Torg.uz from the 4Ps perspectives and suggesting some enhancements and improvements that should be made by the management of the website to success in the future.
Retail Management of the “Cornerstore” or “Murdulloev” private enterprise.Miraziz Bazarov
The document summarizes a research report on the retail management of a grocery store called "Cornerstore" or "Murdulloev". The research examined various aspects of the store's operations including its trade area, customer profile, space usage, and employee management. Key findings include that the store's primary trade area is 0.7 km and its location near a market and bus stop is favorable. The typical customer has a low-middle income and improvements like hiring female employees and expanding hours were recommended. The store's design and limited space were issues, and expanding the premises was suggested. Employees were competent but could improve politeness and empowerment would increase motivation and efficiency.
This document describes a study that classified 137 online retail stores selling women's apparel. Researchers analyzed 44 attributes of each store's website and customer interface. Through statistical analysis including cluster and factor analysis, they identified five categories of online store interfaces: super stores, promotional stores, plain sales stores, one page stores, and product listings. The study provides insight into strategies used by early internet retailers and a framework for understanding different approaches to the online store experience.
Stimulation of recreational consumers to visit downtown shopping centersPeter Raijmakers
This document provides a summary of a graduation paper that aims to improve the attractiveness of downtown shopping centers in the Netherlands for recreational consumers. The paper is divided into two phases: phase one investigates the personal, time, and leisure characteristics that influence a person's choice to do recreational shopping; phase two focuses on the relationship between shopping center attributes and a person's choice of shopping center for recreational shopping. Statistical models are used to analyze data on Dutch citizens, their leisure activities, and nine downtown shopping centers. The results provide advice on how to attract different demographic groups by modifying attributes like store supply, colors, and size of the shopping centers.
The document discusses trends in the Ukrainian economy and e-commerce market. It summarizes that the Ukrainian light industry market is worth about $1.5 billion annually, though actual consumption is likely higher. E-commerce in Ukraine is growing rapidly at 50-60% annually and is projected to double in size each year. While electronics and appliances currently dominate online sales, demand exists for other product categories like food, clothing, shoes, and household goods to expand further online.
The document discusses online apparel shopping versus retail apparel shopping. It begins with an introduction that outlines how apparel shopping has transformed over the last 50 years with the rise of international brands and the concept of brand loyalty. It then discusses some of the key differences between online and retail shopping, such as lower prices, better offers, accessibility, variety and availability online. The literature review covers several academic papers on drivers of online shopping behavior and what motivates consumers to shop online. Some of the main drivers identified are perceived benefits like convenience and enjoyment, as well as perceived risks. Exogenous factors like consumer traits, experiences and trust also influence online shopping behavior. The research methodology, data analysis, findings and recommendations are then outlined.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
This document discusses a literature review on the future prospects of e-commerce in the retail industry. It begins by outlining the importance and scope of the topic. It then discusses the criteria used to select literature and the organizational pattern of the review. The literature review itself covers the concept of e-commerce, its significance for retail industry, current trends such as personalization and optimization of online stores, and future prospects such as expanded customer access and reduced costs.
Retail Management of the “Cornerstore” or “Murdulloev” private enterprise.Miraziz Bazarov
The document summarizes a research report on the retail management of a grocery store called "Cornerstore" or "Murdulloev". The research examined various aspects of the store's operations including its trade area, customer profile, space usage, and employee management. Key findings include that the store's primary trade area is 0.7 km and its location near a market and bus stop is favorable. The typical customer has a low-middle income and improvements like hiring female employees and expanding hours were recommended. The store's design and limited space were issues, and expanding the premises was suggested. Employees were competent but could improve politeness and empowerment would increase motivation and efficiency.
This document describes a study that classified 137 online retail stores selling women's apparel. Researchers analyzed 44 attributes of each store's website and customer interface. Through statistical analysis including cluster and factor analysis, they identified five categories of online store interfaces: super stores, promotional stores, plain sales stores, one page stores, and product listings. The study provides insight into strategies used by early internet retailers and a framework for understanding different approaches to the online store experience.
Stimulation of recreational consumers to visit downtown shopping centersPeter Raijmakers
This document provides a summary of a graduation paper that aims to improve the attractiveness of downtown shopping centers in the Netherlands for recreational consumers. The paper is divided into two phases: phase one investigates the personal, time, and leisure characteristics that influence a person's choice to do recreational shopping; phase two focuses on the relationship between shopping center attributes and a person's choice of shopping center for recreational shopping. Statistical models are used to analyze data on Dutch citizens, their leisure activities, and nine downtown shopping centers. The results provide advice on how to attract different demographic groups by modifying attributes like store supply, colors, and size of the shopping centers.
