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1. Website Design
Proposal Template
Prepared For
Client Name
Client Address
Client Contact
Prepared By
User Name
User Designation
User E-mail

2. 2
Cover Letter for Website Design
Proposal Template
Dear {client_contact_first}{client_contact_last},
{Company Name} are pleased to introduce our self as a full service Web Design Agency. We provide end to end
Web Design and Web Development Solution along with Web Maintenance and Repair Services. With an
experience of XX years, we are able to save time and effort for our client by creating website that are ready to
be combined with digital marketing services for meeting business goals.
The Web Design Proposal includes
• Scope of proposal with deliverables like research, design and development.
• Framework to maintain the existing look of website and improve overall performance.
Currently, we offer web design services with comprehensive progress report with measurable results.
{Company Name} looking forward to long term association in near future
Regards,
Name
{User_assigned}
{user_title}

3. Table of Contents
3
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

4. Table of Contents
4
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

5. Project Outline for Website Design Proposal Template
5
Context Objectives
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This proposal outlines our recommendations for management of services, terms and schedule for the website
development project. It helps you to give a professional on-line presence that’ll generally enhance the
organization image and branding .
Design the website’s front end template to adapt and scale to whatever kind of
devices the user is viewing .
01 Increase the lead conversion rate to around 3-4 % more.01
Maintaining the existing look and feel and improving overall performance,.02 Improve the conversion by 50 % on different small screen devices02
Adapting the latest digital marketing Strategies and tools.03
Measure the website’s performance and take effective steps to optimize it.04

6. Table of Contents
6
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

7. Scope of Website Design Services
7
Research
01
Understand
business,
business goals,
customers and
their expectation
and behavior.
• Text Here
• Text Here
Design
02
Create the general
appearance
including the home
page, sub page, the
blog template, and
any additional
templates needed.
• Text Here
• Text Here
Development
03
Start creating and
coding for primary
and secondary web
site pages using
HTML, CSS, and
JavaScript.
• Text Here
• Text Here
WordPress
Integration
04
Integrate the new
design with current
WordPress theme.
Then, the QA
department will test
the site across
different browser.
• Text Here
• Text Here
User Testing
05
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• Text Here
• Text Here
Support Retainer
06
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capture your
audience's attention.
• Text Here
• Text Here
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8. Table of Contents
8
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

9. Process of Website Design
9
Develop a web design team consist of web project
manager, developer and other staff member
Build a plan for process execution after
several meetings and observations,
All project work will be in accordance with
accepted best practices for web development.
Key requirements for the web development project will be
established and documented in Planning stage
The web development project will be completed
in the following way:
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Text Here Text Here
Text Here Text Here

10. Table of Contents
10
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

11. Website Design Project Timeframe 1/2
11
Weeks 1 2 3 4 5 6 7 8 9
Planning
Concept Design
Creation and Coding for
Primary Pages
Primary Page Creation & Coding for Secondary
Pages
Web Site Review and Testing
Acceptance and Project Completion
9/16/19 9/30/19 10/10/19 10/28/199/1/19
Milestone 1 Milestone 2 Milestone 3 Milestone 4 Milestone 5
12 Days
10 Days
10 Days
10 Days
14 Days
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12. Website Design Project Timeframe 2/2
12
Weeks 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Research
Planning
Present Wireframes
Present finished mockups
Code HTML/CSS templates
WordPress Theme Integration
QA Testing and Review
Deployment to live site
Understand business goals, customer and competitive landscape
Determine the description and requirement of final website
Create sketches for general appearance of website
Present page mock-ups
Creation and Coding Primary Pages
Text Here
Month 1st Month 2nd Month 3rd Month 4th Month 5th Month
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13. Table of Contents
13
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

14. Deliverables of Website Design Project
14
Milestone Description Complete
1. Planning xx/xx/xxxx
2. Wireframe / Design Stage xx/xx/xxxx
3. Primary Page Development xx/xx/xxxx
4.
Primary Page Revision/Secondary Page
Development
xx/xx/xxxx
5. Review and Testing xx/xx/xxxx
6. Final Revision and Acceptance xx/xx/xxxx​
The Provider will deliver the following items during or at the conclusion of the software development project:
• Fully functional and approved web site in the required language(s) uploaded to the clients designated servers.
• A WordPress feature allowing the Client to easily add blog postings.
The timeline for project milestones and deliverables is listed in Table 1.
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15. Table of Contents
15
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

