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Limitless Real Time Communications 
Brad Bush, CMO 
@jbradleybush
Embedded Everywhere 
2
3 
Human Contextual Moment 
3
4 
NEW MARKETS & ECOSYSTEMS
5
6
7 
A Tidal Wave of Mobile Devices
8
9 
Communication Eco-System Value 
Traditional 
Telecom 
Value 
OTT/Web 
Value 
User 
Value 
Past 
Present 
Future
10
11
Who is the mobile enterprise communicator ?
Who makes up the mobile workforce? 
Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker. 
She or he is a ‘desk-less’ or ‘active office worker’
Mobile enterprise communication … What the users think 
•Consumer envy…consumer apps setting UX/Interactive standard 
•Any device, any Internet access, any social network 
•Enterprise & Consumer via one interface 
•No choices to make –in line with how work is done
The challenge, need, opportunity 
Bringing consumer UX to enterprise communication world with no switch between domains
Therefore: 
An enterprise user is a consumer at work, one interface, always on, with no decisions to make 
My mobile is me, my email is me “I mobile therefore I am” 
Snips of communication cross networks & communities
17
18 
KandywrapsthepowerofGENBAND’ssuiteofcommunicationsassetsintoanapplicationdeveloperfriendlycloudofferingthatenablesanyonetheabilitytoofferRTCinanyplaceonanydeviceinstantly.
•Create agile offerings 
•Work within existing frameworks 
•On demand creation 
•Shared risk & reward pricing
IP-to-IP Calls 
AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS 
IP-to-IP Messaging 
TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING 
PSTN Services 
OUTGOING PSTN CALLS& SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS 
Cooperation 
SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING 
Additional Services 
LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
Rest APIs 
REST APIs providing access to KANDY’s communications and management functions 
Manage User (create, get, delete, details) 
Authentication (tokens for domains and users) 
Calls (audio, video, PSTN) 
Messaging (text, media, SMS) Web & Mobile SDKs 
Higher level calls for simplified Web & mobile development 
Developer documentation 
Class description 
List/descriptions of methods 
Parameters/Return Values 
Request & Response bodyQuick Starts & Components 
Code samples & Plug-and- play components allowing developers immediate access 
•Login & Hello World 
•Make a voice/video call 
•Address Book + Presence 
•Concierge button 
•Click to callSample Applications 
Turnkey applications developed on KANDY, ready to be rebranded for you 
•fring for KANDY -OTT App 
•Mobile Communicator
Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities 
$XX 
Active User/ month 
Per Subscriber 
Per Usage 
$XX 
/month 
$XX 
/month 
Per Capacity
23 
Product 1 
Feedback 
Product 2 
Greeted by 
live host 
Hosted Navigation & Assisted Selling 
Repeat 
23
24
Screen Sharing 
Voice / Video Messaging 
Corporate Directory 
Enhanced Presence 
Instant Messaging 
Audio Conferencing 
Video Conferencing 
Social Connectors 
Voice & Video Calls 25
26 
Telephony over IP 
P2P Voice & Video 
Rich Messaging 
Web (desktop) App 
White Label UX
27
Communication technology shifting 
Shift in technology bringing shift in value 
Communications becoming ”One Me” 
All about User Experience 
New technologies enable seamless switich between communication endpoints 
Solutions like GENBAND Kandy enable applications, services & communication snips, today! 
Summary
Limitless Real Time Communications 
Thank You! 
Brad Bush, CMO 
@jbradleybush

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Futurecom - Brad Bush Keynote - Limitless Realtime Communications

  • 1. Limitless Real Time Communications Brad Bush, CMO @jbradleybush
  • 4. 4 NEW MARKETS & ECOSYSTEMS
  • 5. 5
  • 6. 6
  • 7. 7 A Tidal Wave of Mobile Devices
  • 8. 8
  • 9. 9 Communication Eco-System Value Traditional Telecom Value OTT/Web Value User Value Past Present Future
  • 10. 10
  • 11. 11
  • 12. Who is the mobile enterprise communicator ?
  • 13. Who makes up the mobile workforce? Note: The typical telecommuter using VPN and desktop or laptop is NOT a mobile worker. She or he is a ‘desk-less’ or ‘active office worker’
  • 14. Mobile enterprise communication … What the users think •Consumer envy…consumer apps setting UX/Interactive standard •Any device, any Internet access, any social network •Enterprise & Consumer via one interface •No choices to make –in line with how work is done
  • 15. The challenge, need, opportunity Bringing consumer UX to enterprise communication world with no switch between domains
  • 16. Therefore: An enterprise user is a consumer at work, one interface, always on, with no decisions to make My mobile is me, my email is me “I mobile therefore I am” Snips of communication cross networks & communities
  • 17. 17
  • 19. •Create agile offerings •Work within existing frameworks •On demand creation •Shared risk & reward pricing
  • 20. IP-to-IP Calls AUDIO CALLS, VIDEO CALLS, MULTI-PARTY VIDEO CALLS, CONFERENCE CALLS IP-to-IP Messaging TEXT CHAT, PICTURE MESSAGING, VIDEO MESSAGING, GROUP MESSAGING PSTN Services OUTGOING PSTN CALLS& SMS, DID ALLOCATION, INCOMING PSTN CALLS & SMS Cooperation SCREEN SHARING, CO-BROWSING, LOCATION SHARING, CONTACT SHARING Additional Services LOCAL & NETWORK ADDRESS BOOK, VISUAL VOICE MAIL, CALL RECORDING, CALL TRANSCRIPTION,
  • 21. Rest APIs REST APIs providing access to KANDY’s communications and management functions Manage User (create, get, delete, details) Authentication (tokens for domains and users) Calls (audio, video, PSTN) Messaging (text, media, SMS) Web & Mobile SDKs Higher level calls for simplified Web & mobile development Developer documentation Class description List/descriptions of methods Parameters/Return Values Request & Response bodyQuick Starts & Components Code samples & Plug-and- play components allowing developers immediate access •Login & Hello World •Make a voice/video call •Address Book + Presence •Concierge button •Click to callSample Applications Turnkey applications developed on KANDY, ready to be rebranded for you •fring for KANDY -OTT App •Mobile Communicator
  • 22. Simple, Easy to Understand, Easy to Budget, Options targeted to Different Communities $XX Active User/ month Per Subscriber Per Usage $XX /month $XX /month Per Capacity
  • 23. 23 Product 1 Feedback Product 2 Greeted by live host Hosted Navigation & Assisted Selling Repeat 23
  • 24. 24
  • 25. Screen Sharing Voice / Video Messaging Corporate Directory Enhanced Presence Instant Messaging Audio Conferencing Video Conferencing Social Connectors Voice & Video Calls 25
  • 26. 26 Telephony over IP P2P Voice & Video Rich Messaging Web (desktop) App White Label UX
  • 27. 27
  • 28. Communication technology shifting Shift in technology bringing shift in value Communications becoming ”One Me” All about User Experience New technologies enable seamless switich between communication endpoints Solutions like GENBAND Kandy enable applications, services & communication snips, today! Summary
  • 29. Limitless Real Time Communications Thank You! Brad Bush, CMO @jbradleybush