This document discusses observations and opportunities at several retail stores in India. It notes that Easyday stores have space constraints and issues with stock refills and payments. KROME fashion stores have spacious, luxurious interiors but limited product selections. Levi's stores have good product placement and photography that attract customers inside. Domino's has bright lighting and attractive food aromas. Woodland apparel focuses on innovative technology and experience. The document provides suggestions for improvements such as enhancing the shopping experience, improving baggage handling, placing private labels in central displays, adding soothing music and interactive salespeople.

1. Insights and Hidden opportunities in Stores
A Crash Course on Creativity
ARE YOU PAYING ATTENTION?
Vikram Dahiya
(India)
vikramdahiyanitb@gmail.com

2. Easyday India is the retail chain operated jointly by Wal Mart and Bharti Retail
a subsidiary of Bharti Enterprises.

3. Easyday - Inside

4. Hidden Opportunities
 There was clearly a space constraint
 Number of SKU’s are exceeding the store
capacity
 Delay in refill of empty stock
 Delay in payments
 Low price is their specialty but more
focus should be on Value offered along
with shopping experience.
 Too Noisy, Misses a soothing Music
 Baggage handling system lacks
efficiency
 More emphasis on selling Private
labels, by placing them at central
display

5. KROME Fashion Store
With stores across the length and breadth of North India, KROME has established itself as a superlative store with a difference.

6. It’s not just about a rich experience , but strengthening customer relations
 A hedonistic, immoderate and impressive store
-- Adequately Spacious
-- Limited SKU’s (but premium brands)

7. Rich Luxurious Interiors
 Wonderful music appealing to youth
 High Ceiling, very spacious , proper lightning
 Interactive salesperson themselves promoting the
products
 Accurate product placement
 Female salesperson missing
 Limited options to choose from
 Uncomfortable try-room

8. Perfect Display ; SKU’s sporadic
Quite Spacious
Sensuous
Splendid Experience
Color-full interiors very soothing to
the eyes
More SKU’s should be present in the shelf

9. Levi’s
Good Photography inside the store
Attracts you inside
Rich Wooden Theme, Soft Music
Increase in perceived value of Merchandise visible Premium Clothing Brand
Excellent SKU placement

10. Affluent Store
Opportunities :
• Customer are not offered the desired products
due to unfriendly salesperson.
• Specially female customers are more
uncomfortable.
• Walking on the wooden floor causes noise
• Undergarments at central display inappropriate

11. Domino’s
Domino's Pizza - India's fastest growing fast food service restaurant for casual and fine dining. Relish
best Pizzas in International and Indian Flavors

12.  Well Lighted
 Wonderful Aroma that attracts you inside
 Colorful interiors
 Display of happy customers on the walls

13. Opportunities:
Water Cooler not placed appropriately
Low Ceilings makes the hall look small and compact
Music is not good, Different Video is being displayed
Less empathetic sales person
Noisy due to open door
Cash counter over-crowded with visual displays which
might confuse the customers

14. Woodland apparel and footwear are based on innovative technology and decades of experience

15. Rich Luxurious Interiors
A Perfect Store !!!

16. THANK YOU !!! 