16. Website Design Estimate 1/2
16
Research $2,500
Design $5,000
Front-End Development $5,000
Wordpress Integration $5,000
QA Testing $1,500
Total $19,000
✓ User Testing $750
✓ Support & Maintenance Retainer (Monthly)
Total $750
Recommended
Core Budget
Description
Price ($)
Price ($)
Description
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17. Website Design Estimate 2/2
17
Wireframes & Design $5,000.00 /Site 1 $5,000
HTML/ PHP Coding $100.00 /Hour 80 $8,000
Ongoing Web Design
Support (Optional)
$1,000.00 1 $1,000
Web Hosting (Optional) $99.00 /Site 1 $99
Website Development: $13,000
New Customer Discount (10%) ($1,300)
$11,700
Ongoing Fees: $1,099/ Month
Due at Signing: $12,799
Subtotal ($)
Monthly
Monthly
QtyUnitCost
Title/
Description
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18. Table of Contents
18
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

19. About Us for Website Design Proposal Template
19
Tool and Technologies :
• Web graphic designers use vector and raster graphics packages to create web-formatted
imagery or design prototypes.
• Technologies used to create websites include standardized mark-up, which can be hand-coded
or generated by WYSIWYG editing software.
• There is also proprietary software based on plug-ins that bypasses the client’s browser versions.
• These are often WYSIWYG but with the option of using the software’s scripting language.
• Search engine optimization tools may be used to check search engine ranking and suggest
Company’s Mission:
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audience's attention.
Our Focus:
We believe it's all about YOU. Our focus is on meeting and surpassing
your personal short- and long-term financial goals, creating and
implementing processes for regularly reviewing and evaluating how your
portfolio is doing, and maximizing your return on investment over time
Company’s Vision:
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audience's attention.
Background:
▪ Add details on company’s history
▪ Previous line of services
▪ How it all started etc.
▪ Other key points
Founded in: 1956

20. Our Team for Website Design Proposal (Template 1 of 2)
20
Name 1
Designation 1
“Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.”
Name 2
Designation 2
“Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.”
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21. Name 1
Designation 1
“Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.”
Name 2
Designation 2
“Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.”
Name 3
Designation 3
“Write in brief (4-5 lines) on team member’s education
background, past career experience, similar experience
in this company, achievements etc.”
Our Team for Website Design Proposal (Template 2 of 2)
21
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22. Client 1
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Client 2
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audience's attention.
Client 3
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Client Testimonials for Website Design Proposal Template
22

23. Case Study for Website Design Proposal Template
23
Our Solution
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capture your audience's attention.
Results
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capture your audience's attention.
Project Goals
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capture your audience's attention.

24. Table of Contents
24
Project Outline
01
Next Step
09
• About Us
• Our Team
• Case Study
Company Introduction
07
Deliverables of Web
Design Project
05
Process of
Web Design
03
Scope of Web
Design Services
02
Contact Us
10
Agreement
08
Website
Design Estimate
06
Web Design
Project Timeframe
04

25. Agreement for Website Design Proposal Template
25
Start of
contract
• Text Here
• Text Here
• Text Here
Conditions for
the acceptance
• Text Here
• Text Here
• Text Here
Further
client rights
• Text Here
• Text Here
• Text Here
Letter of
Acceptance
• Text Here
• Text Here
• Text Here
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26. Next Steps for Website Design
Proposal Template
26
Client Name: XXX
Sender Name: XXX
Client Company Name: XXX
Date: XXX
Signature
Sender Company Name:
XXX
Date: XXX
Signature
Please read the contract carefully to ensure that you understand all the
details of working together with us. It is important to us that from the
beginning everything is transparent and understood so that we lay a
solid foundation for a good working relationship.
If you’d like to speak to us by phone, don’t hesitate to call.
We’ll email you a separate copy of the signed contract for your records.
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27. Contact Us for Website Design Proposal Template
27
Address
# Street Number, City, State
Contact Number
0123456789
Email Address
emailaddress123@.com

28. Icons Slide for Website Design Proposal Template
28

29. Additional
Slides
29

30. Our Mission for Website Design Proposal Template
30
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31. 30 60 90 Day Plan for Website Design Proposal Template
31
30 Days
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90 Days
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60 Days
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32. Timeline for Website Design Proposal Template
32
2017
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33. Roadmap for Website Design Proposal Template (3)
33
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34. Roadmap for Website Design Proposal Template (4)
34
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35. Roadmap for Website Design Proposal Template (5)
35
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36. Roadmap for Website Design Proposal Template (6)
36
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37. Roadmap for Website Design Proposal Template (7)
37
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