The document summarizes a research report on the retail management of a grocery store called "Cornerstore" or "Murdulloev". The research examined various aspects of the store's operations including its trade area, customer profile, space usage, and employee management. Key findings include that the store's primary trade area is 0.7 km and its location near a market and bus stop is favorable. The typical customer has a low-middle income and improvements like hiring female employees and expanding hours were recommended. The store's design and limited space were issues, and expanding the premises was suggested. Employees were competent but could improve politeness and empowerment would increase motivation and efficiency.
Torg.uz from the 4Ps perspectives and suggesting some enhancements and improvements that should be made by the management of the website to success in the future.
This document describes a study that classified 137 online retail stores selling women's apparel. Researchers analyzed 44 attributes of each store's website and customer interface. Through statistical analysis including cluster and factor analysis, they identified five categories of online store interfaces: super stores, promotional stores, plain sales stores, one page stores, and product listings. The study provides insight into strategies used by early internet retailers and a framework for understanding different approaches to the online store experience.
Free Report Samples for our publication "Vietnam B2C E-Commerce Market 2015".
Find the full report available for purchase at: https://ystats.com/shop/vietnam-b2c-e-commerce-market-2019/
Stimulation of recreational consumers to visit downtown shopping centersPeter Raijmakers
This document provides a summary of a graduation paper that aims to improve the attractiveness of downtown shopping centers in the Netherlands for recreational consumers. The paper is divided into two phases: phase one investigates the personal, time, and leisure characteristics that influence a person's choice to do recreational shopping; phase two focuses on the relationship between shopping center attributes and a person's choice of shopping center for recreational shopping. Statistical models are used to analyze data on Dutch citizens, their leisure activities, and nine downtown shopping centers. The results provide advice on how to attract different demographic groups by modifying attributes like store supply, colors, and size of the shopping centers.
Product Brochure with summarized information of our publication "Vietnam B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/vietnam-b2c-e-commerce-market-2015/
The document discusses trends in the Ukrainian economy and e-commerce market. It summarizes that the Ukrainian light industry market is worth about $1.5 billion annually, though actual consumption is likely higher. E-commerce in Ukraine is growing rapidly at 50-60% annually and is projected to double in size each year. While electronics and appliances currently dominate online sales, demand exists for other product categories like food, clothing, shoes, and household goods to expand further online.
The document discusses online apparel shopping versus retail apparel shopping. It begins with an introduction that outlines how apparel shopping has transformed over the last 50 years with the rise of international brands and the concept of brand loyalty. It then discusses some of the key differences between online and retail shopping, such as lower prices, better offers, accessibility, variety and availability online. The literature review covers several academic papers on drivers of online shopping behavior and what motivates consumers to shop online. Some of the main drivers identified are perceived benefits like convenience and enjoyment, as well as perceived risks. Exogenous factors like consumer traits, experiences and trust also influence online shopping behavior. The research methodology, data analysis, findings and recommendations are then outlined.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
Torg.uz from the 4Ps perspectives and suggesting some enhancements and improvements that should be made by the management of the website to success in the future.
This document describes a study that classified 137 online retail stores selling women's apparel. Researchers analyzed 44 attributes of each store's website and customer interface. Through statistical analysis including cluster and factor analysis, they identified five categories of online store interfaces: super stores, promotional stores, plain sales stores, one page stores, and product listings. The study provides insight into strategies used by early internet retailers and a framework for understanding different approaches to the online store experience.
Free Report Samples for our publication "Vietnam B2C E-Commerce Market 2015".
Find the full report available for purchase at: https://ystats.com/shop/vietnam-b2c-e-commerce-market-2019/
Stimulation of recreational consumers to visit downtown shopping centersPeter Raijmakers
This document provides a summary of a graduation paper that aims to improve the attractiveness of downtown shopping centers in the Netherlands for recreational consumers. The paper is divided into two phases: phase one investigates the personal, time, and leisure characteristics that influence a person's choice to do recreational shopping; phase two focuses on the relationship between shopping center attributes and a person's choice of shopping center for recreational shopping. Statistical models are used to analyze data on Dutch citizens, their leisure activities, and nine downtown shopping centers. The results provide advice on how to attract different demographic groups by modifying attributes like store supply, colors, and size of the shopping centers.
