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1. Ecommerce
(Web Design)
Proposal
› Project proposal – (Proposal Name)
› Client – (Client Name)
› Delivered on – (Submission Date)
› Submitted by – (User Assigned)

2. Cover Letter for Ecommerce (Web Design) Services
Dear (Client name),
Thanks for reaching to us for the ecommerce website needs. We understand to thrive highly competitive market, (Client name)
needs an attractive digital platform. The visitors can get more insights about (client name) offerings and buy them. The firm can
get more visitor’s attention by customizing ecommerce store. Chances of them becoming lead and customers is more
We are confident that by our experience your firm will be able to achieve your goals mentioned as below –
• Design and development of a compelling website
• Search engine optimization
• Add text here
We will prepare the initial design phase of the project to provide you with appropriate look and feel of the brand and design
hierarchy
Feel free to contact in case of any issue
Sincerely,
(Company Name)
2

3. Table of Contents
3
Project Overview
› Project Context
› Project Objectives
Your Investment
Company Overview
› Why Us
› About Us
› Our Team
Our Past Experience
› Client Testimonials
› Case Study
Contract
Next Steps
Our Process
› Scope of Services
› Time frame
▪ Catalog Browsing and
Management
▪ Product Browsing and Customer
Account
▪ Site and Order Management,
Shipping
▪ Checkout and Payment Gateway

4. Project Overview
4
› Project Context
› Project Objectives

5. Project Context for
Ecommerce (Web Design)
Proposal
5
We have identified that your firm (client name) is having crucial requirements
mentioned below
› Designing and developing a 100% customized ecommerce website in such highly
competitive market(industry name)
› Our client needs and attractive digital platform where the visitors will get to know
about our client product and buy them in order to improve conversions
› Revenue generation through cross – selling, strategic up selling, and product
recommendations
› Automating inventory management

6. 6
Fine Tuning
› Modifying the website in order to improve results
o Changing website menu
o Font
Developing and Designing Ecommerce Store to Cater Client Unique
Needs
› Conducting research of client’s industry
› Evaluating client’s target market
Search Engine Optimization
› Promoting website by search engine optimization tactics
› Content marketing
Measuring Results
› We will measure the website performance using analytical tools after achieving the
required landing on popular search engine page for keywords related to client’s
product and services and receiving exponential growth in traffic
› Using heat maps and effective website monitoring tools
› Things to measure
o Bounce rate
o Website traffic
o Conversion rate
o Visitor’s location
Project Objectives
for Ecommerce (Web
Design) Proposal
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7. Our Process
7
› Scope of Services
▪ Catalog Browsing and Management
▪ Product Browsing and Customer Account
▪ Site and Order Management, Shipping
▪ Checkout and Payment Gateway
› Time frame

8. Layered navigation for product filtering
Product comparisons
Offering unique design for every product and category level
Configuring search with auto – suggested terms
Ability to look for recently viewed product
Static block tool for creating category landing pages
Our client is interested in designing with functionality integrated for
ecommerce platform
We are using Magento for ecommerce platform and design as it is open
source shopping cart application with inbuilt features mentioned below
Scope of Services for Ecommerce (Web Design) Proposal
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9. Scope of Services – Catalog Browsing and Management
9
Catalog
Browsing
› Compared products
› Product reviews
› Personalized products for customer
› Cross selling and up selling
› Batch updating
› Product listing in grid or list format
› Product filtering by tags
Catalog
Management
› Managing inventories with keeping
track of backordered items
› Batch import and export of catalog
› Virtual Products
› Tax Rates on the basis of location,
customer group and product type

10. Scope of Services – Product Browsing and Customer Account
10
› Tracking stock availability
› Adding to Wishlist
› Product Review
› Multiple image per product
› Status of order and history
› Re – ordering product from account
› Subscription to newsletter
› Default shipping and billing address
› Reviewing account dashboard
› Personal information
› Recent orders
› Primary billing address
› Primary shipping address
› Shopping cart
› Wishlist
Product Browsing Customer Accounts
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11. Scope of Services – Site and Order Management, Shipping
› Multi-Lingual
› Supporting localization
› Supporting multiple currencies
Site Management
› Email notification for order
› Creating re-order for customers
Order Management
11
› Flat rate shipping per order/item
› Free shipping
› Table rates for –
▪ Weight
▪ Destination
▪ Number of items
▪ Product sub - totals
Shipping
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12. Scope of Services – Checkout and Payment Gateway
12
› Customer will be given with the options to pay through various payment gateways
› Ensuring that customer payment gateway (name) will allow them to make payments
even if they do not have a (payment_ gateway name) account
› Once the payment is made then the order is confirmed from the website administrator
› Order will be shipped
Payment Gateway
› One page checkout
› Shopping cart with tax and shipping estimates
› Guest or account checkout
Checkout
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13. Timeframe for Ecommerce (Web Design) Proposal
13
Stages Description Duration in Week
Strategy Consultation
We will provide recommendations to achieve your business goals by developing
online store and showcasing your offerings in compelling manner
2
Website Design
We will design 100% customizable online store by providing it distinctive look and
will attract target audience
2-4
Setting up Website We will import your product line to online store and keeping product attributes 4-8
Launching Website
Once the design and importing of products is complete, the fully functional store
will be made available to launch
8-9
Training Session for Ecommerce Store
We will provide training to your employees in –
• Online inventory management
• Checking key performance metrics
• Improving and upgrading store
9-12
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14. Your Investment
14

