template

1. [Your business/company/organization name (and, optionally, your logo)]
Website [Re?]Design & Development
Request for Proposal
This RFP is for design and development services for a new website for [your
business/company/organization name].
RFP Sent: [Date you are sending RFP out]
Responses Due: [Date (and, optionally, a time)]
Send any questions on the RFP to: [Name, role, email address]
Send proposals to: [Name(s), role(s), email address(es) (or fax/mailing address, if
applicable)]
Budget for new website: [Include project budget range here]
Goal for new website launch: [date or date range]
[Business/Company/Organization] Overview
[Insert your company overview here—when it was founded, by whom, where it’s located,
current size, revenue range and main product or service offering.]
We were founded in a galaxy far, far away…
Our Audience
[Talk about your customers or clients—who are they (demographics:
age/sex/income/location), what do they like to do (what are their hobbies, where do they
typically spend time online) and why do they or why should they use your services or
buy your product?]
Our primary audience is our product consumer. They tend to be professional women
ages 25-50. They work full time, enjoy outdoor activities and spending time with friends
and family. They are tech-savvy. They typically spend time reading TechCrunch, Wired
and Inc., and they do most of their shopping online. If they are on social media, they
tend to be most active on Twitter, or maybe Pinterest. They care about the environment,
but aren’t overly political. They have a sense of humor, but prefer straightforward
communications. They care about our product because it saves them valuable time and
is very easy to sign up for and use. To our target audience, this product pays for itself in
a very short time, and if it’s easy, or when asked nicely, they are happy to recommend
us to their friends.
Our secondary audience is investors who might be interested in our company…
Our third audience is people who potentially want to work for our company…
New Website Objectives
[Outline objectives here. If your website has multiple objectives, rank them in order of
importance.]

2. Our website’s number one objective is to generate sales-ready leads.
The second objective is to get people to buy a product online.
An additional objective for our new website is to inform and educate, engage our
fan/customer base and position our brand as a thought leader through resource content.
Current Website [if applicable]
[Why specifically does your current website not meet the objectives you previously
listed?]
Our current website, [URL], is about [x] years old and does not serve us well anymore.
The design doesn’t reflect our brand and the navigation is clunky and not at all intuitive.
Even employees in our own company have a hard time finding things on the website.
Overall, it lacks a clear path for our visitors to follow to find what they want and contact
us or buy our services and products.
There is no one at our company anymore who knows how to update the information,
since the platform is outdated and lacks an accessible content management system
(CMS).
New Website Functionality Requirements
Our new website will need:
 An easy-to-use content management system (CMS)
 Intuitive navigation
 Clean and focused design
 [xx] pages; [xx] products (if applicable)
 All applicable content imported from current site
 Optimized with SEO best practices
 Clear path to conversion/lead generation
 A blog
 Social media integration (share buttons, follow buttons, etc.)
 Email update sign-up form
 Contact Form
Optional New Website Functionalities/Wish List
We would love to have the following in our new website, depending on how these
elements would impact timeline and/or budget. Please provide cost for these elements
separately, and note if any additional design or development time would be required.
 Homepage video
 Dynamic blog feeds throughout website
 Interactive map of facilities
 Infographic of product functionality
 Advanced SEO work
 Separate login area for clients/wholesalers
Ecommerce Details [if applicable]
We currently sell [xx] products online. We anticipate growth of potentially [xx] products in
the next year and [xx] products in the next 5 years.
We would like the ability to filter these products by [parameters].
Payment types taken: major credit cards, PayPal, bitcoin, option to be invoiced/billed

3. Budget Details
[Here is your place to further explain budget, any flexibility and any billing specifics, such
as if you need to billed before a fiscal year end, etc.]
As listed in the summary, our budget for this project is [$xxxxx-xxxxxx]. While we of
course prefer the most cost-effective solution, all proposals that fall reasonably within
this range will be considered and weighed based on their merits. Proposals that offer
flexibility in billing for non-required elements added to the website after initial launch will
also be considered, as we may be able to budget for additional funding for these
additional website elements or ongoing marketing efforts after this fiscal ends on [date].
All invoices for this project must be billed before [date].
Proposal Requirements
[List proposal elements for respondents to include]
Please include the following in your proposal response:
 Overview of your company
 Overview of how you will meet our objectives
 Explanation of your proposed platform/CMS
 Outline of your website design & development strategy
 Proposed website timeline from kickoff to launch
 Details about your team
 Recent design & development examples
 References
 Any key differentiators about you?
 Pricing with optional elements line-itemed
 Terms & conditions
RFP & Project Timeline Details
RFP Sent: [Date you are sending RFP out]
Responses Due: [Date (and, optionally, a time)]
Finalists Selected & Contacted : [Date or date range]
Winner Selected & Contacted : [Date or date range]
Project Kick-off : [Date or date range]
New Website Launch Target Date: [Date or date range]
Thank you for your interest in responding to this RFP with a proposal for our new
website. We look forward to your response.
If you have any questions, please contact [name] at [email and/or phone number].