Product Brochure with summarized information of our publication "Vietnam B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/vietnam-b2c-e-commerce-market-2015/
The document discusses trends in the Ukrainian economy and e-commerce market. It summarizes that the Ukrainian light industry market is worth about $1.5 billion annually, though actual consumption is likely higher. E-commerce in Ukraine is growing rapidly at 50-60% annually and is projected to double in size each year. While electronics and appliances currently dominate online sales, demand exists for other product categories like food, clothing, shoes, and household goods to expand further online.
The document discusses online apparel shopping versus retail apparel shopping. It begins with an introduction that outlines how apparel shopping has transformed over the last 50 years with the rise of international brands and the concept of brand loyalty. It then discusses some of the key differences between online and retail shopping, such as lower prices, better offers, accessibility, variety and availability online. The literature review covers several academic papers on drivers of online shopping behavior and what motivates consumers to shop online. Some of the main drivers identified are perceived benefits like convenience and enjoyment, as well as perceived risks. Exogenous factors like consumer traits, experiences and trust also influence online shopping behavior. The research methodology, data analysis, findings and recommendations are then outlined.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
The document provides an overview of the methodology used in compiling market reports. It discusses the use of secondary market research from various reliable sources. Cross-referencing of data is conducted to ensure validity and reliability. Reports include data from the last 12 months prior to publication and provide definitions of key terms. Charts include information like data sources and time periods. The structure of reports is also outlined, including sections on the market, trends, sales, users, products, payments, delivery and players. Specific details on the methodology of the current Poland B2C e-commerce market report are also provided.
The bangladeshi consumer behavior and attitude toward superstoresAlexander Decker
This document discusses the growth of superstores in Bangladesh and consumer behavior toward them. It provides background on the history of supermarkets globally and in Bangladesh. Currently there are over 200 superstores in Bangladesh with an annual turnover of about $150 million. The major superstore chains in Bangladesh are expanding rapidly to meet growing demand. Factors like quality, variety, location, cleanliness and competitive prices positively influence customer satisfaction at superstores and ensure their loyalty. The expansion of superstores is expected to provide benefits like stable food prices, more jobs, and better prices and treatment for farmers. However, superstores still face challenges in developing strong supply chains.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
This document discusses a literature review on the future prospects of e-commerce in the retail industry. It begins by outlining the importance and scope of the topic. It then discusses the criteria used to select literature and the organizational pattern of the review. The literature review itself covers the concept of e-commerce, its significance for retail industry, current trends such as personalization and optimization of online stores, and future prospects such as expanded customer access and reduced costs.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
Find more here: https://www.ystats.com/product/online-retail-in-emerging-markets-2016/
Sample Report: Global Clothing B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Global Clothing B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/global-clothing-b2c-e-commerce-market-2021/
Product Brochure: Global E-Commerce Marketplaces 2016yStats.com
Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016".
Find more here: https://www.ystats.com/product/global-ecommerce-marketplaces-2016/
Product Brochure: Malaysia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Malaysia B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/malaysia-b2c-e-commerce-market-2015/
In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.
Product Brochure with summarized information of our publication "Turkey B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/turkey-b2c-e-commerce-market-2017-2/
Seller reputation impact on sales performance in public e-marketplace BukalapakTELKOMNIKA JOURNAL
This document summarizes a study that examines the impact of seller reputation on sales performance in the Indonesian e-marketplace Bukalapak. Specifically, it investigates the relationship between four measures of seller reputation (number of positive reviews, negative reviews, price, and number of followers) and sales volume. The study collects data on these variables for five smartphone products sold on Bukalapak over 30 days. Regression analysis finds that for two of the products, price and number of positive reviews significantly impacted sales volume, while number of followers impacted one product. Overall, the analysis provides insight into how seller reputation factors influence sales in the Indonesian online market context.
The document discusses various aspects of retail operations including store layout, location selection, and market area analysis. It provides details on factors to consider for store location like target customer needs, competition, and industry trends. Additionally, it describes different retail store layouts including grid, racetrack and freeform designs; and outlines key activities in retail operations such as visual merchandising, store design, and managing customer flow through the space. Market area analysis is recommended to reduce risks and better inform business decisions for a retail operation.
