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Revenue & Profit Maximization
Submitted To, Submitted By,
Dr. Anandamoy Mondal Soumya Sardar
Dept. of Fisheries Economics & Statistics B.F.Sc 2nd Year
F/2015/37
REVENUE
 Revenue is income that a company receives from its normal business activities,
usually from the sale of goods and services to customers. In many countries, such
as the United Kingdom, revenue is referred to as turnover. Some companies receive
revenue from interest, dividends or royalties paid to them by other companies.
Revenue may refer to business income in general, or it may refer to the amount, in
a monetary unit, received during a period of time, as in "Last year, Company X
had revenue of $42 million." Profits or net income generally imply total revenue
minus total expenses in a given period. In accounting, revenue is often referred to
as the "top line" due to its position on the income statement at the very top. This is
to be contrastedwith the "bottomline"which denotes net income.
 In general usage, revenue is income received by an organization in the form of
cash or cash equivalents. Sales revenue or revenues is income received from selling
goods or services over a period of time. Tax revenue is income that a government
receives fromtaxpayers.
BUSINESS REVENUE
 Business revenue is income from activities that are ordinary for a particular
corporation, company, partnership, or sole-proprietorship. For some businesses,
such as manufacturing and/or grocery, most revenue is from the sale of goods.
Service businesses such as law firms and barber shops receive most of their
revenue from rendering services. Lending businesses such as car rentals and
banks receive most of their revenue from fees and interest generated by lending
assets to other organizations or individuals.
 Revenues from a business's primary activities are reported as sales, sales revenue
or net sales This includes product returns and discounts for early payment of
invoices. Most businesses also have revenue that is incidental to the business's
primary activities, such as interest earned on deposits in a demand account.
This is included in revenue but not included in net sales.[ Sales revenue does not
include salestax collectedby the business.
GOVERNMENT REVENUE
 Government revenue includes all amounts of money (i.e. taxes and/or fees)
received from sources outside the government entity. Large governments usually
have an agency or department responsible for collecting government revenue
fromcompanies and individuals.
 Government revenue may also include reserve bank currency which is printed.
This is recorded as an advance to the retail bank together with a corresponding
currency in circulation expense entry. The income derives from the Official Cash
rate payable by the retail banks for instruments such as 90 day bills.T here is a
question as to whether using generic business based accounting standards can
give a fair and accurate picture of government accounts in that with a monetary
policy statement to the reserve bank directing a positive inflation rate. The
expense provision for the return of currency to the reserve bank is largely
symbolic in that to totally cancel the currency in circulation provision all currency
wouldhave to be returned to the reserve bank and cancelled.
PROFIT MAXIMIZATION
 In economics, profit maximization is the (short
run) process by which a firm determines the price
and output level that returns the greatest profit.
There are several approaches to this problem. The
total revenue–total cost method relies on the fact
that profit equals revenue minus cost, and the
marginal revenue–marginal cost method is based
on the fact that total profit in a perfectly
competitive market reaches its maximum point
where marginal revenue equals marginal .
PROFIT MAXIMIZATION BY
MARGINAL COST
An alternative argument says that for
each unit sold, marginal profit (Mπ)
equals marginal revenue (MR) minus
marginal cost (MC). Then, if marginal
revenue is greater than marginal cost,
marginal profit is positive, and if
marginal revenue is less than marginal
cost, marginal profit is negative. When
marginal revenue equals marginal cost,
marginal profit is zero.[Since total profit
increases when marginal profit is positive
and total profit decreases when marginal
profit is negative, it must reach a
maximum where marginal profit is zero -
or where marginal cost equals marginal
revenue.
 Marginal cost and revenue, depending on whether the calculus approach is taken or
not, are defined as either the change in cost or revenue as each additional unit is
produced, or the derivative of cost or revenue with respect to quantity output. It may
also be defined as the addition to total cost or revenue as output increase by a single
unit. For instance, taking the first definition, if it costs a firm 400 USD to produce 5
units and 480 USD to produce 6, the marginal cost of the sixth unit is approximately
80 dollars, although this is more accurately stated as the marginal cost of the 5.5th unit
due to linear interpolation Calculus is capable of providing more accurate answers if
regressionequations can be provided.
 Revenueis the amount of money that a company receives from itsA normal business
activities, usually from the sale of goods and services (as opposed to monies from
security sales such as equity shares or debt issuances).
