1. Elaina Kelly
Professional Experience
Discovery Communications – New York, NY
Sales Planner – Destination America & Velocity November 2013 - Present
 Develop/present programming, audience, sponsorship, and marketing opportunities to clients
 Identify key target accounts and build customer focused sales strategies to drive advertising revenue
 Build upfront presentations in tailored to each client’s interests
 Support two Account Executives by building, revising and maintaining sales proposals
 Work as the primary contact for select advertisers ie: General Mills, Procter & Gamble, Wal-Mart, to negotiate pricing,
build media plans and execute deals quarterly
 Oversee three Sales Assistants in their daily duties, including flighting deals, allocating brands and responding to client
requests in a timely manner
 Complete weekly and quarterly analysis reports for client management to ensure all objectives are met
 Manage revenue charts for Account Executive to track incoming dollars per client and compare rate structures
Sales Assistant – Destination America, Velocity, OWN August 2011 - November 2013
 Maintained various accounts, which included overseeing flight dates and, weekly allocations, sending weekly schedules
and observing specific restrictions to each account
 Coordinated and oversaw the scheduling of added value elements and sponsorships
 Worked directly with clients on daily basis and responded to all requests
 Served as a liaison between clients and company departments, such as invoicing and commercial operations
CBS Outdoor – New York, NY
Intern – CBS Outdoor June – August 2010
 Provided administrative support and managed daily sales records for eight account executives
 Developed custom proposals with account executives for potential clients
 Created marketing materials for clients by digitally enhancing billboard photos to highlight the location and visibility of
the billboard
Education
Lehigh University – Bethlehem, Pennsylvania
Bachelor of Arts in English, Business Minor May 2011
 Academic Honors: Dean’s List 2007-2011, Honors in English
Skills & Interests
 Microsoft Office: Word, Excel & Power Point, Lotus Notes, Custom Show
 Cooking, Skiing, Yoga , Traveling & The Denver Broncos
elaina.g.kelly@gmail.com
720-218-5028
37 ½ St. Marks Street, Apt. C2
New York, NY 10003