The document summarizes the results of a survey of 100 internal communications professionals on the communication channels they use and their perceptions of various channels. The top 3 most used channels are team meetings, email newsletters, and the intranet. The channels most likely to be invested in are the intranet, bespoke company apps, and video. The biggest challenges in communicating with stakeholders are employee engagement, technology constraints, and budget. Regarding budgets from 2015 to 2016, 57% reported their budget staying the same, 11% reported their budget increasing, and 32% reported their budget decreasing.

1. HOLLINGER | SCOTT
HOLLINGER | SCOTT
www.hollingerscott.com
info@hollingerscott.com
ANIMATED & LIVE ACTION VIDEO PRODUCTION | INFOGRAPHICS | INTRANET DEVELOPMENT | BRAND & IDENTITY
The Crystal Clear Communications Agency.
Survey Results Infographic:
INTERNAL COMMUNICATIONS
CHANNELS 2016
We surveyed 100 internal communications professionals on the channels they used
and the value they placed on each, covering cutting edge digital to traditional means.
Employee
Engagement
Technology
Constraints
Budget
Commitment from
Senior Staff
Time
The Top 3 Most Used Comms Channels:
Channels Most Likely to be Invested in:
The Biggest Challenges in Communicating with Stakeholders:
Internal Comms Budget Changes from 2015 - 2016
Channels Graded from 1 (not useful) to 5 (extremely important):
Followed by:
Intranet1. Team Meetings2. Email Newsletters3.
Social Intranet/ESN1.
Intranet2.
Bespoke Company App3.
Video4.
Team Meetings5.
Display Screens6.
4. Posters & Banners
5. Video (incl. Youtube)
6. Display Screens
7. Print Magazines/Newsletters
8. Social Intranet/ESN
9. SMS Text Messaging
10. Network Messaging (Computer Pop-Up Messaging)
11. Corporate Games
12. Company App
Face to Face Meetings
Email
Intranet
Video
On-Site Display Screens
Print
Our budget is the same (57%)
Our budget is larger (11%)
Our budget has decreased (32%)