The document discusses online apparel shopping versus retail apparel shopping. It begins with an introduction that outlines how apparel shopping has transformed over the last 50 years with the rise of international brands and the concept of brand loyalty. It then discusses some of the key differences between online and retail shopping, such as lower prices, better offers, accessibility, variety and availability online. The literature review covers several academic papers on drivers of online shopping behavior and what motivates consumers to shop online. Some of the main drivers identified are perceived benefits like convenience and enjoyment, as well as perceived risks. Exogenous factors like consumer traits, experiences and trust also influence online shopping behavior. The research methodology, data analysis, findings and recommendations are then outlined.
Consumer buying preference of shopping online modeK S Srinath
This document discusses a study on consumer preferences for online versus offline shopping in India. It begins with introductions to online and offline shopping. It then lists and describes major Indian e-commerce companies like Flipkart, Amazon, Myntra and Snapdeal. The study aims to understand factors influencing consumer online and offline purchasing decisions. Researchers conducted surveys of shoppers at a mall in India. The findings suggest consumers purchase online based on awareness of technology, knowledge and income level. The conclusion is that online shoppers consider delivery rates and payment security, but should carefully review website details.
The document discusses female consumer behavior toward online shopping in India. It provides background on online shopping and lists some key features. It then outlines the objectives of the research project, which are to understand female online buying behavior and examine their perceptions. The methodology section describes how primary and secondary data was collected through questionnaires. Key findings include that most respondents had 1 year of online shopping experience, preferred shopping on mobile, purchased clothes most often, and gathered prior information before purchases.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
This document summarizes a study on consumer perceptions and issues regarding online grocery stores. The study examines consumer attitudes towards online shopping and factors influencing online purchases. It determines attributes that influence purchase decisions and issues with online shopping. Additionally, it compares grocery shopping preferences based on price, quality, variety, proximity and discounts. The methodology involved a survey of 100 individuals in Kanpur using questionnaires. Key findings indicate consumers purchase online based on discounts, variety, delivery and usability. Respondents agreed they would buy groceries online if available, finding it convenient with variety and time-saving. The study concludes online grocery could be beneficial with the right business model and addresses limitations regarding sample size and location.
Customer Satisfaction in Online Shopping: a study into the reasons for motiva...IOSR Journals
This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfaction through their motivations to buy products online. The existing literature was reviewed to discover reasons that would influence customers positively or negatively towards shopping online. Surveys were conducted by distributing questionnaires in the Wrexham area (North Wales) to gather data for this research. SPSS software package was used to present research data graphically and to test research hypothesis. From the findings, it was discovered that respondents use internet to purchase products through online because they believe it is convenience to them and the term convenient includes elements such as time saving, information availability, opening time, ease of use, websites navigation, less shopping stress, less expensive and shopping fun. In contrast, along with respondents’ mind-sets, online payment security, personal privacy and trust, unclear warranties and returns policies and lack of personal customer service are the foremost barriers of online shopping. Furthermore, the result of hypotheses established that even though online shopping is convenient to all consumers, online payment system and privacy or security anxieties have significant impact on online shopping. Finally, some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trustworthy.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Consumer buying preference of shopping online modeK S Srinath
This document discusses a study on consumer preferences for online versus offline shopping in India. It begins with introductions to online and offline shopping. It then lists and describes major Indian e-commerce companies like Flipkart, Amazon, Myntra and Snapdeal. The study aims to understand factors influencing consumer online and offline purchasing decisions. Researchers conducted surveys of shoppers at a mall in India. The findings suggest consumers purchase online based on awareness of technology, knowledge and income level. The conclusion is that online shoppers consider delivery rates and payment security, but should carefully review website details.
The document discusses female consumer behavior toward online shopping in India. It provides background on online shopping and lists some key features. It then outlines the objectives of the research project, which are to understand female online buying behavior and examine their perceptions. The methodology section describes how primary and secondary data was collected through questionnaires. Key findings include that most respondents had 1 year of online shopping experience, preferred shopping on mobile, purchased clothes most often, and gathered prior information before purchases.
Customer’s buying behavior for online shoppingKetan Rai
It is era of Online Shopping every Age Group is using internet now these days , So i have research report on topic Customer’s buying behavior for online shopping ... it is based upon delhi based company " CITYWEB"
Online Shopping vs Offline Shopping : A Comparative StudyRaja Sarkar
The retail sector is one of the fastest growing sector in India. It is one of the backbones of the economy and accounts for about 10 percent of the country’s GDP. The Indian retail market is estimated to be valued at US$ 600 billion and one of the top five retail markets in the world by economic value. The growth of retail sector in India is one of the fastest globally. Indian consumers are very particular about their products. The consumer choices vary based upon their preference towards online shopping versus offline shopping. The internet and traditional shopping both have their own advantages and disadvantages.Online shopping doesn’t require traveling long distances, offers more variety, remains functional 24*7, offers huge discounts and extend the facility of customer reviews. On the other hand, traditional shopping allows customers to physically examining products which otherwise online shopping lacks. Consumers may be use both the online and traditional mode of shopping depending on their preferences at a particular moment, which results in fundamentally different behaviours across the two mode of shopping. This article attempts to throw some light on the differences emerging out of online shopping behaviour and offline shopping behaviour.
This document summarizes a study on consumer perceptions and issues regarding online grocery stores. The study examines consumer attitudes towards online shopping and factors influencing online purchases. It determines attributes that influence purchase decisions and issues with online shopping. Additionally, it compares grocery shopping preferences based on price, quality, variety, proximity and discounts. The methodology involved a survey of 100 individuals in Kanpur using questionnaires. Key findings indicate consumers purchase online based on discounts, variety, delivery and usability. Respondents agreed they would buy groceries online if available, finding it convenient with variety and time-saving. The study concludes online grocery could be beneficial with the right business model and addresses limitations regarding sample size and location.
