Product Development Communications Executive Pat Scherschel 2011
PATRICIA M. SCHERSCHEL5414 Washington Boulevard ▪ Indianapolis, Indiana email@example.com ▪ (317) 370-7233PRODUCT DEVELOPMENT & CORPORATECOMMUNICATIONS EXECUTIVE - FORTUNE 500VP STUDENT LOAN MARKET ▪ DIRECTOR OF PUBLICCOMMUNICATIONS & CONSUMER ISSUES ▪ VPCORPORATE AFFAIRS
Executive Bio & Areas of Expertise Patricia Scherschel is a results-focused, culture-savvy Product Development and Corporate Communications Executive with exceptional strategic planning capabilities. She is a driven, intuitive product development leader with more than 10 years’ experience in leading conception and delivery of innovative, multi-billion dollar student loan programs. Patricia is a respected, high-stakes decision maker and manager of complex projects that lead to profitable wins. She is a highly sought national student debt management expert featured through major media outlets including USA Today and National Public Radio (NPR). Patricia has prior experience as an executive business news editor with international credentials. She is a polished, executive-level presenter possessing advanced verbal communication and interpersonal engagement skills. Patricia is known by people at all levels of organization as a dynamic, financially astute operations and team leader. Student Loan Products Competitive Intelligence Corporate Affairs Financial Literacy Executive Editor Policy Research Student Debt Counseling Public Relations Call Center Leadership Product Development New Program Launch Marketing Strategy
SALLIE MAE (NYSE: SLM)- Reston, VirginiaThe nation’s leading saving, planning and paying for education company. Vice-President, Student Loan MarketResponsible for productdevelopment, including Created and maintained competitive intelligence service, providing timely updates onnew loan products and competitors’ loan products to Sales, Marketing, and other key constituencies throughoutenhancements to corporation. Supplied competitor data for Sales database, delivered standardized monthlyexisting, multi-billion- reports to management, prepared ad hoc analyses in anticipation of or response to marketdollar loan programs. developments.Accountable formaintaining competitive Defined features of new private consolidation product. Also developed call center decision toolintelligence database. to determine product offering, calculate payment schedules and APRs, and track control group.Developed borrower-counseling resources, Managed launch and ongoing enhancements for private loan repayment calculator offered atwith emphasis on www.salliemae.com.managing repaymentof both federal and Delivered robust array of customer and marketing resources to support introduction of Income-private student loans, Based Repayment plan for Federal loans, including online calculator, Web content, and trainingincluding repayment guides for sales team and schools.calculators andpresentations on Developed and implemented customer retention strategy to prevent erosion of student loanpayment options and portfolio.debt management tips Drove mission-critical, direct mail campaign to encourage customers to accelerate disbursement offor students. Frequently Federal Consolidation loans ahead of a change in federal subsidy levels. This initiative achievedserved as companyspokesperson/expert response rate exceeding 67% over six-week period, preserving valuable benefits for tens ofon repayment thousands of customers and several million dollars in annual interest income.strategies and sound Guided consolidation product delivery, organizing company-wide task force to respond tocredit practices at changes in interest rates and federal rules, ensuring platform’s ability to absorb a years worth ofindustry forums and ininterviews with national, volume in a single month, effectively doubling annual origination volume to $20 billion.regional, and localnews media.
USA GROUP, INC. – Indianapolis, IndianaNation’s largest provider of Federal education loan guarantee services, acquiredby Sallie Mae in August 2000. Director – Consumer Product DevelopmentManaged productdesign and marketing Managed development of two private loan products for USA Group.strategy for student Conceptualized and wrote Excel-based loan counseling resource for medical students.loan products, includingprivate loans and Produced industry white paper on Congressional proposal to price student loans via an auctionproduct enhancements process.for FederalConsolidation loans, Wrote research study: Reality Bites: How Much do Students Owe? (1997). Designed to measure1999-2000. average indebtedness of students upon leaving school, this study was first to provide "real time"Developed private estimates of indebtedness.loan programs forstudents attending Established role as USA Groups expert on borrower counseling. Produced In Your Interest—Apost-secondary Common-Sense Guide to Repayment Strategies for Federal Education Loans. Booklets (100K plus)institutions and were distributed to schools and students.supervised dedicated Contributed to USA Group’s launch of Student Loan Counseling Software, which automated “exit"consolidation call counseling schools must provide to graduating students. Software was well received and widelycenter. Served asresident expert on used by USA Group’s client schools. Devised the repayment schedule calculations and budgetinteractive information calculator that were incorporated into the software.resources such as loan Spearheaded initiative to build loan repayment calculators at www.usagroup.com, at time whenrepayment calculators interactive Web content was in short supply. Calculators ranked among most frequently visitedand student loan pages on USA Group Web site.counseling software.
HUDSON INSTITUTE – Indianapolis, IndianaNon-partisan policy research organization dedicated to innovative research andanalysis that promotes global security, prosperity, and freedom. Director of Communications and Vice President for Corporate AffairsCharted marketing andpublic affairs strategy, Oversaw complete overhaul of Hudsons computer network.preparing media releasesand editing articles Managed numerous fund-raising events, including annual Doolittle Award program.written by Hudsonresearchers, forplacement in newspapersand magazines.Supervised all phases ofproduction of Hudsonsmonthly briefing papers,quarterly newsletter,annual report, and otherpublications. Coordinatedseminars, briefings, andconferences forpolicymakers, Hudsoncontributors, and the newsmedia. Served as chiefadministrative office ofinternationally knownthink tank. Managedfundraising,communications, andpublishing activities aswell as day-to-dayadministrative functions.
An International Executive EditorPatricia ScherschelSingapore: Served as Executive Editor of Singapore Business and Features/Financial Editor of TheBusiness Times; duties included selecting and editing articles and managing all phases of production formonthly and daily business publications.Washington, D.C.: Served as Associate Editor and Economist at U.S. News & World Report; identified,reported, and wrote business articles for weekly news magazine.Patricia attended Indiana University for both her BA in Journalism and her MBA. She is a passionatefinancial literacy advocate who is open to relocation as she pursues the next phase of her career. Patriciaresides in Indianapolis, IN.