The document discusses trends in the Ukrainian economy and e-commerce market. It summarizes that the Ukrainian light industry market is worth about $1.5 billion annually, though actual consumption is likely higher. E-commerce in Ukraine is growing rapidly at 50-60% annually and is projected to double in size each year. While electronics and appliances currently dominate online sales, demand exists for other product categories like food, clothing, shoes, and household goods to expand further online.
The document discusses online apparel shopping versus retail apparel shopping. It begins with an introduction that outlines how apparel shopping has transformed over the last 50 years with the rise of international brands and the concept of brand loyalty. It then discusses some of the key differences between online and retail shopping, such as lower prices, better offers, accessibility, variety and availability online. The literature review covers several academic papers on drivers of online shopping behavior and what motivates consumers to shop online. Some of the main drivers identified are perceived benefits like convenience and enjoyment, as well as perceived risks. Exogenous factors like consumer traits, experiences and trust also influence online shopping behavior. The research methodology, data analysis, findings and recommendations are then outlined.
Has online shopping contributed towards the recent decline in uk retail saleskrunal0000
This proposal examines whether online shopping has contributed to the recent decline in UK retail sales. The research aims to understand consumer perceptions and behaviors regarding online versus retail shopping. Specifically, it seeks to determine why consumers prefer online shopping and how their buying behaviors have changed in the UK. The proposal outlines the research questions, objectives, literature review, and methodology, which will include collecting both primary and secondary data through surveys to analyze consumer segmentation, online spending habits, and willingness to purchase online.
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
The document is a study report submitted by Areeba Naseem on online shopping behavior in India. It explores the growing trend of online shopping in India and highlights key findings from a survey. The survey found that over half of respondents prefer online shopping, with apparel and electronics being the most popular purchase categories. Cash on delivery was the preferred payment method. Respondents indicated a willingness to wait over 5 days for delivery and additional days to qualify for free shipping. Trust in online shopping has remained steady or increased for most. When items are out of stock online, most will check other websites rather than going to physical stores.
This document discusses a literature review on the future prospects of e-commerce in the retail industry. It begins by outlining the importance and scope of the topic. It then discusses the criteria used to select literature and the organizational pattern of the review. The literature review itself covers the concept of e-commerce, its significance for retail industry, current trends such as personalization and optimization of online stores, and future prospects such as expanded customer access and reduced costs.
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
The document provides an overview of the methodology used in compiling market reports. It discusses the use of secondary market research from various reliable sources. Cross-referencing of data is conducted to ensure validity and reliability. Reports include data from the last 12 months prior to publication and provide definitions of key terms. Charts include information like data sources and time periods. The structure of reports is also outlined, including sections on the market, trends, sales, users, products, payments, delivery and players. Specific details on the methodology of the current Poland B2C e-commerce market report are also provided.
The bangladeshi consumer behavior and attitude toward superstoresAlexander Decker
This document discusses the growth of superstores in Bangladesh and consumer behavior toward them. It provides background on the history of supermarkets globally and in Bangladesh. Currently there are over 200 superstores in Bangladesh with an annual turnover of about $150 million. The major superstore chains in Bangladesh are expanding rapidly to meet growing demand. Factors like quality, variety, location, cleanliness and competitive prices positively influence customer satisfaction at superstores and ensure their loyalty. The expansion of superstores is expected to provide benefits like stable food prices, more jobs, and better prices and treatment for farmers. However, superstores still face challenges in developing strong supply chains.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Sample Report: Global Clothing B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Global Clothing B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/global-clothing-b2c-e-commerce-market-2021/
Product Brochure: Global E-Commerce Marketplaces 2016yStats.com
Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016".
Find more here: https://www.ystats.com/product/global-ecommerce-marketplaces-2016/
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
Find more here: https://www.ystats.com/product/online-retail-in-emerging-markets-2016/
In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.
Product Brochure with summarized information of our publication "Turkey B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/turkey-b2c-e-commerce-market-2017-2/
A detailed study on fraud analysis of international trade on ecpommerce platf...Smriti Tikoo
When items of utility or services are bought or sold via electronic exchange of money over an online crafted platform it is called an ecommerce transaction. The beauty of this platform is it allows users to access from the cossy comfort of their homes and offers a variety of items to choose from and hassle free shipping and timely deliveries.
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Seller reputation impact on sales performance in public e-marketplace BukalapakTELKOMNIKA JOURNAL
This document summarizes a study that examines the impact of seller reputation on sales performance in the Indonesian e-marketplace Bukalapak. Specifically, it investigates the relationship between four measures of seller reputation (number of positive reviews, negative reviews, price, and number of followers) and sales volume. The study collects data on these variables for five smartphone products sold on Bukalapak over 30 days. Regression analysis finds that for two of the products, price and number of positive reviews significantly impacted sales volume, while number of followers impacted one product. Overall, the analysis provides insight into how seller reputation factors influence sales in the Indonesian online market context.
