Isabel Balla attended the Roy H. Park School of Communications at Ithaca College and graduated with a Bachelors of Science in Integrated Marketing Communications with the Class of 2016. Isabel is a recipient of the Park Foundation Park Scholar Award, a prestigious and highly competitive merit scholarship program that recognizes superior academic record, dedication to the field of communications, commitment to service, leadership skills, and extracurricular involvement. She is also a member of the Oracle Honor Society, Phi Kappa Phi, and Lambda Pi Eta (Honor Society of the National Communication Association).

1. Isabel Balla
linkedin.com/in/isabelballa/ Cell: 417-849-5229 Email: isabelcballa@gmail.com
EDUCATION
Ithaca College, Ithaca, New York
Roy H. Park School of Communications
Bachelor of Science in Integrated Marketing Communications
-Recipient of the Park Foundation Park Scholar Award, a prestigious and highly competitive merit
scholarship program that recognizes superior academic record, dedication to the field of communications,
commitment to service, leadership skils, and extracurricular involvement.
s
Skills
Adobe Creative Suite: Photoshop and InDesign
Work & Internship Experience
Salon Truth, Aveda - August 2016-Present
• Oversee all aspects of the salon including booking, inventory, sales, promotions and digital marketing.
• Exemplify superior knowledge of over 30 Aveda products and specific details about Aveda color.
• Responsible for new client acquisition and 50% of product sales each month.
Rev: Ithaca Startup Works - Ithaca, N.Y., January-May 2016
• Established marketing and communications strategy for member startup companies.
• Managed event calendars for two different organizations.
• Utilized MailChimp and Eventbrite to promote Rev: Ithaca Startup Works, 76West Clean Energy
Competition and the Southern Tier Startup Alliance.
KCD Worldwide - New York, N.Y., January-May 2015
• Served as publicity intern for luxury fashion brands: Marc by Marc Jacobs (MMJ), Tabitha Simmons,
Aurelie Bidermann, and Victoria’s Secret.
• Created three custom press clipping reports each month that allowed the MMJ team to analyze sample
trafficking execution.
• Collaborated with leading fashion editors in support of their sample trafficking efforts for five months.
• Assisted with the logistics and execution of ten New York Fashion Week Fall/Winter 2015 shows.
Tallulah Rendall Internship - London, England, January-August 2014
• Authored press releases to inform news outlets about three international events.
• Customized three social media platforms to create a consistent brand image.
• Utilized Photoshop to produce two promotional materials that were delivered to 75 entertainment editors.
Activities & Community Service
National Student Advertising Competition, American Advertising Federation - Spring 2016
• Participated in national competition to develop a holistic integrated marketing campaign for corporat
sponsor Snapple.
• One of five presenters that represented the Ithaca College and the Ad Lab team. Placed 2nd in District 2.
South Hill Elementary - Ithaca, N.Y., August 2012 - May 2016
• Spent four hours a week with 30 kindergartners leading educational activities with differentiated learning.
Certifications
Hootsuite