Customer Satisfaction in Online Shopping: a study into the reasons for motiva...IOSR Journals
This study endeavours to understand customer satisfaction in online shopping while investigating the major reasons that motivated customers’ decision-making processes as well as inhibitions of online shopping. The Kotler and Killers (2009) Five Stage Buying Process Model was chosen as the basis of framework of this study to explain customer satisfaction through their motivations to buy products online. The existing literature was reviewed to discover reasons that would influence customers positively or negatively towards shopping online. Surveys were conducted by distributing questionnaires in the Wrexham area (North Wales) to gather data for this research. SPSS software package was used to present research data graphically and to test research hypothesis. From the findings, it was discovered that respondents use internet to purchase products through online because they believe it is convenience to them and the term convenient includes elements such as time saving, information availability, opening time, ease of use, websites navigation, less shopping stress, less expensive and shopping fun. In contrast, along with respondents’ mind-sets, online payment security, personal privacy and trust, unclear warranties and returns policies and lack of personal customer service are the foremost barriers of online shopping. Furthermore, the result of hypotheses established that even though online shopping is convenient to all consumers, online payment system and privacy or security anxieties have significant impact on online shopping. Finally, some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trustworthy.
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
Synopsis on consumer attitude towards online shopping and their satisfactionRam Babu
This document is a synopsis report submitted by Ram babu to Dr. APJ Abdul Kalam Technical University for a master's degree. It discusses online shopping in India and consumer attitudes towards it. The introduction provides background on how the internet has changed shopping and how companies use it. It then discusses factors influencing online shopping attitudes in India like increasing internet access and spending power. The literature review examines demographic factors like gender, age, and income that can impact online shopping attitudes. It also discusses how online trust is important for online purchase intentions.
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
The document discusses online shopping and consumer behavior related to online purchases. It begins by defining online shopping as purchasing goods and services directly from sellers over the internet without an intermediary. It notes that online shopping allows consumers to shop from home and purchase a variety of items. However, it also discusses issues with fraudulent activities and fears among consumers. The objectives of the study are to understand consumer satisfaction levels with online purchases and the reasons for purchasing online. It will use a descriptive research methodology with a sample size of 50 respondents selected through convenient sampling to understand consumer behaviors related to online shopping.
The document discusses the shift from multi-channel to omni-channel commerce. It notes that technological advancements and changing consumer expectations are enabling new channels like mobile and digital that consumers use simultaneously. Research shows that omni-channel shoppers who use multiple channels spend significantly more. Retailers now need integrated strategies and data across channels to provide a consistent brand experience for these omni-channel consumers.
PayPal is an online payment platform that allows users to send and receive payments online. It has a large global reach with over 232 million accounts in 190 markets. PayPal offers advantages like fraud protection, global connections, and serving large brands. However, some users complain about poor customer service experiences and issues like unexpected account limitations.
This white paper examines e-tailing and its impact on customers in the US market. It discusses the definition of e-tailing as the transaction and payment of goods/services over the internet. It also explores the opportunities and challenges of e-tailing, such as security concerns, infrastructure issues, and cultural barriers. Customer surveys showed that many were afraid of credit card theft or personal information abuse online. The objective is to understand the pros and cons of e-retailing and its effect on customers versus offline retailers.
Online Shop-ping in India is evolving fast and has the prospective to grow exponentially in the times to come. Online shopping is a growing area of technology. Online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Online shopping allows people with a broad range of products in different categories. It also gives a chance to compare the same product with the others and also shows the best deal.. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. This research is conducted to study the emerging trends of online shopping retails by retailers. This report includes the various factors which are taken into consideration by the consumers for purchasing through a retail store or for online shopping. Report also takes into consideration the factors which forms the basis of comparison made by the customers, mainly the women for online shopping vis-à-vis shopping through a retail store.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
This document summarizes a study exploring online and offline shopping modes for garments in Jodhpur, India. The study aimed to understand consumer motivations for online versus physical store shopping and the perceived benefits and drawbacks of each. A survey was conducted of 50 individuals ages 18 to 50 using a questionnaire. Key findings were that students preferred online shopping for benefits like product information and time savings, while local people still favored physical stores for quality assurance and entertainment. The document concludes by noting the study was limited to consumer shopping processes and decisions.
Consumer behaviour towards online and traditional purchasingGopal kumar
This document analyzes consumer behavior trends for online and traditional purchasing. It discusses key aspects of consumer psychology like motivation, perception, and learning. It outlines the different stages of the purchasing process and types of purchasing modes. Research was conducted through a questionnaire to assess 150 consumers' preferences for online versus traditional shopping. Key findings included that 18-25 year olds prefer online shopping for convenience. Preferences vary by product, with essentials and apparel often purchased traditionally due to tangibility. Online shopping is favored for electronics and books due to variety and authenticity. The study provides insights into factors influencing consumer choices between online and offline shopping.
How cars are really bought full deck esomar research 67596 09 desor-ellisdkcvoom
This document describes a research project conducted by Haymarket and COG Research to gain new insights into how consumers actually purchase cars. The research was designed to go beyond traditional purchase funnel models and self-reported consumer data, which are often unreliable, by using digital ethnography to observe consumers' purchase journeys over an extended period of time. The project aimed to identify all touchpoints, decisions, feelings and triggers that influenced final purchase decisions in order to develop a more accurate understanding of the real car buying process.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
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E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
- Types of E-Shoppers
- Virtual main behavior patterns
A detailed study on fraud analysis of international trade on ecpommerce platf...Smriti Tikoo
When items of utility or services are bought or sold via electronic exchange of money over an online crafted platform it is called an ecommerce transaction. The beauty of this platform is it allows users to access from the cossy comfort of their homes and offers a variety of items to choose from and hassle free shipping and timely deliveries.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Product Brochure with summarized information of our publication "Vietnam B2C E-Commerce Market 2015" .
Find more here: https://www.ystats.com/product/vietnam-b2c-e-commerce-market-2015/
UNDERSTANDING CONSUMERS- ONLINE PURCHASING BEHAVIOURS IN PUNE CITYJournal For Research
The Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential. The purpose of the study was to explore the attitudes of respondents toward purchasing products on the internet. Four groups of respondents were examined. To attract all four groups of consumers to Internet buying, e-tailers need to tailer specific parts of his or her marketing campaign to meet the specific demands and needs of each group. When testing the research results, the consumer factor and marketing factor had adequate internal consistency, while the technology factor failed to give any meaningful conclusions. The Internet buyers group and non-buyers groups shared dissimilar attitudes towards consumer and marketing factors. Internet buyers group and non-buyers group significantly varied in their intention to make online purchases.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
Synopsis on consumer attitude towards online shopping and their satisfactionRam Babu
This document is a synopsis report submitted by Ram babu to Dr. APJ Abdul Kalam Technical University for a master's degree. It discusses online shopping in India and consumer attitudes towards it. The introduction provides background on how the internet has changed shopping and how companies use it. It then discusses factors influencing online shopping attitudes in India like increasing internet access and spending power. The literature review examines demographic factors like gender, age, and income that can impact online shopping attitudes. It also discusses how online trust is important for online purchase intentions.