Product Brochure: Global Cross-Border B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Global Cross-Border B2C E-Commerce 2017".
Find more here: https://www.ystats.com/product/global-cross-border-b2c-e-commerce-2017/
Product Brochure: Omnichannel Trend in Global B2C E-Commerce and General Reta...yStats.com
Product Brochure with summarized information of our publication "Omnichannel Trend in Global B2C E-Commerce and General Retail 2015".
Find more here: https://www.ystats.com/product/global-omnichannel-trend-2015/
Impact of e commerce on purchase behavior of student in higher education a st...Jai Prakash
This document is a dissertation submitted by Jai Prakash to CSJMU University in partial fulfillment of an MBA degree. It examines the impact of e-commerce on the purchase behavior of students in higher education. The dissertation includes an introduction, literature review, problem statement, objectives, research methodology, data analysis and interpretation, findings and conclusions, suggestions, and bibliography. It was conducted under the guidance of Dr. Mukesh Ranga and examines students' online purchasing habits through a questionnaire.
General information
Internet marketing is part of e-commerce. It is also called online marketing. It can include parts such as SMM , SEO , PPC , information management, PR , internet analytics, customer development (collecting feedback from customers to improve products and services).
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketerskijumpman
This document provides an overview of web analytics for B2B marketers. It discusses how web analytics has evolved from simple metrics like page views to more sophisticated capabilities that provide insights into customer segments and online behavior. The document also covers selecting a web analytics vendor, common uses of web analytics like A/B testing and campaign tracking, and how analytics can be used to improve websites and drive business results.
Product Brochure with summarized information of our publication "Asia-Pacific Cross-Border B2C E-Commerce 2018".
Find more here:https://www.ystats.com/market-reports/asia-pacific-cross-border-b2c-e-commerce-2018/
The document provides an overview of the methodology used in compiling market reports. It discusses the use of secondary market research from various reliable sources. Cross-referencing of data is conducted to ensure validity and reliability. Reports include data from the last 12 months prior to publication and provide definitions of key terms. Charts include information like data sources and time periods. The structure of reports is also outlined, including sections on the market, trends, sales, users, products, payments, delivery and players. Specific details on the methodology of the current Poland B2C e-commerce market report are also provided.
The bangladeshi consumer behavior and attitude toward superstoresAlexander Decker
This document discusses the growth of superstores in Bangladesh and consumer behavior toward them. It provides background on the history of supermarkets globally and in Bangladesh. Currently there are over 200 superstores in Bangladesh with an annual turnover of about $150 million. The major superstore chains in Bangladesh are expanding rapidly to meet growing demand. Factors like quality, variety, location, cleanliness and competitive prices positively influence customer satisfaction at superstores and ensure their loyalty. The expansion of superstores is expected to provide benefits like stable food prices, more jobs, and better prices and treatment for farmers. However, superstores still face challenges in developing strong supply chains.
The Effect of Online Marketing and Price Perception of Purchase Decisions Cas...ijtsrd
The development of information and communication technology has made a shift in consumer shopping behavior from offline stores to online sales in Indonesia, one of which is marked by the growth of online sales that are experiencing a significant increase. one of the factors that influence consumers in buying a product is a marketing system and price perception. If online marketing continues and the price offered is lower than its competitors, consumers will buy more products at the store. Therefore, in this study the authors use online marketing and price perception as independent variables and purchasing decisions as the dependent variable. In this study the method used is a quantitative method with an associative approach. In this research, the population is the consumers of Toko Aidilia Os Medan. The method of sampling in this study used probability sampling techniques with a simple random sampling approach of 60 respondents. Data collection is done by distributing questionnaires to respondents. In this study using data analysis techniques, namely validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test, and the coefficient of determination test R2 , which is operated through the SPSS 16 program. The results of the t test study of online marketing variables t value 4.281 t table 2.001 means that online marketing has an influence on purchasing decisions and the perception of price variable t value 5.246 t table 2.001 means that price perception has an effect on purchasing decisions. F test of online marketing variables and price perception F value calculated 29.342 F table 3.23 shows that online marketing and price perception together influence the purchase decision. The coefficient of determination R2 of 0.507 indicates that online marketing variables and price perception affect purchasing decisions by 50.7 and the remaining 49.3 is influenced by other factors not included in this study. The conclusion of the research results shows that online marketing has a significant effect on purchasing decisions and price perceptions have a significant effect on purchasing decisions, Simultaneously online marketing and price perceptions have a significant effect on purchasing decisions. Aidilia Adhami Siregar | Togu Harlen Lbn. Raja | Lasman Eddy Bachtiar ""The Effect of Online Marketing and Price Perception of Purchase Decisions (Case Study at Medan Aidilia Os Shop)"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-2 , February 2020,
