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SATURN
JULIAN KRYSTEL YUAN ADAM
CMO CEO CFO CTO
planIt
Conquer your future by
focusing on the present.
A PLATFORM FOR COLLEGE STUDENTS THAT
BUILDS HEALTHY HABITS BY PROVIDING
FRAMEWORKS THAT BREAK DOWN RIGOROUS
TASKS INTO ACTIONABLE PLANS.
planIt
The Problem
Intent to Solve
The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
The Problem
Intent to Solve
The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
The Problem
Intent to Solve
The rigor of college can make
students feel overwhelmed and
paralyzed when trying to
manage tasks.
Students can feel anxious trying
to balance school, work, friends
and family while also trying to
figure out life.
The Problem
Intent to Solve
WE HAVE CONDUCTED 37 INTERVIEWS, WHICH
INCLUDED COLLEGE STUDENTS, ADVISORS,
COUNSELORS AND A PSYCHIATRIST.
planIt
The Problem
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt
The Problem
20.4 M
COLLEGE STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt
The Problem
6.1 M = 30%
REPORT STRESS
negatively affects their
academic performance.
Intent to Solve
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt
The Problem
Intent to Solve
8.4 M = 41%
STATE ANXIETY
as a top concern
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt
The Problem
Intent to Solve
17.3 M = 85%
ARE OVERWHELMED
by the magnitude of tasks
“Facts.” Anxiety and Depression Association of America, ADAA,
adaa.org/finding-help/helping-others/college-students/facts.
planIt
planIt
HOW COULD WE ADDRESS PROCRASTINATION AND
AVOIDANCE BY BUILDING HEALTHY HABITS?
planIt
The Solution
Based on Insights
planIt
The Solution
Task
Prioritization
1
Based on Insights
planIt
The Solution
Task
Prioritization
1
Handwritten
to Digital Sync
2
Based on Insights
planIt
The Solution
Task
Prioritization
1
Handwritten
to Digital Sync
2
Flexible
Visual Layouts
3
Based on Insights
planIt
The Competition
Competitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to
Update
Remain
static
Users learnUsers know
Rigid Flexible
planIt
The Competition
Competitive Analysis
Functional Exploratory
Organize Prioritize
Prompt to
Update
Remain
static
Users learnUsers know
Rigid Flexible
planIt
planIt
Validation
The Concierge Approach
Create a shared digital
list to follow up with
33
planIt
Validation
The Concierge Approach
Create a shared digital
list to follow up with
331
Freelist work and
personal tasks
1
planIt
Validation
The Concierge Approach
Arrange tasks on a
2x2 and add priority
2
Create a shared digital
list to follow up with
331
Freelist work and
personal tasks
1
vs
planIt
Why Now?
Technology
Optical Character Recognition
COGNITIVE CONTROL IS LIMITED.
WE HAVE A RESTRICTED ABILITY
TO DISTRIBUTE, DIVIDE, AND SUSTAIN ATTENTION;
ACTIVELY HOLD DETAILED INFORMATION IN MIND.
ON AVERAGE COLLEGE STUDENTS SPEND
94 MINUTES TEXTING
48 MINUTES ON EMAIL
38 MINUTES ON FACEBOOK
34 MINUTES BROWSING INTERNET
https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864
SELF-REGULATION IS BECOMING INCREASINGLY DIFFICULT
ASK
planIt
“Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/
finding-help/helping-others/college-students/facts.
Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the
Keyboard.” Psychological Science, Princeton University, Apr. 2014,
journals.sagepub.com/doi/abs/10.1177/0956797614524581.
Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The
New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/
2016/12/29/business/paper-calendars.html.
Photography Credit Image 1: Tim Gouw
WORK CITED & SOURCES
SOM SAM TAM
20.4 M 17.2 M 57 M
“Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES)
Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/
digest/d15/tables/dt15_303.70.asp.
COLLEGE
STUDENTS
Total enrolled Undergraduate
and graduate students in 2016
YOUNG
PROFESSIONALS
Workers include teachers,
nurses, programmers, civil
engineers, and over 175 other
occupations.
FREELANCE &
TELECOM WORKERS
Total of the U.S. independent
workforce.
“The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs-
publications/issue-fact-sheets/the-young-professional-workforce/.
“Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan.
2017, benrmatthews.com/freelance-statistics/.
“The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive
Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of-
Telecommuting-US/.
COLLEGE
STUDENTS
PLANNING
TOOLSMETHOD
too proud to
ask for help
avoidance
multi-task
doesn’t work
tasks take
long to finish
unprepared
lack structure
haven’t dealt
with rigor
overworked
overbooked
haven’t adapted
use the wrong
framework
difficult to
maintain
good ones
are expensive
lack
understanding
over reliance on
digital mediums
haven’t been
taught properly
can be
too rigid
need new
resources
can be lost
or stolen
FEEL
OVERWHELMED
AND
UNORGANIZED
THE PROBLEM
Fishbone Diagram
planIt
Revenue Streams
Channels
Customer
Relationships
Customer
Segments
Value
Propositions
Key
Activities
Key
Partners
Key Resources
Cost Structure
On:
Iteration:
11 06
02
2017
No.
planIt
College
Students
Teach how
to prioritize
Customer
service
World of mouth
Google calendar
App & web development Freemium
Young
professionals
Freelance &
Telecom
workers
Website & App
Digitize paper
planning
Organize plans
made digitally
and physically
Networking
Platform
Marketing
Platform
Email
On campus ad
Universities
& Colleges
Provide
various
formats
Provide quick tips
OCR tech

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Saturn _First Pitch _ Nov 6

  • 1. SATURN JULIAN KRYSTEL YUAN ADAM CMO CEO CFO CTO
  • 2. planIt Conquer your future by focusing on the present.