15. Your Investment for Ecommerce (Web Design) Proposal
15
Stages Price
Strategy Consultation $500
Website Design $3,500
Setting up Website $2,500
Launching Website $2,500
Training Session for Ecommerce Store $1,500
Total (Before Tax) $10,500
Taxation Rate, 5% $525
Total $11,025
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16. Company Overview
16
› Why Us
› About Us
› Our Team

17. Why us for Ecommerce (Web Design) Proposal
17
Strengths that will add to your firm
› Our company(Company name)’s design will work and look great at every platform in order to
provide a remarkable impression on visitors. Responsive and mobile friendly designs to enhance
shopping experience
› Ecommerce store is developed on open source and free software in order to lower down costs
› The online store is designed in keeping in mind the long run of client(company name). The
designs are based on the facts of being easy to use and intuitive
› Add text here
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Our Client (client name) requires a compelling digital platform for client engagement, lead
generation and conversion. Necessities like developing, designing and launching of online
store can be fulfilled by hiring us
We promise to create an online shopping experience which will be easy to handle, use,
appealing to customers and will match client (client name)’s vision.

18. About Us for Ecommerce (Web Design) Proposal
Who We Are
Founded in 2002, we are a firm that provide compelling platform for customer engagement
Vision
We offer cathartic growth through digital excellence
Mission
Growth of customer by digital disruption
Core Values
› Trusted partner
› Digital excellence
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19. Katherine Reynolds
Ecommerce Solutions
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Marquis Salazar
Marketing Director
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Morgan Ryan
Technology Director
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Our Team for Ecommerce (Web Design) Services (1/2)
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20. Dexter Murphy
Technology Director
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Aniyah Peters
Ecommerce Solutions
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Our Team for Ecommerce (Web Design) Services (2/2)
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21. Our Past Experience
21
› Client Testimonials
› Case Study

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Lewis Spencer
Designation
Company Name
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Rowan Hooper
Designation
Company Name
Client Testimonials for Ecommerce (Web Design) Services (1/2)
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23. Dexter Turner
Company name
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Isabella Owen
Company name
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Ben Watts
Company name
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Client Testimonials for Ecommerce (Web Design) Services (2/2)
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24. Case Study for Ecommerce (Web Design) Proposal
24
Project Goals
Firm wanted to expand customer reach on online platform. They wanted to increase
relevant traffic at website to increase revenue. Customized experience to customers for
their retention. The need to make website more responsive.
Our Solution
Firm wanted to expand customer reach on online platform. They wanted to increase
relevant traffic at website to increase revenue. Customized experience to customers for
their retention. The need to make website more responsive.
Results
› Achieved 40% more conversions
› Boost sales by 16%
› Add text here
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25. Contract
25

26. Contract for Ecommerce (Web Design) Proposal
Services Rendered
› 3 week opportunity to review our week and provide feedback
› Not liable to the firm and third party for damages
Mutual Cooperation
› We agree to put our best efforts in return we expect your
cooperation in providing needed information regarding to website
Terms of payment
› Fifty percent of initial fees at the point of contract signing and it will act as deposit
› Remaining 50% has to be submitted after project completion
Plans Cancellation
› Right modify, reject, cancel or stop at any point processes but are
imbibed to reimburse us all costs and expenses
Confidentiality
› All efforts to preserve confidentiality of information
Terms and Termination
› This agreement should commence from (date) and shall continue till termination by
either party by not less than 60 days notice given in writing.
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27. Next Steps
27

28. Next Steps for Ecommerce (Web Design) Proposal
28
It is requested to read the contract to get the understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning in order to lay a solid foundation for better work relationship.
› Discuss the desired changes
› Accept the proposal
› Sign and finalize the proposal
› Submit an initial payment of 50% of total fee of project
› Once we get the notification of your proposal acceptance, we will send you the separate copy of the
signed contract for your record
› Feel free to contact
› Add text here
› Add text here
We firmly believe in clarifying things and sorting out the issues in order to find the most suitable way to work
together.
Signature
Proposal lead
{User-assigned}. {User-title}
Signature
Default contact
{Client Contact First}.{Client Contact Last}
{client name}
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29. Contact Us for Ecommerce (Web Design) Proposal
29
Company Name
Company
Logo
Company Address
Phone number
Website and Social Media Accounts

30. Icons Slide for Ecommerce (Web Design) Proposal
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31. Additional Slides
31

32. Our Mission Vision Goal for Ecommerce (Web Design) Proposal
32
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Vision
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audience's attention.
Mission
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audience's attention.
Goal

33. Timeline for Ecommerce (Web Design) Proposal
33
1950 1970 1990 2010
Start
Finish
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1960 1980 2000 2020
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34. Roadmap Process Flow for Ecommerce (Web Design) Proposal
34
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06
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05
04
03
02
01
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35. 30 60 90 Days Plan for Ecommerce (Web Design) Proposal
35
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30
Days
60
Days
90
Days