Carmichael Lynch

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  • Carmichael Lynch

    1. 1. November 19, 2008 Carmichael Lynch
    2. 2. Your web presence Azul 7 is a digital agency We created Azul 7 to address the changing landscape of business by harnessing the transformative power of the web. We combine data and creativity to move you past traditional solutions and into a place where your brand and consumers meet.
    3. 3. Our Services
    4. 4. Our Methodology <ul><li>At Azul 7 no single discipline dominates </li></ul><ul><li>Our processes are agile </li></ul>
    5. 5. Our Partnerships <ul><li>Google </li></ul><ul><ul><li>AdWords Partner - Analysis, planning & media purchasing </li></ul></ul><ul><li>Yahoo </li></ul><ul><ul><li>Analysis, planning & media purchasing </li></ul></ul><ul><li>Crash & Sues </li></ul><ul><ul><li>Video production </li></ul></ul><ul><li>Modern Survey </li></ul><ul><ul><li>Online survey tools and analytic </li></ul></ul>
    6. 6. Past & Present Clients Retail Healthcare Media Manufacturing Financial Government
    7. 7. Strategy & Planning We go deeper.
    8. 8. Web Strategy Consulting URL Planning Site Maps Wireframes
    9. 9. User-Focused Information Architecture Personas mapped to wireframes
    10. 10. User-Focused Information Architecture User Personas
    11. 11. Research & Usability Gaze Plot Hot Spot
    12. 12. Research and Usability
    13. 13. Technology We go wider.
    14. 14. Technology <ul><li>Custom Application Development </li></ul><ul><ul><li>Facebook Apps, Mash-ups, Widgets </li></ul></ul><ul><li>Flash & Animation </li></ul><ul><li>Content Management System </li></ul><ul><ul><li>Open Source Focus, Cake, Joomla, Concrete, Django, </li></ul></ul><ul><ul><li>.Net </li></ul></ul><ul><li>Wireless </li></ul><ul><ul><li>iPhone, </li></ul></ul><ul><li>Hosting </li></ul><ul><ul><li>Using Amazon’s Cloud Computing Environment and redundant server back up. </li></ul></ul>
    15. 15. We go further. Search Engine Marketing
    16. 16. Search Engine Optimization (SEO) Capabilities <ul><li>All aspects of search optimization </li></ul><ul><ul><li>Domain purchasing, strategy, transitions </li></ul></ul><ul><ul><li>Organic Search Referral Traffic and Referring Keywords </li></ul></ul><ul><ul><li>Keyword Implementation </li></ul></ul><ul><ul><li>Site Meta Data Implementation </li></ul></ul><ul><ul><li>Link Popularity Analysis </li></ul></ul><ul><ul><li>Site Saturation Analysis </li></ul></ul><ul><ul><li>Competitive Keyword Landscape </li></ul></ul>Organic Listings “Free”
    17. 17. Pay Per Click + Online Media <ul><li>Planning, creative & media management </li></ul><ul><ul><li>Search behavior discovery </li></ul></ul><ul><ul><ul><li>Identify online behaviors </li></ul></ul></ul><ul><ul><ul><li>Craft supporting creative messaging </li></ul></ul></ul><ul><ul><ul><li>Implement on Google, Yahoo, MSN </li></ul></ul></ul><ul><ul><li>Creative & Development </li></ul></ul><ul><ul><ul><li>Keyword campaigns </li></ul></ul></ul><ul><ul><ul><li>Banner Ads </li></ul></ul></ul>Pay-Per-Click “Paid Advertising”
    18. 18. Case Study – Sun Country Airlines Paid Search Campaign
    19. 19. Banners
    20. 20. Localized in National Press
    21. 21. Case Studies
    22. 23. Sanarus Example <ul><li>Problem </li></ul><ul><ul><li>Gain awareness for a new non-surgical treatment for Fibroadenomas, patients to clinics that perform the treatment with Sanarus’ Visica 2 </li></ul></ul><ul><li>Goal </li></ul><ul><ul><li>Intensify awareness of the Visica 2 minimally-invasive procedure among patients, educate them on its benefits, and accelerate the adoption and implementation of the procedure </li></ul></ul><ul><ul><li>Increase the number of patients to six per month at each of eight breast health centers that are using the Visica 2 system, in two geographic areas (Michigan and Florida) </li></ul></ul>
    23. 24. Sanarus Example <ul><li>Tactics </li></ul><ul><ul><li>Unbranded, optimized direct-to-patient website </li></ul></ul><ul><ul><li>Radio advertising </li></ul></ul><ul><ul><li>Referral marketing </li></ul></ul><ul><ul><li>Print advertising </li></ul></ul><ul><li>  </li></ul>
    24. 25. Keywords Keywords Advertiser Competition Approx Search Volume: July Approx Avg Search Volume   breast pain 0.93 165000 201000 breast surgery 1 165000 110000 www.breastlumpinfo.com/breast-surgery-alternatives/ breast symptoms 0 40500 49500 www.breastlumpinfo.com/breast-lump-symptoms/ breast lump 0.86 40500 40500 www.breastlumpinfo.com/breast-lumps/ breast biopsy 0.8 33100 40500 www.breastlumpinfo.com/breast-biopsy-procedure/ sore breasts 0.66 27100 27100 breast health 0.8 33100 27100 breast cyst 0.66 22200 22200 breast lumps 0.86 22200 22200 lumps breast 0.26 22200 22200 breast lumps 0.73 22200 22200 breast cyst 0.66 22200 22200 breast mri 0.6 22200 22200 breast disease 0.6 22200 22200 www.breastlumpinfo.com/breast-disease-treatment/ breast ultrasound 0.73 18100 18100 breast tumor 0.93 12100 14800 www.breastlumpinfo.com/breast-tumors/ breast cysts 0.53 14800 14800
    25. 26. <title>Breast Lump Info</title> <meta name=&quot;keywords&quot; content=&quot;breast lumps, breast lump, benign breast lump&quot; /> <meta name=&quot;description&quot; content=&quot;Have you found a Breast Lump? Information is power. BreastLumpInfo.com has the latest information for women whose breast lump has been diagnosed as benign. &quot; />
    26. 28. Results: Ranking No. 3 & 4 in organic results for “ Breast Lump Info ”
    27. 29. Results: Ranking No. 7 in organic results for “ Breast Lump Diagnosis ”
    28. 30. Sanarus PPC Example
    29. 33. Case Studies
    30. 34. Case Studies
    31. 35. Case Studies
    32. 36. Case Studies
    33. 37. Concept Boards
    34. 38. Case Studies
    35. 39. Case Studies
    36. 47. Case Studies
    37. 48. Case Studies
    38. 49. Case Studies
    39. 50. Case Studies
    40. 51. Case Studies
    41. 52. Case Studies
    42. 53. Case Studies
    43. 54. Case Studies
    44. 55. Case Studies
    45. 56. Case Studies
    46. 57. Case Studies
    47. 58. Case Studies
    48. 59. Case Studies
    49. 60. Case Studies
    50. 61. Case Studies
    51. 62. Case Studies
    52. 63. Case Studies
    53. 64. Case Studies
    54. 65. Case Studies
    55. 66. Case Studies
    56. 67. Case Studies
    57. 68. Case Studies Azul7.com/blog Azul7.com Azul7.com/login modernsurvey . com www.achievempls. org www.crashandsues.com modernsurvey .com www .breastlumpinfo. com web .mac.com/mattestel1
    58. 69. Thank You! Let us know if you have questions.

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