  • 3. A PLATFORM FOR COLLEGE STUDENTS THAT BUILDS HEALTHY HABITS BY PROVIDING FRAMEWORKS THAT BREAK DOWN RIGOROUS TASKS INTO ACTIONABLE PLANS. planIt
  • 5. The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks. The Problem Intent to Solve
  • 6. The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks. The Problem Intent to Solve
  • 7. The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks. Students can feel anxious trying to balance school, work, friends and family while also trying to figure out life. The Problem Intent to Solve
  • 8. WE HAVE CONDUCTED 37 INTERVIEWS, WHICH INCLUDED COLLEGE STUDENTS, ADVISORS, COUNSELORS AND A PSYCHIATRIST. planIt
  • 9. The Problem Intent to Solve “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt
  • 10. The Problem 20.4 M COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 Intent to Solve “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt
  • 11. The Problem 6.1 M = 30% REPORT STRESS negatively affects their academic performance. Intent to Solve “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt
  • 12. The Problem Intent to Solve 8.4 M = 41% STATE ANXIETY as a top concern “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt
  • 13. The Problem Intent to Solve 17.3 M = 85% ARE OVERWHELMED by the magnitude of tasks “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/finding-help/helping-others/college-students/facts. planIt
  • 14. planIt HOW COULD WE ADDRESS PROCRASTINATION AND AVOIDANCE BY BUILDING HEALTHY HABITS?
  • 18. planIt The Solution Task Prioritization 1 Handwritten to Digital Sync 2 Flexible Visual Layouts 3 Based on Insights
  • 19. planIt The Competition Competitive Analysis Functional Exploratory Organize Prioritize Prompt to Update Remain static Users learnUsers know Rigid Flexible
  • 20. planIt The Competition Competitive Analysis Functional Exploratory Organize Prioritize Prompt to Update Remain static Users learnUsers know Rigid Flexible planIt
  • 21. planIt Validation The Concierge Approach Create a shared digital list to follow up with 33
  • 22. planIt Validation The Concierge Approach Create a shared digital list to follow up with 331 Freelist work and personal tasks 1
  • 23. planIt Validation The Concierge Approach Arrange tasks on a 2x2 and add priority 2 Create a shared digital list to follow up with 331 Freelist work and personal tasks 1
  • 24. vs
  • 27.
  • 28. COGNITIVE CONTROL IS LIMITED. WE HAVE A RESTRICTED ABILITY TO DISTRIBUTE, DIVIDE, AND SUSTAIN ATTENTION; ACTIVELY HOLD DETAILED INFORMATION IN MIND.
  • 29. ON AVERAGE COLLEGE STUDENTS SPEND 94 MINUTES TEXTING 48 MINUTES ON EMAIL 38 MINUTES ON FACEBOOK 34 MINUTES BROWSING INTERNET https://www.baylor.edu/mediacommunications/news.php?action=story&story=145864 SELF-REGULATION IS BECOMING INCREASINGLY DIFFICULT
  • 30. ASK
  • 31. planIt “Facts.” Anxiety and Depression Association of America, ADAA, adaa.org/ finding-help/helping-others/college-students/facts. Mueller, Pam, and Daniel Oppenheimer. “The Pen Is Mightier Than the Keyboard.” Psychological Science, Princeton University, Apr. 2014, journals.sagepub.com/doi/abs/10.1177/0956797614524581. Mele, Christopher. “Paper Calendars Endure Despite the Digital Age.” The New York Times, The New York Times, 29 Dec. 2016, www.nytimes.com/ 2016/12/29/business/paper-calendars.html. Photography Credit Image 1: Tim Gouw WORK CITED & SOURCES
  • 32. SOM SAM TAM 20.4 M 17.2 M 57 M “Digest of Education Statistics, 2015.” National Center for Education Statistics (NCES) Home Page, a Part of the U.S. Department of Education, nces.ed.gov/programs/ digest/d15/tables/dt15_303.70.asp. COLLEGE STUDENTS Total enrolled Undergraduate and graduate students in 2016 YOUNG PROFESSIONALS Workers include teachers, nurses, programmers, civil engineers, and over 175 other occupations. FREELANCE & TELECOM WORKERS Total of the U.S. independent workforce. “The Young Professional Workforce.” DPEAFLCIO, dpeaflcio.org/programs- publications/issue-fact-sheets/the-young-professional-workforce/. “Freelance Statistics: The Freelance Economy in Numbers.” Ben Matthews, 8 Jan. 2017, benrmatthews.com/freelance-statistics/. “The 2017 State of Telecommuting in the U.S. Employee Workforce.” Exclusive Insights on the State of Telecommuting, www.flexjobs.com/2017-State-of- Telecommuting-US/.
  • 33. COLLEGE STUDENTS PLANNING TOOLSMETHOD too proud to ask for help avoidance multi-task doesn’t work tasks take long to finish unprepared lack structure haven’t dealt with rigor overworked overbooked haven’t adapted use the wrong framework difficult to maintain good ones are expensive lack understanding over reliance on digital mediums haven’t been taught properly can be too rigid need new resources can be lost or stolen FEEL OVERWHELMED AND UNORGANIZED THE PROBLEM Fishbone Diagram planIt
  • 34. Revenue Streams Channels Customer Relationships Customer Segments Value Propositions Key Activities Key Partners Key Resources Cost Structure On: Iteration: 11 06 02 2017 No. planIt College Students Teach how to prioritize Customer service World of mouth Google calendar App & web development Freemium Young professionals Freelance & Telecom workers Website & App Digitize paper planning Organize plans made digitally and physically Networking Platform Marketing Platform Email On campus ad Universities & Colleges Provide various formats Provide quick tips OCR tech