1. SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO

2. planIt
Conquer your future by
focusing on the present.

3. A MOBILE APPLICATION FOR COLLEGE STUDENTS
THAT BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS TO BREAK DOWN OVERWHELMING
PROJECTS INTO ACTIONABLE TASKS.
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Value Proposition

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THE PROBLEM

5. WE HAVE CONDUCTED 73 INTERVIEWS, WHICH
INCLUDED COLLEGE STUDENTS, ADVISORS,
PROFESSIONALS.
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6. Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

7. 20.4 M
COLLEGE STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

8. Intent to Solve
17.3 M = 85%
ARE OVERWHELMED
by the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
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The Problem

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HOW COULD WE ADDRESS PROCRASTINATION AND
AVOIDANCE BY BUILDING HEALTHY HABITS?

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THE SOLUTION

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Task Management
Based on Insights
Rapid Task Create
to Prioritization
Declutter with
Focus Mode

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Features
Leveraging the Technology
Handwritten to
Digital Sync
Deep
Learning

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DEMO

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VALIDATION

41. SOM SAM TAM
181 K 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/
d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in top
five California Universities 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/
issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

42. planIt
Validation
Concierge the Product
1
Freelist work and
personal tasks
1
Arrange tasks on a
2x2 and add priority
2 Make sure they have
the confidence to
accomplish their
task list
33

43. 1
Freelist work and
personal tasks
1
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44. Arrange tasks on a
2x2 and add priority
2
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45. Make sure they have the
confidence to
accomplish their task list
33
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WHY NOW?

47. Technology
Optical Character Recognition

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DEEP LEARNING VS. MACHINE LEARNING

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COST

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Cost

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Cost

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Cost

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Cost
Total:

55. planIt
Cost Hire (2) Junior
Developers
$10,000
Total: $10,000

56. planIt
Cost UTILITIES
Hire (2) Junior
Developers
$10,000
Total: $10,000

57. planIt
Cost UTILITIES
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,000

58. planIt
Cost UTILITIES
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,185

59. planIt
Cost UTILITIES
Platform
Management
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,185

60. planIt
Cost UTILITIES
?
Platform
Management
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,185

61. planIt
Cost UTILITIES
?
Platform
Management
$450
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,185

62. planIt
Cost UTILITIES
?
Platform
Management
$450
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Total: $10,685

63. planIt
Cost UTILITIES
?
Platform
Management
$450
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Founder Salaries (4)
$20,000
Total: $10,685

64. planIt
Cost UTILITIES
?
Platform
Management
$450
User Testing
Fees
Office Bills
$185
Hire (2) Junior
Developers
$10,000
Founder Salaries (4)
$20,000
Total: $30,685

65. planIt
Cost

66. planIt
Cost

67. planIt
Cost

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Cost
Colleges

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Cost
Student Ambassador
Colleges

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Cost
Student Ambassador
Colleges
Google

71. planIt
Cost
Total: $30,685
Key Activities:
Key Resources: $0
$30,685

72. planIt
Cost
Total: $30,685
Key Activities:
Key Resources: $0
$30,685

73. planIt
Cost
Total: $30,685
Key Activities:
Key Resources: $0
$30,685

74. planIt
Cost
Total: $30,685
Key Activities:
Key Resources: $0
$30,685

75. planIt
Cost
Marketing
Consultant
$8,000*
Total: $30,685
Key Activities:
Key Resources: $0
$30,685

76. planIt
Cost
Marketing
Consultant
$8,000*
Total:
Key Activities:
Key Resources:
$30,685
$8,000
$38,685

77. planIt
Cost
Marketing
Consultant
$8,000*
Webhosting
$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000
$38,685

78. planIt
Cost
Marketing
Consultant
$8,000*
Webhosting
$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000.83
$38,685.83

79. planIt
Cost
$150
Coffee & Snacks
Marketing
Consultant
$8,000*
Webhosting
$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,000.83
$38,685.83

80. planIt
Cost
$
$
$150
Coffee & Snacks
Marketing
Consultant
$8,000*
Webhosting
$0.83
Total:
Key Activities:
Key Resources:
$30,685
$8,150.83
$38,835.83

81. planIt
Cost
$
$
$150
Coffee & Snacks
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,150.83
$38,835.83

82. planIt
Cost
$
$
$150
Coffee & Snacks
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,350.83
$39,255.83

83. planIt
Cost
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,350.83
$39,255.83

84. planIt
Cost
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Total:
Key Activities:
Key Resources:
$30,685
$8,570.83
$39,475.83

85. planIt
Cost
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$8,570.83
$39,475.83

86. planIt
Cost
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$8920.83
$39,825.83

87. planIt
Cost
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$8920.83
$39,825.83

88. planIt
Cost
FINE
POINT
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$13,920.83
$44,825.83

89. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$13,920.83
$44,825.83

90. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$14,000.83
$44,905.83

91. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$14,000.83
$44,905.83

92. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83

93. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350
Mobile Phone
Manufacture
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83

94. planIt
Cost
FINE
POINT
$80
Office Supplies
$
$
$150
Coffee & Snacks
Transportation
$220
Marketing
Consultant
$8,000*
Webhosting
$0.83
Experienced
Developer
$5,000*
Life Coach
$100
Accounting
Service
$200
Legal Fees
$350
Mobile Phone
Manufacture
Total:
Key Activities:
Key Resources:
$30,685
$14,100.83
$45,005.83

95. planIt
Cost
Total
$31,655/month
$45,005.83 (first month)
$ 14,100.83(first month)
$1300/month
$ 30685/months
$ 0/months

96. planIt
Cost
Total
$31,655/month
$45,005.83 (first month)
$ 14,100.83(first month)
$1300/month
$ 30685/months
$ 0/months

97. planIt
Cost
Total
$31,655/month
$45,005.83 (first month)
$ 14,100.83(first month)
$1300/month
$ 30685/months
$ 0/months

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REVENUE

99. planIt
Revenue Hypothesis
Student
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
“Free”
$17.50 per year (tuition)
-
-
-
-
-
-
Student Subsidized (School pays 50%)

100. planIt
Revenue Hypothesis
Freemium
Trial
Free 1st month
Whole Package
Task Management
Access to Prioritization
Framework
Quick Task Generator
Device Sync
Access to cloud based
archive
OCR text recognition
-
-
-
$34.99 per year
-
-
-

101. SOM SAM TAM
$ 6.3 M $ 32.3 M $ 106.5 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/digest/
d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-publications/
issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017,
benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights
on the State of Telecommuting, www.flexjobs.com/2017-State-of-Telecommuting-US/.

102. Monthly Revenue
12
=_________$6,300,000
525,000 per month

103. Monthly Output
_________
$525,000 month
-$45,005.83
$479,994.17 month

104. Run Way
45,005.83
=_________540,000
12 Months

105. • CONNECTIONS TO STUDENT NETWORKS
• $400,000 FOR FIRST YEAR
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How can you help?

106. planIt
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
https://www.glassdoor.com/Job/jobs.htm?
suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=develo
per&sc.keyword=developer&locT=C&locId=1147384&jobType=

107. planItAPPENDIX
1. Problem
2. Value Proposition
3. Solution
4. Competitors
5. Advisors
6. Validation
7. Cost
8. Revenue Models
9. Market Sizing
10. Business Model Canvas
11. Molecule

108. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Based off interviews

109. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Have paid for a
productivity
app, aside from
native apps
Use native apps or
analog solutions
Based off interviews

110. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based off interviews

111. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based on
ratings
Price Sensitive
Quality of
Design
Required
Based off interviews

112. planIt
College Students
Prioritization is
hard and it is easy
to become
overwhelmed by
tasks
An app that builds
healthy habits by
providing frameworks to
break down large
problems.
MOLECULE
PEOPLE
PROBLEM SOLUTION

113. COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones are
expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be too
rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
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114. Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
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College
Students
Teach how
to prioritize
University provide for
Student
World of mouth
Google
University Licensing
Young
professionals
Freelance &
Telecom
workersWebsite & App
Digitize paper
planning
Organize plans
made digitally
and physically
Email
On campus ad
Universities
& Colleges
Lawyer
Marketing consultant
Transportation
Senior developer
Web hosting
Student
ambassadors
Mobile phone
manufactures
Accountant
Office supply
Life coach
User Testing
Hire (2) Junior
Developers
Office Utility
Platform
Management
34,288
Universities
& Colleges
Customer
Service
University provide for
Student

115. Fonda Yoshimoto-
ReedDirector of Academic
Advising at California
College of the Arts
Jessica Abel
Author of "Growing Gills"
Board of Advisors
Kirby Domingo
Senior Software Engineer at
Yahoo

116. planIt
The Competition
Revenue Model Analysis
One Time +
Usage
- Pen requires
journals
Freemium
- Basic
- Plus
- Premium
Free
- Added Value
- Ecosystem
- Google
Freemium
- Single app
- All apps
One Time Tier
- Mobile
- iPad
- Desktop

117. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Based off interviews

118. planIt
Research
What productivity related apps
have you purchased in the past?
90%
10%
Have paid for a
productivity
app, aside from
native apps
Use native apps or
analog solutions
Based off interviews

119. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based off interviews

120. planIt
Research
What do you look for when
purchasing a product like this?
8%
20%
61%
11%
Based on
ratings
Price Sensitive
Quality of
Design
Required
Based off interviews

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EARLY PAPER PROTOTYPE

122. planIt
WIREFRAMES