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Profit measures the return to risk when committing scarce resources to a market or industry.
Entrepreneurs take risks for which they require an adequate rate of return. The higher the
market risk and the longer they expect to have to wait to earn a positive return, the greater
will be the minimum required return that an entrepreneur is likely to demand. Economists
distinguish between different types of profit – explained below:
1. Normal profit - is the minimum level of profit required to keep factors of production in
their current use in the long run. Normal profits reflect the opportunity cost of using
funds to finance a business. If you decide to put £200,000 of your savings into a new
business, those funds could have earned a low-risk rate of return by being saved in a bank
account. You might therefore use the rate of interest on that £200,000 as the minimum
rate of return that you need to make from your investment in order to keep going in the
long run! Because we treat normal profit as an opportunity cost of investing financial
capital in a business, we include an estimate for normal profit in the average total cost
curve, thus, if the firm covers its AC then it is making normal profits.
2. Sub-normal profit - is any profit less than normal profit (where price < average cost)
3. Abnormal profit - is any profit achieved in excess of normal profit - also known as
supernormal profit. When firms are making abnormal profits, there is an incentive for
other producers to enter a market to try to acquire some of this profit. Abnormal profit
persists in the long run in imperfectly competitive markets such as oligopoly and
monopoly where firms can successfully block the entry of new firms. We will come to this
later when we consider barriers to entry in monopoly.
Calculating economic profit
Consider the following example:
The table shows data for an owner-managed firm for a particular year.
• Total revenue £320,000
• Raw material costs £30,000
• Wages and salaries £85,000
• Interest paid on bank loan £30,000
• Salary that the owner could have earned elsewhere £32,000
• Interest forgone on owner's capital invested in the business £20,000
In a simple accounting sense, the business has total revenue of £320,000 and costs of
£145,000 giving an accounting profit of £175,000. But the firm’s profit according to an
economist should take into account the opportunity cost of the capital invested in the business
and the income that the owner could have earned elsewhere. Taking these two items into
account we find that the economic profit is £123,000.
KTKhe Nature of Profit
KNoKrmal & supernormal profit

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1d kno how on normal profit

  • 1. Profit measures the return to risk when committing scarce resources to a market or industry. Entrepreneurs take risks for which they require an adequate rate of return. The higher the market risk and the longer they expect to have to wait to earn a positive return, the greater will be the minimum required return that an entrepreneur is likely to demand. Economists distinguish between different types of profit – explained below: 1. Normal profit - is the minimum level of profit required to keep factors of production in their current use in the long run. Normal profits reflect the opportunity cost of using funds to finance a business. If you decide to put £200,000 of your savings into a new business, those funds could have earned a low-risk rate of return by being saved in a bank account. You might therefore use the rate of interest on that £200,000 as the minimum rate of return that you need to make from your investment in order to keep going in the long run! Because we treat normal profit as an opportunity cost of investing financial capital in a business, we include an estimate for normal profit in the average total cost curve, thus, if the firm covers its AC then it is making normal profits. 2. Sub-normal profit - is any profit less than normal profit (where price < average cost) 3. Abnormal profit - is any profit achieved in excess of normal profit - also known as supernormal profit. When firms are making abnormal profits, there is an incentive for other producers to enter a market to try to acquire some of this profit. Abnormal profit persists in the long run in imperfectly competitive markets such as oligopoly and monopoly where firms can successfully block the entry of new firms. We will come to this later when we consider barriers to entry in monopoly. Calculating economic profit Consider the following example: The table shows data for an owner-managed firm for a particular year. • Total revenue £320,000 • Raw material costs £30,000 • Wages and salaries £85,000 • Interest paid on bank loan £30,000 • Salary that the owner could have earned elsewhere £32,000 • Interest forgone on owner's capital invested in the business £20,000 In a simple accounting sense, the business has total revenue of £320,000 and costs of £145,000 giving an accounting profit of £175,000. But the firm’s profit according to an economist should take into account the opportunity cost of the capital invested in the business and the income that the owner could have earned elsewhere. Taking these two items into account we find that the economic profit is £123,000. KTKhe Nature of Profit KNoKrmal & supernormal profit