Retail tata tea vs taj mahal
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This document summarizes a presentation comparing the retail strategies of Tata Tea and Brookebond Taj Mahal tea brands. It discusses the products, promotion, placement/distribution, pricing and margins for retailers, packaging/processing, positioning in the market, and support for tea plantation owners of both brands. The key differences highlighted are that Tata Tea targets middle and upper middle class as a young, vibrant brand while Brookebond Taj Mahal targets upper middle class as a brand emphasizing excellence and sophistication.
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Marketing Plan of Cafe Coffee Day!
Café Coffee Day aims to be the leading café chain in India by offering high quality coffee experiences at affordable prices. It currently has over 1400 cafés across 200 cities with an average of 200 customers per café daily. Café Coffee Day's target audience is mainly youth aged 20-30 years old. It focuses on expanding into smaller tier 2 and 3 cities while launching new café formats in metro areas. Café Coffee Day has strong brand recognition but also faces competition from chains like Barista and Starbucks that are gaining market share. The marketing strategy discusses promoting through media partnerships, advertising, sales promotions and maintaining affordable prices to continue leading the growing coffee market in India.
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Tata Tea is the largest tea brand in India, owned by the Tata Group. It is headquartered in Bengaluru and manufactures 70 million kg of tea annually from its 54 tea estates. Tata Tea has subsidiaries in over 60 countries and is the world's second largest global branded tea operation. The company produces a variety of tea products including black tea, green tea, herbal infusions and ready-to-drink beverages. It markets its products nationally under brands such as Tata Tea, Tetley, and Chakra Gold, and regionally under brands like Kanan Devan and Gemini.
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Tata Tea is the largest tea brand in India, owned by Tata Group. It is the world's second largest tea company with a presence in over 60 countries. Tata Tea has subsidiaries in Australia, Great Britain, United States, Czech Republic and India. The company manufactures 70 million kg of tea annually in India through 54 tea estates. With annual turnover of US$1.5 billion, Tata Tea owns popular brands in India such as Tata Tea, Tetley, Kanan Devan, Chakra Gold, and Gemini. The company focuses on consumer branding and uses campaigns such as 'Jaago Re' for social marketing.
Tata tea
Tata Tea is an Indian beverage company and the market leader in tea. It has expanded beyond tea into coffee and other beverages through acquisitions. The document discusses Tata Tea's subsidiaries and joint ventures in countries like the US, UK, Sri Lanka, Pakistan, Bangladesh, Czech Republic, and others that were formed to process, market and distribute its tea and coffee products globally. It aims to be the world's number one tea-based beverage company and targets expanding its operations and brands into new regions like West Asia, South America, Africa, France and Australia.
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This document provides information about two major instant coffee brands in India - Nescafe and Bru.
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Café Coffee Day was founded in 1996 in Bangalore, India by VG Siddhartha. It has since expanded to over 1500 locations across India and a few international markets. CCD sources coffee beans from its 12,000 acre coffee estate and provides coffee, tea, and food items to its primarily young urban customer base. While known for its quality coffee drinks, CCD also functions as a social hangout spot for studying and meetings.
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It summarizes the key details of their plant setups, introductions, taglines, logos, target markets, strengths, weaknesses, opportunities and threats. Segmentation factors like age, income, location are also discussed for both brands. Trends in the Indian coffee market and consumption patterns across different age groups are highlighted.
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Nescafe (A coffee Brand)
Nescafé is a brand of instant coffee made by Nestlé.
It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
TASTE
PREFERENCES
PRICE
ADVERTISEMENT
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QUALITY
INCOME
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Cafe coffee day....!
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The document then outlines the marketing strategy framework it will use, including examining the current state of the product, desired state, and developing marketing strategies to achieve the desired consumer affective, behavioral, cognitive, and environmental outcomes. It analyzes various frameworks related to consumer behavior and cognition that can inform the strategy.
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- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
Brooke bond
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It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
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PREFERENCES
PRICE
ADVERTISEMENT
INNOVATION
QUALITY
INCOME
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This document discusses Lipton Green Tea's marketing strategy in India. It analyzes the tea industry, Unilever's acquisition of Lipton, and segmentation, targeting, positioning, and the marketing mix for Lipton Green Tea in India. The marketing strategy targets middle and upper-middle class Indians and positions Lipton as a healthy lifestyle brand with strong flavor. The marketing mix involves distributing widely in major cities while promoting health benefits through advertising.