Supply Market Analysis for a Competitive Advantage Davi.docxcalvins9
The document provides a detailed guide for conducting a supply market analysis to gain competitive advantage. It outlines key elements that should be examined, including developing a commodity profile, determining cost structures, researching suppliers, and identifying key market indicators. Conducting primary research is emphasized as essential for developing unique insights. Tracking market indicators over time allows anticipating trends to improve sourcing strategies and reduce supply risk. A thorough supply market analysis can help procurement decisions by providing intelligence on market dynamics, the supply base, and optimal times to purchase.
This document describes a case study using data mining techniques to analyze customer transaction data from an online retailer in order to better understand customers and conduct customer-centric marketing. The study uses k-means clustering and decision trees on a dataset containing transaction records to segment customers based on the RFM (recency, frequency, monetary) model. Key variables like recency, frequency and monetary value are calculated for each customer. Clusters are identified and characterized to provide recommendations to the retailer on marketing to different customer segments. Data preprocessing and normalization are performed prior to clustering. The results provide customer-centric business intelligence to help maximize profits.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
The document provides an overview of the methodology used in compiling market reports. It discusses the use of secondary market research from various reliable sources. Cross-referencing of data is conducted to ensure validity and reliability. Reports include data from the last 12 months prior to publication and provide definitions of key terms. Charts include information like data sources and time periods. The structure of reports is also outlined, including sections on the market, trends, sales, users, products, payments, delivery and players. Specific details on the methodology of the current Poland B2C e-commerce market report are also provided.
The bangladeshi consumer behavior and attitude toward superstoresAlexander Decker
This document discusses the growth of superstores in Bangladesh and consumer behavior toward them. It provides background on the history of supermarkets globally and in Bangladesh. Currently there are over 200 superstores in Bangladesh with an annual turnover of about $150 million. The major superstore chains in Bangladesh are expanding rapidly to meet growing demand. Factors like quality, variety, location, cleanliness and competitive prices positively influence customer satisfaction at superstores and ensure their loyalty. The expansion of superstores is expected to provide benefits like stable food prices, more jobs, and better prices and treatment for farmers. However, superstores still face challenges in developing strong supply chains.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
This document discusses a literature review on the future prospects of e-commerce in the retail industry. It begins by outlining the importance and scope of the topic. It then discusses the criteria used to select literature and the organizational pattern of the review. The literature review itself covers the concept of e-commerce, its significance for retail industry, current trends such as personalization and optimization of online stores, and future prospects such as expanded customer access and reduced costs.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
Find more here: https://www.ystats.com/product/online-retail-in-emerging-markets-2016/
Sample Report: Global Clothing B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Global Clothing B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/global-clothing-b2c-e-commerce-market-2021/
Product Brochure: Global E-Commerce Marketplaces 2016yStats.com
Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016".
Find more here: https://www.ystats.com/product/global-ecommerce-marketplaces-2016/
Product Brochure: Malaysia B2C E-Commerce Market 2015yStats.com
Product Brochure with summarized information of our publication "Malaysia B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/malaysia-b2c-e-commerce-market-2015/
In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.
Product Brochure with summarized information of our publication "Turkey B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/turkey-b2c-e-commerce-market-2017-2/
Seller reputation impact on sales performance in public e-marketplace BukalapakTELKOMNIKA JOURNAL
This document summarizes a study that examines the impact of seller reputation on sales performance in the Indonesian e-marketplace Bukalapak. Specifically, it investigates the relationship between four measures of seller reputation (number of positive reviews, negative reviews, price, and number of followers) and sales volume. The study collects data on these variables for five smartphone products sold on Bukalapak over 30 days. Regression analysis finds that for two of the products, price and number of positive reviews significantly impacted sales volume, while number of followers impacted one product. Overall, the analysis provides insight into how seller reputation factors influence sales in the Indonesian online market context.
The document discusses various aspects of retail operations including store layout, location selection, and market area analysis. It provides details on factors to consider for store location like target customer needs, competition, and industry trends. Additionally, it describes different retail store layouts including grid, racetrack and freeform designs; and outlines key activities in retail operations such as visual merchandising, store design, and managing customer flow through the space. Market area analysis is recommended to reduce risks and better inform business decisions for a retail operation.
Supply Market Analysis for a Competitive Advantage Davi.docxcalvins9
The document provides a detailed guide for conducting a supply market analysis to gain competitive advantage. It outlines key elements that should be examined, including developing a commodity profile, determining cost structures, researching suppliers, and identifying key market indicators. Conducting primary research is emphasized as essential for developing unique insights. Tracking market indicators over time allows anticipating trends to improve sourcing strategies and reduce supply risk. A thorough supply market analysis can help procurement decisions by providing intelligence on market dynamics, the supply base, and optimal times to purchase.