URL: https://www.ijtsrd.com/papers/ijtsrd29930.pdf
Paper Url : https://www.ijtsrd.com/management/marketing/29930/the-effect-of-online-marketing-and-price-perception-of-purchase-decisions-case-study-at-medan-aidilia-os-shop/aidilia-adhami-siregar
A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimb...ijtsrd
Flipkart are one of the leading online shopping websites in India. In this paper an attempt has been made to find customers satisfaction towards and flipkart. A sample of 50respondent's were conveniently selected from Coimbatore District. The findings were analyzed using simple percentage analysis, ranking test. Findings reveal that female customers whose annual income is high are highly satisfied towards and flipkart. The research also concludes that even though is giving branded and quality product but customer are very much attracted towards the best services of flipkart. R. Maheswari | N. Sandhiya "A Study on Customer Satisfaction towards Online Shopping in Filpkart in Coimbatorecity" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29267.pdf Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/29267/a-study-on-customer-satisfaction-towards-online-shopping-in-filpkart-in-coimbatorecity/r-maheswari
Sample Report: Global Clothing B2C E-Commerce Market 2016yStats.com
Free Report Samples for our publication " Global Clothing B2C E-Commerce Market 2016".
Find the full report available for purchase at: https://ystats.com/shop/global-clothing-b2c-e-commerce-market-2021/
Product Brochure: Global E-Commerce Marketplaces 2016yStats.com
Product Brochure with summarized information of our publication "Global E-Commerce Marketplaces 2016".
Find more here: https://www.ystats.com/product/global-ecommerce-marketplaces-2016/
Product Brochure: Online Retail in Emerging Markets 2016yStats.com
Product Brochure with summarized information of our publication "Online Retail in Emerging Markets 2016".
Find more here: https://www.ystats.com/product/online-retail-in-emerging-markets-2016/
In order to remain competitive, supermarket and hypermarket chains are developing new store formats to suit differing local market needs, and are adapting their product and service offerings to differentiate themselves from their competitors.
Product Brochure with summarized information of our publication "Turkey B2C E-Commerce 2017".
Find more here: https://www.ystats.com/market-reports/turkey-b2c-e-commerce-market-2017-2/
A detailed study on fraud analysis of international trade on ecpommerce platf...Smriti Tikoo
When items of utility or services are bought or sold via electronic exchange of money over an online crafted platform it is called an ecommerce transaction. The beauty of this platform is it allows users to access from the cossy comfort of their homes and offers a variety of items to choose from and hassle free shipping and timely deliveries.
arvato accompagne les entreprises dans leur expansion en Europearvato France
L’accès à un nouveau marché étranger est toujours un challenge pour les entreprises. Même lorsque le produit est convaincant, de nombreux obstacles sont à franchir pour réussir une expansion internationale. Afin d’aider les entreprises à surmonter ces difficultés, arvato vient de publier le livre blanc GlobeX en collaboration avec l’entreprise de conseil SVG Partners. Le guide s’adresse notamment aux entreprises technologiques américaines qui prévoient une expansion sur les marchés européens.
Seller reputation impact on sales performance in public e-marketplace BukalapakTELKOMNIKA JOURNAL
This document summarizes a study that examines the impact of seller reputation on sales performance in the Indonesian e-marketplace Bukalapak. Specifically, it investigates the relationship between four measures of seller reputation (number of positive reviews, negative reviews, price, and number of followers) and sales volume. The study collects data on these variables for five smartphone products sold on Bukalapak over 30 days. Regression analysis finds that for two of the products, price and number of positive reviews significantly impacted sales volume, while number of followers impacted one product. Overall, the analysis provides insight into how seller reputation factors influence sales in the Indonesian online market context.
Product Brochure: Global Cross-Border B2C E-Commerce 2017yStats.com
Product Brochure with summarized information of our publication "Global Cross-Border B2C E-Commerce 2017".
Find more here: https://www.ystats.com/product/global-cross-border-b2c-e-commerce-2017/
Product Brochure: Omnichannel Trend in Global B2C E-Commerce and General Reta...yStats.com
Product Brochure with summarized information of our publication "Omnichannel Trend in Global B2C E-Commerce and General Retail 2015".
