2. Sponsorship
Money paid for a brand to be associated with
final media production. Involving the
placement of brand name or logo on the final
product, such as telling the viewer who the
film/programme is sponsored by.
https://www.youtube.com/watch?v=14J8ROU
Q1wI
3. Crowdfunding
How finance can be generated for a project or
idea conceived by amateurs or professionals
– promoted by social media networks (such
as Kickstarter). It is then funded by public
contributions.
4. Corporate
Finance
Raising of money from
businesses willing to invest
in a project. The business
must be convinced that they
can receive more money
back in the long run from
their investment. Investment
returns are measured over
long time frames, such as
ten years for films.
5. Advertising
Monetary payments from
brands and organisations in
return for the placement of
promotional material on
pages or during a
production. This could
include the placement of
products within a media
product such as within a
scene in a film.
6. Franchising
The intellectual property of the
original product is licensed to
other partners for commercial
use such as merchandising. The
licence is granted in return for a
fee and/or a percentage of the
merchandising revenue.