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Nestlé's NESCAFÉ brand began in the late 1800s when Henri Nestlé developed an infant cereal in Switzerland. In the 1930s, NESCAFÉ soluble coffee was created through collaboration between Brazil and Nestlé scientists. The brand launched globally in 1938 and grew in popularity. NESCAFÉ offers various coffee blends and formats to suit different markets and tastes worldwide. It has become one of the most recognized coffee brands globally over its long history and continuous innovation.
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Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
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This presentation was presented by me and my two friends for the subject Industrial Policy Planning.
It is about the indian coffee shop industry focusing on Cafe Coffee Day and the competition it faces
Plan for setting up coffee powder manufacturing business
This is a business plan including market , technical and financial analysis for setting up a coffee powder anufacturing plant
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Café Coffee Day is the largest coffee chain in India, starting in 1996 in Bangalore. It now has over 900 outlets across India and plans international expansion. While its main competitors are Barista, Café Mocha, and Costa Coffee, it positions itself as affordable and targets youth through its café culture experience. Coffee consumption in India is growing at 5-6% annually, with CCD aiming to expand further in tier 2/3 cities through various promotional activities and loyalty programs to attract its main demographic of students and young professionals.
Cafe coffee day....!
Café Coffee Day (CCD) is India's largest coffee chain with over 1556 cafes across 209 cities. [CCD] was started in 1996 in Bangalore and is owned by Coffee Day Global Ltd., which grows coffee on 1200 acres of plantations. CCD offers coffee, tea, snacks and has become part of daily consumption in India. It aims to provide affordable world-class coffee experiences and has expanded across India through strategic cafe locations near colleges, offices and entertainment centers. CCD recently had an IPO of Rs. 1150 crores to fund expanding its cafe network and developing new products like vending machines. It faces competition from chains like Barista and global giants like Starbucks but maintains customer loyalty
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The document then outlines the marketing strategy framework it will use, including examining the current state of the product, desired state, and developing marketing strategies to achieve the desired consumer affective, behavioral, cognitive, and environmental outcomes. It analyzes various frameworks related to consumer behavior and cognition that can inform the strategy.
Finally, the document applies models of consumer behavior to identify specific marketing strategies. These include leveraging
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- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
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Market Research on Tea in India
- Tea contains caffeine and less caffeine than coffee but more than cocoa. It also contains vitamins, minerals and aromatic oils.
- The main types of tea are black, green, and oolong, which are processed differently. Tea originated in ancient China and its production involves various steps.
- India is a major tea producer and consumer. The top tea producing regions are in Northeast India and South India. The leading tea companies in India are Tata Tea, Hindustan Unilever, and Duncans.
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Tata Docomo aims to increase brand awareness, engagement, and followers among 16-35 year olds on social media. Their strategy includes running contests on Facebook and Twitter that encourage self-expression and showcase unlimited fun with Tata Docomo. On Facebook, a contest asks users to create a collage showing themselves in at least 20 moods, relating the brand to loving yourself. On Twitter, contests drive traffic to the Facebook page and allow sharing feelings and talents.
Casestudies tata tea_jagore
The document discusses a campaign to educate users to spend their spare time responsibly and contribute to nation building. It does this through a pop-up message after sending free SMS reminding users to devote some time to India. It then directs users to a platform where they can contribute, ending with a message that all the country needs is their spare time. The campaign has achieved a 10% click-through rate on the SMS confirmation page.
Meghna bhairappa thesis
“TATA Tea - An Indian Transnational Company”: Analysis of an advertisement commercial - Influence of ambiance, frame, body language of characters, media audience response, mind set formation post commercial.
Tata Tea Investor Conference Presentation
Tata Tea Ltd presented an overview of its tea business operations and growth strategies. Key points include:
1) Tata Tea is among the top three global tea companies and has a presence in over 40 countries under brands like Tata Tea and Tetley.
2) It aims to expand its portfolio into new geographies and specialized tea segments like herbal teas.
3) The company restructured its plantation business in India to improve profitability and sustainability while ensuring social responsibilities are met.