Find more here: https://www.ystats.com/product/global-omnichannel-trend-2015/
Impact of e commerce on purchase behavior of student in higher education a st...Jai Prakash
This document is a dissertation submitted by Jai Prakash to CSJMU University in partial fulfillment of an MBA degree. It examines the impact of e-commerce on the purchase behavior of students in higher education. The dissertation includes an introduction, literature review, problem statement, objectives, research methodology, data analysis and interpretation, findings and conclusions, suggestions, and bibliography. It was conducted under the guidance of Dr. Mukesh Ranga and examines students' online purchasing habits through a questionnaire.
General information
Internet marketing is part of e-commerce. It is also called online marketing. It can include parts such as SMM , SEO , PPC , information management, PR , internet analytics, customer development (collecting feedback from customers to improve products and services).
A Practitioner’s Guide to Web Analytics: Designed for the B-to-B Marketerskijumpman
This document provides an overview of web analytics for B2B marketers. It discusses how web analytics has evolved from simple metrics like page views to more sophisticated capabilities that provide insights into customer segments and online behavior. The document also covers selecting a web analytics vendor, common uses of web analytics like A/B testing and campaign tracking, and how analytics can be used to improve websites and drive business results.
1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field.
2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide.
3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.
This document summarizes an app called FAVORaim that provides personalized notifications to users about events, goods, and services based on their interests. It allows users to specify their interests and receive relevant information even when traveling abroad. The app is available on iOS, Android, and soon other platforms. It aims to directly connect interested users with small businesses and events. Businesses can use the app to target specific audiences and analyze user data and engagement. The founders have prior experience building successful information systems and a close-knit team. They aim for international expansion and long-term growth.
This research focuses on the analysis of factors affecting the market share of retailers
in Vietnam. This research uses the 5Ss model of e-marketing to analyze, including Sell,
Serve, and Speak, Save, Sizzle. Both methods of quantitative and qualitative will be used
to conduct the study. In this study, the researchers collected information of customers,
managers, directors in 25 retailers in Vietnam. In each retailer, the researcher delivered
survey questionnaire to 15 people who are customers, managers and directors. The total
number of survey questionnaires delivered is 375 and 360 survey questionnaires were
collected. Research results showed that Cronbach’s Alpha of 05 factors affecting the
market share of the retailers is Sizzle (0.885), save (0.779), Sell (0.757), and Serve (0.709)
and Speak (0.708). This research has proposed some implications for the market share of
retailers, including technology enhancement for full message delivered, approaching to
target customers, improvement of product diversity.
Online marketing is the fastest growing form of direct marketing. Technological advances have created a digital age where 90% of the world's data in the last 2 years. As a result, marketing strategies must adapt to leverage today's technology. Online marketing involves companies' efforts to market products, services, and build relationships over the internet. It can be classified by who initiates it and targets consumers, businesses, or both. Setting up an effective online marketing presence involves creating a website, using social media, online ads and promotions, and email.
This document discusses various e-business models used in business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), and government electronic commerce. It outlines different models like the buyer model, marketplace model, and seller model for B2B, as well as portal, e-tailer, and marketplace models for B2C. It also discusses emerging models like mobile commerce (m-commerce) and peer-to-peer (P2P) commerce.
E-commerce Business Models, Major Business to Consumer (B2C) business models, Major Business to Business (B2B) business models, Business models in emerging E-commerce areas, How the Internet and the web change business: strategy, structure and process, The Internet: Technology Background, The Internet Today, Internet II-The Future Infrastructure, The World Wide Web, The Internet and the Web : Features
This document provides an introduction and background for a thesis on internet marketing acquisition processes. It discusses internet marketing and how it relates to the traditional marketing mix. It also explores companies' and consumers' perspectives on internet marketing. The thesis will focus on analyzing the acquisition process for attracting visitors to the website www.flashgame4fun.com, specifically looking at search engine optimization and link building activities. Both qualitative and quantitative research methods will be used, including analyzing documents, collecting data from the case study website, and testing the effectiveness of acquisition activities.
Essentials of a platform business modelValueCoders
A platform business model connects buyers and suppliers who can then transact with ease. This model is being seen as the latest trend in businesses of today.
This document provides an overview of consumer-to-consumer (C2C) e-commerce business in Bangladesh. It discusses the C2C business model where consumers can sell directly to other consumers online without middlemen. Some key C2C platforms in Bangladesh are mentioned, including Bikroy.com, Cellbazaar.com, and Clickbd.com. Both advantages like economic growth and free advertising, and disadvantages like limited product information and personal risks are outlined. The conclusion states that C2C e-commerce is growing and allowing unique products to be sold, giving customers a sense of community on social media platforms. Recommendations to improve the industry are provided.
