1. Dani traweek
856 23rd Lane, Pueblo, CO 81006 ♦ (307) 851-1584 ♦ DaniGriffith51@gmail.com
Profile  Ability to direct complex projects from concept to fully operational status.
 Goal-oriented individual with strong leadership capabilities.
 Organized, highly motivated, and detail-directed problem solver.
 Proven ability to work in multiple environments through promotion of a variety of industries with
event marketing partnerships as well as personal travel endeavors.
 Experience in event development and execution, management and budgeting, public speaking,
customer service, marketing strategy and development, media buying, supervising and managing a
wide array of staff, contractors and volunteers.
 Small business owner responsible for contract execution, insurance compliance, business
development, marketing and book keeping.
 Proven ability to work in unison with staff, volunteers, stakeholders and board of directors.
Employment
History Owner, Blue Collar Cleaning, LLC
Pueblo and Cortez, Colorado
 Built commercial and residential cleaning business from scratch to over $147,000 in
annual income.
 In charge of budget and book keeping including tax compliance, customer billing,
maintaining inventory, contracts and any legal documents.
 Collaborate on all marketing messages and business development endeavors and
objectives.
 Schedule and disburse cleaning crews; ensure Scope of Work compliance.
 Perform work duties to include vinyl laminate scrubbing, carpet extraction, concrete
scrubbing, window cleaning, waxing and buffing, tile and grout cleaning and auto
detailing.
2013-
present
Event Marketing & Sponsorship Director, Colo. State Fair & Rodeo
Pueblo, Colorado
 Interim General Manager duties to include public relations, media interviews, staff
oversite, entertainment booking, customer service issues, State statute compliance
and budget decisions.
 Manage capital construction projects that arise out of sponsorships.
 Coordinate with marketing consultant to establish a marketing platform and ensure
marketing and promotions are consistent, accurate, appealing and within budget.
 Budget coordination with the Board of Authority, General Manager and Accounting
Director to establish an annual budget of $1.3 million and monitor spending to stay
within the approved budget.
 Contract writing and oversite of over 100 unique sponsors based on marketing value
and advertising opportunities. Have raised over $16.6 million in sponsorships.
 Manage the Colorado State Fair PRCA Rodeo, including developing and overseeing
a 42 person volunteer rodeo committee, video production, hiring and firing contract
personnel and event formatting.
 Interim Executive Director duties for the State Fair Foundation to include grant
writing and presentations to potential donor groups for capital construction.
2004 -
present

2. Dani traweek
856 23rd Lane, Pueblo, CO 81006 ♦ (307) 851-1584 ♦ DaniGriffith51@gmail.com
Employment
History cont.
Marketing Consultant, CLC Event Marketing
Amarillo, Texas
 Oversaw media relations for Wyoming State Fair & Rodeo and Adams County Fair,
Brighton, Colo.
 Implemented a sponsorship program and pursued sponsors for the Adams County
Fair in addition to media relations and ad design.
2002-2004
Cattle Show Coordinator, National Western Stock Show
Denver, Colorado
 Coordinated 23 different cattle shows to take place within a 17-day time period
during the National Western Stock Show, October – March annually.
2002-2004
Education Master of Agriculture, Agricultural Sciences, 2003
Colorado State University – Fort Collins, Colorado
Bachelor of Arts, Business Administration, 2000
Schreiner University – Kerrville, Texas
Professional
Volunteer
Involvement
North American Livestock Show & Rodeo Manager’s Association, Strategic Planning Committee
North American Livestock Show & Rodeo Manager’s Association, Education Committee
Colorado State Fair Rodeo Committee, Founder and Manager
Colorado State Fair representative for Destination Pueblo
Pueblo Press Club member
Honors &
Awards
Member of Cambridge Who’s Who, 2009
Colorado Commissioner of Agriculture’s Award of Excellence, 2007
Illustrator of the Cowboy Poetry Book of the Year by the Academy of Western Artists, 2007