The document discusses a campaign to educate users to spend their spare time responsibly and contribute to nation building. It does this through a pop-up message after sending free SMS reminding users to devote some time to India. It then directs users to a platform where they can contribute, ending with a message that all the country needs is their spare time. The campaign has achieved a 10% click-through rate on the SMS confirmation page.

2. Brief Educate the user to use his spare time with a sense of responsibility To motivate young people to join force in building the nation To expose the user to the tagline of “ Har subah utho mut, Jaago Re ”.

3. Idea Free SMS is a key feature which enables a user to be in touch with his friends who are on the move. On the SMS confirmation page, a pop up comes which says – “ Finished gossiping with your friends? Ab thoda time India ke liye bhi nikal do ”. User is motivated to know how he could use his spare time for India. After that User is given a platform of JAAGO Re where he can contribute in nation building. And finally the commentary ends with – All your country needs is your spare time.

4. On Going - Result Campaign is delivering a CTR of 10%

5. Free SMS Page

6. SMS Confirmation Page

7. SMS Confirmation Page

8. SMS Confirmation Page

9. SMS Confirmation Page

10. SMS Confirmation Page

11. SMS Confirmation Page

12. SMS Confirmation Page

13. SMS Confirmation Page

14. Thank you Contact [email_address]