This document describes a case study using data mining techniques to analyze customer transaction data from an online retailer in order to better understand customers and conduct customer-centric marketing. The study uses k-means clustering and decision trees on a dataset containing transaction records to segment customers based on the RFM (recency, frequency, monetary) model. Key variables like recency, frequency and monetary value are calculated for each customer. Clusters are identified and characterized to provide recommendations to the retailer on marketing to different customer segments. Data preprocessing and normalization are performed prior to clustering. The results provide customer-centric business intelligence to help maximize profits.
Blurring borders accenture outlook journalAnand1963
This document discusses how global companies can segment consumers across borders to better understand shared behaviors and overcome challenges of expanding into emerging markets. It proposes a global consumer segmentation model that divides people into 15 strategic cross-regional segments defined by behaviors like financial well-being, health management, entertainment, and technology adoption rather than geography. Leading companies are leveraging this approach to identify common consumer needs worldwide and develop shared marketing strategies, products, and experiences tailored to local differences. Examples include P&G recognizing shared rural consumer traits in India, China and Mexico, and Ford designing vehicles for common driver types globally.
This document discusses factors related to retail store operations such as location selection, market analysis, trade area analysis, store layout and design, inventory management, and visual merchandising. Specifically, it outlines key considerations for selecting an optimal retail store location including defining customer and business goals. It also describes different methods for analyzing the target market and trade area, such as evaluating market size, trends, growth and profitability. Furthermore, it discusses retail store layout types including grid, freeform and racetrack designs as well as the importance of interior and exterior design elements and visual merchandising techniques.
Marketing process needs market researchkrishymohan
Market research is required at every stage of the typical marketing process. The process begins with a situation analysis to understand customer needs and the market environment. This informs the development of a marketing strategy, which involves selecting target markets and positioning offerings. Marketing mix decisions then determine the specific product, price, place, and promotion tactics. Implementation and continuous control are needed to ensure customer needs are met over the long term. Market research techniques like surveys, focus groups, and interviews provide valuable customer insights to guide decision making at each step.
Distribution plays a key role within the marketing mix, and the key to success is its successful integration within the mix, ensuring that customers get their products at the right place and at the right time. If the product cannot reach its chosen destination at the appropriate time, then it can erode competitive advantage and customer retention. The purpose of this paper is to explore the best distribution strategy and other factors that help the organization meet customer expectations in respect of delivery and service promises the organization might make.
An Evaluation of the Effect of Consumer Characteristics on Retail Format Patr...Dr. Amarjeet Singh
Consumer is prime factor in retailing. A customer
can adapt various buying roles like initiator, influencer,
decider, buyer, preparer, maintainer and disposer in
purchasing and using the products. Buying behavior helps
marketers learn the intensity and degree of involvement of
customers in purchasing the products. Studies that link
customer service to factors such as demographic,
psychographic characteristics and store format choice are
rather limited and under studied despite the fact of the
discovery that individual characteristics of consumers
influence their shopping behavior. Despite its importance
and its contribution toward better understanding of
consumer purchasing behavior, there is still lack of research
in this area especially in the retail sector. In validating the
measurements and investigating 650 questionnaires were
filled by shoppers. The research concluded with a
discussion on management implications as well as
recommendations that suppliers should supply the good
in shopping malls through considering their demographic
and psychographic responses.
CUSTOMERS PERCEPTION TOWARDS CRM PRACTICES ADOPTED BY PUBLIC SECTOR BANKS IN ...IAEME Publication
The CRM practices are adopted to generate better understanding of the customers for product development, segmentation, appropriate targeting, campaign management and maintenance of long term profitable and mutually beneficial relationships with customers. A very small proportion of its potential has been utilized. Today's banking is known as Innovative banking. Driven by new technologies, changing customer preferences, and increased competition, banks have taken to heavy investments in new distribution channels like advance automated teller machines, telephone systems, and online banking, etc. The research work is an empirical study intended to explore the technological revolution that the commercial banks witnessed and how far it has benefited banks to build better customer relationship management (CRM) services of public sector banks.