This document summarizes a review article on digital marketing. It begins with an introduction discussing changes in marketing due to technological advances and the rise of internet marketing. It then reviews literature on the topic, finding that digital marketing allows for more precise customer targeting, creates new business opportunities, and is more cost-effective for measuring returns. Social media in particular has opened new avenues for communication between businesses and customers. The review concludes that digital content, word-of-mouth marketing, social media strategies, online reviews, and blogs can all be effective digital marketing tools when used as part of an overall strategic plan.
Direct and online marketing building direct customer relationshipsUmair Aslam
This document discusses various aspects of direct marketing and online marketing strategies. It begins by defining direct marketing and discussing its benefits to customers and companies. It then identifies major forms of direct marketing like mobile phone marketing, podcasts/vodcasts, and interactive TV. It explains how companies have adapted to new technologies like the internet with online marketing strategies. It discusses how companies conduct online marketing and create websites to profitably deliver value to customers. It concludes by outlining some public policy and ethical issues presented by direct marketing like consumer irritation, unfairness, deception, fraud, security, and privacy concerns.
BazarMaker is a tool that allows users to easily create vertical online marketplaces focused on specific products in a given country. It redefines online marketplaces by creating targeted sites for singular products to provide quick, relevant search results. Users can choose layouts and themes to customize their new marketplace, then add products and enable searching and social features to help the site grow organically. Some example marketplaces in BazarMaker's portfolio include sites for watches, used cars, real estate, computer parts, and cellphones.
BazarMaker is a tool that allows users to easily create vertical online marketplaces focused on specific products in a given country. It redefines online marketplaces by creating targeted sites for single products to provide quick, relevant search results. Users can choose layouts and themes to customize their new marketplace. Products can then be added, searched for based on defined attributes, and evaluated by experts. The goal is to organically grow these niche marketplaces through social media promotion.
This document summarizes a research paper titled "A Critical Review of Digital Marketing" by Dr. Madhu Bala and Mr. Deepak Verma. The paper provides an overview of digital marketing trends, including search engine optimization, social media marketing, and e-commerce marketing. It discusses how businesses can benefit from these digital marketing techniques. The paper also reviews previous literature on topics like the effectiveness and cost-efficiency of digital marketing compared to traditional methods. Overall, the document aims to critically analyze the field of digital marketing.
This document provides a summary of a research paper that reviews digital marketing. It begins with an abstract that outlines the study's objectives to analyze popular internet marketing techniques used today and compare traditional and digital marketing. The methodology section indicates that the study uses a critical literature review approach to secondary data sources. The analysis section then discusses key topics like the power of internet/digitization seen in major companies, trends in internet usage, and different internet marketing techniques analyzed in the study like SEO, social media marketing, content marketing, and more. It aims to understand preferred approaches and whether companies favor internet over traditional marketing.
This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources. The various articles,
researches, reports, newspapers, magazines, various websites and the information on internet have been studied. We experience a radical change in India towards the digitization. The consumer are looking and searching more on internet to find the best deal form the sellers around India as compared to traditional or conventional methods. In this study, we acknowledged that businesses can really benefit from Digital Marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, e-commerce marketing, campaign marketing, and social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games and are becoming more and more common in our advancing technology. It is demonstrated that we all are connected through whatsapp and facebook and the increasing use of social media is creating new opportunities for digital marketers to attract the customers through digital platform. Awareness of consumer’s motives is important because it provides a deeper understanding of
what influences users to create content about a brand or store. Digital marketing is cost effective and having a great commercial impact on the business. Based on this study, it can further be argued that knowing which social media sites a company’s target market utilizes is another key factor in guaranteeing that online marketing will be successful. The effectiveness of Internet marketing with respect to different business can be analyzed. The study can further be extended
to compare the internet marketing techniques with specific to various businesses. Keywords: - Internet, Marketing, Digitization, Social Media, Marketing Trends, Digital
Marketing
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Torg.uz 4P analysis
1. Introduction
The aim of this report is studying Torg.uz from the 4Ps perspectives and suggesting some
enhancements and improvements that should be made by the management of the website to
success in the future.
Company overview.
During the period between 2001 and 2002, Vyacheslav Kan, the future creator of Torg.uz,
became an active internet user. Subsequently, he noted that the electronic notice boards are very
popular in the developed countries and he decided to create a convenient electronic notice board
in Uzbekistan (Kan, 2005). So, Vyacheslav Kan decided to use professionals and hired
Stylemix.net for that purpose. In spite of the belief that the actions and innovations in electronic
sphere should be made quickly and decisively, he insisted on the meticulous deliberation of the
details and gradual development of the website. After 18 months of the projecting, the final
version was ready. The conception of deliberate projecting proved to be successful in this case;
Torg.uz became one of the most popular websites of UzNet immediately after it was officially
open on 25 May, 2004. The popularity of the website was transformed into commercial success
after the registration of “TIRS Diling” company that works as the operator of Torg.uz’s
commercial side. Now, Torg.uz the most popular website in Uzbek segment of internet
according to www.uz (2010).