CONCLUSION

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Revenue

  • 1. Revenue & Profit Maximization Submitted To, Submitted By, Dr. Anandamoy Mondal Soumya Sardar Dept. of Fisheries Economics & Statistics B.F.Sc 2nd Year F/2015/37
  • 2. REVENUE  Revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover. Some companies receive revenue from interest, dividends or royalties paid to them by other companies. Revenue may refer to business income in general, or it may refer to the amount, in a monetary unit, received during a period of time, as in "Last year, Company X had revenue of $42 million." Profits or net income generally imply total revenue minus total expenses in a given period. In accounting, revenue is often referred to as the "top line" due to its position on the income statement at the very top. This is to be contrastedwith the "bottomline"which denotes net income.  In general usage, revenue is income received by an organization in the form of cash or cash equivalents. Sales revenue or revenues is income received from selling goods or services over a period of time. Tax revenue is income that a government receives fromtaxpayers.
  • 3.
  • 4. BUSINESS REVENUE  Business revenue is income from activities that are ordinary for a particular corporation, company, partnership, or sole-proprietorship. For some businesses, such as manufacturing and/or grocery, most revenue is from the sale of goods. Service businesses such as law firms and barber shops receive most of their revenue from rendering services. Lending businesses such as car rentals and banks receive most of their revenue from fees and interest generated by lending assets to other organizations or individuals.  Revenues from a business's primary activities are reported as sales, sales revenue or net sales This includes product returns and discounts for early payment of invoices. Most businesses also have revenue that is incidental to the business's primary activities, such as interest earned on deposits in a demand account. This is included in revenue but not included in net sales.[ Sales revenue does not include salestax collectedby the business.
  • 5.
  • 6. GOVERNMENT REVENUE  Government revenue includes all amounts of money (i.e. taxes and/or fees) received from sources outside the government entity. Large governments usually have an agency or department responsible for collecting government revenue fromcompanies and individuals.  Government revenue may also include reserve bank currency which is printed. This is recorded as an advance to the retail bank together with a corresponding currency in circulation expense entry. The income derives from the Official Cash rate payable by the retail banks for instruments such as 90 day bills.T here is a question as to whether using generic business based accounting standards can give a fair and accurate picture of government accounts in that with a monetary policy statement to the reserve bank directing a positive inflation rate. The expense provision for the return of currency to the reserve bank is largely symbolic in that to totally cancel the currency in circulation provision all currency wouldhave to be returned to the reserve bank and cancelled.
  • 7.
  • 8. PROFIT MAXIMIZATION  In economics, profit maximization is the (short run) process by which a firm determines the price and output level that returns the greatest profit. There are several approaches to this problem. The total revenue–total cost method relies on the fact that profit equals revenue minus cost, and the marginal revenue–marginal cost method is based on the fact that total profit in a perfectly competitive market reaches its maximum point where marginal revenue equals marginal .
  • 9.
  • 10. PROFIT MAXIMIZATION BY MARGINAL COST An alternative argument says that for each unit sold, marginal profit (Mπ) equals marginal revenue (MR) minus marginal cost (MC). Then, if marginal revenue is greater than marginal cost, marginal profit is positive, and if marginal revenue is less than marginal cost, marginal profit is negative. When marginal revenue equals marginal cost, marginal profit is zero.[Since total profit increases when marginal profit is positive and total profit decreases when marginal profit is negative, it must reach a maximum where marginal profit is zero - or where marginal cost equals marginal revenue.
  • 11.
  • 12.  Marginal cost and revenue, depending on whether the calculus approach is taken or not, are defined as either the change in cost or revenue as each additional unit is produced, or the derivative of cost or revenue with respect to quantity output. It may also be defined as the addition to total cost or revenue as output increase by a single unit. For instance, taking the first definition, if it costs a firm 400 USD to produce 5 units and 480 USD to produce 6, the marginal cost of the sixth unit is approximately 80 dollars, although this is more accurately stated as the marginal cost of the 5.5th unit due to linear interpolation Calculus is capable of providing more accurate answers if regressionequations can be provided.  Revenueis the amount of money that a company receives from itsA normal business activities, usually from the sale of goods and services (as opposed to monies from security sales such as equity shares or debt issuances). CONCLUSION