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Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
Selling	Added	Value	in	Romania	
A...
Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
The	Market	 Your	
Photo	
•  49.26...
Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
Open-I	Research	
2	differenSaSon	p...
Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
Challenges	
•  Added	value	resear...
Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
Solu>ons	
•  Added	value	research...
Selling	Added	Value	in	Romania	
Adina	Nica,	Open-I	Research	
Festival of
#NewMR 2017
	
	
Thank	You!	
	
	
	
	
	
Adina.Nica@...
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Adina Nica, Research Manager at Open-I Research in Romania discusses being a start up in her region.
This webinar session in the Atlantic Monday part of the Festival of NewMR includes three market research start ups from different countries with presenters sharing experiences and tips, with a panel discussion moderated by Ray Poynter.

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Adina Nica Festival of NewMR 2017

  1. 1. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Selling Added Value in Romania Adina Nica Open-I Research
  2. 2. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 The Market Your Photo •  49.26 m. EUR in 2015 – total market (Forbes study) – steady compared to 2014 •  Big players (70% market) •  Romanian medium companies •  Lots of bouSques and freelancers •  Expected to be steady this year
  3. 3. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Open-I Research 2 differenSaSon pillars: – Added value research (brand strategy) – NeuromarkeSng
  4. 4. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Challenges •  Added value research: –  Pressure on costs sSll gives priority to data collecSon and analysis –  The level of seniority on the clients side has decreased due to cost cuZng, so there is a risk of not acknowledging the different level of experSse on the supplier side •  NeuromarkeSng: –  Perceived as too “scienSfic”, clients feel they don’t have control over the methodology –  Perceived as non-ethical –  Perceived as more expensive –  May take more Sme to deliver final results compared to classical research
  5. 5. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Solu>ons •  Added value research: –  Include workshops for strategy development or idea generaSon at the end of each project –  Target Romanian companies, where decisions are made at top management level, and are more likely to subcontract soluSons provided by seniors. –  Increase the level of market research knowledge, being part a bigger project at the IAA School (InternaSonal AdverSsing AssociaSon). •  NeuromarkeSng: –  Seminars and workshops to make it more accessible –  Use jargon as lible as possible and adapt language to the markeSng community –  Develop a common understanding on the Romanian market of the very basics of neuroscience
  6. 6. Selling Added Value in Romania Adina Nica, Open-I Research Festival of #NewMR 2017 Thank You! Adina.Nica@open-i.ro 00 40 722586103
  • cunniet1

    Mar. 1, 2017

Adina Nica, Research Manager at Open-I Research in Romania discusses being a start up in her region. This webinar session in the Atlantic Monday part of the Festival of NewMR includes three market research start ups from different countries with presenters sharing experiences and tips, with a panel discussion moderated by Ray Poynter.

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