A study of consumer satisfaction referring on Amazon Online ShoppingAmit Sarkar
This document summarizes a study on customer satisfaction with Amazon online shopping. The objectives are to understand customer satisfaction levels with Amazon, identify satisfaction factors, and evaluate what influences customer loyalty. It reviews literature on customer satisfaction in online shopping and profiles Amazon's business model, products, vision and marketplace roles. The scope is regular Amazon customers and factors impacting their satisfaction levels. Limitations include focusing only on Amazon customers and using questionnaires for data collection.
The document discusses online shopping and consumer behavior related to online purchases. It begins by defining online shopping as purchasing goods and services directly from sellers over the internet without an intermediary. It notes that online shopping allows consumers to shop from home and purchase a variety of items. However, it also discusses issues with fraudulent activities and fears among consumers. The objectives of the study are to understand consumer satisfaction levels with online purchases and the reasons for purchasing online. It will use a descriptive research methodology with a sample size of 50 respondents selected through convenient sampling to understand consumer behaviors related to online shopping.
The document discusses the shift from multi-channel to omni-channel commerce. It notes that technological advancements and changing consumer expectations are enabling new channels like mobile and digital that consumers use simultaneously. Research shows that omni-channel shoppers who use multiple channels spend significantly more. Retailers now need integrated strategies and data across channels to provide a consistent brand experience for these omni-channel consumers.
PayPal is an online payment platform that allows users to send and receive payments online. It has a large global reach with over 232 million accounts in 190 markets. PayPal offers advantages like fraud protection, global connections, and serving large brands. However, some users complain about poor customer service experiences and issues like unexpected account limitations.
This white paper examines e-tailing and its impact on customers in the US market. It discusses the definition of e-tailing as the transaction and payment of goods/services over the internet. It also explores the opportunities and challenges of e-tailing, such as security concerns, infrastructure issues, and cultural barriers. Customer surveys showed that many were afraid of credit card theft or personal information abuse online. The objective is to understand the pros and cons of e-retailing and its effect on customers versus offline retailers.
Online Shop-ping in India is evolving fast and has the prospective to grow exponentially in the times to come. Online shopping is a growing area of technology. Online shopping has spread into every corner of life, linking people to the culture of capitalism in frequent and daily ways. In general, shopping has always catered to middle class and upper class women. Shopping is fragmented and pyramid-shaped. Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, eshop, e-store, internet shop, web shop, web store, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Online shopping allows people with a broad range of products in different categories. It also gives a chance to compare the same product with the others and also shows the best deal.. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. This research is conducted to study the emerging trends of online shopping retails by retailers. This report includes the various factors which are taken into consideration by the consumers for purchasing through a retail store or for online shopping. Report also takes into consideration the factors which forms the basis of comparison made by the customers, mainly the women for online shopping vis-à-vis shopping through a retail store.
The Role of E Commerce in Improving Customer Satisfactionijtsrd
The cut throat competition in E commerce has forced the companies to focus on providing customer satisfaction and gain customer loyalty. Thus, putting up long term customer relationships through customer satisfaction is one of the pivotal foundation key factors for successful marketing, including online marketing. This research work makes an attempt to examine the role of e commerce in building customer satisfaction and its importance to maintain loyalty in consumers. However, the study indicates that there is a progressive trend in increasing awareness and its utilities. By the study we can understand that global access, 24 hours availability, convenience, increase product information are some of the ways to enhance customer satisfaction as well as the drawback experienced by the respondents is the fear of payment sin security in e commerce. The paper was with objectives of knowing the awareness, loyalty and the attitude towards online marketing. H. Bhaskar Shetty | Ms. Sowmya L ""The Role of E-Commerce in Improving Customer Satisfaction"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-4 , June 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23904.pdf
Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/23904/the-role-of-e-commerce-in-improving-customer-satisfaction/h-bhaskar-shetty
The internet is being developed rapidly since last two decades, and with relevant digital economy that is driven by information technology also being developed worldwide. After a long term development of internet, which rapidly increased web users and highly speed internet connection, and some new technology also have been developed and used for web developing, those lead to firms can promote and enhance images of product and services through web site. Therefore, detailed product information and improved service attracts more and more people changed their consumer behaviour from the traditional mode to more rely on the internet shopping. On the other hand, more companies have realized that the consumer behaviour transformation is unavoidable trend, and thus change their marketing strategy. As the recent researches have indicated that, the internet shopping particularly in business to consumer (B2C) has risen and online shopping become more popular to many people. According to the report, The Emerging Digital Economy II, published by the US Department of Commerce, in some companies, the weight of e-commerce in total sales is quite high. For instance, the Dell computer company have reached 18 million dollars sales through the internet during the first quarter of 1999. As a result, about 30% of its 5.5 billion dollars total sales were achieved through the internet (Moon, 2004). Therefore, to understand internet shopping and its impact on consumer behaviour could help companies making use of it as a form of doing e-business.
There are many reasons for such a rapid developing of internet shopping, which mainly due to the benefits that internet provides. First of all, the internet offers different kind of convenience to consumers. Obviously, consumers do not need go out looking for product information as the internet can help them to search from online sites, and it also helps evaluate between each sites to get the cheapest price for purchase. Furthermore, the internet can enhance consumer use product more efficiently and effectively than other channels to satisfy their needs. Through the different search engines, consumers save time to access to the consumption related information, and which information with mixture of images, sound, and very detailed text description to help consumer learning and choosing the most suitable product (Moon, 2004). However, internet shopping has potential risks for the customers, such as payment safety, and after service. Due to the internet technology developed, internet payment recently becomes prevalent way for purchasing goods from the internet. Internet payment increase consumptive efficiency, at the same time, as its virtual property reduced internet security. After service is another way to stop customer shopping online. It is not like traditional retail, customer has risk that some after service should face to face serve, and especially in some complicated goods.
This document summarizes a study exploring online and offline shopping modes for garments in Jodhpur, India. The study aimed to understand consumer motivations for online versus physical store shopping and the perceived benefits and drawbacks of each. A survey was conducted of 50 individuals ages 18 to 50 using a questionnaire. Key findings were that students preferred online shopping for benefits like product information and time savings, while local people still favored physical stores for quality assurance and entertainment. The document concludes by noting the study was limited to consumer shopping processes and decisions.
