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Market and business drivers for mobile application

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Market and Business Drivers for mobile application

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Market and business drivers for mobile application

  1. 1. Market and Business Drivers for Mobile Application K Senthil Kumar, Assistant Professor, Sri Eshwar College Of Engineering, Coimbatore – 641 202
  2. 2. Why Business needs App?
  3. 3. Why Business needs App?  It’s a business differentiation tool,  People always want update any time,  4.2 bilion out of 6 bilion people use toothbrush, 4.5 bilion use mobile phones.  90% people today uses mobile to do day to day task.  Cost Effective marketing tool  Pre product launch  Allow customer to order products easily
  4. 4. How customers use Apps?  For doing Mobile Banking  Finding Local Business  Finding Information  Comparing Products  Buying products  To optimize mobiles  Finally as torches

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