Created as a final assignment submission for the Marketing Internship under Prof. Sameer Mathur, IIM Lucknow

1. Marketing Plan

2. “Mera beta Engineer banega!”

3. Umm… what about the other career options?
Or… how about guiding him towards being a successful engineer?

4. INTRODUCING…
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8. FEATURES…
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13. MEANT FOR?
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WHO IS

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PUBLICIZING

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USING

25. summary

26. • Comprehensive career counselling and examination notification app
• Targeted towards the lower middle class up pre-college and college students
• Useful for making well informed choices for career options
• Publicized through social media sites and through word of mouth
• Two more innovative tactics involve partnering with relevant institutions, and
attaching itself to social initiatives
• Available for free in the Play Store and App Store for Android and iOS respectively
• Paid version is competitively priced for the target market

27. you

28. Disclaimer