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Affiliate Marketing Attribution by Kevin Edwards

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The evolution of commissions 4% 6% 5%
What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
Putting it into practice New & existing commissions Category level commissions

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Affiliate Marketing Attribution by Kevin Edwards

  • 1. The evolution of commissions 4% 6% 5%
  • 2. What does value look like? Value System AOV? New Customer Acquisition? Sales Volume? Contribution in the sales journey? Conversion Rate? ‘ Intelligent’ commission setting Persistency of purchase? Click to sale Latency
  • 3. What could you look at? Existing New New vs. existing % returning & how often Average spend & type of product
  • 4. Interpreting the data Average Orders over six months Average Order Value over six months % of New Customers over 6 & 12 months
  • 5. Putting it into practice New & existing commissions Category level commissions