Saturn is a service for recent college graduates who struggle with executive functioning skills. It aims to build reusable habit structures to help users achieve their goals. The service targets people within 2-3 years of college graduation. Insights from potential users show that organization needs to be easily accessible, one-on-one guidance is effective, visualizing tasks increases follow-through, and prioritizing is important to avoid being overwhelmed by options.

1. SATURN
KRYSTEL YUANJULIAN ADAM
CEO CFOCMO CTO

2. INTERVIEWS

3. VALUE PROPOSITION
A service for college students with poor executive
function skills. Our service builds reusable habit
structures needed to achieve goals.

4. People within 2-3
years of college
graduation
Who have poor
executive
function skills
A service builds
reusable habit
structures needed to
achieve goals.
MOLECULE

6. DEBUNKING

7. EMOTIONAL JOURNEY

19. HOW WE GOT THERE

20. CURRENT TOOLS

21. INSIGHTS
• Whether organization is digital or physical, what they
need in that moment needs to be just a glance away.
• 1:1 time with people who already have experience for
advice and guidance is extremely effective.
• Visualizing tasks and schedules increases chances that
someone will act upon them.
• Too many tasks upfront can be daunting, and leaves
too many options. People need help prioritizing.

22. NEXT STEPS

23. NEXT STEPS