4) Tata Tea is also exploring opportunities in adjacent categories like instant tea and coffee through its Tata Coffee subsidiary.
Ad analysis.
Lowe Lintas created a new ad campaign titled "Soch Badlo" for Tata Tea's 25th anniversary that continues their message against corruption while also strengthening their connection with women customers. The ad uses the metaphor of making tea with turmoil in the vessel to represent how turmoil in the nation can make people notice issues they otherwise wouldn't. It focuses on positively reframing challenges in India.
Nestle vs cadbury
The document compares two chocolate brands, Nestle and Cadbury. It presents a marketing research report on the comparative analysis of the two brands. The report was prepared by Ankur Parmar, a student of T.Y.B.B.A at R.P. Bhalodia College in Rajkot, under the guidance of his professor Kuldeep Jobanputra. The report contains a declaration by the student and an acknowledgement of guidance received from the professor. It analyzes various aspects of Nestle and Cadbury such as their market share, brand image, consumer preferences, and marketing strategies to determine how consumers perceive the two leading chocolate brands.
Allen Solly How we said solly
Allen Solly apologized a customer after seeing a complaint on Twitter in a very funny way. It touches the heart of the customer, who inturn turns an advocate for the brand.
Costa vs starbucks
This document compares the coffee chains Starbucks and Costa. It outlines that Starbucks was established in 1971 in Seattle, Washington and now has over 17,000 stores worldwide. Costa was established in 1971 in the UK and is the largest coffee shop chain there with over 1,800 stores in 25 countries. It discusses that both companies focus on coffee quality through careful roasting and sourcing, but that Starbucks insists on more strict principles. The document also notes that Costa has improved efficiency through implementing Epicor software and Windows Server 2008 to streamline operations and auditing. It concludes by stating that Starbucks once expanded too quickly which hurt quality, while Costa has found more steady growth.
Allen solly Marketing Campaign
The document discusses promotional strategies for Allen Solly's "Finally It's Friday" casual wear collection. It proposes collaborating with corporate companies, pre-Friday launches, online promotions through social media and contests, telecommunication promotions, print media promotions, and launching new product lines like accessories, fragrances, watches, and dress code combos to make Friday dressing more fun and affordable. The overall goal is to position Allen Solly as an aspirational brand that helps people look forward to Fridays and rejuvenate their week.
John galliano ppt
This presentation summarizes the career of fashion designer John Galliano. It outlines his background growing up in Gibraltar, his education at Central Saint Martins, and his rise to lead the houses of Givenchy and Christian Dior in the 1990s, where he received critical acclaim. However, in 2011 Galliano's career was disrupted when he was arrested for making anti-Semitic remarks in a Paris bar, leading to his dismissal from Dior. The presentation provides an overview of Galliano's design aesthetics and comeback in 2015 after a four-year absence from fashion.
statistical analysis on Star vs costa coffee
The document compares Starbucks and Costa Coffee across several variables based on a survey of 60 customers. Key findings include:
- Starbucks had higher mean ratings for variables like ambience, brand loyalty and membership schemes, while Costa scored higher on value for money.
- Modes showed Starbucks had better ambience while Costa had more outlets.
- ANOVA found no significant difference in food, drinks and coffee between the two chains.
- In conclusion, the document suggests customers can choose between Starbucks or Costa based on their priority for different variables.
Bm
HUL is an Indian consumer goods company founded in 1931 and headquartered in Mumbai. It produces soaps, detergents, shampoos, skin care products, foods and beverages. Brooke Bond is a 140-year old tea brand owned by HUL. Taj Mahal Tea, launched in 1966, was India's first premium tea and introduced tea bags and vacuum-packed tea. However, Taj Mahal Tea has been losing market share recently due to perceptions of declining quality, reduced quantities and higher prices compared to competitors like Tata Tea. The presentation analyzes Taj Mahal Tea's product portfolio, positioning, distribution and recommendations to improve its communication and promotional strategies.
A comperative study of organizational culture of sbi, icici, hdfc bank
This document is a mentoring report on the organizational culture of State Bank of India (SBI), ICICI Bank, and HDFC Bank. It includes an introduction to organizational culture, objectives of the study which are to study the current culture of the three banks and compare them to determine the best culture. The report will analyze data collected on the banks' cultures to draw inferences. It aims to generate information on the current work cultures and employees' perspectives within the banks.
MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”
This document provides a report on a marketing research project conducted on liquor habits among MBA students. It begins with an acknowledgment section thanking those who helped with the project. It then includes undertakings signed by the students and guide confirming details of the research. The table of contents outlines the following 9 chapters: introduction, literature review, research objectives, methodology, analysis and interpretation of findings, research findings, conclusion, suggestions, and bibliography. The research methodology discusses using a structured questionnaire, a sample size of 150 respondents, and data collection in Delhi and surrounding areas. The project aims to understand factors like brand preferences, reasons for choices, and frequency of smoking among executives.
Allen solly
Allen Solly and Color Plus are two prominent menswear brands in India. Allen Solly was introduced in 1744 and is now owned by Madura Garments. It pioneered the concept of casual Friday dressing for professionals. Color Plus was launched in 1993 as a brand of Raymond. It brought an international shopping experience to India and has a presence across the country as well as the Middle East. Both brands target young professionals and focus on product innovation, quality fabrics, and a strong retail presence to market their casual and formal wear lines.
Allensolly
Allen Solly was founded in 1744 and was acquired by Madura Garments in the 1990s. Aditya Birla Nuvo then acquired Madura Garments in 2000. Allen Solly aimed to lighten up the workplace with bold colors and young fits for casual workwear. Notable innovations included using unconventional colors like khaki and identifying different sizing needs for women. Allen Solly utilized various marketing strategies like the My Solly membership program and targeted a 30% revenue CAGR over the next three years. Key competitors included United Colors of Benetton, Blackberry, and Color Plus.
Comparative Analysis of Saving accounts of different Banks
Comparative Analysis of Saving accounts of ICICI Bank,HDFC Bank,AXIS Bank,Indusind Bank and YES Bank.
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A comperative study of organizational culture of sbi, icici, hdfc bank
A comperative study of organizational culture of sbi, icici, hdfc bank
MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”
MARKETING RESEARCH PROJECT REPORT ON “LIQOUR HABITS AMONG MBA STUDENT”
Comparative Analysis of Saving accounts of different Banks
Comparative Analysis of Saving accounts of different Banks
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3:国家专业人才认证中心颁发入库证书
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- 1. Retail Management Presentation on retail strategies of: Faculty/ Mentor: Mr. B.K. Kumar Presenter: Samir Kumar Sahu PGPBA 2015-17 Roll no : BA1522 IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 1
- 2. Visit to Retailer and interview IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 2
- 3. Product • TATA TEA Premium /Gold/Agni/Acti Green/Fusion/Gemini. Parent Company: TATA Group • Brooke Bond TAJ MAHAL Parent Company: HUL IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 3
- 4. Promotion • Jaago re Campaign, Khilana Band Pilana Shuru Campaign,Social cause Brand, awareness on corruption, voting. • Brand ambassadors: Ustad Zakir Hussain, Tabla Maestro for more than a decade. Saif Ali Khan, Actor since 2006. Madhuri Dixit Nene, Actress. IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 4
- 5. Place/Distribution • In Bangalore, area wise distribution through a network of stockist and retailers. • Areas divided and sub divided for better control and measurement of sales. IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 5
- 6. Price/ Margin for Retailer IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 6 •Tata Tea Premium Priced at Rs. 92 for a 250 grams packet •Margin for retailer on MRP: 9% •Brooke Bond Taj Mahal priced at Rs. 128 for 250 grams packet. •Margin for Retailer on MRP: 9%
- 7. Process/Packaging • Plantation to factory: Processing and segregation and Packaging. • Packaging types: polybags, tea bags, vaccum packed. Different sizes and weights. • Sent to distributor. IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 7
- 8. Positioning • Target segment: middle class/upper middle class. Young and vibrant brand. JAAGO RE !!!! • Target segment:Upper Middle class/middle class. Excellence, sophistication and quest for excellence. WAH TAJ !!!! IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 8
- 9. People • Helps the plantation owners to grow tea through technical participation & training. IGTC-Retail Management TATA TEA vs. Brookebond TAJ MAHAL 9