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LMS creds 2018
- 3. ABOUT US
- 5. On Ground
- 6. • Consumer Promo • Trade Marke<ng • Rural Marke<ng Our deliverables RETAIL Turnkey Opera<ons: • One stop shop for Retail Roll out projects. • Adept on all the three fronts - Design, Management and Execu-on. • In-house fabrica-on & construc-on team of over 50 personnel. Store Design Consultancy • Team of experienced Architects, Retail Designers & Engineers. • Precise es-ma-on of expenditure/ required cash flow. Helps the client CAPEX Project Management • Holis-c experience of over 500 projects. • Excellent documenta-on to cover all bases. • Strong vendor network – Pan India. ACTIVATION Market Ac<va<ons • Roadshows, • Mall Ac-vi-es, • In Store / In Café / In movies ac-va-on Ins<tu<onal Ac<va<ons • School / College Contact Programs Corpora-on / Office Programs
- 9. ATUL MAHESHWARI Chief Execu<ve Officer 23+ years with leading agencies like O&M, Leo Burne_, Mudra heading their retail businesses. Wide experience and well respected figure in the Indian retail industry. Led teams to launch iconic brands at retail like Vodafone, Swiss Military, Asian Paints and many others. PANKAJ GOSWAMI Chief Growth Officer 25+ Years of Work Experience in Sales, Marketing and Business Development with Hewlett Packard, Scitex and Xerox at Asia Pacific level. Pankaj conceptualized & executed some game changing B2B programs like HP Graphics Arts Awards, Xerox Color Studio A crack leadership team with combined experience of over 100 years in adver<sing, technology, sales and business management with Global leaders SALIL KOUL Chief Opera<ng Officer 25+ years of experience. A stalwart in experiential marketing with successful leadership stints with companies like Hungama, JWT, Kidstuff (acquired by Mudra).Salil has conceptualized and delivered some of the most iconic consumer promotion programs like Britannia Khao World Cup Jao, Pepsi Toss Ka Boss, Lifebuoy Global Hand Wash Program and many others. MANDEEP SINGH Execu<ve Crea<ve Director 15+ Years of creative leadership with Ogilvy, Law & Kenneth and Cheil. Mandeep has created some of the finest TVC and brand activation programs like Nokia Jeevan Ki Dor, UNICEF Polio Campaign Boondo Ki Ladi, Lotus Cosme-cs - Aaj Main roshni main hoon, Kent Water Purifiers - Kent Deta hai Sabse Sudh Paani PRASHANT LADEKAR Head of Desgn - 20+ years of experience as Principle, Experien-al Designer and Visualizer with leading retail companies like Posterscope, Prologue, Sohum Display Providing crea-ve direc-on, design development and visual communica-on. . MOHD IMRAN Account Director – 15+ years of experience in retail roll outs in companies like DDB Mudra, Milestone Brandcom. . Our Core team
- 10. OUR WORK CULTURE
- 13. • A unique plaeorm for • Retail campaign planning • Store roll out tracking • Store maintenance scheduling • Tracking of campaigns history at store • Android base App for recce and installa-on repor-ng in real -me. Our unique Tech placorm
- 14. • An enterprise level marke-ng content management & delivery system • Complete Artwork localiza-on and approval system • Pre Produc-on Pre-flight system • Distributed and collabora-ve content crea-on system with complete brand guidelines adherence Our Content Management System
- 15. • An enterprise level online retail asset maintenance & repor-ng system • Logging maintenance call • Tracking maintenance schedules • Uploading damaged asset pictures Our retail maintenance system
- 17. RETAIL STORE MEDIA PROMOTION DESIGN TG ENGAGEMENT BRANDING ANALYTICS FIXTURE & FITOUTS LMS engages with brands throughout the lifecycle of the brand at the retail touch points. • SERVICES FOR RETAIL ARE CURRENTLY PROVIDED BY DIFFERENT TYPES OF COMPANIES. * There are dedicated companies which provide staffing solu7ons SERVICES AGENCIES INTERIOR DESIGN COMPANIES PRODUCTION COMPANIES LMS STRATEGY YES NO NO NO DESIGN YES YES NO YES PRODUCTION NO NO YES YES IMPLEMENTATION NO YES LIMITED YES COMMUNICATION YES NO NO YES PROMOTION NO NO NO YES STAFFING NO NO NO YES ANALYTICS NO NO NO YES AUDIT NO NO NO YES MAINTENANCE NO NO NO YES Our Unique Value Proposi<on
- 19. Some of our work
- 23. Product Launch
- 24. Radio Mirchi wanted to reach out Delhi youth by offering them something Valuable. The objective was to provide a platform to make students have fun and perform in order to understand their musical preferences. So, we came up with the idea of RWA activation. Selected RWA were chosen to conduct this weekend activity RWA Ac<vity
- 25. EXPERIENCE CURATED SoulTree wanted to promote its new range of products in the southern parts of India. So, we provided a promoter driven activity at Modern Trade Outlets and beauty salons in several cities of Karnataka. We did product sampling and generated brand awareness in 56 Modern trade outlets and 37 beauty salons. Product Sampling
- 26. EXPERIENCE CURATED To celebrate the 9th anniversary of Walmart, we deployed a premium larger than life display in 20 Walmart stores Pan India and did a free sampling session of their labels inside the stores. Brand Anniversary celebra<ons
- 27. EXPERIENCE CURATED The stall was sized 48 Sqmt. This was a food fest which accentuated the Patanjali food line in most simplest fashion considering the Swadeshi theme.The World Food Festival was held at India Gate, Inaugurated by Our respected PM Shri. Modi & Smt. Harsimrat Kaur Badal Union Minister Food Processing Industries. Exhibi<ons
- 30. Shop in Shop
- 34. POSM
- 38. Store Execu<on
- 39. Store Execu<on
- 40. Store Execu<on
- 48. In shop branding
- 49. Dealer Boards
- 50. In Shop branding
- 51. Signage
- 53. ATM branding
- 56. Signage
- 57. In Shop branding
- 58. Retail Signage