This document discusses market segmentation of B2B customers using RFM (recency, frequency, monetary) analysis and clustering methods. It analyzes data from 925 customers of a cleaning products company in Vietnam from 2015-2018. RFM scores and customer lifetime value are calculated for each customer segment identified through clustering. The results can help the company improve marketing strategies and focus resources on the most profitable customer segments.
Some important notes about retail industry such as:
Strategic Levers of Retailing,
Functions Performed by Retailers,
Types of Retailers,
Customers Perception and Buying Behavior,
Merchandise Management,
Issues with Merchandise Management.
After viewing this project one can understand how a FMCG company operates its finances. The ratio analysis of the firm showing how to calculate the profitability, sustainability, viability of a firm to operate its day to day business in a profitable zone.
A study of the perception of mall shoppers in the city of Kolkata, IndiaAtish Chattopadhyay
The document summarizes a study on customer perceptions of shopping malls in Kolkata, India. It identifies several major malls in the city and surveys customer opinions. Key findings include:
1) Forum mall was the most popular and considered a favorite by 30% of respondents, followed by 22 Camac Street at 21%. New Market, once the most preferred, saw its popularity decline.
2) Factor analysis showed customer perceptions are driven by two main factors - overall quality of the mall and its locational convenience.
3) To remain competitive as India's retail market grows, malls need to understand shopper needs and perceptions to effectively position themselves.
Financial Analysis of Retail Business Organization: A Case of Wal-Mart Stores...Samsul Alam
The main objective of this study is to present the Walmart’s financial performance, making the important valuation of the company. The study used quantitative method using secondary sources. The finding of this descriptive study is that Walmart is the lucrative choice for the past, present and future investors with the estimation of terminal value at the end of the fiscal year 2026 estimated US $580 billion and the fundamental value of US $736 billion. The result shows that due to the emergence of stronger competitors and for being matured, Walmart is not performing as expected by investors, but its gigantic market size will make it capable of doing business profitably over a longer period of time. The ultimate decision given for the investors is to buy. The assumption is made on in-depth financial analysis with reliable data and calculation. The study has noteworthy importance to the financial market stakeholders.
The document discusses how big data can help retailers in the apparel industry analyze consumer behavior and trends to improve business strategies. It describes how retailers can use big data to optimize pricing, promotions, inventory, product assortments, store layouts and more. Specifically, big data can help retailers with customer segmentation, cross-selling, analyzing the effectiveness of marketing campaigns, and gaining insights from omnichannel shopping behaviors. Implementing big data analytics allows retailers to better understand customers and adapt to changing preferences and market conditions.
Shopper Perceptions in the face of global competition – Case of Shopping Cent...Atish Chattopadhyay
1. The document discusses a study on shopper perceptions of shopping centers in Kolkata, India in the face of increasing global competition in retail.
2. A survey was conducted of 389 shoppers across 7 major shopping centers in Kolkata to understand perceptions of factors like design, location, and positioning. Cluster analysis identified groups of shoppers based on their preferences.
3. The marketing strategies of the shopping centers were also analyzed through case studies and materials to understand how they target different shopper segments and compete against each other.
Perceptions of Market Orientation from a Consumer and Retailer PerspectiveTony Kynes
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Retail Management of the “Cornerstore” or “Murdulloev” private enterprise.
1. WIUT Retail Management
Retail Management of the “Cornerstore” or “Murdulloev” private enterprise.
Introduction
The purpose of the following report is to show the comprehension of the principal theories and
conceptions studied and acquired by students in “Retail Management” module at Westminster
International University in Tashkent. This should be done by displaying the main causes and
factors related to proper positioning of the retail outlet in terms of consumers characteristics, and
satisfying them via the mix of correct space usage and design, as well as employee management
and trading area analysis. To be specific, the report was done according to the coursework 1
requirements of this module, based on the investigation that studied the chosen retail outlet, in
addition to creating the portfolio of recommendations suggested to this entity.
However, there were a number of restrictions to make the all-inclusive analysis of the processes
related to any of the store, as Duke (1993) notes. This was partly due to the level of cooperation
of the retail store’s staff, in addition to the limits of collecting primary data about the customers
and trade area analysis. Though, such type of researches is very important because it helps to
understand and take advantage of using in practice the gained knowledge related to retail
management science (Sinha and Banerjee, 2004).
The research was made on the retail management mix of the “Cornerstore” or “Murdulloev”
private enterprise.