Methods of collecting data. Scopes and limitations.
There were several methods of collecting data about Torg.uz. Firstly, the own experience of
using Torg.uz was recalled to expose from inside the process of working website and using
additional services. Secondly, Vyacheslav Kan, the owner and administrator of the website was
interviewed via private message service of internet-forum. He shared his own experience and
vision of Torg.uz’s development. Besides, he compared the efficiency of the additional services
and exposed the feedback of certain customers. He turned out to be open-minded and optimistic
entrepreneur. Thirdly, the internet-club at Mirzamakhmud Musakhanov Street was a testing area
for the research on Torg.uz’s customers. The workers of internet-club were very suspicious of
the purposes of research and reluctant to share any information. However, the information they
consequently shared was usable for the report too.
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
2. Product
Of course, the main product of Torg.uz is providing facilities for the publication of notices and
ads on the one hand, and proving high quality services of searching them on the other. So, every
visitor of the website is considered to be as the consumer of Torg.uz’s service. But, the
customers that are actually paying for some additional services or internet-banners are also
important for the website, because their money finance the development of the website. So,
Torg.uz tries to provide high quality of its services for both types of the users, because the
growth of the popularity of the website consequently leads to the increased amount of the users
of additional services and placing internet-banners.
There are two main categories of Torg’s customers that pay for the services. First category is the
users that want to mark out and highlight their advertisements to enhance the efficiency of their
notices or advertisements. The second category is the advertisers that want to purchase placing
for own internet-banners.
So, highlighting ads or notices means that the visitors of the website will see the particular
advertisement first, and it will help to close a deal faster. Now, there are only two ways of
highlighting the ads. First is the promotion of ads to the top of the section. For instance, the
advertisement of laptop sale will be placed at the very beginning of ads’ list. Besides, visitors
will be able to see the photo related to the advertisement and the part of the text. In addition to all
this, such ads will rotate on the main page by turn. Second way is setting the title of ads in bold
face. But, Vycheslav Kan noted in correspondence that according to the feedback of the
premium users the first method is far more efficient.
The examples of highlighting ads:
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
3. Second category of these users is the advertisers that want to promote their goods and services
using the banners on the website. There is a vast mix of possibilities for these customers.
Advertisers are able to place their banners in the specific places, such as top banner, right or left
ones, or “skyscraper”. Besides, they can limit the presentation of banners to a specific section
(for instance, avto.torg.uz or rabota.org.uz).
Beside this, the service of SMS–notification was introduced not long ago. It helps users to be
aware of the latest responses on the users’ ads for one week.
Price
There are two main products for which customers pay for. So, the prices for using additional
services and placing internet-banners are discussed in this part of the report.
The standard unit called “Advertising Bonus” (AB) is used for the paying additional services.
The price for one AB is 1,000 soums. Vyacheslav Kan noted that the he will not alter the price
for AB. Instead, he wants to increase the range of the services that are offered to the customers
and he thinks after that that the amount of AB paid for the most demanded services should be
increased. In addition, there are additional bonuses for some of the services or methods of
payments, for example a user acquires one AB when he or she buys the service of SMS-
notification.
The prices for placing internet-banners range from 30 to 50 Euros for 100 000 of shows
depending on the place of publications (Torg.uz, 2010). Mr. Kan said that the prices for placing
internet-banners are adequate, especially considering the popularity of Torg.uz. He noted that the
popularity of the site assists banner advertisers in promoting their products very effectively,
because the visitors of the site “are already willing to buy or sell something”. Indeed, the
orientation of the site helps internet-banners to be effective, so the price for them is considered to
be fair by both Torg.uz and advertisers, Mr.Kan also notes this fact.
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
4. Promotion
The analysis of Torg.uz’s users in internet-clubs show that the methods of promotion that the
company uses are considered to be effective, especially considering the costs for this methods.
Torg.uz has agreements with many internet-clubs, the details of these agreements are not
exposed, but Mr.Kan says that the cooperation is mutually beneficial for both of the parties. The
booklets that show the advantages of torg.uz, together with the tickets “Torgуй легко” (Trade
easily), on the monitors can be seen in many internet-clubs of Tashkent, including the one at
Mirzamakhmud Musakhanov Street. In general, the distribution of promotional booklets and
stickers was the main method of promotion. For example, one of the actions called “Autosticker”
is still working.