Consumer behaviour towards online and traditional purchasingGopal kumar
This document analyzes consumer behavior trends for online and traditional purchasing. It discusses key aspects of consumer psychology like motivation, perception, and learning. It outlines the different stages of the purchasing process and types of purchasing modes. Research was conducted through a questionnaire to assess 150 consumers' preferences for online versus traditional shopping. Key findings included that 18-25 year olds prefer online shopping for convenience. Preferences vary by product, with essentials and apparel often purchased traditionally due to tangibility. Online shopping is favored for electronics and books due to variety and authenticity. The study provides insights into factors influencing consumer choices between online and offline shopping.
How cars are really bought full deck esomar research 67596 09 desor-ellisdkcvoom
This document describes a research project conducted by Haymarket and COG Research to gain new insights into how consumers actually purchase cars. The research was designed to go beyond traditional purchase funnel models and self-reported consumer data, which are often unreliable, by using digital ethnography to observe consumers' purchase journeys over an extended period of time. The project aimed to identify all touchpoints, decisions, feelings and triggers that influenced final purchase decisions in order to develop a more accurate understanding of the real car buying process.
This document analyzes online shopping behavior in India based on a survey conducted. Some key findings include:
- Males and females participate equally in online shopping. Most respondents are employed but students make up 27%.
- Over 50% of respondents search for product information online at least weekly.
- Discounts, wide product selection, and convenience are the top reasons for choosing online shopping.
- Respondents agree that online shopping saves time and money compared to traditional shopping.
- The most popular products purchased online are tickets, electronics, and books.
- Most respondents find online product/service information excellent or good.
- Payment methods like debit cards and net banking are preferred over cash on
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E-commerce customer behavior analysis
- Online Consumer Spending Habits and E-Commerce Checkouts
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A detailed study on fraud analysis of international trade on ecpommerce platf...Smriti Tikoo
When items of utility or services are bought or sold via electronic exchange of money over an online crafted platform it is called an ecommerce transaction. The beauty of this platform is it allows users to access from the cossy comfort of their homes and offers a variety of items to choose from and hassle free shipping and timely deliveries.
IIT Delhi - Project Report on ONLINE purchasing behaviour of consumersV Tripathi
This project report summarizes research conducted on the online buying behavior of consumers between ages 18-30 for clothes. A questionnaire was designed and administered online and in-person to 106 respondents. The objectives of the research were to determine the factors influencing online buying, identify consumer profiles, understand product categories and buying decisions, and analyze average spending and purchase frequency. Exploratory research identified key factors like frequency, payment methods, and amount spent per purchase. Data analysis methods applied to the survey responses included cross tabulation, regression analysis, ANOVA, cluster analysis, discriminant analysis with cluster, and factor analysis. The results aimed to provide insights to help marketers understand online consumer segments and how to target them more effectively.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
Product Brochure with summarized information of our publication "Vietnam B2C E-Commerce Market 2015" .
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UNDERSTANDING CONSUMERS- ONLINE PURCHASING BEHAVIOURS IN PUNE CITYJournal For Research
The Internet has captivated the attention of retail marketers. The Internet, as a retail outlet, is moving from its infancy used by only a few to a market with significant potential. The purpose of the study was to explore the attitudes of respondents toward purchasing products on the internet. Four groups of respondents were examined. To attract all four groups of consumers to Internet buying, e-tailers need to tailer specific parts of his or her marketing campaign to meet the specific demands and needs of each group. When testing the research results, the consumer factor and marketing factor had adequate internal consistency, while the technology factor failed to give any meaningful conclusions. The Internet buyers group and non-buyers groups shared dissimilar attitudes towards consumer and marketing factors. Internet buyers group and non-buyers group significantly varied in their intention to make online purchases.
This project was ideated and executed by me and my mentor who helped in the successful completion of the summer project. This was done during my last term in BBA as a part of my curriculum.The aim was to draw a conclusion on the preference between the above mentioned mode of shopping for clothes within my district Nadia. The study was conducted with the use of a survey form which was designed by me and simple factor analysis which will definitely be useful for future business development and also the consumers.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
This dissertation report examines consumer perception towards online shopping in India. The report includes an acknowledgement, declaration, introduction and literature review sections. The introduction provides background on the growth of e-commerce and how companies are leveraging the internet. The literature review covers national and international studies on topics like online consumer behavior, trust, and factors influencing online purchases. The report also describes the significance and objectives of the study, as well as the research methodology used which involved collecting primary data through questionnaires. Key findings indicate that efficiency, time savings and affordability are main drivers for online shopping in India. The conclusion is that online shopping has a promising future in India as attitudes improve and various payment options expand access.
This research article summarizes a study on consumer behavior towards online marketing in Nitte, India. The study found that most consumers in Nitte shop online once a month, spending Rs. 500-1000 typically. While convenience and selection were driving factors for online shopping, consumers also faced issues like delayed deliveries and poor product quality. To improve customer trust and boost online demand, the researchers recommend that online retailers focus on faster delivery times and ensure high-quality, secure products and services. The study provides insights for online marketers on how to better satisfy consumers in the Nitte area.
The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students and Employees from different part of India. Price, Trust and Convenience were identified as important factors. Price was considered to be the most important factor for a majority of the Customers. Furthermore, three segments were identified, High Spenders, Price Easers and Bargain Seekers. Through these segments found a variation of the different factors importance and established implications for online stores. Mrs. T. Sreerekha | Mrs. R. Saranya | Mr. V. S. Prabhu "Consumer Behaviour in Online Shopping" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-5 , August 2019, URL: https://www.ijtsrd.com/papers/ijtsrd26354.pdfPaper URL: https://www.ijtsrd.com/management/marketing-management/26354/consumer-behaviour-in-online-shopping/mrs-t-sreerekha
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
This document is a study report submitted by Areeba Naseem on online shopping behavior in India. It includes an abstract, introduction on online shopping and its growth in India. Some key drivers of online shopping mentioned are increased internet usage and rising middle class. Challenges include slow buying behavior and lack of proper branding. Emerging trends discussed are non-metro cities contributing more to online demands and retailers using multi-channel strategies and social media integration. The report also includes a questionnaire used in the study to understand consumer preferences and purchases made online.