Procedure
Different research methods were employed, including observation, surveying, interviewing, in
addition to searching information in special literature and journals, as well as web-sources,
according to the suggestions of Newman and Cullen (2002)
The process of research itself was divided into three main stages. The first one was dedicated to
the collection of the information about how to make the research, the methods and techniques
that can be used, as well as the theoretical knowledge about the subject of investigation. Within
this stage the critical mass of information was obtained to understand how to conduct the
research and which retail outlet would be the most suitable object. The second step was the
division of the fields of work and collection of the primary data related to the chosen retail
Miraziz Bazarov 2011 Миразиз Базаров 2011 1
2. WIUT Retail Management
outlet. Pending this period the staff and ordinary customers were surveyed, interviewed. To add,
the collected information was analysed through the prism of the academic articles and business
literature on the topic of retail management. During the last stage all the collected data
information was presented in the format of report and then proofread several times.
Findings and analysis
Retail outlet profile
The “Cornerstore” or “Murdulloev” (hereinafter referred to as the Cornerstore) is the grocery
retail outlet, which is located at Mashinosozlar market on the Botkina Street, Khamza district. It
offers the wide array of grocery goods, in addition to some other products. The price policy of
the retail outlet, which consisted in offering the lowest prices for the grocery products because of
the good relationships with suppliers and proper inventory control, made it possible to become
the most successful shop in its primary trading area. In spite of the small areas of the retail outlet,
the average number of the customer per hour varies from 50 to 200 people. Therefore, the store
outlet is considered to be successful enterprise with the large amount of revenue comparing to
the size of enterprise.
Trade area analysis
It is important to mention that trade area analysis, as well as mapping provides the retail outlet
with the information that assist in defining the characteristics that can impacts its performance,
specifically the demographic traits of possible customers, strength and weaknesses of
competition transportation access (Caputo and Mininno, 1998; Yavas and Tuncalp, 1993; Wood
and Browne, 2007; Hood, 1969). Clarkson et al. (1996) states that store’s location is considered
to be the most important factor retail organization has to make, and therefore location is seen as a
critical factor of success
The location of the store is considered to be quite favourable. Firstly, the store is located at the
local market; therefore the market visitors create the additional traffic to the store. In addition,
the store is located nearby the busy bus stop, which is proved to be an important factor for
generating traffic, particularly in Tashkent. Thirdly, there are no powerful competitors in
neighbouring the store outlet, though it is mainly the result if the price policy of the enterprise.
Miraziz Bazarov 2011 Миразиз Базаров 2011 2
3. WIUT Retail Management
As the result of the research the group conducted, it can be concluded that the primary trading
area for the Cornerstore reaches about 0.7 kilometres, while the secondary trading area comes up
to nearly 1.7 kilometres. Moreover, this is the only destination retailer in its primary area,
generating trading areas larger than competitors, as the outcomes of customer surveys suggest.
Therefore, all the other retail outlets and grocery shops in this radius can be qualified as mostly
convenience and parasite stores or narrowly-focused ones. According to the results of customer
survey, the average distance that the customers travel is about 400 metres, and it is relatively
high number, particularly comparing it with the ones of competitors. However, it also should be
noted that the Cornerstore benefits from its location within the market, since the majority of the
clients are going for shopping to market and then the retail outlet.
Therefore, the analysis of trading area was also important for understanding the demographic
characteristics of the possible customers, the competitors available, and the regulation and
restriction that the Cornerstore could face as the result of the relationships with local authorities
(Berman and Evans, 2001; O'Malley et al, 1995)
The most obvious suggestion that could be made is improvement of the parking facilities. The
only vehicles that the administration admits are “Damas” cars with the products, which should be
delivered to the inventory of the retail store. The availability of parking will attract more solvent
customers that are concerned with the parking facilities.
There is also an issue that is not considered to be as a crucial problem, but mostly as a
challenging chance. To be specific, it is the opportunity to eliminate through the competition the
two convenience stores, which are situated at the bus stop. They are mostly considered as the
parasite stores, since the do not create own traffic, but steal it from the Cornerstore itself and
Stop-n-Shop, its main competitor. The only activity should be done is showing the people
passing by that there is a shop which is only several meters from the bus stop. However, the
fence installed around the market increases drastically the perception of the distance. Therefore,
the results of the trading analysis also suggest the elimination of the fence nearby the
Cornerstore, though it requires the endorsements of both market administration and local
authorities.
