Sarah Lombard has over 5 years of experience in public relations, marketing, and event management. She has worked for agencies and publications specializing in beauty, fashion, lifestyle, and entertainment. At her internships and freelance positions, she collaborated with clients on marketing strategies, secured media coverage, conducted social media research, assisted with fashion shoots and events, and wrote original content. She graduated cum laude from Ithaca College with a degree in Integrated Marketing Communications.

1. SARAH M. LOMBARD
(203) 217-0456 Email: slombar1@ithaca.edu
WORK EXPERIENCE
d2 PUBLICITY, New York, NY June 2016 – Aug 2016
A boutiqueagency specializing in traditional and new media relations, public relations, marketing, and event management, specializing in celebrity
product placement working with concepts in the beauty, fashion, lifestyle, entertainment, trade, and business plans.
ASSOCIATE ACCOUNTMANAGER [FREELANCE]
 Collaborated with clients including beauty, fashion and lifestyleaccounts (i.e. Antonio Prieto Salon, Honey Artists, Ricky’s NYC, etc.).
 Partnered with accounts to develop comprehensive and multi-faceted marketing communication strategies including segments on major
networks (i.e. Good Morning America, The Today Show) coverage at events including published stories on multiple online outlets, press
previews, press releases, and material print and social media placement.
 Worked in concert with Beauty, Fashion and Lifestyle Editors.
 Focused efforts on effective product branding and messaging, market penetration, brand awareness, and return-on-investment to earn and
retain clients’ loyalty.
d2 PUBLICITY, New York, NY June 2015 – Aug 2015
SOCIALMEDIA INTERN
 Conducted extensive research on social media platforms (i.e. Facebook, Twitter, Pinterest, and Instagram).
 Researched social media analytics and provided input into marketing communication initiatives to maximize client exposure
 Maintained an ongoing dialogue with valued clients.
THE HOLLYWOOD REPORTER, Los Angeles, CA Jan 2015- May 2015
EDITORIALINTERN
 Worked red carpet events, wroteoriginal content, attended daily editorial meetings, and assisted with web production.
MARIE CLAIRE HEARST CORPORATION, New York, NY June 2014– Aug 2014
FASHION INTERN
 Managed designer requests and samples.
 Supported editors, attended brainstorming sessions and worked on lookbook storyboard designs.
HOLLYWOODLIFE.com PENSKE MEDIA CORPORATION, New York, NY Jan 2014 – May 2014
FASHION EDITORIALINTERN
 Interfaced with fashion industry professionals and celebrities.
 Conducted red carpet interviews and assisted with promotional events, wrote original pieces and updated/maintained fashion content
database.
BPCM PUBLIC RELATIONS Jan 2014 – May 2014
BEAUTY FASHION LIFESTYLE INTERN
 Worked events including New York Fashion Week (2014).
 Designed and prepared invitations, RSVPs and check-ins and organized/maintained showroom.
 Assisted editors and stylists with pullappointments, collateralmailings and sample send-outs, and daily press clippings.
EDUCATION
ITHACA COLLEGE, Roy H. Park School of Communications
Bachelor of Science in INTEGRATED MARKETING COMMUNICATIONS, CUM LAUDE, May 2016
COMPETENCIES
 Public Relations  Branding/Media Relations
 Strategic Marketing  Publications of Original Pieces
 Digital/Social Media  Photo Shoots, Editorial Assistance
 Event Planning  Celebrity Events
 Account Management  New Product Launches
COMPUTER SKILLS
HootSuite Certified; Adobe Creative Suite; Microsoft Office; WordPress; Social Media; CISION; Fashion GPS