Torg.uz was also being promoted though the systems of banner exchange. But, Mr. Kan notes
that now this method is not used, because of its inefficiency.
Various actions, events are also used to promote and increase the loyalty of the users. For
instance, the array of the events, called “BeerDrinGking” (пЫвопитие), is used for the informal
meeting of the oldest and prominent users of Togr.uz and its forum. The actions with one of the
Tashkent providers can also be considered as an example of this was of promotion.
Vyacheslav Kan in the interview exposed his opinion that now the main method of promotion
are users’ recommendations to their friends and successful experience of the first acquaintance
with the website.
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
The prices for placing internet-
banners varies depending on the
place and section of publication
5. Place
This part of the marketing mix has been researched from two sides. First was the locations and
capacity of the web-servers, while the second was the locations and convenience of the methods
of payment for the services.
Initially the website was located on the servers outside the country, but now website is situated in
placed the in Tas-IX (Tashkent Internet Exchange), so the traffic of the website is free of charge
for many users, including the users of "Jet Unlim" or Sarkor Tas-IX. Also, the capacities of the
servers used for hosting do not give any rise to complaints, especially after the transition of the
server on 22 February, 2010.
The methods of payment include paying though SMS-messages and paying in cash though
special partners. Many users of the website noted on the web-forum that the system of payment
should be improved.
Recommendations
Because of the fact that all the Ps of Torg.uz are related to the web-sphere, the majority of the
changes should be made there.
The division on the basis of novelty should be introduced. Recently, many stores started to use
Torg.uz as a convenient platform for the promotion of their services and goods. Their ads
confuse the visitors, because the majority of them use this website for buying used goods. That’s
why there should be clear, well-defined division on new and used goods.
The introduction of search via filters in all the sections will be beneficial for both visitors and
advertisers. Now, there is a lump of complaints related to the problems of searching needed
information. The search itself is not a solution, there should be special filters. And of course,
there should be different types of filtrations. For example, there should be filtration according to
the brand, model, manufacturing year and the possible price at avto.torg.uz. Another example is
the section of the real estate, which should be firstly segregated into its own sub-domain, and
then the filters on the district, amount of rooms, floor, material and possible prices should be
created. So, these possible examples show that the introduction of filters would be difficult,
though prolific of Torg.uz and its users. The development of this introduction should be made on
the basis of the desires of users, their feedback, together with common sense.
One of the problems that arise because of the popularity of the website is the readability and
grammatical correctness of the ads. On the one hand, the form of notice can give a reader some
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
6. additional information about the background and reliability of advertiser. One the other hand,
some notices are so poorly organized and bad-written that it is hard to understand their content.
Despite the seriousness of the situation it is a good opportunity for introducing the new service.
The users that want to organize their notices in a way that would help them to find the
purchaser/customer for their goods or services would be glad to use such a service. As
copywriters are used for creation good texts, the specialists of making high-quality ads at
Torg.uz will help to write an advertisement that will attract the attention of prospective buyers.
However, to make this suggestion more realistic, there should be a well-organized planning and
promotion for the introduction of this service. In addition, introducing such a service means the
further promotion of existing ones, because the customers that use this service can be easily
persuaded to use the additional services (highlighting, SMS-notification, etc).
Although there is a special system that protects the website from the rush of spam and bots, it is
a weak point of Torg.uz still. For example, torg.uz is facing the problem with the rush of the
notices that are placed one after another, the essence of these notices is similar, but they have
some little differences. One example is the computers section, where many dealers create a bulk
of notices that include “different” descriptions of the good traded. The solution of this problem
will require a large amount of means and well-developed technological improvements.
Torg.uz should also start actively using promotion in media. Despite of the costs the following
branding will benefit in better image of the site. Although, the promotions should be made
considering the legal aspects simultaneously (for example, there are legal problems with
“sticker” action)
The introduction of the payment via PayNet system, or at least one of the similar systems would
be an outstanding achievement for Torg.uz because it would resolve the majority of the problems
related to Place factor. Though, it should be noted that the process negotiations would be
difficult, as many examples suggest.
Conclusion
Torg.uz is one of the several successful projects that show that electronic commerce and
maintain website particularly can be profitable for the owner. The implementation of the
suggested recommendations will undoubtedly strengthen the top-position of the website and
increase the profit of TIRS Diling Company.
Miraziz Bazarov 2011 4P of torg.uz Миразиз Базаров
7. Bibliography.
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Kan.V., 2005. Free ads in the internet. [Online]. Available at:
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Kan.V., 2005.Torg.uz is the leader of web-services in Uzbekistan [Online]. Available at:
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