Miraziz Bazarov 2011 Миразиз Базаров 2011 3
4. WIUT Retail Management
Customer profile
The study of the customer profile is an important part of this investigation because it helps the
retail outlet understand and identify the social, demographic and other characteristics of their
customers (Broadbridge and Calderwood, 2002; Clarke, 2002; Walters and Knee, 1993;
Griffiths, 1993; Rogers, 1993). Thus, customer profiling provides the researches with the
possible ways of increasing the loyalty and satisfaction of clients (Paddison and Calderwood,
2007; Wagner, 2007; Duffy, 1998).
One fact that should be notes is that the customers profile research was closely tied with the
research made on the trade area analysis and job analysis, in addition to the space usage, as
Carter (1993) states. This is because the appeals of the customers are the most important for the
stores, because the only factor that generates revenues for them is customer, therefore he or she
should be satisfied with the provided service, facilities, prices and quality of the products sold
(Mitchell and Kiral, 1998). Moreover, the most important suggestions in all these areas were
expressed during the surveying and informal customer interviewing. Thus, it can be concluded
that customer profiling was probably the most important component of the investigation.
During the customer profiling research the data related to the both demographists and lifestyles
of the clients was gathered and processed. The results of the surveys show that the majority of
the customer considers themselves as one with low of “low-middle” income. About quarter of
the surveyed said that they considered themselves the persons with middle-income, and only one
responded answered that he is the person with the high level of income. However, it also should
be noted that because of the low level of incomes in this country, compared to the developed
ones, those who reckoned themselves as middle-income cannot be considered as the
representatives of middle-class in most of the cases. Therefore, the income distribution of the
customers suggests that the enterprises adhere to the correct price policy, because prices of the
products, especially quality-prices ratio are probably the most important factor for the
overwhelming majority of the customers. Another recommendation that is related to the income
of the majority of the customers is creating the proper system of booking and registering the
debtors, as well as the amount of their debts. Currently, the salespersons are allowed to trade in
debt to regular customers; however, there is a disorder in this field. In terms of the age and
occupation, the prevalent group of the customers are female pensioners, and female middle-aged
Miraziz Bazarov 2011 Миразиз Базаров 2011 4
5. WIUT Retail Management
public and private workers. Many of the female respondents suggested that hiring female
salesperson would increase their trust in the store; therefore this measure can be implemented to
increase the loyalty of the huge number of customers. The majority of the respondents are from
big families, with the considerable of amount of children, they suggested increasing the number
of items oriented to children. The students and unemployed are in minority, comparing with
those who are working. In the light of this fact, it can be recommended to increase the range of
working hours from 9am-8pm to 8am-10pm. It addition, it is suggested to start working on
Sunday. The reason is that the majority of the complaints of the customer related to the working
period were concerned with the fact that the store is not working on Sunday.
To sum up, the process of identifying the main socio-demographic characteristics of the
customers was very important for suggesting the improvement that will surely increase their
loyalty and satisfaction.
Space usage, design of the outlet
The space usage, as well as the design of the outlet, is an important part of retail mix, it
influences the satisfaction of the customer and the efficiency of retail’s performance (Kent,
2007; Stoltman and Anglin, 1999; Davies and Ward, 2000)
The Cornerstore, as a retail outlet, can be divided on tree parts as the parts in terms of the
location and the assortment of goods that are offered.
The inner part of the store is considered to be the main one, the majority of groceries are offered
here, including the dairy products, sweetmeats, delicatessen. So, the inner part itself is consisting
of the two parts. The left one is mainly focused on trading the sweeties, snacks, and an array of
products that are usually qualified as convenience goods. The right part is intended to the diary
products, tinned food, sausage goods and delicatessen, etc. Interestingly that the range of grocery
assortment, in terms of the number of items and their availability, that is offered to the customers
of the Cornerstore’s inner part is equal to the one in Turkuaz, in spite of the small size of the
outlet.
The exterior part is divided into two sections too. The one, which is situated to the left of the
main entrance, is engaged with vending the drinks and convenience foods, three refrigerating
systems are installed there for them. The right part is targeted to trading the sweeties and pastry.
Miraziz Bazarov 2011 Миразиз Базаров 2011 5
6. WIUT Retail Management
The kiosk, which is situated on the opposite side of the store, sells some of the convenience
goods, such as cigarettes, in addition to the baked goods.