A STUDY ON THE CUSTOMER SATISFACTION TOWARDS ONLINE SHOPPING IN CHENNAI CITYSara Alvarez
This document summarizes a study on customer satisfaction with online shopping in Chennai, India. The study used a questionnaire to collect data from 105 respondents with online shopping experience. Statistical analysis was conducted on the data to understand factors influencing online shopping decisions and their effect on satisfaction. The results may help businesses expand or enter the online shopping environment in India. Key factors examined included product categories, quality and availability, delivery speed and methods, pricing and offers, payment options, and website design, information, and usability.
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
This document is a dissertation report submitted in partial fulfillment of the requirements for a Master's degree in Business Administration. The report examines consumer behavior towards online shopping in Maharashtra, India. It begins with an introduction on the growth of online shopping in India and how the internet has changed consumer purchasing habits. The objectives of the study are then outlined, followed by a literature review on previous research conducted on topics related to online shopping behavior. Relevant consumer behavior theories and definitions of key terms like online shopping are also presented. The report provides an overview of major online shopping websites in India and segments consumer behaviors towards online shopping. Influential factors on online shopping are also discussed.
Understanding how US online shoppers are reshaping the retail experienceЮниВеб
Multichannel shopping is a major force reshaping retail as consumers lead the way in demanding excellence across channels. Key findings:
- 72% of US online shoppers consider themselves experts, shopping across 10+ categories on average.
- Convenience is the top reason for online shopping (28%), followed by reasonable prices and free delivery.
- Retailers are lagging behind consumers' sophistication and must improve digital offerings, store experiences, and consistency across channels.
The document discusses how internet marketing influences consumer behavior in online shopping. It explores factors that affect consumer purchasing decisions online like usefulness, enjoyment, consumer traits, situational factors, product characteristics, trust, and social media. The introduction outlines how the internet provides opportunities for marketers and consumers. Internet marketing can reduce costs and increase selection. Consumer behavior models are also discussed, like information search, evaluation, purchase, and post-purchase stages. Demographic and personal factors influence consumer choices.
Brand advocacy of online shopping in bangladeshaman lingkon
This document provides an executive summary and introduction to a research study on brand advocacy of online shopping in Bangladesh. The study aims to understand the factors that influence consumers' brand preferences and loyalty when shopping online. It reviews literature on topics like customer commitment, satisfaction, and the relationship between satisfaction and loyalty. The study uses quantitative research methods like surveys, descriptive analysis of demographic variables, reliability analysis, hypothesis testing, and regression analysis to examine the attitudes of Bangladeshi consumers toward brands and determine the key drivers of brand loyalty in the online shopping context. The goal is to provide insights for online retailers on how to increase sales and meet consumer expectations in the competitive online market.
The growing use of Internet in India provides varied opportunities for online shopping from both customer and seller perspective. If Electronic marketers (E-Marketers) know the factors affecting online Indian behavior, the relationships between these factors and the type of online buyers, they can further develop their marketing strategies to convert potential buyers into active buyerswhile retainingits original customer base. This study focuses on the factors which online buyers takes into consideration while shopping online. This research will help in finding the impact of e-market on customers’ purchasing patterns and how their security and privacy concerns about online marketinginfluences their online buying behavior. The study will further encompass the various important inputs which will equip the marketers for creating online marketing more lucrative and assured by adding value to the existing services.
The document summarizes findings from a global study on how digital technology is impacting shoppers' behaviors. Some key findings include:
- While 90% of internet users make online purchases, 65% also use digital channels like websites and apps to research products before purchasing offline.
- Countries with fast-growing economies have more digitally savvy internet users who integrate online and offline shopping more than users in developed markets.
- On average, global internet users spend 19% of their online time browsing and shopping, and make about 3 purchases per month online. Users in China make nearly twice as many online purchases monthly than the global average.
(9) a study on consumer buying behaviour ppt hari master piecehariharanmasterpiece
The document discusses a study on consumer buying behavior towards online shopping in Dindigul district, India. It aims to analyze factors influencing consumer purchases online and preferences for online shopping versus traditional shopping. The study uses surveys of 1000 consumers and statistical analysis methods. Key findings include that awareness of online shopping sites differs based on demographics like gender, age and education. Motivations for online purchases like price, quality and fashion trends also differ based on education levels and gender.
The document summarizes a case study on online shopping in Malaysia. It discusses the significance of understanding consumer attitudes and behaviors towards online shopping. It describes the methodology used, which was a questionnaire, and outlines the findings regarding consumer demographics, internet usage, attitudes towards online shopping, vendor characteristics, and website quality. Statistical analysis was conducted to analyze the data and test hypotheses.
This document appears to be a student project report on consumer behavior in online shopping. It includes an introduction outlining the growth of online shopping in India and factors influencing consumer behavior. It also includes a literature review summarizing several other studies on online consumer behavior. The report will analyze survey data on factors influencing Indian online shoppers and identify key segments. It was submitted by a group of students at Lovely Professional University to fulfill the requirements for a Bachelor of Business Administration degree.
The document provides an overview of flash sales in India. It discusses how flash sales are a relatively new concept in India that are gaining popularity among online retailers and consumers. Flash sales involve offering a single product for 24-36 hours at a steep discount. This builds a large database of potential customers and allows retailers to test different product mixes. While the logistics can be tricky, customers of flash sales sites are more likely to purchase again and have higher lifetime value compared to traditional online retailers. Overall, the introduction of flash sales in India has made online shopping more attractive for consumers.
Article 8 A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE D...Dr UMA K
Dr. UMA.K
Assistant Professor in Commerce
7. UMA. K (2020) “A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY”, Wesleyan Journal of Research, Vol.13 No4 (VI), Page No 109-115.
article 8 Wesleyan Journal of Research - A STUDY ON THE.pdfEducational
Wesleyan Journal of Research , Vol.13 No4(VI)
[109]
Research Article: Commerce
A STUDY ON THE CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING IN THE
DIGITAL ERA – WITH SPECIAL REFERENCE TO MYSORE CITY
Uma K
Assistant Professor, Department of Studies in Commerce,
The document discusses online grocery shopping in India. It first provides background on the growth of e-commerce in India, noting that online retail makes up 15% of the 50,000 crore e-commerce market. The document then outlines the scope and objectives of a study on online grocery shopping conducted by Nirala Imex Inc., which aims to determine consumer attitudes, influential factors, and preferences regarding online grocery shopping. Finally, the document discusses concepts relevant to consumer perception and buying behavior that will inform the study's analysis.
