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PLANIT - Final Pitch
- 1. SATURN JULIAN KRYSTEL YUAN ADAM CMO CEO CFO CTO
- 2. planIt Conquer your future by focusing on the present.
- 3. A MOBILE APPLICATION FOR COLLEGE STUDENTS THAT BUILDS HEALTHY HABITS BY PROVIDING FRAMEWORKS TO BREAK DOWN OVERWHELMING PROJECTS INTO ACTIONABLE TASKS. planIt Value Proposition
- 4. WE HAVE CONDUCTED 73 INTERVIEWS, WHICH INCLUDED COLLEGE STUDENTS, ADVISORS, PROFESSIONALS. planIt
- 6. Intent to Solve “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt The Problem
- 7. 20.4 M COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 Intent to Solve “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt The Problem
- 8. Intent to Solve 17.3 M = 85% ARE OVERWHELMED by the magnitude of tasks “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt The Problem
- 9. planIt HOW COULD WE ADDRESS PROCRASTINATION AND AVOIDANCE BY BUILDING HEALTHY HABITS?
- 12. One tap to create tasks and flexible layouts Declutter and get work done in Focus Mode Prioritize your tasks with minimal effort
- 14. planIt Concierge
- 15. planIt Freelist work and personal tasks EASYDIFFICULT IMPORTANT UNIMPORTANT Arrange tasks on a 2x2 and add priority Make sure they accomplish their task list Concierge
- 18. planIt WHY NOW?
- 19. planIt COST
- 20. Key Activities -Office Bills -Hire 2 Junior Developers -User Testing Fees -Platform Management -Founder's Salaries Key Partners -Colleges -Google -Student Ambassador Key Resources -Marketing Consultant -Web Hosting -Coffee and snakes -Accounting Service -Transportation -Legal Fees -Experienced Designer -Office Supplies -Life Coach -Mobile Phone Manufacture $ 44,625 (per month) $30,625 $14,100 Cost
- 21. planIt REVENUE
- 22. SOM SAM TAM 181 K 17.2 M 57 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/ digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in top five California Universities 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of- Telecommuting-US/.
- 23. planIt Pricing Model Student Task Management Access to Prioritization Framework Quick Task Generator Device Sync Access to cloud based archive “Free” $17.50 per year (tuition) - - - - - Student Subsidized (School pays 50%)
- 24. planIt Pricing Model Free Trial Trial Free 1st month Standard Package Task Management Access to Prioritization Framework Quick Task Generator Device Sync Collaboration Time Boxing - - - $34.99 per year - - - Task Management Access to Prioritization Framework Quick Task Generator Time Boxing - - - -
- 25. Customer SegmentsCustomer Relations -College Students ($525K) -Young Professionals ($43 M) -Freelance & Telecom Worker ($166.25 M) Channels -World of Mouth -Website & App -Email -On Campus Ad Revenue -Customer Service -Universities & Colleges $525,000 (per month)
- 27. $800,000 for First Cycle planIt How can you help?
- 30. A MOBILE APPLICATION FOR COLLEGE STUDENTS THAT BUILDS HEALTHY HABITS BY PROVIDING FRAMEWORKS TO BREAK DOWN OVERWHELMING PROJECTS INTO ACTIONABLE TASKS. planIt Value Proposition
- 31. planIt “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/ finding-help/helping-others/college-students/facts. Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581. Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/ 2016/12/29/business/paper-calendars.html. Photography Credit Image 1: Tim Gouw WORK CITED & SOURCES https://www.glassdoor.com/Job/jobs.htm? suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=develo per&sc.keyword=developer&locT=C&locId=1147384&jobType=
- 32. planItAPPENDIX 1. Problem 2. Value Proposition 3. Solution 4. Competitors 5. Advisors 6. Validation 7. Cost 8. Revenue Models 9. Market Sizing 10. Business Model Canvas 11. Molecule
- 33. SOM SAM TAM $ 6.3 M $ 32.3 M $ 106.5 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/ digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in top five California Universities 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of- Telecommuting-US/.
- 34. planIt Research What productivity related apps have you purchased in the past? 90% 10% Based off interviews
- 35. planIt Research What productivity related apps have you purchased in the past? 90% 10% Have paid for a productivity app, aside from native apps Use native apps or analog solutions Based off interviews
- 36. planIt Research What do you look for when purchasing a product like this? 8% 20% 61% 11% Based off interviews
- 37. planIt Research What do you look for when purchasing a product like this? 8% 20% 61% 11% Based on ratings Price Sensitive Quality of Design Required Based off interviews
- 38. planIt College Students Prioritization is hard and it is easy to become overwhelmed by tasks An app that builds healthy habits by providing frameworks to break down large problems. MOLECULE PEOPLE PROBLEM SOLUTION
- 39. COLLEGE STUDENTS PLANNING TOOLSMETHOD too proud to ask for help avoidance multi-task doesn’t work tasks take long to finish unprepared lack structure haven’t dealt with rigor overworked overbooked haven’t adapted use the wrong framework difficult to maintain good ones are expensive lack understanding over reliance on digital mediums haven’t been taught properly can be too rigid need new resources can be lost or stolen FEEL OVERWHELMED AND UNORGANIZED THE PROBLEM Fishbone Diagram planIt
- 40. 1 Freelist work and personal tasks 1 planIt
- 41. Arrange tasks on a 2x2 and add priority 2 planIt
- 42. Make sure they have the confidence to accomplish their task list 33 planIt
- 43. Revenue Streams Channels Customer Relationships Customer Segments Value Propositions Key Activities Key Partners Key Resources Cost Structure On: Iteration: 11 06 02 2017 No. planIt College Students Teach how to prioritize University provide for Student World of mouth Google University Licensing Young professionals Freelance & Telecom workersWebsite & App Digitize paper planning Organize plans made digitally and physically Email On campus ad Universities & Colleges Lawyer Marketing consultant Transportation Senior developer Web hosting Student ambassadors Mobile phone manufactures Accountant Office supply Life coach User Testing Hire (2) Junior Developers Office Utility Platform Management 34,288 Universities & Colleges Customer Service University provide for Student
- 44. Fonda Yoshimoto- Reed Director of Academic Advising at California College of the Arts Jessica Abel Author of "Growing Gills" Board of Advisors Kirby Domingo Senior Software Engineer at Yahoo
- 45. planIt The Competition Revenue Model Analysis One Time + Usage - Pen requires journals Freemium - Basic - Plus - Premium Free - Added Value - Ecosystem - Google Freemium - Single app - All apps One Time Tier - Mobile - iPad - Desktop
- 46. planIt