likely to represent half or less of new tenants over the next decade• IT, materials technology, environmental sciences likely to represent roughly one- third• Scientific associations, finance, services likely to represent the balance• Small companies and start-ups matter more
  23. 23. Innovation centers need morediverse, flexible buildingsSmaller floors for start- Larger floors for Mix of floors maximizesups, legal, finance, etc. collaborative research flexibility
  24. 24. Proximity matters…mature companies seek40-80k SF floorplates…and proximity toother innovators Alexandria REITdevelopment at KendallSquare links buildings to create large floorplates
  25. 25. CASE STUDY: Kendall Square
  26. 26. 1980s-2000s: a more mixed-use district replace
  27. 27. 2012–2030: a thrivinginnovation community replace
  28. 28. 2012–2030: a thrivinginnovation community replace
  29. 29. Core ingredients for aninnovation community
  30. 30. Kendall Square vision: shapedaround people• An enhanced commitment to community, livability, and sustainability will define Kendall Square’s next chapter• A newly dynamic public realm will connect diverse choices for living, working, learning and playing• A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit
  31. 31. Better physical and socialconnections• Parks/public spaces (maintenance and programming)• Workforce-readiness programs and education• Housing for middle income families• Expanded transportation alternatives and demand management
  32. 32. 18MBalanced growth: 2012-2025 73% 13.5M 82% 12M 83% 10.4M 85% 25% 16% 17% 14% EXISTING EXISTING EXISTING EXISTING + PIPELINE +PIPELINE +PIPELINE COMMERCIAL + ALLOWABLE + ALLOWABLE RETAIL + POTENTIAL NEW PROJECTS HOUSING
  33. 33. …a green bridge from EastCambridge to Kendall “Square”
  34. 34. Key tasks:1. Create a square for Kendall Square• Double “retail” SF• New generation of cafés, music, arts• 1,500 to 2,000 new housing units within a 5-minute walk
  35. 35. Focus growth within a 5-10 minute walk
  36. 36. …and density within a 5-minute walk
  37. 37. Concentrate retail, music, arts…
  38. 38. 2. Create a hierarchy of public spaces thatsupport interaction…and reflection Higher resolution
  39. 39. Integrate “green” and “red” networks
  40. 40. 3. Accommodate growingdiversity of innovation• Life sciences likely to represent half or Research Triangle (NC) projections: less of new tenants over the next decade• IT, materials technology, environmental sciences likely to represent roughly one- third• Scientific associations, finance, services likely to represent the balance• Sharp shift from last 20 years’ pattern in Kendall and most innovation districts
  41. 41. Including more flexiblebuildingsSmaller floors for start- Larger floors for Mix of floors maximizesups, legal, finance, etc. collaborative research flexibility
  42. 42. 4. Resolve potential contradictions…e.g.large floorplates and lively characterUpper levelconnections:• Distinguish from building volume with setbacks, transparency• Public connections remain at street level Alexandria REIT development
  43. 43. An innovation community

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