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
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1. Online Apparel Shopping v/s Retail
Apparel Shopping
Name:- Hetika M. Gala
Class:- SYBMS
Div:- B
Sap Number:- 53002115090
Subject:- Research Methods in Business
Topic:- Research Report
1
2. Synopsis
Online Apparel Shopping vs Retail Apparel Shopping is a new comparison in
market these days. Where the internet consumption rate is growing at a lightning
speed the consumers are shifting from retail shopping to internet online shopping
to save more time. The research is based on what type of apparel shopping do
the consumers really prefer. It also shows the statistics as to how many people
actually use online shopping for buying clothes. Not only this, but the research
also shows what are the parameters on which consumer do their shopping. There
is a very interesting range of parameter chosen by the consumers while they do
their apparel shopping. It also shows what percent of customers are brand focus
or not brand conscious. There is a very thin line between the two. There are
different age groups of consumers who are and who are not brand conscious. Its
surprising to see that more than the adults (40years and above) the
youth(16years to 35years) are more brand conscious and more brand loyal. After
conducting the research its seen that there are many consumers who are not
aware of online shopping. They do not know the different websites available for
clothes and they do not know the various price range and various choice of
clothes available online. It shows that online market is not that popular among
the people of India except for a few. One of the main reasons consumers in India
do not prefer online shopping is because of the fake websites and fraud in money.
They choose retail shopping because customers are more shop loyal than brand
loyal in India. They get to try and see the apparel and they do not have to wish for
their clothes to come after 2-3days. Thus companies need to invest more when it
comes to publicizing the online stores for apparel and they have to come up with
exciting offers to attract the crowd and more over there have to be proper cyber
laws so that the consumers feel safe to shop online.
2
3. Index
Sr. No. Content Page No.
1 Topic 1
2 Synopsis 2
3 Introduction 4-5
4 Review of Literature 6-13
5 Research Methodology 14
6 Data Analysis 15-18
7 Findings 19
8 Recommendations 20
9 Conclusions 21
10 References 22-24
3
4. Introduction
Apparel shopping as gained transformation in the last 50 years. Earlier days where
the merchants used to go door to door demonstrating people the clothes, the
attractive colours, the goodness of the material and people never knew what a
brand was.
The new era of shopping has began, more number of international players have
entered the market of apparels. The word “brand” has now become very popular
among the consumers. The world has come to such a stage where a persons
livelihood is judged by what brand of apparel he wears.
The era has began but the question is what is going to be the stronger medium of
apparel shopping. Is it going to be the increase in number of retail stores like
shoopers stop, vero moda, etc. or is it going to be the fast gaining importance of
online websites.
Many websites online are gaining publicity like www.junglee.com,
www.myntra.com, www.jabong.com and so on. These websites have started
advertising on television, radios, and on many other social networking sites.
But how does an online apparel store compete against a retail store?
Low Prices and Better Offers
An online apparel store usually draws in customers by offering better prices and
offers for quality products. By having an online store, they can save on monthly
expenditures which allow them to offer clients good value for their money.
Often times they offer free shipping to your locality depending on the total bill
of the amount ordered.
4
5. Accessibility
Taking time to browse through an online apparel store is much less time
consuming than going to a retail store. Often times, customers are worn out
from their jobs and other chores and would rather prefer to be at home. Also,
with the holiday season coming, most people cannot stand to go through the
holiday rush of shoppers.
Shopping online can easily be done while sitting in front of the TV or lounging on
the sofa. With payments being made online as well, a person can just sit back,
relax and wait for the package to be delivered.An online apparel store usually
draws in customers by offering better prices and offers for quality products. By
having an online store, they can save on monthly expenditures which allow them
to offer clients good value for their money.
Better Variety
Shopping online often offers better variety. Not only can you find them for
affordable rates, but most of them allow you to get limited edition items that
you might otherwise have missed out on.
Availability
Nothing can be more frustrating for a person to go to a shop only to realize that
the item they wanted is out of stock and might be restocked at a vague date.
This not only makes you unreasonably angry, but it also means that you have to
keep taking time out to check if they have got the item you want. Online stores
eliminate the chances of this happening by placing out of stock signs next to the
product.
5
6. Review of Literature
Title: What drives consumers to shop online?
Authrors: Tonitta Perea y Monsuwé, (Maastricht University,
Maastricht, The Netherlands),Benedict G.C. Dellaert, (Maastricht
University, Maastricht, The Netherlands), Ko de Ruyter, (Maastricht
University, Maastricht, The Netherlands)
Publisher: Emerald Group Publishing Limited
Abstract: While a large number of consumers in the US and Europe
frequently shop on the Internet, research on what drives
consumers to shop online has typically been fragmented. This
paper therefore proposes a framework to increase researchers’
understanding of consumers’ attitudes toward online shopping and
their intention to shop on the Internet. The framework uses the
constructs of the Technology Acceptance Model (TAM) as a basis,
extended by exogenous factors and applies it to the online
shopping context. The review shows that attitudes toward online
shopping and intention to shop online are not only affected by ease
of use, usefulness, and enjoyment, but also by exogenous factors
like consumer traits, situational factors, product characteristics,
previous online shopping experiences, and trust in online shopping.
6
7. DRIVERS OF SHOPPING ONLINE: A LITERATUREREVIEW
Ana Teresa Machado
Escola Superior de Comunicação Social, Instituto Politécnico de
LisboaCampus de Benfica de Instituto Politécnico de Lisboa-1549-
014 Lisboa
ABSTRACT
Consumers are increasingly adopting electronic channels for
purchasing. Explaining online consumer behavior is still amajor
issue as studies available focus on a multiple set of variables and
relied on different approaches and theoreticalfoundations.Based
on previous research two main drivers of online behavior are
identified: perceived benefits of online shoppingrelated to
utilitarian and hedonic characteristics and perceived risk.
Additionally exogenous factors are presented asmoderating
variables of the relationship between perceived advantages and
disadvantages of internet shopping and onlineconsumer behavior.