During research, it was found that the design of the outlet, both exterior and interior one, is
considered to be very poor by the majority of customers. Therefore, the decorative appearance of
the shop averts many possible customers from buying the goods; it also misrepresents the
assortment of the goods, because it looks like there is a narrow range of the assortment according
to subjective perception of the surveyed respondents who are not the regular customers of the
Cornerstore. In addition, many customers, both regular and casual, have to ask whether the
required item is available or not, because of the congestion of the items and the fact that many
items are placed in the stock behind the store.
Thus, another remarkable problem related to the space usage and design is the heavy shortage of
the space for both presenting the products and comfort for the customers. The retail outlet
permanently faces the problem of overcrowding, especially after 17:00, when the majority of the
customers come. This problem does not concern the inventory, because the retail outlet has two
storehouses in another part of the market, and the stock inventory is proved to be on a good
level. The space shortage decreases the efficiency and quickness of employees work, as well as
the level of the satisfaction of the customers, according to Dion (2004), Aylott and Mitchell
(1998).
Therefore, there are two main areas for improvement that can be suggested to the management of
the retail store. First is the amelioration of the design of outlet, in other words, its outside and
interior appearance. This improvement does not require the huge amount of recourses, so it can
be easily implemented, as Morganosky (1997) notes. However, these activities should not
interrupt the trade process; therefore night hours are the best time for this renovation, he adds.
The second recommendation is related to the increase of the space area. There is a good
opportunity to do this, because of the presence of the waste plot of land to the right of the store.
The research has shown that the retail outlet, because of the great revenue and profit it generates,
can afford the construction of another retail premises. Although, such type of construction
requires the agreement with the local authorities, as Howe (1998) recommends.
Job analysis
Miraziz Bazarov 2011 Миразиз Базаров 2011 6
7. WIUT Retail Management
The retail industry is the one where the employees, their efficiency and competence, in addition
to skilfulness and experience play significant role in the successful performance of the company.
The Cornerstore is not an exception to the rule.
There are currently 7 employees and 1 manager, (who is operating as salesperson) working for
the enterprises, 5 of them are full-time and 3 of them are part-timer workers. From 2 to 4
employees are usually working inside the retail outlet, the same range of employees are working
outside, and the one is working at the kiosk nearby. Interestingly that none of the workers have
the degree of higher education, because the manager considers the successful experience in retail
and personal traits as the main factor for employing, in addition to organizing and retail
mathematical skills, finding information to solve problems, which is quite reasonable , as Howse
et al. (1993), Commins and Preston (1997) say.
According to the results of the research interviews and surveys, the employees in general are
considered to be quite competent and experienced. The majority of the respondents said that the
salespersons are always ready to assist in the selection of the products, they are also perceptive in
the situations related to the merchandise return (though, it should be noted that this is because of
the policy of the whole retail outlet). However, many of the customers said that the salespersons
in general are not polite enough, so the manager should work out this issue. Another amendment
that should be implemented is the increase of the level of employees’ empowerment, as Tschohl
(1998) states. The common situation, which was noticed during the observation, was the incident
when the inspection of the goods, delivered to the inventory was delayed because of the manager
being busy; therefore it decreased the effectiveness of retailing. Evidently, empowerment is a
powerful tool, especially in retailing industry; it can increase both motivation and efficiency of
the outlet’s operation. Another suggestion is hiring a female salesperson, which was discussed
previously. The results of interviewing the staff show that the employees are generally satisfied
with the salaries paid. Although, the incentives tied with the level of the sales reached by each of
the salesperson is suggested to increase the motivation of the workers.
To sum up, the jobs analysis was powerful tool as the part of the research made, because of the
importance of employee performance in terms of its influence of the performance of the retail
outlet.
Conclusion
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8. WIUT Retail Management
In conclusion, the research helped to understand how the concepts and theories of retail
management can be applied in real life. The suggested recommendations are quite realistic and
will evidently affect the satisfaction level of the customers. However, it should be noted, that
some of them require building strong and friendly relationships with the local authorities.
Appendix:
The Mashinosozlar market
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9. WIUT Retail Management
Examples of convenience/parasite shops nearby
The interior of the retail outlet
The outside parts of the shop
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10. WIUT Retail Management
The kiosk
“Stop-n-Shop” retail outlet
Two parasite shops at the bus stop
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