Vitrindeyiz, established in 2014, quickly became a leading visual merchandising company in Turkey and the Middle East, focusing on staff training and servicing several countries. The company aims to expand its client base from four to ten companies by 2018, while emphasizing brand consistency and comprehensive training programs every three months. Their service offerings include store setup, brand awareness initiatives, and an online reporting tool to manage and analyze merchandising effectiveness.

1. Company Presentation 2014/2015

2. 2V for Visual www.vitrindeyiz.net
Company Overview
• Vitrindeyiz has been founded in 2014 to fulfill the growing needs of
visual merchandising of the Turkish and Middle Eastern markets.
• Even though newly established, we have became the leader VM
company and has been in big demand from different companies due
to our huge experience in VM and staff training abilities in Turkey.
• We’re carefully selecting our personnel from the most talented
canidadates that complete our VM Training, which we hold in every 3
months.
• Our aim is to spread our VM and staff training services up to 10
companies by 2018, from current 4 companies.

3. 3V for Visual www.vitrindeyiz.net
World Map
Countries that we’re currently working with…
Algeria
Libya
Morocco
Tunisia
Turkey
UAE
Omman
Jordan
KSA
Iraq
Qatar
IsraelEgypt
West Africa

4. 4V for Visual www.vitrindeyiz.net
Start
COMPANY LAUNCHED!
We’ve started our company in 2014, May.
Levi’s® and Dockers® - Turkey
Our first customer was Levi’s and Dockers
Turkish region.
Al Madani
We’ve started to work with Al Madani
group in Dubai in 2014, September.
Levi’s® and Dockers® - Middle East
At the beggining of 2015 we’ve started to
work with Levi’s Middle East region.
June
2014
Sep
2014
Aug
2014
Jan
2015
Company Timeline
A brief look at our achievements…

5. 5V for Visual www.vitrindeyiz.net
Service Structure
Our service structure…
10%
90%
O&O
Partners
STRUCTURE
8%
67%
10%
15%
O&O
Retail
Wholesale
Key Account
DISTRIBUTIONS OF
CHANNELS

6. 6V for Visual www.vitrindeyiz.net
20%
30%
35%
10%
2% 3%
Service Details
After 21 years of retail experience we have comprehensive knowledge of category based applications.
Visit Preparation 10%
PR / Event Support 2%
Showroom (GTM Support) 3%
Campaign 20%
Standard Visit 35%
Store Opening 30%

7. 7V for Visual www.vitrindeyiz.net
Visual merchandising team members contribute to the advertising, marketing, and sales efforts of a retail location by
designing, developing and taking charge of the visual look of the store and its merchandise.
BRAND CONSİSTENCY
Brand consistency plays a critical role in our VM
approach. Successful branding is achieved by careful
planning and looking at the projects from bigger
pictures.
KNOWLEDGE
Brand awareness is our key performance indicator in
extent to which a brand is recognized by potential
customers, and is correctly associated with a particular
product. Our aim is to reach the functions of brand
identities in consumers memories and let the
consumers identify the brand under different VM
conditions.
FASHION TRENDS EXPERIENCE
We have cast experience in Fashion Design, Fashion
Journalism, Fashion Promotion and related works that
we build our projects up on.
TRAINING
We run VM Training courses every 3 months and
create a pool of candidates from attendants. And then
we select the best and most talented candidates for
our teams. We also organize training sessions for the
store staff to explain each new campaign
implementation.
VM Skills

8. 8V for Visual www.vitrindeyiz.net
Training
Weight distribution of training topics.
COLOR TRAINING 15%
Basic color interactions and visual
harmony explained.
INFLUENCER WORKSHOP 15%
Successful VM examples examined and
motivational workshops organized.
STYLING TRAINING 20%
Seasonal fashion trends and their
applications are studied with the
sales team.
PRODUCT TRAINING 35%
New items and their specialties are
explained.
TREND ANALYING 15%
Campaigns and their influences
are examined, new campaign
products are analyzed.

9. 9V for Visual www.vitrindeyiz.net
Training

10. 10V for Visual www.vitrindeyiz.net
Staff ID Card
Name Surname:
Age :
Language:
Experience:
• The correct application of the
directives from the Brand
• Product information
• Relationships to store staff
• Ability to take initiative
• To use time effectively
• Finding solutions for possible
contradictions
Ability in self expression
• Being open to new ideas
• The influence and role in the team
• The coaching ability to new staff or
team members
• Styling and MNQ dressing abilities
• Training ability
• Analyzing KPI
Performance evaluation in every 6 months. One to one meeting in every two weeks period. For each staff there
is an ID card. The criteria's are;

11. 11V for Visual www.vitrindeyiz.net
Online Reporting Tool
A comprehensive reporting and business intelligence solution designed for our clients needs…
STORE PLAN
Visual store plan to show where the
products will be displayed, before and
after images, comment and video
support.
PRODUCT MANAGEMENT
Product availability, sell outs and key
outfits…
VM RESPONSIBLE CHECKLIST
In store implantations, MQN Styling,
best practice examples, messaging,…
REPORTING
Scheduling tasks, reporting via email,
messaging, assigning tasks…
This feature rich utility App enables you to report your on site responsibilities effectively. It’s not just a reporting tool but an overall
Project management tool. Requires internet connection and works both on Android and iOS.

12. 12V for Visual www.vitrindeyiz.net
Online Reporting Tool - Checklist
STORE Date
STOREMANAGER VMR
FINISHED
Y/N
COMMENTS
KeyOutfitsavailable andused
StandardsTable checked
Fit&FinishGuide installed
MNQare ingoodshape - need replacement
Window InstallationfollowedWindow Directive
POSmaterial campaigninstalled
CenterLead&FocusWallsfollowedInstore Directive
Men/WomenCore Areachecked
501® presentedafterfinishes/culumpresentation
IMPLEMENTATIONINSTOREAND VMBASICS
GENERAL
MQNStyling
complete Outfitformheadtotoe - Accessoiresadded
IssuesfromSM
currentactivations(StudentSupport,GlamourShoppingWeek, etc.)
FashionWalls/AreasInstallationfollowedInstore Directive
Focusproductsare checkedandsetpriorityonit
IMPLEMENTATION WINDOW CAMPAING
Sell outfigures
properVMPOSstorage anddisposal
POSmaterial shortandlongterminstalled
VISUALMERCHANDISINGRESPONSIBLECHECKLIST
lightingchecked
MNQOutfitsfollow Guideline
Productavailability
BestPractice exampelsfromSM

13. 13V for Visual www.vitrindeyiz.net
THANK YOU FOR LISTENING!
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