KEYWORDS
e-commerce; online shopping behavior; perceived benefits;
perceived risk; exogenous factors
1. INTRODUCTION
The increasing dependence of firms on e-commerce activities and
the recent failure of a large number of dot-com companies stress
the challenges of operating through virtual channels and also
highlight the need tobetter understand consumer behavior in
online market channels in order to attract and retain
consumers.While performing all the functions of a traditional
consumer, in Internet shopping the consumer issimultaneously a
computer use as he or she interacts with a system, i.e., a
commercial Web site. On the otherhand, the physical store has
been transformed into Web-based stores that use networks and
Internettechnology for communications and transactions.In this
sense, there seems to be an understanding that online shopping
behavior is fundamentally differentfrom that in conventional retail
environment, (Petersonet al., 1997) as e-commerce relies on
hypertext Computer Mediated Environments (CMEs) and the
interaction customer-supplier is ruled by totally
7
8. differentprinciples.Understanding the factors that explain how the
consumers interact with the technology, their purchasebehavior in
electronic channels and their preferences to transact with an
electronic vendor on a repeat basis iscrucial to identify the main
drivers of consumer behavior in online market channels.Online
consumer behavior research is a young and dynamic academic
domain that is characterized by adiverse set of variables studied
from multiple theoretical perspectives.Researchers have relied on
the Technology Acceptance Model (Davis, 1989: Davis
et al., 1989), theTheory of Reasoned Action (Fisbein and Ajzen,
1975), the Theory of Planned Behavior (Ajzen, 1991),Innovation
Diffusion Theory (Rogers, 1995), Flow Theory (Czikszentmihalyi,
1998), Marketing, InformationSystems and Human Computer
Interaction Literature in investigating consumer’s adoption and use
of electronic commerce.While these studies individually provide
meaningful insights on online consumer behavior, the
empiricalresearch in this area is sparse and the lack of a
comprehensive understanding of online consumer behavior isstill a
major issue (Saeedet al., 2003).Previous research on consumer
adoption of Internet shopping (Childerset al., 2001; Dabholkar
andBagozzi, 2002; Doolinet al., 2005; Monsuwé
et al.; 2004; O´Cass and Fenech, 2002)
consumers’ attitude toward Internet shopping and intention to
shop online depends primarily on the perceivedfeatures of online
shopping and on the perceived risk associated with online
purchase. These relationships aremoderated by exogenous factors
like “consumer traits”, “situational factors”, “product
characteristics” and“previous online shopping experiences”.The
outline of this paper is as follow. In the next section an assessment
of the basic determinants thatpositively affect consumers’
intention to buy on the Internet is carried out. Second, the main
perceived risksof shopping online are identified as factors that have
a negative impact on the intention to buy from Internetvendors.
Third, since it has been argued that the relationship between
consumers’ attitude and intentions tobuy online is moderate by
independent factors, an examination of the influence of these
8
9. factors is presented.Finally, the main findings, the importance to
professionals and researchers and limitations are summarized.
2. PERCEIVED BENEFITS IN ONLINE SHOPPING
According to several authors (Childers
et al., 2001; Mathwick et al., 2001; Menon and Kahn, 2002;)
onlineshopping features can be either consumers’ perceptions of
functional or utilitarian dimensions, or theirperceptions of
emotional and hedonic dimensions.Functional or utilitarian
perceptions relates to how effective shopping on the Internet is in
helpingconsumers to accomplish their task, and how easy the
Internet as a shopping medium is to use. Implicit tothese
perceptions is the perceived convenience offered by Internet
vendor whereas convenience includes thetime and effort saved by
consumers when engaging in online shopping (Doolin, 2005;
Monsuwé, 2004).Emotional or hedonic dimensions reflects
consumers’ perceptions regarding the potential enjoyment
orentertainment of Internet shopping (Doolin, 2005; Monsuwé,
2004).Venkatesh (2000) reported that perceived convenience
offered by Internet Vendors has a positive impacton consumers’
attitude towards online shopping, as they perceive Internet as a
medium that enhances theoutcome of their shopping experience in
an easy way.Childers
et al. (2001) found “enjoyment” to be a consistent and strong
predictor of attitude toward onlineshopping. If consumers enjoy
their online shopping experience, they have a more positive
attitude towardonline shopping, and are more likely to adopt the
Internet as a shopping medium.Vijayasarathy and Jones (2000)
showed that Internet shopping convenience, lifestyle compatibility
andfun positively influence attitude towards Internet shopping and
intention to shop online.Despite the perceived benefits in online
shopping mainly associated with convenience and enjoyment,there
a number of possible negative factors associated with the Internet
shopping experience. These includethe loss of sensory shopping or
the loss of social benefits associated with shopping (Vijayasarathy
and Jones,2000).In their research, Swaminathan
et al. (1999) found that the lack of social interaction in Internet
9
10. shoppingdeterred consumers from purchase online who preferred
dealing with people or who treated shopping as a social experience.
3.PERCEIVED RISK IN ONLINE SHOPPING
Although most of the purchase decisions are perceived with some
degree of risk, Internet shopping isassociated with higher risk by
consumers due to its newness and intrinsic characteristics
associated to virtualstores where there is no human contact and
consumers cannot physically check the quality of a product
ormonitor the safety and security of sending sensitive personal and
financial information while shopping on theInternet (Lee and
Turban, 2001).Several studies reported similar findings that
perceived risk negatively influenced consumers’ attitude
orintention to purchase online (Doolin, 2005; Liu and Wei, 2003;
Van der Heidjenet al., 2003).Opposing results were reported in two
studies (Corbittet al., 2003; Jarvenpaaet al., 1999). The authors
found that perceived risk of Internet shopping did not affect
willingness to buy from an online store. One of the reasons for this
contradictory conclusion might be due to the countries analyzed
respectively NewZeeland and Australia where individuals could be
more risk-taken or more Internet heavy-users.
IADIS International Conference e-Commerce 2005237
In examining the influences on the perceived risk of purchasing
online, Pires at al. (2004) stated that noassociation was found
between the frequency of online purchasing and perceived risk,
although satisfactionwith prior Internet purchases was negatively
associated with the perceived risk of intended purchases, butonly
for low-involvement products. Differences in perceived risk were
associated with whether the intendedpurchase was a good or
service and whether it was a high or low-involvement product. The
perceived risk of purchasing goods through the Internet is higher
than for services. Perceived risk was found to be higher forhigh-
involvement than for low-involvement-products, be they goods or
services.Various types of risk are perceived in purchase decisions,
including product risk, security risk and privacyrisk.Product risk is
10
11. the risk of making a poor or inappropriate purchase decision.
Aspects involving productrisk can be an inability to compare prices,
being unable to return a product, not receiving a product paid
forand product not performing as expected (Bhatnagar
et al., 2000; Jarvenpaa and Todd, 1997; Tan, 1999;Vijayasarathy
and Jones, 2000).Bhatnagar
et al. (2000) suggest that the likelihood of purchasing on the
Internet decreases with increasesin product risk.Other dimensions
of perceived risk related to consumers’ perceptions on the Internet
as a trustworthyshopping medium. For example, a common
perception among consumers is that communicating credit
cardinformation over the Internet is inherently risky, due to the
possibility of credit card fraud (Bhatnagar
et al.,2000; George, 2002; Hoffman
et al., (1999); Jarvenpaa and Todd, 1997; Liebermann and
Stashevsky, 2002).Previous studies found that beliefs about
trustworthiness of the Internet were associated with
positiveattitudes toward Internet purchasing (George, 2002;
Hoffmanet al., (1999); Liebermann and Stashevsky,2002).Privacy
risk includes the unauthorized acquisition of personal information
during Internet use or theprovision of personal information
collected by companies to third parties.Perceived privacy risk
causes consumers to be reluctant in exchanging personal
information with Webproviders (Hoffman
et al
., 1999). The same authors suggest that with increasing privacy
concerns, thelikelihood of purchasing online decreases. Similarly,
George (2002) found that a belief in the privacy of personal
information was associated with negative attitudes toward Internet
purchasing
11
12. 4. Previous online shopping experiences
Past research suggests that prior online shopping experiences have
a direct impact on Internet shoppingintentions.Satisfactory
previous experiences decreases consumers’ perceived risk levels
associated with onlineshopping but only across low-
involvement goods and services (Monsuwé et al., 2004).Consumers
that evaluate positively the previous online experience are
motivated to continue shopping onthe Internet (Eastlick and Lotz,
1999; Shim
et al ., 2001; Weber and Roehl, 1999).
5. CONCLUSION
Relying on an extensive literature review this paper aims to identify
the main drivers of online shopping andthus to give further insights
in explaining consumer behavior when adopting the Internet for
buying as thisissue is still in its infancy stage despite its major
importance for academic and professionals.This literature review
shows that attitude toward online shopping and intention to
shop online are not onlyaffected by perceived benefits and
perceived risks, but also by exogenous factors like consumer
traits,situations factors, product characteristics, previous online
shopping experiences.Understanding consumers’ motivations and
limitations to shop online is of major importance in e-business for
making adequate strategic options and guiding technological and
marketing decisions in order toincrease customer satisfaction. As
reported before consumers´ attitude toward online shopping is
influencedby both utilitarian and hedonic factors. Therefore, e-
marketers should emphasize the enjoyable feature of their sites as
they promote the convenience of shopping online. As personal
characteristics also affect buyers´attitudes and intentions to engage
in Internet shopping e-tailers should customize customers´
treatment.Furthermore, e-vendor should assure a trust-building
relationship with its customers to minimize perceivedrisk
associated to online shopping. Adopting and communicating a clear
privacy policy, using a third partyseal and offering guarantees are
mechanisms that can help in creating a reliable environment.Some
limitations of this study must be pointed out as future avenues for
future research. The factorsidentified as main drives of shopping
12
13. online are the result of a literature review and there can always
befactors of influence on consumers´ intentions to shop on the
Internet that are not included because they areaddressed in other
studies not included in this review. However there are
methodological reasons to believethat the most relevant factors
were identified in this context. A second limitation is that this paper
is the resultof a literature review and has never been tested in its
entirety using empirical evidence. This implies thatsome caution
should be taken in applying the findings that can be derived from
this study. Further research isalso needed to determine which of
the factors have the most significant effect on behavioral intention
to shopon the Internet.
13
14. Research Methodology
Sample Size
The number of survey conducted was 35. The survey was
administered to consumers both males and females from the age
frame of 16years to 55years. It catered to people living in Mumbai,
Pune and Gujarat.
Sampling Technique
The technique used is Convenience Sampling looking at the sample
size and considering the scope of survey.
Primary Data
The data used in the survey was the primary data which was
catered to the consumers by using the questionnaire method. The
data was administered in an electronic format.
Secondary Data
Secondary data was collected for the purpose of review of
literature where data from previous studies was collected for the
purpose of reference and framing the survey outline.
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19. Findings
35 surveys were filled, out of which 22 were female and 13 were
male.
39% people shop their apparels from retail shops, 58% from malls
and only 3% shop from online websites.
55% people choose brand as their parameter, 39% choose price
and 6% go on the location of the store or mall.
Out of the total percentage of people surveyed 52% are brand
conscious and the remaining are not.
55% people do their apparel shopping monthly, the most of which
are females, 42% do it every six months and 3%do it once a year,
most of which are males.
64% people say that online shopping is safe and remaining say no.
61% people think that online shopping doesn’t give them good
variety of clothes.
88% people choose shopping from retail stores over online
websites.
45% of the people think online websites offer better price range for
shopping.
27% people think that the variety offered is too less by online
websites for apparels.
28% people think that the websites offer very few options for sizes.
52% of the people think that online shopping is affecting the sales
of retail stores.
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20. Recommendations
Online shopping is the new mode of shopping which is very up
coming and is going to be the future of shopping.
There has to be an increase in awareness of people about the
online shopping websites, their products and the safety in buying
from internet.
There have to be proper cyber laws to protect the interests of the
consumers.
The retailers have to come up with better discount offers and new
schemes to attract people so that their sales are not affected.
They need to have more price range of products and should keep
their customers updated about the fashion currently.
If people would like to spend a day with their family out of the
entire busy month nothing is as good as retail shopping, where the
entire family is bonded again.
20
21. Conclusions
Most of the youth prefer online shopping and the adults prefer
retail shopping. Youth find it very easy and convenient to swipe
their credit cards than actually remove one whole day out of their
holiday or work schedule to actually go and shop for their apparels.
Youth are more brand conscious about the brand what they wear
and how much they bought it for. On the other hand adults are
shop loyal. They trust the owner of the shop very much as they
have been buying clothes from there since a long time. The owner
of the shops also knows his customer well so they do not hesitate
in giving discounts.
People are still not very inclined towards online shopping. They do
not feel its very safe and is a good way of shopping.
They consider shopping as a fun thing so they wish to go out to the
retail stores try some clothes see if they look good in it, if the clour
suits them and material is good only then they choose to buy it.
But slowly and steadily even online shopping is gaining importance
as it is the upcoming market in today’s world. People don’t have to
stand in long lines, wait for their turn in the retail stores and then
buy clothes. They can easily sit at home choose the latest apparel in
vogue and the order is delivered at their door step.
Retail outlets need to come up with a better price range and good
variety of clothes if they wish to be in competition with the online
websites.
Retail shopping and online shopping have been the revolution in
the shopping era.
21
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